KALBISIANA Jurnal Sains, Bisnis dan Teknologi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Articles
663 Documents
<![CDATA[Penggunaan Instagram oleh Salon Mobil Topcaredetailing untuk Tujuan Promosi ]]>
<![CDATA[Trisya Fajrin]]>;
<![CDATA[Salman Naning]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 2 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[This study aims to find out the content of the Topcare detailing Instagram account in attracting consumers or customers who visit and to find out how to take videos and photos at the Topcare detailing car salon business to attract customers' attention. In this study, researchers used the theory of diffusion of innovation, a qualitative approach. Data collection techniques using semi-structured interviews. The data analysis technique used qualitative analysis. The results show that the use of Instagram by Topcare detailing car salons for promotional purposes is considered effective because it can increase turnover every month. The research obtained is in accordance with the view of the theory of diffusion of innovation. The form of Topcare detailing's Instagram account content in attracting visiting consumers or customers is an innovation where media language plays an important role in organizing or making Topcare detailing exist in order to influence customers.]]>
<![CDATA[Pengaruh Desain Produk dan Price Fairness Terhadap Minat Beli dan Dampaknya Terhadap Keputusan Pembelian Batik Sepiak Belitong ]]>
<![CDATA[Lestari]]>;
<![CDATA[Diyan Lestari]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 4 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i4.1311
<![CDATA[This study explains the effect of product design and price fairness on purchase intention and their impact on purchasing decisions of Batik Sepiak Belitong. This research is quantitative research and uses a survey method by using a questionnaire to the respondents. Questionnaires were distributed via google form to 180 respondents which were then analyzed by using SPSS version 25.0. The sampling technique used is purposive sampling. The result of the main test (t-test) shows that product design and price fairness affect the purchase intention, while price fairness has no effect on purchase intention or purchasing decisions, then product design and purchase intention affect purchase decisions for Batik Sepiak Belitong.]]>
<![CDATA[Pengembangan Aplikasi Analisis Sentimen Penerapan PPKM Level 3 ]]>
<![CDATA[Jonas Ariston Napitupulu]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i1.1336
<![CDATA[This study aims to analyze tweets about the imposition of Community Activity Restrictions (PPKM) level 3 to find the number of positive, negative, and neutral responses by building webbased software to conduct sentiment analysis on tweets data with the keywords “PPKM level 3". This research consists of two increments. The first increment is modeling and sentiment analysis and the second increment is making a website for visualizing the results. The results in the first increment are a model to perform sentiment analysis with an accuracy of 76.59% for training and for testing, with an accuracy of f1-score 75% with the test results on the macro average precision 82%, recall 73%, f1-score 75% with support of 20 and weighted average precision 80%, recall 75%, f1-score 75% with support of 20 and dataset analysis results with 30.82% positive sentiments, 17.80% neutral sentiments, and 51.36% negative sentiments. The result in the second increment is a website for visualization.]]>
<![CDATA[Pengaruh Citra Merek Tas Michael Kors Indonesia Terhadap Minat Beli (Survei kepada Pengikut Instagram @shopatbanananina) ]]>
<![CDATA[Nabilla Sarah Shafia]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 2 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[The desire of consumers to pursue social status and the urge to be recognized for their fashion awareness is one of the causes of the increasing demand for world-renowned luxury branded products. Michael Kors as one of the manufacturers of affordable luxury branded bags, spreads its wings by cooperate with bag manufacturers in Indonesia to make their products. Michael Kors bags from Indonesia then entered the Indonesian market through luxury bag boutiques. One of them is Banananina that sells it online through Social Media Instagram under name @shopatbanananina, or directly in their shop. This study aims to determine the effect of Michael Kors Indonesia's Bag Brand Image on Buying Interest (Survey of Instagram Followers @shopatbanananina). The method used in this study is an associative explanatory survey which aims to find data with several variables that can be measured in a questionnaire. The results of this study indicate that 55.8% of respondents stated that the Michael Kors Indonesia Brand has a positive brand image that greatly influences consumer buying interest in their products, while the value of consumer buying interest in Michael Kors Indonesia products is 53.4% stating that a good product image , famous, quality, and classy is directly proportional to the price of the product listed does not become an obstacle for consumers to have an interest in buying and decide to make a purchase of the product.]]>
<![CDATA[Konstruksi Passion Dalam Film Animasi "Soul" ]]>
<![CDATA[Syafiyah Nabilla Susanto]]>;
<![CDATA[Tangguh Okta Wibowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 4 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i4.1384
<![CDATA[Passion is a strong tendency towards an activity that is highly liked, loved, and appreciated by individuals that makes them willing to give all of their time and energy to do these activities. This study aims to determine the construction of passion which is contained in Disney and Pixar’s animated film Soul”. To understand that, this study will be examined using Roland Barthes’s semiotics analysis which contains the orders of significations consisting of denotation, connotation, and myth. This research will also be examined using the theory of social construction of reality proposed by Peter L. Berger and Thomas Luckmann. This study found that passion can be found and developed by every individuals. Moreover, passion is not only attached to one's body but also to one's soul, so that makes passion really difficult to completely eliminate from one’s self.]]>
