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Rusnandari Retno Cahyani
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Jurnal Ekonomi Bisnis dan Kewirausahaan
Published by Universitas Sahid Surakarta
ISSN : 2089–762     EISSN : 2721–253     DOI : https://doi.org/10.47942/jebiskwu.v13i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBISKWU) yang memiliki visi dan misi untuk turut serta memajukan Ilmu bisnis dan kewirausahan. Sejalan dengan visi dan misi tersebut, JEBISKWU menerima dan mempublikasikan hasil pemikiran-pemikiran baik empiris maupun non empiris yang relevan dengan kajian ekonomi, bisnis, dan kewirausahaan. Pemikiran-pemikiran tersebut bisa dituangkan dalam Bahasa Indonesia maupun Bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 144 Documents
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Analisis Pengaruh Kualitas Pelayanan, Produk, Harga Dan Citra Merek Terhadap Keputusan Pembelian Pada Marketplace Lazada Di Karanganyar Dewi Pujiani; Trisnowati, Juni
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1207

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, produk, harga, dan citra merek terhadap keputusan pembelian di marketplace Lazada secara parsial maupun simultan. Penelitian ini dilakukan pada pelanggan marketplace Lazada di Karanganyar. Hasil penelitian ini mengungkapkan bahwa kualitas pelayanan, produk, harga, citra merek berpengaruh terhadap keputusan pembelian pada marketplace Lazada di Karanganyar, sehingga berhasil menarik konsumen. Hasil penelitian ini menunjukkan bahwa variabel kualitas pelayanan mempengaruhi variabel keputusan pembelian hingga sebanyak 8,912; sementara variabel produk mempengaruhi variabel keputusan pembelian hingga sebanyak 10,340; sedangkan variable harga mempengaruhi variabel keputusan pembelian hingga sebanyak 7.400; dan brand image mempengaruhi variabel keputusan pembelian hingga sebanyak 8,754. Untuk memudahkan interaksi dengan konsumen dan agar perdagangan elektronik berjalan dengan baik, jadi design lazada bisa menjadi aplikasi lazada. Sehingga pemasarannya semakin efektif . Selain itu sehingga dapat dengan mudah digunakan oleh konsumen, Lazada juga promosi penjualan yang menggunakan email untuk sosialisasi, dan melakukan promosi penjualan online. Alat promosi penjualan yang digunakan oleh Lazada termasuk lazada bebas promosi menggunakan pengiriman alat, diskon, voucher, penjualan yang bergerak cepat, penawaran khusus dari mitra, dan pameran besar perdagangan. Hasil penelitian mereka akan dapat ditarik kesimpulan bahwa kualitas layanan, produk, harga, dan citra merek dapat mempengaruhi keputusan pembelian konsumen Karanganyar.
Faktor-Faktor yang Mempengaruhi Pembelian Daging Ayam Di Pasar Sangkumpal Kota Padangsidimpuan Selama Pandemi Covid-19 Hardana, Ali; Hairani, Risna; Wahyu Utami, Try; Khairani, Desy
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1211

Abstract

This research study aims to find out the factors of buying chicken meat in traditional markets during the Covid-19 pandemic. This research was conducted in Sangkumpal Bonang Market, Sangkumpal Bonang Sub district, Padangsidimpuan City, Province of West Java on November 7 to December 12, 2021. The sampling method used is purposive sampling, using 104 respondents. The results showed the characteristics of consumers who buy chicken meat in Sangkumpal Bonang Market on average women, over 36 years of age, high school education/equivalent, housewife work, income below IDR.1,000,000.00, consumption rate of 1-1.5 Kg in a week and purchase rate as much as 1-3 times a week. The results of the multiple linear regression equations obtained a coefficient of determination of 0.727 which indicates that the health protocols (X1), marketing mix (X2) needs (X3) and purchase intention (X4) affect purchasing decisions (Y) by 62.8%. The F test concluded that health protocols, marketing mix, needs and purchase intention had a significant influence on purchasing decisions. The T test concluded that health protocols have a significant influence on purchasing decisions. Therefore, the advice given according to the results is with chicken traders in Sangkumpal Bonang Market, among others, traders must always adhere to health protocols in serving consumers, maintaining the cleanliness of outlets and providing services by considering selling using the method of delivery or online, in order to reduce crowds in the market where the market is one of the places that is indeed a lot of spread of the Covid-19 virus.
Implementasi Audit Internal Syariah Untuk Mencapaian Good Univercity Governance (GUG) Yang Baik Fatimah, Dewi; Vena Annisa, Tasya; Djasuli, Mohammad
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1247

