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INDONESIA
Jurnal Ekonomi Bisnis dan Kewirausahaan
Published by Universitas Sahid Surakarta
ISSN : 2089–762     EISSN : 2721–253     DOI : https://doi.org/10.47942/jebiskwu.v13i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBISKWU) yang memiliki visi dan misi untuk turut serta memajukan Ilmu bisnis dan kewirausahan. Sejalan dengan visi dan misi tersebut, JEBISKWU menerima dan mempublikasikan hasil pemikiran-pemikiran baik empiris maupun non empiris yang relevan dengan kajian ekonomi, bisnis, dan kewirausahaan. Pemikiran-pemikiran tersebut bisa dituangkan dalam Bahasa Indonesia maupun Bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 144 Documents
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Penerapan Digital Marketing dan Personal Selling pada Warmienddo.Com: Chandra, Christy
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1784

Abstract

This business report is entitled "Application of Digital Marketing and Personal Selling on Warmienddo.com". The research aims to analyze and evaluate the digital marketing and personal selling strategies implemented by Warmiende.com to improve sales and brand awareness. The research method used is a qualitative method with a case study approach. Data is obtained through in-depth interviews, observations, and documentation. Data analysis is done using descriptive analysis techniques. Research shows that digital marketing, such as using social media, SEO, and email marketing, significantly helps in improving visibility and interaction with customers. On the other hand, personal selling through direct customer communication builds closer relationships and enhances customer satisfaction. This study concludes that combining digital marketing and personal selling can improve Warmienddo.com's overall marketing performance. The recommendations included increased investment in digital platforms and training of sales personnel to maximize the potential of both marketing strategies.
Penerapan Strategi Digital Marketing Pada Usaha Mikro Kecil Menengah (UMKM) Ngaboci Putri Ariani Permatasari; Shilma Himmati Choiriyah
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1808

Abstract

Sebagai salah satu sektor ekonomi terbesar di Indonesia, Usaha mikro, kecil, dan menengah (UMKM) bertanggung jawab atas signifikan dan, signifikan dalam perekonomian internasional. Pemasaran yang menggunakan teknik digital marketing adalah salah satu pendekatan yang mungkin digunakan untuk mengembangkan dan memajukan UMKM. Penelitian ini bertujuan untuk menemukan dan menganalisis strategi pemasaran digital digunakan oleh perusahaan mikro, kecil, dan menengah (UMKM) Ngaboci untuk penjualan. Dengan berkembangnya teknologi digital, perubahan cara berbisnis dan UMKM perlu menerapkan strategi pemasaran sesuai agar menetap kompetitif. Pengumpulan data dilakukan dengan metode kualitatif dan dengan melakukan interview ekstensif dengan pemilik usaha kecil dan menengah (UMKM) yang telah menerapkan strategi pemasaran digital. Dan penelitian menunjukkan bahwa UMKM di Ngaboci memanfaatkan saluran pemasaran digital seperti media sosial dan aplikasi online untuk mempromosikan dan menjual produknya.
Meningkatkan Kualitas Kehidupan Masyarakat Dengan Social Entrepreneurship Hidayah, Mila Nur; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1809

Abstract

This study employs a qualitative method with a literature review approach to examine the development of social entrepreneurship from 2014 to 2024. The main focus of the research is the role of social innovation and community empowerment in improving social and economic welfare. The findings indicate that social entrepreneurship plays a crucial role in creating sustainable solutions to social challenges, particularly in marginalized communities. Highly cited articles, such as those by Drayton (2017) and Anderson et al. (2018), emphasize the importance of social innovation as a key factor in the success of social entrepreneurship. Furthermore, the study shows that social entrepreneurship significantly contributes to local economic growth by creating jobs and increasing income. However, challenges related to business sustainability and balancing social objectives with profitability remain obstacles that need to be addressed. This research highlights the need for education, training, and institutional and policy support to strengthen the social entrepreneurship ecosystem in the future.
Manfaat Corporate Social Responsibility Pada Perusahaan dan Masyarakat Diva Mahes Wari; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2025): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 14 No. 1 Januari 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v14i1.1816

