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Rusnandari Retno Cahyani
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jebiskwu@usahidsolo.ac.id
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Jl Adi Sucipto No 154 Jajar Laweyan Surakarta 57144
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INDONESIA
Jurnal Ekonomi Bisnis dan Kewirausahaan
Published by Universitas Sahid Surakarta
ISSN : 2089–762     EISSN : 2721–253     DOI : https://doi.org/10.47942/jebiskwu.v13i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBISKWU) yang memiliki visi dan misi untuk turut serta memajukan Ilmu bisnis dan kewirausahan. Sejalan dengan visi dan misi tersebut, JEBISKWU menerima dan mempublikasikan hasil pemikiran-pemikiran baik empiris maupun non empiris yang relevan dengan kajian ekonomi, bisnis, dan kewirausahaan. Pemikiran-pemikiran tersebut bisa dituangkan dalam Bahasa Indonesia maupun Bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 144 Documents
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Autopia Dunia Kerja: Studi Eksploratory Praktik Diskriminasi di Tempat Kerja Mardi, Widyadmono; Yuniarto, Yudi
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 1 Januari 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jebiskwu.v13i1.1718

Abstract

In Indonesia's pluralistic society, is the hope of equal employment opportunities a dream (autopia)? This research explores the experience of worker discrimination, the basis of discriminatory treatment and responses to discriminatory treatment. Researchers interviewed workers with an accidental sampling approach. Interviews were conducted on 206 workers working in Java and outside Java. Research findings showed that 82.52% of the sample reported not experiencing discrimination at work, and the remaining 17.48% reported discriminatory treatment at work. Realizing the expectation of working without discrimination is not autopia. The perceived discriminatory treatment grounds were seniority (30%), religion, race, gender (17% each), structural and physical (8%) and regional origin (2.78%). While the response to discriminatory treatment shown was silence (39%), report superiors (30%) and confrontation (19%). Using binary logistic regression analysis, discriminatory treatment was positively influenced significantly by gender, length of service, and location. Advocacy for equal rights needs to be done.
Pengaruh Kompensasi, Motivasi, dan Disiplin Kerja Pada Kinerja Karyawan Ardhianto, Mury; Kusuma, Octavia Ferda; -, Burhanudin
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 1 Januari 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jebiskwu.v13i1.1721

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kompensasi pada kinerja karyawan, untuk menguji pengaruh motivasi pada kinerja karyawan, dan untuk menguji pengaruh disiplin kerja pada kinerja karyawan. Populasi dalam penelitian ini adalah 56 karyawan hotel Pandanaran Yogyakarta. Teknik pengumpulan data menggunakan kuesioner, sedangkan teknik analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) kompensasi memiliki pengaruh signifikan pada kinerja karyawan; (2) motivasi memiliki pengaruh signifikan pada kinerja karyawan; dan (3) disiplin kerja memiliki pengaruh tidak signifikan pada kinerja karyawan.
Analisis STP (Segmenting, Targeting, dan Positioning) pada Burgerax Tegal Robbani, Saefuddin
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 1 Januari 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jebiskwu.v13i1.1731

Abstract

Marketing adalah sebuah proses untuk menciptakan nilai di mata konsumen sehingga diharapkan konsumen akan tertarik dan membeli produk yang dipasarkan. STP (segmenting, targeting, positioning) adalah inti dari strategi marketing yang akan membimbing perusahaan dalam memasarkan produknya. Penelitian ini melakukan Analisa STP kepada Burgerax Tegal yang dilakukan dengan cara wawancara kepada pemilik dari Burgerax Tegal. Burgerax Tegal membagi konsumennya menjadi 3 kelompok utama dimana ketiga kelompok mempunyai perbeda pada karakteristik demografi mereka. Burgerax Tegal kemudian memilih kelompok 2 sebagai target pasar utama mereka karena berasumsi bahwa kelompok 2 akan lebih mudah membelanjakan uangnya kepada Burgerax Tegal dan juga merekomendasikan Burgerax Tegal kepada kenalannya. Burgerax Tegal berusaha menanamkan bahwa mereka menggunakan patty yang 100% terdiri dari daging tanpa campuran tepung ke benak konsumen mereka.
Studi literatur: Analisis Beban Kerja Dengan Metode Full Time Equivalent (FTE) Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 1 Januari 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jebiskwu.v13i1.1749

