cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mochamad Nashrullah
Contact Email
Nashrul.id@gmail.com
Phone
+6285745063538
Journal Mail Official
admin@antispublisher.com
Editorial Address
Kavling Banar, Pilang, Sidoarjo, Jawa Timur
Location
Kab. sidoarjo,
Jawa timur
INDONESIA
IJAIFD
Published by Antis Publisher
ISSN : -     EISSN : 30472903     DOI : https://doi.org/10.61796/ijaifd.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Artificial Intelligence for Digital Marketing proposes and fosters discussion on cutting-edge system theory and grounded research and practice addressing new ways of thinking, models and methodologies for understanding and acting within the complexities of market and organisational environments. The journal seeks to contribute to debates concerning the challenges of today regarding local and global economies and society. International Journal of Artificial Intelligence for Digital Marketing - provides a pragmatic view of the future of this area of marketing and focuses on what they describe as the tangible benefits offered by AI solutions. International Journal of Artificial Intelligence for Digital Marketing is designed to accelerate the adoption of AI technologies in the rapidly evolving digital marketing landscape and employs a comprehensive approach, incorporating surveys, exploration of existing AI solutions, and in-depth analysis of the results obtained.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 28 Documents
 1   2   3 
THE PROCESS OF INTEGRATION INTO THE INTERNATIONAL FINANCIAL MARKETS IN THE DEVELOPMENT OF THE FUND MARKET IN UZBEKISTAN Makhmudov Samariddin Bakhriddinovich; Jomurodov Khasan
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.84

Abstract

This article assesses the effects of Uzbekistan's stock market's growth and integration into global financial markets. In addition, integration into global financial markets, drawing in foreign capital, promoting economic growth, and boosting stock market efficiency and liquidity are all important factors in the current financial systems' configuration
PROVISION OF REMOTE BANKING SERVICES IN UZBEKISTAN ANALYSIS OF ITS PRACTICE Zokir Mamadiyarov
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.85

Abstract

This article analyzes the emergence of remote banking services in Uzbekistan, the current situation, the development trends in the banking sector. The results of this study include the study of the current state of remote banking services, the formation of conclusions from the results and the development of scientific proposals
THE IMPACT OF DIGITAL FINANCIAL TECHNOLOGIES ON ISLAMIC INSURANCE AND OTHER FINANCIAL INSTITUTIONS: OPPORTUNITIES AND CHALLENGES Dildora Abdusalimovna Muradova
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.90

Abstract

This article explores the transformative impact of digital financial technology (FinTech) on Islamic insurance (Takaful) and other financial institutions. It examines the unique opportunities and challenges associated with FinTech innovation in the context of Islamic finance, characterized by adherence to Shariah principles. The study examines the integration of digital technologies such as blockchain, artificial intelligence (AI) and big data analytics to improve operational efficiency, customer experience and regulatory compliance. In addition, it addresses specific issues facing Islamic financial institutions, including Shariah compliance, cybersecurity risks, and the digital divide. The results highlight the need for a strategic approach to leveraging FinTech for sustainable growth in the Islamic finance sector.
THE EFFECTIVENESS OF SIMULATORS FOR UNMANNED AERIAL VEHICLES Saitaxmadov Maqsud
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.91

Abstract

Unmanned aerial vehicles (UAVs), commonly known as drones, have become widespread in various sectors including the military, agriculture, logistics and entertainment. Operator training and real-world testing of UAV systems can be costly, time-consuming, and risky. Simulations offer a viable solution by providing a controlled, cost-effective and safe environment for learning and development. This article examines the effectiveness of UAV simulators, delving into their benefits, their underlying mathematical models, and their applications in training, development, and operational efficiency
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND SERVICE QUALITY REGARDING PURCHASING DECISIONS AT FITTARA COFFEE SIDOARJO Nurjanah Fitri Hastuti; Ayun Maduwinarti; Ni Made Ida Pratiwi
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.108

