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Jurnal Inspirasi Ilmu Manajemen
Published by Universitas Sangga Buana
ISSN : 29617405     EISSN : 29617995     DOI : https://doi.org/10.32897/jiim
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Inspirasi Ilmu Manajemen adalah jurnal berkala ilmiah yang diterbitkan dua kali setahun (Pebruari - Agustus) yang mempublikasikan hasil penelitian orisinal tentang Ilmu Manajemen. Jurnal ini bertujuan untuk mengembangkan konsep, teori, perspektif, paradigma, dan metodologi dalam kajian ilmu Manajemen Ruang lingkup Jurnal Inspirasi Ilmu Manajemen meliputi : 1. Manajemen Sumber Daya Manusia 2. Manajemen Pemasaran 3. Manajemen Keuangan 4. Manajemen Produksi 5. Manajemen Resiko 6. Manajemen Pendidikan 7. Manajemen Rumah Sakit 8. Manajemen Kesehatan Jurnal Inspirasi Ilmu Manajemen pertama kali terbit Volume 01 Nomor 01 bulan Agustus tahun 2022. Setiap naskah yang masuk ke editor Jurnal Inspirasi Ilmu Manajemen akan dinilai oleh reviewer. Proses review dilakukan secara double-blind review, artinya reviewer tidak mengetahui identitas penulis dan begitu juga penulis tidak mengetahui identitas reviewer.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 3 No 2 (2025): Jurnal Inspirasi Ilmu Manajemen" : 7 Documents clear
ANALISIS STRATEGI PEMUNGUTAN PIUTANG PAJAK BUMI DAN BANGUNAN TAK TERTAGIH KOTA CIMAHI Setyanto, Eko; Ndruru, Sanida
Jurnal Inspirasi Ilmu Manajemen Vol 3 No 2 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.3.2.3667

Abstract

Every year there are additional Land and Building Tax (PBB) receivables which become the work burden of the Cimahi City Regional Revenue Management Agency (Bappenda) and are recorded in the Cimahi City Regional Government's Financial Report. To reduce PBB receivables, strategies are needed and how to implement these strategies is necessary. analyzed further in order to always get new strategies that are better, more effective, efficient and economical in collecting PBB and efforts to reduce tax receivables. The research design that will be used is a descriptive analysis research method with a qualitative approach in order to broadly describe the UN collection strategy for reducing uncollectible tax receivables at the Cimahi City Bappenda. This research was conducted at the Cimahi City Bappenda which is located at the Cimahi City Public Services Mall, Jl. Aruman Kel. Pasirkaliki District. North Cimahi Cimahi City, West Java Province. Analysis was carried out starting from before being in the field, while in the field and after being in the field, using library research, field research and interviews.The results of this research produced a study and document analysis of the collection strategy for uncollectible land and building tax receivables in Cimahi City.
OPTIMALISASI RANTAI PASOK DENGAN MENINGKATKAN DAYA SAING UMKM DI KOTA SUKABUMI Shamsudin, Alsya Nurliza; Jahriyah, Nabila; Alhidayatullah, Alhidayatullah
Jurnal Inspirasi Ilmu Manajemen Vol 3 No 2 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.3.2.4075

Abstract

This study aims to explore the application of Supply Chain Management (SCM) principles in increasing the competitiveness of MSMEs in Sukabumi City by identifying relevant performance indicators in designing new products and analyzing factors that affect MSME operational performance, such as production cycle time, capacity utilization, product quality, and customer satisfaction. Using a qualitative method with a descriptive approach, data was collected through interviews, observations, and documentary studies of five MSMEs, where the data analysis techniques obtained used source and time triangulation. The results of the study show that efficiency in the supply chain, optimization of production capacity, and improvement of product quality contribute greatly to the competitiveness of MSMEs, while the lack of innovation and process improvement is still the main challenge. Therefore, this study recommends the application of technology in SCM, improvement of human resource skills, closer collaboration with suppliers and distributors, and stronger policy support to support the sustainability and competitiveness of MSMEs.
INOVASI TEKNOLOGI DALAM E-BISNIS: SOLUSI UNTUK EFISIENSI ENERGI DAN PENGURANGAN EMISI KARBON Nabila, Nabila; Zhafira, Zhafira; Sumarni, Endang
Jurnal Inspirasi Ilmu Manajemen Vol 3 No 2 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.3.2.4084

Abstract

This article discusses the role of technological innovation in e-business as a solution for energy efficiency and carbon emission reduction, focusing on the implementation of various environmentally friendly technologies that can enhance the operational sustainability of companies. This research aims to analyze the impact of technologies such as Internet of Things (IoT)-based energy management systems, big data analytics, and cloud computing on reducing energy consumption and carbon footprints of companies. The methodology used is a qualitative approach with in-depth analysis of various case studies in the e-business sector that have successfully implemented green technologies. The findings indicate that the adoption of environmentally friendly technologies not only benefits the environment but also enhances operational efficiency and significantly reduces energy costs. With collaboration between government, private sector, and communities, the e-business sector can play a crucial role in global efforts against climate change.
ANALISIS SUPPLY CHAIN PADA USAHA MIKRO: STUDI KASUS RICE BOWL TRUSTMEE DI KOTA METRO Alhidayatullah, Alhidayatullah; Putri, Sastria; Hastarita, Nike; Rezki Regina, Amelia
Jurnal Inspirasi Ilmu Manajemen Vol 3 No 2 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.3.2.4086