Abstract

Good University Governance is the governance of educational institutions carried out or carried out by stakeholders who play an active role in educational institutions that have benefits in it, namely increasing the welfare of stakeholders, achieving the best accreditation and being able to be competitive in the current global era. Educational institutions, especially higher education institutions that really need to implement Good University Governance so that these higher institutions produce a positive impact, can make progress and development of the governance of the institution. In achieving Good University GovernanceThis can be done well if the higher institution carries out internal control, namely having an Internal Control Unit (SPI) at universities in Indonesia by using an internal audit unit. The purpose of this research is to be able to determine the application of internal audit based on Islamic or sharia in achieving Good Governance Univercity good . This research uses descriptive qualitative method, namely analyzing data from various sources. The data used is secondary data, namely taking literature obtained from books, archives, reports, journals, and others, both published and unpublished. In addition, it is obtained from the Qur'an and Hadith as well as to find out in Islam based. The application of a very good internal auditor, which is able to use an Islamic perspective or based on honesty, fairness, and trust in the governance of high institutions.
Warung Angkringan Bertahan di Tengah Jaman: Membangun Kepuasan Melalui Kualitas Layanan Widyadmono, V Mardi; Endang Wijayanti, Lilis
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1257

Abstract

Angkringan is a typical business in many regions of Indonesia. This business is business that is very easy to duplicate by other business people. It is not too surprising that the angkringan business is mushrooming everywhere. The reality that not all angkringan last long is the reality that prompted this research to emerge. What makes the angkringan business survive and others do not? Using quality of service as a perspective to see that difference in relation to customer satisfaction. With 225 respondents using angkringan in Yogyakarta. The survey was conducted by distributing questionnaires to respondents on an accidental basis. The findings show that angkringan stalls can survive by paying attention to service quality, especially in the dimensions of Tangible, Reliability, Assurance, and Empathy. While the Responsiveness dimension is not proven to affect consumer satisfaction. This research has implications for angkringan stall managers in terms of efforts and strategies to increase consumer satisfaction.
Peran Human Capital Business Partner & General Service PT Angkasa Pura 1 Kantor Cabang Adi Soemarmo Terhadap Efektivitas Kinerja Perusahaan Intan Nurrohmah, Rahmadini; Retno Cahyani, Rusnandari
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1324

Abstract

The purpose of this article is to explain that human capital does not only reflect as "skills" derived from mental and physical abilities but the collective ability of the company to be able to produce the best solution based on the knowledge possessed by the people in the company, thus becoming one of the main components of intellectual capital (intangible assets) owned by the company. HR is capital that can continue to grow over time and the dynamics of the business environment. Human Capital Business Partner & General Services PT Angkasa Pura 1 Adi Soemarmo Branch Office has 2 main positions in supporting efforts to optimize employee productivity and increase customer satisfaction. The task is to justify the implementation of Human Capital Business Partner policies and strategies as a strategic partner in the field of human capital and management of industrial universal service activities and efficient office administration to support efforts to optimize employee productivity and increase customer satisfaction sourced from work plans and Industrial budgets (RKAP) and discipline in accordance with statutory regulations.
Bangkitnya Perekonomian Indonesia Pasca Covid-19 M.E, Rusmini,; Nur Cahyono , Dimas; Putri, Kristina; Afkarina, Izza; Aprilia, Puput; Taufiq, Achmad; Puji Lestari, Devi; Junisa Silvia, Khofifah; ., Misrul; Aldio Firmanda, Bagus
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1327

Abstract

The Indonesian economy is the largest economy in Southeast Asia and one of the developing market economies. However, during the Covid-19 pandemic, the economy experienced a downturn. Befor the Covid-19 pandemic, Indonesia's economic conditions were still showing positive growth and that globally, and not only globally, the Indonesian economy was even before the Covid-19 pandemic, nationally it was still quite good in terms of the JCI in early January which had touched the figure around 6300 this is a good and interesting achievement for Indonesia. However, along with the arrival of the Covid-19 pandemic in Indonesia, resulted in the paralysis of some activities in Indonesia, especially in the field of economic growth. So that with the arrival of the pandemic, the national economy experienced a decline in the JCI, which was originally around 6300 before the pandemic, during the pandemic the JCI fell to around below the 4000 level.
Enhancing of Purchase Intention: The Role of Social Media Influencer and Brand Awareness Dewi, Ariyana Citra; Novitasari, Puspa
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 12 No. 2 Agustus 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i2.1468