Abstract

Currently, in the culinary industry this has happened. Companies now see greater business opportunities through the use of internet media as a promotional tool. With increasingly advanced technology, the internet is no longer a strange thing in product marketing. The company always pays attention to product quality, consumer needs, packaging and effective promotions. Many business promotions are now turning to social media because the majority of internet users in Indonesia are active in the trade and services sectors. Marketing strategies via social media can increase sales without large costs. Consumers also find it easier to get information about the products they want through technology which is part of e-commerce, which is the way companies communicate, promote and sell products via the internet. In Indonesia, in this globalization era, business competition is getting tighter with ongoing technological developments. The aim of conducting this line research is to find out whether knowledge of Promotion, Social Media, Service Quality influences Purchase Decisions at Fittara Coffee Sidoarjo. This type of research uses quantitative methods. The population is all buyers who have made transactions at Fittara Coffee Sidoarjo with a sample size of 100 respondents from distributing questionnaire statements via Google Form. The results obtained state that Social Media Promotion and Service Quality simultaneously have a positive and significant effect on purchasing decisions at Fittara Coffee Sidoarjo. Testing this hypothesis concluded partially that Social Media Promotion had a positive and significant influence on Purchasing Decisions, and Service Quality had a positive and significant influence on Purchasing Decisions.
THE INFLUENCE OF PRODUCT QUALITY AND BRAND TRUST ON THE DECISION TO PURCHASE WHEY PROTEIN EVOLENE PRODUCTS IN GYM MEMBERS IN GRESIK Fernando Bryan Baki Mandonsa; Sri Andayani; Agung Pujianto
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.109

Abstract

In contemporary times, a significant number of individuals possess knowledge on the significance of physical activity and have incorporated it into their everyday routines. This significantly influences the growth of the sports industry. Due to the rapid expansion of the sports industry, particularly in the fitness sector, there has been significant growth in the whey protein market. Individuals who engage in regular physical activity, particularly those who are members of fitness centres, require whey protein as a supplementary source of nutrition to fulfil their daily protein requirements. The whey protein sector presents a lucrative market opportunity for whey protein producers and companies, particularly Evolene. The objective of this study is to assess the impact of Product Quality (X1) and Brand Trust (X2) on the Purchasing Decisions (Y) of Evolene Whey Protein Products. This research is a quantitative study that focuses on the community of male consumers who use evolene whey protein in gyms in Gresik. 97 consumers at Surya Gym Members completed a survey using Google Form, providing feedback on their use of evolene whey protein. The research employed validity and reliability tests to assess the instruments. This study employed traditional assumption testing, including linearity tests, normalcy tests, and Multicollinearity tests. The analysis in this research employs statistical tests such as the t-test, F-test, and coefficient of determination test (R2), using the data analysis technique of multiple linear regression. The analysis of product quality and brand trust variables indicates that both variables, Product Quality and Brand Trust, have a positive and significant impact on the Purchasing Decision of Evolene Whey Protein Products for Gym Members in Gresik.
THE INFLUENCE OF LIVE STREAMING SHOPPING AND CUSTOMER REVIEWS ON PURCHASING DECISIONS ON OVERSIZE FASHION THROUGH THE SHOPEE MARKETPLACE Salsabila Veronica Setyaningrum; Ni Made Ida Pratiwi; Ayun Maduwinarti
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.110

Abstract

Oversize fashion has become a popular trend among users of this e-commerce platform. Various types of oversized fashion products ranging from t-shirts, blouses, tunics, to dresses. Many shop users choose oversize fashion because it is easy to wear, not complicated, not tight on the body and gives a stylish and trendy impression. There is a challenge in creating a balance between style and proportion so that it still looks attractive and not too big. The purpose of this research is to examine live streaming shopping (X1) and customer reviews (X2) on purchasing decisions (Y) for oversized clothes through the Shopee marketplace. Live streaming shopping is becoming an increasingly popular marketing method due to its interativity and ability to display products directly, which helps consumers understand product details and quality. Customer reviews, as a form of previous user reviews, play an important role in building trust and providing relevant information to potential buyers. This research uses quantitative methods, this data is available through an e-questionnaire using g-from which was distributed to 130 respondents who had purchased oversized fashion through Shopee. The hypothesis was tested through multiple linear analysis. The study results show that live streaming shopping has a positive effect on purchasing decisions, showing that the more interesting and informative it is, the higher the consumer's likelihood of making a purchase. Apart from that, customer reviews were found to have a positive and relevant relationship to purchasing decisions. Positive reviews from previous customers can increase the confidence of new consumers and encourage them to make a purchase
EKSPLORASI STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN BRAND AWARENESS DESA WISATA: STUDI KUALITATIF DI DESA WISATA PUNDEN MBAH RECO GANGGANGPANJANG, KECAMATAN TANGGULANGIN, KABUPATEN SIDOARJO Widia Helita
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.119