Abstract

Research on supply chain analysis has been done a lot and tends to be only for large companies, while research on supply chains in micro businesses, especially in the culinary sector in Indonesia is still limited. This study aims to analyze the structure and flow of Rice Bowl Trustmee's supply chain, identify key challenges in supply chain management, evaluate strategies implemented to overcome these challenges, and provide recommendations to improve the efficiency and effectiveness of supply chain management in similar micro enterprises. This study uses a qualitative approach with a case study method. Data is collected through in-depth interviews with business owners, operational managers, suppliers, and customers, as well as direct observation of operational processes. Data analysis techniques include data reduction, data presentation, thematic analysis, and conclusion drawing to ensure the accuracy and consistency of research findings. The results of the study stated that Rice Bowl Trustmee implements a simple supply chain involving local raw material suppliers, order-based production, temporary storage, distribution through online services, and digital promotion. The main challenges faced include limited storage capacity, dependence on a single supplier, and fluctuations in market demand. Order-based production strategies help reduce the waste of raw materials, while the use of social media is effective for promotion. However, reliance on one major supplier and online distribution platform poses risks that need to be managed.
PENGARUH KOMPETENSI, MOTIVASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT TUNAS MUDA SERUNI Sulastri, Atih; Karmelia, Mila
Jurnal Inspirasi Ilmu Manajemen Vol 3 No 2 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.3.2.4100

Abstract

This study aims to analyze the influence of competence, motivation, and work discipline on employee performance. The research was conducted at PT Tunas Muda Seruni with a total population of 35 employees. The sampling technique employed was non-probability sampling using a saturated sampling approach, in which all members of the population were included as research samples. Data were collected through a questionnaire utilizing a Likert scale (1–5). The data analysis technique used was multiple linear regression analysis. The findings indicate that competence, motivation, and work discipline each have a positive and significant effect on employee performance.
SINERGI BISNIS DIGITAL DAN DIGITAL MARKETING DALAM MENINGKATKAN BRAND AWARENESS DI ERA GLOBALISASI Yuliani, Sarah; Sasi Ramadhani, Nidya Calista; Putri Sentosa, Aura Nabila
Jurnal Inspirasi Ilmu Manajemen Vol 3 No 2 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.3.2.4152

Abstract

In the age of globalization, the advancement of digital technology has prompted organizations to adopt digital strategies in their operations and marketing. Digital business synergy and digital marketing are essential components for enhancing brand awareness. Extensive research has been conducted on the synergy between digital business and digital marketing for brand recognition; however, studies focusing on MSMEs remain few. This study seeks to examine and elucidate the impact of digital business synergy and digital marketing on enhancing brand awareness in the context of globalization. This research employs a quantitative methodology utilizing a descriptive approach. Data was gathered via a questionnaire administered to 100 MSMEs in Sukabumi that have adopted digital business strategies and digital marketing, complemented by interviews to enhance comprehension of the issue under investigation. The analytical method employs multiple linear regression to ascertain the correlation between independent factors and brand awareness. The study's results indicate that the integration of digital business and digital marketing significantly impacts brand recognition, accounting for an influence of 68.1%. This research offers valuable insights for business stakeholders and government entities regarding the significance of digital transformation, serving as a reference for future studies in digital marketing and the digital economy.
ANALISIS STRATEGI PIVOT PADA START-UP DIGITAL DALAM MENGHADAPI KETIDAKPASTIAN PASAR Zahra, Siti; Salsabila, Salsabila; Agistin, Silvi; Nur Rahman, Muhammad Zahran
Jurnal Inspirasi Ilmu Manajemen Vol 3 No 2 (2025): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2025.3.2.4153

Abstract

Digital start-ups significantly contribute to economic growth; nonetheless, they encounter a substantial failure rate due to their incapacity to adjust to market realities. Market uncertainties, including evolving customer tastes and intense competition, necessitate the adaptation of plans for business models, products, or target markets. Extensive research has been conducted on market uncertainty; yet, the development of pivot strategies as a response remains limited. This study seeks to examine the pivot methods employed by digital start-ups in response to market uncertainty. This research employs a qualitative methodology utilizing a case study approach. The data was acquired through comprehensive interviews with founders and start-up executives who have pivoted, along with the examination of documents like business reports and academic publications. The data analysis employed a theme method, encompassing steps of data reduction, presentation, and conclusion formulation. Triangulation is employed to enhance the validity of the results. The study's results indicate that the pivot strategy is implemented by modifications in products, business strategies, and technology. Start-ups that effectively execute pivots typically embrace data- and technology-driven tactics. Nonetheless, obstacles like as timing of pivots, internal opposition, and resource constraints frequently impede the execution of this plan. The pivot strategy is essential for the viability of digital start-ups in a volatile industry. The effectiveness of the pivot relies on the ability to analyze market trends and guarantee a planned and scalable execution.

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