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All Journal Indonesian Journal of Education Methods Development IJAIFD International Journal of Artificial Intelligence for Digital Marketing
Furqan , Muhammad
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Economics, Econometrics & Finance Education Environmental Science

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THE INFLUENCE OF MARKETING MIX, STORE IMAGE, STORE ATMOSPHERE, SHOPPING EXPERIENCE ON BUYING INTEREST OF TRANSMART CARREFOUR INDONESIA CONSUMER Furqan , Muhammad; Yuliati , Lilik Noor; Indrawan , Dikky
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i4.188

Abstract

The retail business in Indonesia, especially modern retail, is growing quite rapidly. Transmart Carrefour is now a brand that is widely known and recognized by the public by getting the highest TBI (Top Brand Index) score compared to others. The purpose of this study is to analyze the influence of marketing mix, store image, store atmosphere, shopping experience on consumer purchasing interest at Transmart Carrefour Indonesia. The approach used in this study is a quantitative approach with an online survey method to respondents. The population in this study is people who have made purchases at Transmart Carrefour throughout Indonesia. The number of samples used in research using Partial least squares-SEM analysis is at least 30-100 samples. So the researcher decided to use a sample of 100 consumers. The results of the study show that, 1). There is a significant positive influence of marketing mix on purchase interest. The mean value (average) is 4.345. This result indicates that the marketing mix at Transmart Carrefour has been running very well. 2). There is a significant positive influence of store image on purchase interest. The mean value (average) is 4.159. This result indicates that store image at Transmart Carrefour has been running well 3). There is a significant positive influence of store atmosphere on purchase interest. The mean value (average) is 3.934. This result indicates that the store atmosphere at Transmart Carrefour has been running quite well, 4). This result indicates that the store atmosphere at Transmart Carrefour has been running quite well. 4). There is a significant positive influence of shopping experience on purchase interest. The mean value (average) is 4.075. This result indicates that the shopping experience at Transmart Carrefour has been running well.
A Critical Study of the Islamic Education Curriculum Development Process in Indonesia Syahnaz, Assya; Furqan , Muhammad; Amalia, Astrifidha Rahma; Yudabangsa, Adrian
Indonesian Journal of Education Methods Development Vol. 21 No. 1 (2026): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijemd.v21i1.971

Abstract

General Background: Curriculum reform in Indonesia continues to evolve in response to rapid scientific, technological, and societal changes. Specific Background: Within this context, Islamic Religious Education (IRE/PAI) requires systematic refinement to ensure its relevance to students’ spiritual, moral, and intellectual development. Knowledge Gap: However, comprehensive analyses that explain how the PAI curriculum is planned, implemented, and evaluated holistically are still limited, particularly regarding the roles of stakeholders in shaping curriculum quality. Aim: This study aims to critically describe the development process of the Islamic Education curriculum in Indonesia through stages of planning, implementation, and evaluation using a qualitative library research approach. Results: The findings show that effective curriculum development requires clarity of goals, understanding of school conditions, recognition of student and teacher needs, identification of existing problems, assessment of teacher competencies, and awareness of social phenomena. The PAI curriculum is developed based on the pillars of iman, Islam, and ihsan, and its success depends on collaboration among administrators, experts, teachers, and parents. Novelty: This study highlights the interconnectedness of curriculum components and stakeholders in a unified development cycle rarely discussed in prior research. Implications: These insights reinforce the need for continuous, context-responsive curriculum development to strengthen the character and competence of learners. Highlights:   Curriculum development in Islamic Education must align with societal needs and modern educational demands. PAI curriculum pillars—iman, Islam, and ihsan—serve as the foundation for holistic learner development. Stakeholder collaboration (administrators, experts, teachers, parents) is essential for effective curriculum implementation. Keywords: Curriculum Development, Islamic Religious Education, Planning Process, Implementation, Evaluation
THE INFLUENCE OF MARKETING MIX, STORE IMAGE, STORE ATMOSPHERE, SHOPPING EXPERIENCE ON BUYING INTEREST OF TRANSMART CARREFOUR INDONESIA CONSUMER Furqan , Muhammad; Yuliati , Lilik Noor; Indrawan , Dikky
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i4.188

Abstract

The retail business in Indonesia, especially modern retail, is growing quite rapidly. Transmart Carrefour is now a brand that is widely known and recognized by the public by getting the highest TBI (Top Brand Index) score compared to others. The purpose of this study is to analyze the influence of marketing mix, store image, store atmosphere, shopping experience on consumer purchasing interest at Transmart Carrefour Indonesia. The approach used in this study is a quantitative approach with an online survey method to respondents. The population in this study is people who have made purchases at Transmart Carrefour throughout Indonesia. The number of samples used in research using Partial least squares-SEM analysis is at least 30-100 samples. So the researcher decided to use a sample of 100 consumers. The results of the study show that, 1). There is a significant positive influence of marketing mix on purchase interest. The mean value (average) is 4.345. This result indicates that the marketing mix at Transmart Carrefour has been running very well. 2). There is a significant positive influence of store image on purchase interest. The mean value (average) is 4.159. This result indicates that store image at Transmart Carrefour has been running well 3). There is a significant positive influence of store atmosphere on purchase interest. The mean value (average) is 3.934. This result indicates that the store atmosphere at Transmart Carrefour has been running quite well, 4). This result indicates that the store atmosphere at Transmart Carrefour has been running quite well. 4). There is a significant positive influence of shopping experience on purchase interest. The mean value (average) is 4.075. This result indicates that the shopping experience at Transmart Carrefour has been running well.
Co-Authors Amalia, Astrifidha Rahma Indrawan , Dikky Lilik Noor Yuliati Syahnaz, Assya Yudabangsa, Adrian