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INDONESIA
IJAIFD
Published by Antis Publisher
ISSN : -     EISSN : 30472903     DOI : https://doi.org/10.61796/ijaifd.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Artificial Intelligence for Digital Marketing proposes and fosters discussion on cutting-edge system theory and grounded research and practice addressing new ways of thinking, models and methodologies for understanding and acting within the complexities of market and organisational environments. The journal seeks to contribute to debates concerning the challenges of today regarding local and global economies and society. International Journal of Artificial Intelligence for Digital Marketing - provides a pragmatic view of the future of this area of marketing and focuses on what they describe as the tangible benefits offered by AI solutions. International Journal of Artificial Intelligence for Digital Marketing is designed to accelerate the adoption of AI technologies in the rapidly evolving digital marketing landscape and employs a comprehensive approach, incorporating surveys, exploration of existing AI solutions, and in-depth analysis of the results obtained.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 28 Documents
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THE INFLUENCE OF DIGITAL MARKETING AND ADVERTISING EFFECTIVENESS ON GEN Z BUYING INTEREST IN MARKETPLACES IN THE SPECIAL REGION OF YOGYAKARTA Vera Desy Nurmalia; Arifah Fajar Nur Qolbi
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.138

Abstract

This study aims to analyze the effect digital marketing and advertising effectiveness on gen z buying interest in marketplace in the Special Region of Yogyakarta. This research uses quantitative research methods. The sampling technique used wae purposive sampling with a total of 100 respondents. Primary data used in this study are perceptions obtained from quentionnaires distributed to gen z in the Special Region of Yogyakarta. The test carried out in this study are descriptive analysis, instrument test (validity test and reliability test), classical assumption test (normality, linearity, multicollinearity and heteroscedacity), hypothesis testing (t test and f test), multiple linear regression analysis and coefficient of determination (Adjusted R2). The results of this study indicate that : 1) digital marketing has a positive and significant effect on purchase intention. 2) advertising effectiveness has a positive and significant effect on buying interest. 3) digital marketing and advertising effectiveness simultaneously affect buying interest.
CIRCULAR ECONOMY AND LOGISTICS: ENHANCING SUSTAINABLE CONSUMPTION AND PRODUCTION (SDG 12) IN UZBEKISTAN Samariddin Makhmudov; Shoh-Jаkhon Khаmdаmov; Doniyar Karshiev
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.142

Abstract

This paper explores the concept of a circular economy and its implications for the logistics sector in Uzbekistan, focusing on Sustainable Development Goal (SDG) 12, which promotes responsible consumption and production. It examines how adopting circular economy principles in logistics can enhance sustainability, reduce waste, and optimize resource use. The paper discusses the current state of logistics and waste management in Uzbekistan, identifies challenges to implementing a circular economy, and proposes strategies for integrating circular practices into the logistics sector. By adopting these strategies, Uzbekistan can improve environmental sustainability, support economic growth, and contribute to global efforts to achieve SDG 12.
REDUCING INEQUALITIES IN ACCESS TO LOGISTICS SERVICES: ALIGNING WITH SDG 10 IN UZBEKISTAN Samariddin Makhmudov; Doniyar Karshiev
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.143

Abstract

This paper explores the issue of inequalities in access to logistics services in Uzbekistan and examines how these disparities impact economic growth and social equity. It aligns with Sustainable Development Goal (SDG) 10, which aims to reduce inequality within and among countries. The paper analyzes the current state of logistics infrastructure and services, highlighting the disparities between urban and rural areas, as well as among different socio-economic groups. It discusses the factors contributing to these inequalities and proposes strategies to enhance accessibility and inclusivity in the logistics sector. By addressing these disparities, Uzbekistan can foster more equitable economic opportunities and support sustainable development
SECURITY ISSUES IN BLOCKCHAIN TECHNOLOGY Zokir Mamadiyarov
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.144

Abstract

Hailed as a revolutionary innovation, blockchain technology has attracted a lot of attention from various industries due to its decentralized and immutable nature. It serves as the underlying technology for cryptocurrencies such as Bitcoin and Ethereum, providing transparency, decentralization and security. However, blockchain technology is not legally protected from security issues, and potential solutions to address security issues related to blockchain technology are being discussed . Overall, this article provides an overview of blockchain technology and its security issues.
ANALYSIS OF THE IMPACT OF CULTURAL DIFFERENCES ON INTERNATIONAL MARKETING NOWADAYS Ruzimuratov Akmal Bakhodirovich
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.147

