KALBISIANA Jurnal Sains, Bisnis dan Teknologi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Articles
678 Documents
<![CDATA[Pengaruh Brand Ambassador Clarissa Putri terhadap Minat Beli Produk Yellow Fit Kitchen ]]>
<![CDATA[Ilahi, Vaula Kurnia]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/kalbisiana.v9i3.1235
<![CDATA[The purpose of using a brand ambassador is to introduce a new business that is expected to attract the attention of consumers. This study aims to determine and measure the influence of brand ambassadors on buying interest. The theory used in this study is the stimulus response theory. While the method used is a survey method with a quantitative approach. Data was collected by distributing questionnaires to 400 respondents from followers of the Instagram account @clarissaputri_. The data analysis technique used is correlation coefficient test, simple linear regression test, determinant coefficient test and T test and this research was conducted with the positivism paradigm, quantitative approach and explanative survey. In carrying out this testing process, the data is processed using the SPSS version 26 for mac program. In the Pearson correlation, a value of 0.805 was obtained. Based on data collection, it can be stated that the two variables are very strong because they have a determinant coefficient of 64.7%.]]>
<![CDATA[Pesan Nonverbal pada Ekspresi Cinta dalam Film "Midnight" ]]>
<![CDATA[Nababan, Joan Natasya]]>;
<![CDATA[Delliana, Santi]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 4 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/kalbisiana.v10i4.1275
<![CDATA[An expression of love is an image of an emotional state or feeling of affection that indicates the way a person expresses love for an action or behavior. Expressions of love that occur in life can be represented by movie. The purpose of this research is to find out about nonverbal messages in the expression of love in Midnight using the paradigm of Constructivism. The research was conducted using a qualitative approach with the semiotic method of Charles Sanders Peirce who had Sign, Object, and Interpretant. The results of this research is showing expressions of love through facial expressions, gestures, body language, touch, an appearance that shows the expression of an mother-child love, and vice versa, accompanied by intimate closeness to interactions in mother-child relationships which make it a close relationship, looking at each other, protect each other in a dangerous situation by giving a physical touch like hugging.]]>
<![CDATA[Pengaruh Good Corporate Governance, Solvabilitas dan Profitabilitas Terhadap Harga Saham pada Sektor Makanan dan Minuman ]]>
<![CDATA[Roselin, Jambarati]]>;
<![CDATA[Rahmanto, Basuki]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/kalbisiana.v9i3.1285
<![CDATA[This study aims to determine the effect of good corporate governance solvency and profitability on stock prices of the food and beverage sub-sector. The independent variables studied were good corporate governance, solvency and profitability as proxied by managerial ownership. institutional ownership. DER and ROA. The population is the food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2015-2021 period. The sample was selected using a purposive sampling technique, in order to obtain i19 companies that meet the criteria as a sample. data analysis was performed using panel data regression analysis method. The research shows that Managerial Ownership. Institutional Ownership and ROA have an effect on stock prices. Meanwhile, iDER has no effect on stock prices.]]>
<![CDATA[Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Apparel Under Armour di Jakarta ]]>
<![CDATA[Haryadi, Andrian]]>;
<![CDATA[Ruhana Dara, Siti]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 1 (2025): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/kalbisiana.v11i1.1296
<![CDATA[This research aims to analyze the effect of product quality and price on purchasing decisions for Under Armour brand apparel for consumers. This study uses a quantitative approach using a research instrument in the form of a questionnaire which is distributed to 260 respondents. Based on the results of the research carried out, the findings were that product quality has a significant effect on purchasing decisions for Under Armour apparel. The price variable has a significant influence on purchasing decisions. Product quality variables and price variables together have a significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Desain Produk dan Price Fairness Terhadap Minat Beli dan Dampaknya Terhadap Keputusan Pembelian Batik Sepiak Belitong ]]>
<![CDATA[Lestari]]>;
<![CDATA[Lestari, Diyan]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 4 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/kalbisiana.v9i4.1311
<![CDATA[This study explains the effect of product design and price fairness on purchase intention and their impact on purchasing decisions of Batik Sepiak Belitong. This research is quantitative research and uses a survey method by using a questionnaire to the respondents. Questionnaires were distributed via google form to 180 respondents which were then analyzed by using SPSS version 25.0. The sampling technique used is purposive sampling. The result of the main test (t-test) shows that product design and price fairness affect the purchase intention, while price fairness has no effect on purchase intention or purchasing decisions, then product design and purchase intention affect purchase decisions for Batik Sepiak Belitong.]]>
<![CDATA[Pengembangan Aplikasi Analisis Sentimen Penerapan PPKM Level 3 ]]>
<![CDATA[Napitupulu, Jonas Ariston]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/kalbisiana.v10i1.1336