Abstract

This study aims to examine the impact of Corporate Social Responsibility (CSR) based on social entrepreneurship on both companies and communities, with a focus on community empowerment and social well-being improvement. Using a qualitative approach with a literature review method, this research analyzes various literatures related to CSR, social entrepreneurship, and its impact on local economic empowerment. The results indicate that CSR based on social entrepreneurship provides long-term benefits for both companies and communities. Companies that implement CSR with a social entrepreneurship approach can enhance their reputation, strengthen customer loyalty, and create mutually beneficial collaborations with local communities. For communities, this type of CSR opens up job opportunities, enhances entrepreneurial skills, and reduces dependence on social assistance. However, the main challenge in CSR implementation in remote areas is the limited infrastructure, access to education, and resources. This study also provides important implications for companies, governments, and communities in optimizing the sustainability of CSR programs based on social entrepreneurship. It is hoped that this research will serve as a reference in developing more sustainable CSR strategies, particularly in areas that require further economic empowerment.
Analisis Hukum Islam Tentang Pembiayaan Murabahah Dalam Perspektif Ekonomi Syariah Rejeki, Sri; Subhan, Muhammad
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2025): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 14 No. 1 Januari 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v14i1.1852

Abstract

Abstract This study analyzes in depth the murabahah contract from the perspective of Islamic law and Islamic banking practices in Indonesia. The results of the study indicate that murabahah has a strong legal basis, but its implementation in the field still faces several challenges, such as determining the cost of goods and transparency of information. Factors such as the quality of human resources and public awareness also influence the success of murabahah. This study concludes that efforts are needed to improve the quality and effectiveness of murabahah financing through more in-depth legal studies, innovative product development, and increasing public financial literacy. Keywords: Murabahah Financing, Islamic Law, Islamic Banking. Abstrak Penelitian ini menganalisis secara mendalam akad murabahah dalam perspektif hukum Islam dan praktik perbankan syariah di Indonesia. Hasil penelitian menunjukkan bahwa murabahah memiliki landasan hukum yang kuat, namun implementasinya di lapangan masih menghadapi beberapa tantangan, seperti penetapan harga pokok barang dan transparansi informasi. Faktor-faktor seperti kualitas sumber daya manusia dan kesadaran masyarakat juga mempengaruhi keberhasilan murabahah. Penelitian ini menyimpulkan bahwa perlu adanya upaya untuk meningkatkan kualitas dan efektivitas pembiayaan murabahah melalui kajian hukum yang lebih mendalam, pengembangan produk yang inovatif, serta peningkatan literasi keuangan masyarakat. Kata Kunci: Pembiayaan Murabahah, Hukum Islam, Perbankan Syariah.
Tantangan Dan Peluang Dalam Pengembangan Laporan Keuangan Syariah: Studi Literatur Warahma, Izrha; Subhan, Muhammad
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2025): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 14 No. 1 Januari 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v14i1.1855

Abstract

Sharia financial reports have an important role in the development of the sharia financial industry. However, its development is still faced with various challenges. This research aims to identify challenges and opportunities in developing sharia financial reports through literature studies. The research method used is literature study by analyzing various journals, books and related documents. The research results show that the main challenges include a lack of global standardization, limited human resources, differences in interpretation of sharia principles, and information technology constraints. On the other hand, some opportunities can be exploited, such as increasing market demand, government support, research development, and international cooperation. It is hoped that this research can contribute to the development of sharia accounting theory and provide input for policy makers, accounting practitioners and academics.  
Transformasi Digital Heineken: Strategi Heineken Menghadapi Tantangan Pasar Global: Transformasi Digital Heineken: Strategi Heineken Menghadapi Tantangan Pasar Global Felicia; Stephanie; Soetam Rizky Wicaksono
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2025): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 14 No. 1 Januari 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v14i1.1932

Abstract

This document analyzes Heineken's strategic position in the global market through PEST and SWOT approaches. The PEST analysis identifies the political, economic, social, and technological factors affecting Heineken's operations, showing that political and regulatory stability supports business expansion, even though economic challenges such as inflation can disrupt consumer purchasing power. From a social perspective, consumer preferences for healthy and environmentally friendly products and technological advances forced Heineken to adapt. The SWOT analysis highlights Heineken's strengths, including its global brand reputation and commitment to sustainability, as well as weaknesses related to high operating costs. Growth opportunities lie in the development of new products and digital technologies, while threats come from stiff competition. In conclusion, to maintain its position in the market, Heineken must continue to keep up with the development of digital transformation and innovate, as well as adjust marketing strategies according to changing consumer needs.  
Pengaruh Modal Usaha Non Halal Terhadap Minat Beli Telur pada Pengusaha Ayam Petelur di Desa Karang Semanding Nur, Dimas; Syarofi, Muhammad
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2025): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 14 No. 1 Januari 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v14i1.1936

