ZIJEc: Zabags International Journal of Economy
ZIJEc (Zabags International Journal of Economy) is an interdisciplinary economics journal that is open to the public, this peer-reviewed journal aims to publish research papers related to general economic issues, Islamic economics, business, management, accounting, and other relevant sciences. Both in the local area, regionally, even to the Indonesian national area, Asia international, or the world. This journal is also dedicated to disseminating freely published articles to national-international academics, researchers, practitioners, professionals, and the general public.
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<![CDATA[Marketing Strategies to Improve Consumer Purchasing Decisions ]]>
<![CDATA[Solimah, Siti]]>;
<![CDATA[Abidin, Zaenal]]>;
<![CDATA[Nurjali]]>
<![CDATA[ Zabags International Journal of Economy Vol. 3 No. 2 (2025): Economic Studies ]]>
Publisher : <![CDATA[CV. Zabags Qu Publish ]]>
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DOI: 10.61233/zijec.v3i2.73
<![CDATA[The research questions are: first, what is the marketing strategy for Asyifah's bitter melon chips? Second, what is the level of consumer purchasing decisions based on the marketing strategy for Asyifah's bitter melon chips? This research uses qualitative research with a descriptive approach. The research was conducted at Asyifah's bitter melon chips in Pandan Makmur Village. Data collection techniques were conducted through observation, interviews, and documentation methods related to the title. The data analysis techniques used were qualitative and descriptive analysis. Based on the discussion and analysis, the following conclusions were drawn: first, what is the marketing strategy for Asyifah's bitter melon chips? It focuses on the product itself, where the bitter melon chips offered by Asyifah are in high demand. Second, what is the level of consumer purchasing decisions based on the marketing strategy for Asyifah's bitter melon chips? Based on the marketing mix analysis, it can be said that there has been a significant increase in new customers, while the loyalty of existing customers remains stable.]]>
<![CDATA[The Effect of Selling Prices on the Income of Vegetable Traders in Nipah Panjang District ]]>
<![CDATA[Husairi, Ridwan]]>;
<![CDATA[Abidin, Zaenal]]>;
<![CDATA[Kuswanto]]>
<![CDATA[ Zabags International Journal of Economy Vol. 3 No. 2 (2025): Economic Studies ]]>
Publisher : <![CDATA[CV. Zabags Qu Publish ]]>
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DOI: 10.61233/zijec.v3i2.101
<![CDATA[This study aims to examine 2 (two) variables using path analysis. The purpose of this study is to reveal the effect of selling price on the income of vegetable traders. In this study, the researcher uses quantitative research because the researcher views human behavior as predictable and social reality; objective and measurable. Therefore, the use of quantitative research with valid and reliable instruments and appropriate and appropriate statistical analysis causes the results of the research achieved not to deviate from the actual conditions. The data of this study was obtained from primary data in the form of questionnaires distributed to the population and samples. The population and sample in this study the author used sample size of 130 respondents. The sampling technique used was Accidental sampling. Based on the results of the hypothesis test, the significance value is known to be Sig value 0.000 <0.05, t count value> t table (6.947> 1.656). Thus, it can be concluded that the selling price variable has a positive and significant effect on income. Based on the results of the Determination Coefficient test, it can be concluded that the magnitude of the influence of the Selling Price Variable on income is 27.40%, while the remaining 72.60% is influenced by other factors.]]>
<![CDATA[The Effect of Business Competition on Sales Volume at Vegetable Traders in the Pasar Minggu, Pandan Jaya Village ]]>
<![CDATA[Ulfa, Siti Maria]]>;
<![CDATA[Abidin, Zaenal]]>;
<![CDATA[Nurjali]]>
<![CDATA[ Zabags International Journal of Economy Vol. 3 No. 2 (2025): Economic Studies ]]>
Publisher : <![CDATA[CV. Zabags Qu Publish ]]>
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DOI: 10.61233/zijec.v3i2.104
<![CDATA[One of the places where business activities take place is the market. The market is a place where buyers and sellers gather and interact through various products or certain types of products. Competition provides benefits for entrepreneurs and consumers. Because with competition, entrepreneurs will try to continue to improve the quality of the products or services they offer. This encourages them to continue to innovate and strive to provide the best products or services to consumers. This study aims to determine whether there is a significant impact of the influence of business competition on sales volume at vegetable traders in the weekly market, Pandan Jaya sub-district. This research method uses a descriptive quantitative type, namely research that emphasizes its analysis on numerical data (numbers) which are processed with a statistical model using a simple linear regression equation Y = a + bX. The number of samples in this study was 35 respondents, namely vegetable traders in the weekly market, Pandan Jaya sub-district. The results of this study state that business competition has a significant effect on sales volume at vegetable traders. We can see this from Tcount = 2,350 and Ttable = 1,995 with a significant value of 0.0108 <0.05, which means that Ho is rejected and Ha is accepted, which means that business competition in Pandan Jaya sub-district has a positive and significant effect on sales volume at vegetable traders.]]>