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi digital marketing yang efektif dalam meningkatkan brand awareness Desa Wisata Punden Mbah Reco Gangganganpanjang, Kecamatan Tanggulangin, Kabupaten Sidoarjo. Menggunakan metode penelitian kualitatif, penelitian ini melibatkan wawancara mendalam dengan pengelola desa wisata, pengunjung, dan ahli digital marketing. Hasil penelitian menunjukkan bahwa penggunaan media sosial, konten visual menarik, kolaborasi dengan influencer lokal, dan kampanye digital yang terstruktur dapat secara signifikan meningkatkan brand awareness desa wisata. Selain itu, keterlibatan aktif komunitas lokal dalam menciptakan konten dan mempromosikan desa wisata juga ditemukan sebagai faktor kunci dalam keberhasilan strategi digital marketing. Penelitian ini menyimpulkan bahwa kombinasi berbagai teknik digital marketing yang disesuaikan dengan karakteristik lokal dapat secara efektif meningkatkan profil dan daya tarik Desa Wisata Punden Mbah Reco Gangganganpanjang
OPTIMIZING TOURIST SATISFACTION AT MOJOKERTO'S PACET SPECIAL MARKET THROUGH LOCATION, ATTRACTION AND SOCIAL MEDIA PROMOTION Ardi Dwi Aditya; Sri Andayani; Ute Chairuz M. Nasution
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.121

Abstract

This research aims to examine the influence of location, attractiveness and social media promotion on tourist satisfaction at Pasar Keramat Pacet, Mojokerto. Indonesia, with more than 17,540 islands and diverse cultural riches, is a popular tourist destination. In the first semester of 2023, 433.57 million domestic trips were recorded, with East Java contributing 116.7 million visits. Mojokerto Regency, especially Kramatjetak Village in Pacet District, has interesting tourism potential such as "Kramat Market". This research uses quantitative methods with Multiple Linear Regression Analysis. Data was obtained from 108 respondents via e-questionnaire. The research results show that Location, Attraction and Social Media Promotion have a positive and significant effect on tourist satisfaction, both partially and simultaneously, with a determination value of 34.2%. The remaining 65.8% is influenced by other factors such as product quality, word of mouth, service quality and price.
IMPLEMENTATION OF A WEB-BASED APPLICATION FOR THE RECORDING OF GOODS IN THE STORAGE COMPARTMENT OF TOOLS AND CONSUMABLES IN KABUPATEN PATI Aan Ardiansyah; Mashudi Mashudi
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.128

Abstract

BPBD Pati Regency in recording goods in the warehouse uses goods control cards and miscosoft excel as a medium for recording goods. The recording process already has its own procedures so that incoming and outgoing goods can be recorded accurately. However, despite using technology in recording goods in the warehouse, the recording of goods is still not optimal because the lack of coordination between logistics staff makes the recording of goods slow. This results in a mismatch between the stock in the system and the stock in the warehouse. The purpose of this study is to assist logistics staff in recording incoming and outgoing goods so that the recording process can run efficiently and can increase warehouse productivity using web-based applications. This type of research is a case study using qualitative methods. The result of this research is a web-based application for recording goods in the tools and food ingredients warehouse at BPBD Pati Regency. The design of this application uses context diagram, data flow diagram level 0 (DFD Level 0), data flow diagaram level 1 (DFD Level 1) and entity relationship diagram (ERD). The programming language used is PHP and the database uses MySQ.

Page 2 of 3 | Total Record : 28

 1   2   3 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 1 (2024): International Journal of Artificial Intelligence for Digital Marketing