Abstract

This research aims to examine the influence of non-halal business capital on interest in buying eggs among the community, especially among laying hen entrepreneurs in Karang Semanding Village, Padukuhan Lor. The method used is a quantitative approach with an explanatory design, where data is collected through questionnaires distributed to respondents. The population in this study consisted of 100 egg consumers, and the sample size was determined using the Slovin formula with an error rate of 5%, resulting in 80 respondents selected using simple random sampling. The research results show that non-halal business capital has a significant influence on consumer buying interest, which is reflected in increased business performance and trust in products. The findings of this research lie in emphasizing that the use of non-halal capital is not always a barrier, as long as the products offered meet the quality standards expected by consumers. It is hoped that this research can contribute to the development of the livestock sector and provide guidance for entrepreneurs in making wiser decisions.
MOTIVASI KERJA, LINGKUNGAN KERJA, DAN GAYA KEPEMIMPINAN UNTUK MENINGKATKAN PRODUKTIVITAS KERJA KARYAWAN DI LINGKUNGAN YAYASAN PENDIDIKAN PERGURUAN TINGGI SAHID SURAKARTA Hastuti, Tri Puji; Winarno, Sri; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 6 No 2 (2017): Jurnal Ekonomi Bisnis DAN Kewirausahaan Vol. 6, No. 2 Agustus 2017
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam era persaingan usaha yang semakin ketat, kinerja yang dimiliki karyawan dituntut untuk terus meningkat. Salah satu langkah untuk mempertahankan atau meningkatkan kinerja karyawan dapat dilakukan dengan mengevaluasi kinerja karyawan dan melakukan serangkaian perbaikan agar selalu meningkatkankualitas karyawan tersebut sehingga perusahaan tumbuh dan unggul dalam persaingan, atau minimal tetap dapat bertahan. Penelitian ini menggunakan teknik pengambilan sampel (sampling) purposive sampling dengan kuesioner yang disebar sebanyak 100 mengunakan variabel motivasi kerja sebesar 72,9% atas jawaban setuju pada pertanyaan kelima yaitu setiap saya mendapat kesulitan, rekan kerja mau memberikan bantuan kepada saya. Hal ini menunjukkan bahwa kerja sama antar karyawan di lingkungan yayasan pendidikan perguruan tinggi Sahid Surakarta sangat baik. lingkungan kerja hasil terbanyak sebesar 72,9% atas jawaban setuju dengan pertanyaan hubungan saya dengan karyawan lain harmonis.
Perspektif Tradisional Islam Dalam Good Corporate Governance (GCG) Rizka Yuliati; Rahmalia, Anita; Djasuli, Mohammad
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1178

Abstract

ABSTRACTThe purpose of writing this article on effective corporate governance from a traditional Islamic perspective is to provide an overview or explanation.Library research methods, sometimes known as library research, were used to write this article. Through literature, research, and academic articles that discuss governance and understand the application of Islamic GCG concepts in people's lives. The Qur'an provides guidance on how to run government in order to achieve good governance, successful business, and steps taken to evaluate traditional corporate governance/GCG and superior corporate governance from an Islamic perspective. The studied problem must then be classified, presented, and concluded after being defined. Sharia (GCG) and conventional business governance provide nearly identical results. The existence of a Sharia Supervisory Board (DPS) that implements or carries out sharia principles and implements GCG in sharia banking operations, however, makes a difference.Islamic banking regulations are responsible for the formation of the DSN-(National MUI Sharia Council of the Indonesian Ulema Council). Keywords:Good corporate governance, Islamic perspective ABSTRAK Tujuan penulisan artikel ini tentang tata kelola perusahaan yang efektif dari perspektif Islam tradisional adalah untuk memberikan gambaran atau penjelasan.Metode penelitian perpustakaan, kadang-kadang dikenal sebagai penelitian perpustakaan, digunakan untuk menulis artikel ini.Melalui literatur, penelitian, dan artikel akademik yang membahas tata kelola serta memahami penerapan konsep GCG Islami dalam kehidupan masyarakat. Al-Qur'an memberikan petunjuk bagaimana menjalankan pemerintahan dalam rangka mewujudkan tata kelola yang baik, bisnis yang berhasil, dan langkah-langkah yang dilakukan untuk mengevaluasi tata kelola perusahaan tradisional/GCG dan tata kelola perusahaan yang unggul dari perspektif Islam. Masalah yang dipelajari kemudian harus diklasifikasikan, disajikan, dan disimpulkan setelah didefinisikan. Syariah (GCG) dan tata kelola bisnis konvensional memberikan hasil yang hampir identik.Keberadaan Dewan Pengawas Syariah (DPS) yang menerapkan atau menjalankan prinsip syariah dan menerapkan GCG dalam operasional perbankan syariah, bagaimanapun, membuat perbedaan.Regulasi perbankan syariah bertanggung jawab atas pembentukan DSN-(Dewan Syariah MUI Nasional Majelis Ulama Indonesia).

Page 12 of 15 | Total Record : 144

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