<![CDATA[The Influence of Online Loans on Consumer Behavior of the Community in Dendang Sub-District ]]>
<![CDATA[Pilisia, Ade Elfhina]]>;
<![CDATA[Abidin, Zaenal]]>;
<![CDATA[Saputra, Ahmad Edi]]>
<![CDATA[ Zabags International Journal of Economy Vol. 3 No. 2 (2025): Economic Studies ]]>
Publisher : <![CDATA[CV. Zabags Qu Publish ]]>
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DOI: 10.61233/zijec.v3i2.105
<![CDATA[The rise of digital technology has significantly reshaped consumption patterns, particularly through the widespread use of online loan services that allow individuals to meet lifestyle demands beyond basic needs. This study investigates the influence of online loans on consumerist behavior among residents of Dendang Sub-District. Using a quantitative approach with a causality design, data were collected from 91 respondents aged 20–29 through questionnaires and analyzed using descriptive statistics, classical assumption tests, and simple linear regression. The results showed that online loan applications had a significant effect on consumptive behavior with a contribution of 8.4%, while 91.6% were influenced by other factors. This is evidenced by a t-calculated value of 2.859 which is greater than the t-table of 1.662, and a significance value of 0.005 which is smaller. The results indicate that online loan usage significantly affects consumerist behavior, with a high tendency toward impulsive and non-essential spending. The regression analysis confirms a positive and statistically significant relationship between the independent and dependent variables. This finding highlights the role of fintech platforms in facilitating immediate gratification and fostering financially unsustainable habits among young adults. The study contributes empirical evidence to the discourse on digital consumption and offers valuable insights for policymakers and practitioners seeking to mitigate the adverse effects of online lending on household financial stability.]]>
<![CDATA[The Influence of Product Quality and Service on Customer Satisfaction at Pondok Kito & Resto ]]>
<![CDATA[Yulianti Yustina]]>;
<![CDATA[Wargo]]>;
<![CDATA[Saputra, Ahmad Edi]]>
<![CDATA[ Zabags International Journal of Economy Vol. 3 No. 2 (2025): Economic Studies ]]>
Publisher : <![CDATA[CV. Zabags Qu Publish ]]>
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DOI: 10.61233/zijec.v3i2.106
<![CDATA[This study aims to examine the influence of product quality and service quality on customer satisfaction at Pondok Kito & Resto, an MSME operating in Tanjung Jabung Timur Regency. Using a quantitative approach with a causal research design, primary data were collected through questionnaire distributed to 97 respondents, and analyzed using descriptive and inferential statistics, including multiple linear regression. The results show that both product quality and service quality have a significant and positive effect both partially and simultaneously on customer satisfaction. Partial tests (t-tests) of X1 - Y resulted in a significance the calculated t-value of 13.587 far exceeds the table's t-value of 1.661. Thus, Ha is accepted and H0 is rejected. The results of X2 - Y is significance the calculated t-value of 9.035, which is greater than the t table of 1.661. Thus, the alternative hypothesis (Ha) is accepted, and H0 is rejected. The influence of product quality (X1), and service (X2), on customer satisfaction (Y) of Pondok Kito & Resto in Tanjung Jabung Timur Regency. The test results showed that the F value was calculated as 133.758 with a significance value of 0.000. Since the significance value is much smaller than the specified significance level (α = 0.05), it can be concluded that H0 is rejected and Ha is accepted. These findings indicate that high-performing and reliable products, as well as responsive and empathetic services, contribute directly to a better customer experience. The contribution of this research lies in offering empirical insights that reinforce the integration of quality management strategies in MSMEs to enhance customer loyalty and long-term competitiveness in the culinary sector.]]>
<![CDATA[Digital Promotion Strategy: An Analysis of Scarlett Whitening's Increased Sales Through Instagram ]]>
<![CDATA[Maharani, Amanda]]>;
<![CDATA[Abidin, Zaenal]]>;
<![CDATA[Kadarsih, Sri]]>
<![CDATA[ Zabags International Journal of Economy Vol. 3 No. 2 (2025): Economic Studies ]]>
Publisher : <![CDATA[CV. Zabags Qu Publish ]]>
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DOI: 10.61233/zijec.v3i2.107
<![CDATA[This study aims to analyze the promotional strategies implemented by Scarlett Whitening in increasing product sales through the Instagram platform. With the increasing use of social media, digital promotion has become a key in modern marketing strategies, especially in the beauty industry. The research method used is a descriptive qualitative approach with data collection techniques in the form of interviews with store owners, consumers, and direct observation of Scarlett Whitening's Instagram account. The results of the study show that promotional strategies such as celebrity endorsements, giveaways, attractive visual content, and active interaction on social media are proven to be able to increase brand awareness and have a significant impact on increasing product sales. Consistent and adaptive promotion to social media trends is an important factor in Scarlett Whitening's marketing success.]]>
<![CDATA[The Contribution of Rice Farming to the Economic Welfare of the Community ]]>
<![CDATA[Marlina, Marlina]]>;
<![CDATA[Fatimah, Siti]]>;