<![CDATA[Pengaruh Brand Ambassador Lee Min-Ho Terhadap Brand Awareness E-Commerce Lazada (Survei pada Pengikut @lazada_id) ]]>
<![CDATA[Tabina Chairani Faridi]]>;
<![CDATA[agustrijanto]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 1 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[The phenomenon of using actors and bands from South Korea as brand ambassadors is often busy being applied by many companies, one of which is a company in the e-commerce field, including the e-commerce company Lazada which uses Lee Min-Ho's brand ambassador. One of the goals in using a brand ambassador is to build brand awareness. So from the phenomenon that occurs, researchers want to find out the influence and how much influence Lee Min-Ho's brand ambassador has on Lazada's e-commerce brand awareness. The data was taken through distributing questionnaires to Instagram followers @lazada_id and the data was processed using Pearson Product Moment correlation analysis and simple linear regression. The results of this study are Lee Min-Ho's brand ambassador has a positive influence of 0.590 on Lazada's e-commerce brand awareness. In addition, the big influence given by brand ambassador Lee Min-Ho is 34.8% on Lazada's e-commerce brand awareness.]]>
<![CDATA[Konstruksi Kohabitasi Dalam Film Pendek "Kisah Tiga Tahun" ]]>
<![CDATA[Yulianti Dwi Cahyani]]>;
<![CDATA[Tangguh Okta Wibowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 2 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Cohabitation is a term used for couples who live in the same house without marriage ties and cohabitation is widely constructed in various mass media products including the short film Kisah Tiga Tahun. This study aims to find out how the construction of cohabitation is shown in the short film Kisah Tiga Tahun. This study uses the theory of social reality construction and a qualitative approach and uses Roland Barthes' semiotic analysis technique, with his idea known as two orders of signification which includes denotation, connotation, and myth. The results of the analysis of this study indicate that the construction of cohabitation living together as a husband and wife is carried out based on the life experiences of unmarried lovers to explore each other's character. Cohabitation is also a husband and wife activity like a small family that has a harmonious relationship.]]>
<![CDATA[Pengaruh Citra Merek dan Kualitas Layanan dengan Variabel Intervening Minat Beli terhadap Keputusan Pembelian di TK ID ]]>
<![CDATA[Nindi Saputri]]>;
<![CDATA[Pranakusuma Sudhana]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 2 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i2.1424
<![CDATA[Education is a necessity for anyone from any background, because it is believed to bring change to be the better person, this view makes education always in demand and will never be abandoned. Indonesia has plenty of school-aged people, one of them are in the kindergarten level. his statement is not in-line with the phenomenon of the decreasing number of students in ID Kindergarten, Z Foundation, JPBS Branch in 2019. The emergency situation of the Covid-19 Pandemic has made parents postponed their children to school. In addition, the brand image and quality of services of a school are considered in choosing a school. This study aims to explore more about the influence of brand image, service quality, buying interest on purchasing decisions. This Quantitative research is using questionnaire instruments and processed using the structure equation technique of partial least squat (SEM-PLS) model. The results of this study show that buying interest could strengthen the connection between brand image, service quality and purchasing decisions at TK ID.]]>
<![CDATA[Pengaruh Persepsi Harga, Persepsi Risiko, Online Customer Review, dan Sikap terhadap Minat Beli pada Instagram Yuna and Co ]]>
<![CDATA[Hafsha Rafa Salima]]>;
<![CDATA[Herwin]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[This research aims to show the influence of Perceived Price, Perceived Risk, Online Customer Review, and Attitude on Yuna and Co’s instagram Purchase Intention . There are five variables in this research including Perceived Price, Perceived Risk, Online Customer Review, Attitude and Purchase Intention. The researchist used quantitative methods and the sample used in this research amounted 305 respondents who following Yuna and Co’s instagram. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data is analyzed with SPSS 25 shows that Perceived Price Variable have an influence on Purchase Intention, Perceived Risk does not have an influence on Purchase Intention, Online Customer Review have an influence on Purchase Intention, and Attitude have an influence on Purchase Intention .]]>
<![CDATA[Strategi Humas dalam Membangun Citra Pemerintah DKI Jakarta (Bansos Sembako di Kecamatan Sawah Besar, Jakarta Pusat) ]]>
<![CDATA[Ariel Hizkia]]>;
<![CDATA[Agustrijanto]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Public relations has different strategies in shaping the image of an institution. The use of a public relations strategy was applied by the public relations officer of Sawah Besar District to help build the image of the DKI Jakarta government through the DKI Jakarta government's work program, namely social assistance for the community, especially in the Sawah Besar District area. The purpose of the study was to determine the Public Relations Strategy in Building the Image of the DKI Jakarta Government. This type of qualitative research with a descriptive approach and constructivist paradigm. Data obtained by using interviews and observations, analyzed with aspects of public relations strategy. The results of this study indicate that the Public Relations of Sawah Besar District uses operational strategies and persuasive and educative approaches to approach the community so that they can build public views on the image of the DKI Jakarta government.]]>