Abstract

Workload analysis is human resource planning which aims to determine energy needs so that organizational goals can be achieved. The number of available employees exceeds actual needs, and this can disrupt employee productivity. Therefore, objective workload measurements are needed based on real conditions in the field. Various methods can be used to analyze workload targets, but this research aims to review the literature on workload analysis for the Full Time Equivalent (FTE) method. The method used for the database search used was Google Scholar from 2019 to 2023.
Kepemimpinan dalam Menunjang Peningkatan Kinerja: Studi Kasus UMKM Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal Ekonomi Bisnis DAN Kewirausahaan Vol. VI, No. 1 Januari 2017
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Leadership is critical to successful implementation in supporting the success of MSMEs. MSMEs will be authentic to entrepreneurship where individuals or groups will make products or services to create more value and are needed by the market. So that leadership determines the success of the performance of MSMEs themselves. Various industrial fields were studied both from micro, small, and medium scale businesses. The results show that each field of industry has a characteristic need for leadership, which is also influenced by culture and the level of spirituality in the leadership. In the Food and beverage industry, the characteristics of family leadership while in the fashion or clothing industry, the characteristics of leadership are rigor and honesty.
Literatur Review Motivasi Terhadap Peningkatan dan Pengembangan Kinerja Organisasi Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 7 No 1 (2018): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 7 No 1 Januari 2018
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This literature review aims to synthesize several studies related to motivation in organizational performance. This article analyzes the literature through electronic databases obtained from Scopus. The software used in the systematic literature is Microsoft Excel. Based on the search results, motivation is a research that is often cited and still needs further research. Motivation as an effort to improve and develop organizational performance continues to experience various new things or changes either in the organization in the organizational cultural environment or the human resources themselves. Then motivation continues to experience the rapid development of theory and is beneficial for the continuity of an organization or the world of education.
Penerapan Digital Marketing dan Personal Selling pada Warmienddo.Com: Chandra, Christy
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1784

Abstract

This business report is entitled "Application of Digital Marketing and Personal Selling on Warmienddo.com". The research aims to analyze and evaluate the digital marketing and personal selling strategies implemented by Warmiende.com to improve sales and brand awareness. The research method used is a qualitative method with a case study approach. Data is obtained through in-depth interviews, observations, and documentation. Data analysis is done using descriptive analysis techniques. Research shows that digital marketing, such as using social media, SEO, and email marketing, significantly helps in improving visibility and interaction with customers. On the other hand, personal selling through direct customer communication builds closer relationships and enhances customer satisfaction. This study concludes that combining digital marketing and personal selling can improve Warmienddo.com's overall marketing performance. The recommendations included increased investment in digital platforms and training of sales personnel to maximize the potential of both marketing strategies.
Penerapan Strategi Digital Marketing Pada Usaha Mikro Kecil Menengah (UMKM) Ngaboci Putri Ariani Permatasari; Shilma Himmati Choiriyah
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1808

Abstract

Sebagai salah satu sektor ekonomi terbesar di Indonesia, Usaha mikro, kecil, dan menengah (UMKM) bertanggung jawab atas signifikan dan, signifikan dalam perekonomian internasional. Pemasaran yang menggunakan teknik digital marketing adalah salah satu pendekatan yang mungkin digunakan untuk mengembangkan dan memajukan UMKM. Penelitian ini bertujuan untuk menemukan dan menganalisis strategi pemasaran digital digunakan oleh perusahaan mikro, kecil, dan menengah (UMKM) Ngaboci untuk penjualan. Dengan berkembangnya teknologi digital, perubahan cara berbisnis dan UMKM perlu menerapkan strategi pemasaran sesuai agar menetap kompetitif. Pengumpulan data dilakukan dengan metode kualitatif dan dengan melakukan interview ekstensif dengan pemilik usaha kecil dan menengah (UMKM) yang telah menerapkan strategi pemasaran digital. Dan penelitian menunjukkan bahwa UMKM di Ngaboci memanfaatkan saluran pemasaran digital seperti media sosial dan aplikasi online untuk mempromosikan dan menjual produknya.
Meningkatkan Kualitas Kehidupan Masyarakat Dengan Social Entrepreneurship Hidayah, Mila Nur; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1809

Abstract

This study employs a qualitative method with a literature review approach to examine the development of social entrepreneurship from 2014 to 2024. The main focus of the research is the role of social innovation and community empowerment in improving social and economic welfare. The findings indicate that social entrepreneurship plays a crucial role in creating sustainable solutions to social challenges, particularly in marginalized communities. Highly cited articles, such as those by Drayton (2017) and Anderson et al. (2018), emphasize the importance of social innovation as a key factor in the success of social entrepreneurship. Furthermore, the study shows that social entrepreneurship significantly contributes to local economic growth by creating jobs and increasing income. However, challenges related to business sustainability and balancing social objectives with profitability remain obstacles that need to be addressed. This research highlights the need for education, training, and institutional and policy support to strengthen the social entrepreneurship ecosystem in the future.
Manfaat Corporate Social Responsibility Pada Perusahaan dan Masyarakat Diva Mahes Wari; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2025): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 14 No. 1 Januari 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v14i1.1816

Abstract

This study aims to examine the impact of Corporate Social Responsibility (CSR) based on social entrepreneurship on both companies and communities, with a focus on community empowerment and social well-being improvement. Using a qualitative approach with a literature review method, this research analyzes various literatures related to CSR, social entrepreneurship, and its impact on local economic empowerment. The results indicate that CSR based on social entrepreneurship provides long-term benefits for both companies and communities. Companies that implement CSR with a social entrepreneurship approach can enhance their reputation, strengthen customer loyalty, and create mutually beneficial collaborations with local communities. For communities, this type of CSR opens up job opportunities, enhances entrepreneurial skills, and reduces dependence on social assistance. However, the main challenge in CSR implementation in remote areas is the limited infrastructure, access to education, and resources. This study also provides important implications for companies, governments, and communities in optimizing the sustainability of CSR programs based on social entrepreneurship. It is hoped that this research will serve as a reference in developing more sustainable CSR strategies, particularly in areas that require further economic empowerment.

Page 14 of 15 | Total Record : 144

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