Abstract

The changing consumption patterns of society need to be anticipated by businesses. The presence of social media can be utilized to boost sales. Companies need to build their corporate image through branding and marketing on social media. This can be achieved by partnering with social media influencers. This research aims to analyze the influence of social media influencers and brand awareness on purchase intention. The sample in this study consisted of 100 Scarlett Whitening consumers residing in Solo Raya, aged 15-35 years old, and actively using social media. Data were analyzed using the SPSS application. The research results indicate that social media influencers do not have a significant influence on purchase intention. However, brand awareness has a significant impact on purchase intention, meaning that the higher consumers' awareness of the brand, the greater their inclination to purchase the product. The research model indicates an adjusted R-Square value of 0.531, signifying that both social media influencer and brand awareness variables collectively contribute to a 53.1% influence on purchase intention.
Pengaruh Tingkat Kemiskinan Terhadap Pertumbuhan Ekonomi Di Provinsi Di Sumatera Selatan Periode 2013 – 2023 Cempaka Lestari; Iza Tulah Anisa; Peny Cahaya Azwari
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1675

Abstract

ABSTRACT Economic growth is the main requirement for reducing poverty levels. The goal of economic growth has an active influence on poverty, because increased economic growth results in the emergence of jobs thereby reducing unemployment which causes poverty levels to increase. One measure of economic growth can be assessed from the level of income in the area. Therefore, the aim of this research is to determine the effect of poverty on economic growth in South Sumatra in 2013-2023. The analytical tool used in this research is a panel data regression model sourced from the BPS. This research uses simple linear regression in the statistical application of the SPSS ML program. This test was carried out to determine the relationship between poverty and economic growth in South Sumatra Province in 2013-2023. The results and research carried out showed that the influence of the poverty variable was negative and not significant on variable Y (economic growth).    
Persepsi Wisatawan Terhadap Budaya Keplek Ilat di Malam Hari: Studi Kasus Food Agripreneurship dan Culture-Local Wisdom Dalam Mendukung Pengembangan Wisata Kuliner di Surakarta Irawan, Norbertus Citra; Mahananto, Mahananto; Wahyuni, Nurul Sri
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1715

Abstract

Penelitian ini menyoroti dampak food agripreneurship dan culture-local wisdom, terutama keplek ilat, terhadap kepuasan wisatawan dalam menjelajahi kuliner malam di Surakarta. Fenomena keplek ilat telah mendorong perkembangan food agripreneurship dan kearifan lokal, namun belum jelas sejauh mana ini memuaskan harapan wisatawan. Penelitian menggunakan metode studi kasus dan deskriptif dengan lokasi penelitian dipilih secara purposive di Kota Surakarta. Sepuluh titik lokasi penelitian dipilih dengan total responden sebanyak 400 orang. Pengumpulan data melibatkan survei, wawancara, dan kuesioner, dengan analisis data menggunakan interval. Hasilnya menunjukkan bahwa persepsi wisatawan terhadap food agripreneurship dan kearifan lokal, khususnya keplek ilat, secara signifikan memengaruhi tingkat kepuasan kunjungan di Surakarta. Penelitian ini memberikan wawasan mendalam tentang dinamika interaksi antara agripreneur kuliner, wisatawan, dan budaya lokal dalam konteks kuliner malam di Surakarta. Implikasinya memberikan sumbangan berharga untuk pengembangan strategi oleh pemerintah dan agripreneur guna meningkatkan kualitas serta daya tarik wisata kuliner di Surakarta. Dengan menyoroti faktor-faktor yang mempengaruhi kepuasan wisatawan, penelitian ini merangsang refleksi dan tindakan lebih lanjut dalam mengoptimalkan potensi keplek ilat sebagai destinasi kuliner malam yang memikat di Kota Surakarta.
Analisis Kendala Usaha Mikro, Kecil dan Menengah (UMKM) Di Kabupaten Bandung Saputri, Pelangi Angga; Khomsatun, Siti; Ginanjar, Sunandie Eko
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 1 Januari 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jebiskwu.v13i1.1717

Abstract

MSMEs are businesses owned and run by households, small business entities, groups or individuals. As a developing country, Indonesia places MSMEs at the center of the regional economy to encourage the potential for independence to grow in society, especially in the economic sector. In Indonesia, MSMEs cannot be eliminated because the distribution of people's income is greatly helped by their existence. This research was conducted to determine the restrictive factors (barriers) in the development of MSMEs in Bandung Regency. This study aims to analyze the potential of small and medium-scale creative industries in Bandung Regency to increase income. This research uses qualitative methods with a descriptive-comparative research type. From the studies above, several important factors that influence the development of MSMEs in Bandung Regency include media factors for promotion and marketing, as well as other factors that were not researched. Apart from that, the implementation of the People's Business Credit (KRU) policy and the use of audit designs are also concerned with increasing the income and performance of MSMEs in Bandung Regency. This research has benefits for researchers and readers in identifying obstacles, increasing income, and analyzing the implementation of relevant policies for the development of MSMEs in Bandung Regency.

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