<![CDATA[This study aims to analyze tweets about the imposition of Community Activity Restrictions (PPKM) level 3 to find the number of positive, negative, and neutral responses by building webbased software to conduct sentiment analysis on tweets data with the keywords “PPKM level 3". This research consists of two increments. The first increment is modeling and sentiment analysis and the second increment is making a website for visualizing the results. The results in the first increment are a model to perform sentiment analysis with an accuracy of 76.59% for training and for testing, with an accuracy of f1-score 75% with the test results on the macro average precision 82%, recall 73%, f1-score 75% with support of 20 and weighted average precision 80%, recall 75%, f1-score 75% with support of 20 and dataset analysis results with 30.82% positive sentiments, 17.80% neutral sentiments, and 51.36% negative sentiments. The result in the second increment is a website for visualization.]]>
<![CDATA[Pengembangan Aplikasi Sistem Pakar Preferensi ‘Bahasa Cinta’ Manusia Berbasis Web ]]>
<![CDATA[Yudiantara, Daniel Bimo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 3 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/kalbisiana.v10i3.1363
<![CDATA[The purpose of this research is to produce a web-based expert system application to identify a person's love language using the nave Bayes classifier method. This expert system application to identify a person's love language is intended for people who have not realized how important it is to know which love language is relevant to them. This expert system application to identify a person's love language provides guidance in the form of questions about the type of love language. The answers to the questions asked will lead to the final decision on the results of the expert system diagnosis. Sources of expert system application knowledge base obtained from books and the internet. In making the application using the extreme programming software development method. Extreme programming consists of four stages, namely: planning, design, coding, and testing. The result of this research is the application of an expert system of love language identification that works on a web base.]]>
<![CDATA[Penggambaran Perselingkuhan Pada Web Series Layangan Putus ]]>
<![CDATA[Cahyana, Alia]]>;
<![CDATA[Delliana, Santi]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 3 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/kalbisiana.v10i3.1364
<![CDATA[At the end of 2021, Layangan Putus web series, which is based on the true story of a woman, went viral and was liked by many people. Layangan Putus tells the story of a harmonious domestic life that begins to fall apart with the emergence of a third person, the relationship eventually becomes a toxic relationship. This study aims to determine of infidelity in the web series Layangan Putus by using a qualitative descriptive method based on the theory of Social Reality Construction by analyzing signs based on Peirce's semiotic analysis, namely sign, object and interpretant. The results of this study show a picture of Aris's infidelity such as betrayal, having intimate relationships, giving gifts, hugging and kissing other women besides his wife.]]>
<![CDATA[Konstruksi Passion Dalam Film Animasi "Soul" ]]>
<![CDATA[Susanto, Syafiyah Nabilla]]>;
<![CDATA[Wibowo, Tangguh Okta]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 4 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/kalbisiana.v9i4.1384
<![CDATA[Passion is a strong tendency towards an activity that is highly liked, loved, and appreciated by individuals that makes them willing to give all of their time and energy to do these activities. This study aims to determine the construction of passion which is contained in Disney and Pixar’s animated film Soul”. To understand that, this study will be examined using Roland Barthes’s semiotics analysis which contains the orders of significations consisting of denotation, connotation, and myth. This research will also be examined using the theory of social construction of reality proposed by Peter L. Berger and Thomas Luckmann. This study found that passion can be found and developed by every individuals. Moreover, passion is not only attached to one's body but also to one's soul, so that makes passion really difficult to completely eliminate from one’s self.]]>
<![CDATA[Pengaruh Citra Merek dan Kualitas Layanan dengan Variabel Intervening Minat Beli terhadap Keputusan Pembelian di TK ID ]]>
<![CDATA[Saputri, Nindi]]>;
<![CDATA[Sudhana, Pranakusuma]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 2 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/kalbisiana.v10i2.1424
<![CDATA[Education is a necessity for anyone from any background, because it is believed to bring change to be the better person, this view makes education always in demand and will never be abandoned. Indonesia has plenty of school-aged people, one of them are in the kindergarten level. his statement is not in-line with the phenomenon of the decreasing number of students in ID Kindergarten, Z Foundation, JPBS Branch in 2019. The emergency situation of the Covid-19 Pandemic has made parents postponed their children to school. In addition, the brand image and quality of services of a school are considered in choosing a school. This study aims to explore more about the influence of brand image, service quality, buying interest on purchasing decisions. This Quantitative research is using questionnaire instruments and processed using the structure equation technique of partial least squat (SEM-PLS) model. The results of this study show that buying interest could strengthen the connection between brand image, service quality and purchasing decisions at TK ID.]]>