<![CDATA[Wargo]]>;
<![CDATA[Poetro, Arief Eko]]>
<![CDATA[ Zabags International Journal of Economy Vol. 3 No. 2 (2025): Economic Studies ]]>
Publisher : <![CDATA[CV. Zabags Qu Publish ]]>
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DOI: 10.61233/zijec.v3i2.108
<![CDATA[This study aims to examine the contribution of rice farming business to improving the economic welfare of the community in Simpang Datuk Village, Nipah Panjang District. The method used is a descriptive qualitative approach with data collection techniques through interviews and field observations. The results of the study show that rice farming makes a significant contribution to community income, access to education, and the fulfillment of basic needs. The strategies implemented by farmers include the use of agricultural technology, the selection of superior varieties, and the strengthening of local institutions. Nonetheless, challenges such as capital constraints, climate change, and selling prices remain obstacles that require appropriate policy interventions. The conclusion of this study confirms that rice farming has great potential in improving the economic welfare of rural communities in a sustainable manner.]]>
<![CDATA[Review of Islamic Law and Trade Regulations on the Practice of Buying and Selling Imported Used Clothes ]]>
<![CDATA[Muchtar, Amar]]>;
<![CDATA[Wargo, Wargo]]>;
<![CDATA[Kurniawan, Kurniawan]]>
<![CDATA[ Zabags International Journal of Economy Vol. 3 No. 2 (2025): Economic Studies ]]>
Publisher : <![CDATA[CV. Zabags Qu Publish ]]>
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DOI: 10.61233/zijec.v3i2.109
<![CDATA[This study aims to examine the practice of buying and selling imported used clothes at the West Sabak Main Market from the perspective of Islamic law and Regulation of the Minister of Trade of the Republic of Indonesia Number 40 of 2022. This study uses a qualitative approach with descriptive-normative and empirical methods. Data were collected through interviews and documentation studies. The results of the study show that the practice is still active even though it violates official regulations. In the view of Islamic law, the buying and selling of used clothes is allowed as long as it meets the conditions of the validity of the contract and does not bring harm. However, violations of positive law can be categorized as a prohibited form of ta'addi. Therefore, it is important to have legal education and guidance from religious leaders and authorities so that trade practices remain in accordance with sharia and state regulations.]]>
<![CDATA[Empowerment of Fishery Products in an Islamic Economic Perspective: Strategies to Increase Fishermen's Income ]]>
<![CDATA[Baharuddin, Agusman]]>;
<![CDATA[Wargo]]>
<![CDATA[ Zabags International Journal of Economy Vol. 3 No. 2 (2025): Economic Studies ]]>
Publisher : <![CDATA[CV. Zabags Qu Publish ]]>
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DOI: 10.61233/zijec.v3i2.110
<![CDATA[This study aims to analyze the practice of empowering fishery products of the Lambur Luar Village community in increasing fishermen's income based on an Islamic economic perspective. Using a descriptive qualitative approach, data was obtained through interviews and direct observation. The results of the study show that fishermen still depend on the sale of raw products to middlemen, with low added value. In the perspective of Islamic economics, empowerment should include aspects of justice, productivity, and distribution of benefits. Therefore, sharia-based strategies are needed such as strengthening cooperatives, access to halal financing, and education in seafood processing. The conclusion of this study emphasizes the importance of integrating Islamic values in the economic empowerment of coastal communities.]]>
<![CDATA[Online Gambling Practices and Their Economic Impacts in Muara Sabak Timur District: A Qualitative Study in the Perspective of Islamic Economics ]]>
<![CDATA[Arliani, Rida]]>;
<![CDATA[Abidin, Zaenal]]>;
<![CDATA[Yatima, Khusnul]]>
<![CDATA[ Zabags International Journal of Economy Vol. 3 No. 2 (2025): Economic Studies ]]>
Publisher : <![CDATA[CV. Zabags Qu Publish ]]>
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DOI: 10.61233/zijec.v3i2.113
<![CDATA[Online gambling has become a concrete threat to the economic and social stability of society, particularly in regions with low digital literacy and weak institutional oversight. This study aims to identify the forms of online gambling practices that have emerged in Muara Sabak Timur District, analyze their economic impacts on the individuals involved, and evaluate these practices through the lens of Islamic economic principles. Employing a qualitative approach with an intrinsic case study strategy, data were collected through in-depth interviews with active and former online gamblers, community leaders, and religious figures, and were thematically analyzed using NVivo software. The results reveal that online gambling is conducted through covert digital mechanisms that foster behavioral dependence, leading to financial destruction, family conflict, and psychological disturbances. No systematic intervention from local authorities was identified. An evaluative review based on “maqashid al-shariah” confirms that these practices contradict Islamic principles concerning the protection of wealth, intellect, and lineage. This study contributes to the development of a religious value-based analytical model for assessing digital economic risks and recommends community-based intervention and digital literacy policies as strategic responses to the growing prevalence of online gambling in rural societies.]]>