Abstract

This research examines the impact of cultural differences on international marketing and its relevance,based on literary sources and authors own suggestions in this environment for its improvement.
THE FUTURE OF AI IN DIGITAL MARKETING TRENDS AND PREDICTIONS FOR 2025 Muminov, Hojiakbar
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i4.185

Abstract

The integration of Artificial Intelligence (AI) into digital marketing is reshaping the landscape by offering unprecedented capabilities for personalization, predictive analytics, conversational AI, and content optimization. This article explores the emerging trends and future predictions for AI in digital marketing as we approach 2025. It examines how AI-driven personalization techniques are evolving beyond conventional methods to deliver hyper-personalized consumer experiences, resulting in higher engagement and conversion rates. The study further delves into the advancements in predictive analytics, highlighting its role in forecasting consumer behavior and optimizing marketing strategies in real-time. The rise of conversational AI, particularly chatbots, is analyzed for its impact on customer service and engagement, with a focus on natural language processing (NLP) advancements that enhance customer interactions. The article also addresses the growing use of AI in content creation and optimization, which is set to revolutionize content marketing by enabling scalable, high-quality content production. In addition to technological advancements, the paper critically examines the ethical implications of AI in marketing, including issues related to data privacy, security, and algorithmic bias. By providing a comprehensive overview of these developments, this article offers valuable insights for marketers, business leaders, and researchers looking to navigate the rapidly evolving digital marketing ecosystem. Through a synthesis of academic research, industry reports, and expert opinions, this study presents a nuanced perspective on the future of AI in digital marketing, outlining both the opportunities and challenges that lie ahead
THE INFLUENCE OF MARKETING MIX, STORE IMAGE, STORE ATMOSPHERE, SHOPPING EXPERIENCE ON BUYING INTEREST OF TRANSMART CARREFOUR INDONESIA CONSUMER Furqan , Muhammad; Yuliati , Lilik Noor; Indrawan , Dikky
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i4.188

Abstract

The retail business in Indonesia, especially modern retail, is growing quite rapidly. Transmart Carrefour is now a brand that is widely known and recognized by the public by getting the highest TBI (Top Brand Index) score compared to others. The purpose of this study is to analyze the influence of marketing mix, store image, store atmosphere, shopping experience on consumer purchasing interest at Transmart Carrefour Indonesia. The approach used in this study is a quantitative approach with an online survey method to respondents. The population in this study is people who have made purchases at Transmart Carrefour throughout Indonesia. The number of samples used in research using Partial least squares-SEM analysis is at least 30-100 samples. So the researcher decided to use a sample of 100 consumers. The results of the study show that, 1). There is a significant positive influence of marketing mix on purchase interest. The mean value (average) is 4.345. This result indicates that the marketing mix at Transmart Carrefour has been running very well. 2). There is a significant positive influence of store image on purchase interest. The mean value (average) is 4.159. This result indicates that store image at Transmart Carrefour has been running well 3). There is a significant positive influence of store atmosphere on purchase interest. The mean value (average) is 3.934. This result indicates that the store atmosphere at Transmart Carrefour has been running quite well, 4). This result indicates that the store atmosphere at Transmart Carrefour has been running quite well. 4). There is a significant positive influence of shopping experience on purchase interest. The mean value (average) is 4.075. This result indicates that the shopping experience at Transmart Carrefour has been running well.
TREATMENT OF CHRONIC ADENOIDITIS IN CHILDREN F.S., Ikramova; O.O., Jaxonov
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i4.197

Abstract

The article describes various methods of removing adenoid hypertrophy, including aspiration diathermy, cold plasma surgery and a combined approach. The article analyzes in detail the combined approach, which is a more accurate, safe and effective method of removing adenoids, especially in children with palatine dysfunction. It describes how this method allows resecting lymphoid tissue with a cutter under clear visual endoscopic control, which avoids injury to the nasal septum, nasal conchs, posterior pharyngeal wall and tubal tonsils. The advantages of preserving the palatopharyngeal sphincter and controlling the depth of adenoid resection using this method are also discussed. In conclusion, it is noted that the combined approach based on the use of an endoscope is a promising method in the surgical treatment of adenoiditis in children with palatine dysfunction and can lead to improved results of surgery and reduced complications after it.

Page 3 of 3 | Total Record : 28

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