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Siber International Journal of Digital Business

SIJDB
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Published by Siber Nusantara Review

ISSN : 29879337 EISSN : 29879329 DOI : https://doi.org/10.38035/sijdb.v1i1

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

iber International Journal of Digital Business (SIJDB) is a scientific research journal on science and technology in digital business management, managed and published by Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER). SIJDB contains articles that contribute to the understanding, theory development, theoretical concepts, and implementation of digital science and technology theory at all levels. This journal publishes original research articles, reviews, essays, and case studies in all fields of digital business management science and technology-related fields and their applications.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 95 Documents

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Exploring the factors of Digital Entrepreneurial Intention among Undergraduate Management Students Raisha Rusyana; Mery Citra Sondari
Siber International Journal of Digital Business (SIJDB) Vol. 4 No. 1 (2026): (SIJDB) Siber International Journal of Digital Business (July - September 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v4i1.384

Digital technology has expanded entrepreneurial opportunities for university students, yet access to technology and entrepreneurship-related learning does not necessarily translate into an intention to establish a digital business. Previous studies have examined digital entrepreneurial intention using different combinations of individual, educational, technological, and social factors, while evidence integrating these factors among undergraduate Management students remains limited. This study examines the influence of entrepreneurial knowledge, entrepreneurial perception, entrepreneurial education, digital technology, and social networking on digital entrepreneurial intention among undergraduate Management students at Universitas Padjadjaran. A quantitative approach was employed using questionnaire data from 205 eligible respondents, which were analyzed using Partial Least Squares Structural Equation Modeling. The findings show that entrepreneurial education has a positive and significant influence on entrepreneurial knowledge. Entrepreneurial perception and digital technology positively and significantly influence digital entrepreneurial intention, whereas entrepreneurial education, entrepreneurial knowledge, and social networking do not have significant influences. This study provides new empirical evidence by integrating individual, educational, technological, and social factors within a single model in the context of undergraduate Management students in Indonesia.

Social Media Influencers and Destination Choice: Evidence from Indonesian Tourists’ Intention to Visit Switzerland Zalfa Meysha Adrelin; Rita Komaladewi
Siber International Journal of Digital Business (SIJDB) Vol. 4 No. 1 (2026): (SIJDB) Siber International Journal of Digital Business (July - September 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v4i1.385

Social media has transformed how tourists search for information and evaluate destinations, making influencer marketing an important promotional strategy. However, limited empirical evidence explains how influencer-generated content shapes Indonesian tourists' intention to visit long-haul destinations such as Switzerland. This study examines the effects of Source Credibility, Content Quality, and Electronic Word-of-Mouth (e-WOM) on visit intention. A quantitative explanatory approach was employed using purposive sampling. Data were collected through an online questionnaire from 397 Indonesian social media users who had been exposed to influencer content about Switzerland. Multiple linear regression analysis was conducted using SPSS version 27. The results show that all three variables positively and significantly influence visit intention. Source Credibility is the strongest predictor (β = 0.477), followed by Content Quality (β = 0.388) and e-WOM (β = 0.307). Together, these variables explain 56.5% of the variance in visit intention (R² = 0.565). The findings indicate that while engaging content attracts attention, influencer credibility is more influential in converting attention into travel intention. This study contributes to influencer marketing and tourism literature and offers practical insights for destination marketing organizations when selecting and managing social media influencers.

ESG Disclosure, Political Connection, And Firm Value: An Empirical Analysis Rinaldi Anggoro Ekasaputra; Fitri Purwiyanto; Dian Kurniawati; Andhika Ahmad Putra
Siber International Journal of Digital Business (SIJDB) Vol. 4 No. 1 (2026): (SIJDB) Siber International Journal of Digital Business (July - September 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v4i1.387

This study aims to analyze the effect of ESG (Environment, Social, Governance) disclosure and political connections on firm value. The object of this study is companies listed on the Indonesia Stock Exchange and included in the Liquid 45 Index (LQ45) list in 2022-2024. ESG disclosure is measured based on the Global Reporting Initiative Standard checklist, while political connections are measured by the ratio between the members of the board of commissioners and directors who are politically connected to the total members of the board of commissioners and directors in the company. Meanwhile, firm value is measured using the Tobin’s Q calculation method. This study uses a purposive sampling method with a sample of 39 companies. The analysis was conducted using panel data regression. The results of the study show that ESG disclosure and political connections have no effect on firm value, which indicates that sustainability signals and political affiliations have not been fully appreciated by the market as drivers of fundamental company value in the LQ45 index.

The Effect of the Principles of Fairness and Transparency in Good Corporate Governance on Employee Loyalty Through Job Satisfaction as an Intervening Variable Sri Yulianti; Rika Habsari Widiarsanti; Hammad Hammad; Ignatius Erik Sapta Yanuar
Siber International Journal of Digital Business (SIJDB) Vol. 4 No. 1 (2026): (SIJDB) Siber International Journal of Digital Business (July - September 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v4i1.388

This study aims to analyze the influence of the principles of fairness and transparency in the implementation of Good Corporate Governance (GCG) on employee loyalty, with job satisfaction as an intervening variable. The phenomenon of low employee loyalty in various organizations is often associated with the weak implementation of good corporate governance principles, especially in the dimensions of fairness in decision-making and information disclosure to employees. This study uses a quantitative approach with the explanatory research method, where data is collected through a questionnaire and analyzed using the Partial Least Square Structural Equation Modeling (PLSSEM) method using SmartPLS 4.0 software or Path Analysis. The conceptual framework is built based on a literature review on organizational justice theory, social exchange theory, and two-factor job satisfaction theory. The research sample is 64 employees of PT Central Proteina Prima Tbk who come from various organizational functions. The results of the theoretical study show that fairness (P-value = 0.000) and transparency (P-value = 0.000) have a positive and significant effect on job satisfaction. Job satisfaction (P-value = 0.004) also has a positive and significant effect on employee loyalty. However, directly fairness (P-value = 0.102) and transparency (P-value = 0.999) did not have a significant effect on employee loyalty. Job satisfaction was proven to mediate the full mediation effect of fairness on loyalty (P-value = 0.034) and the effect of transparency on loyalty (P-value = 0.014). The research model was able to explain the variance in job satisfaction of 71.0% (R-Square = 0.710) and employee loyalty of 68.2% (R-Square = 0.682). In conclusion, fairness and transparency do not directly increase loyalty, but must create job satisfaction first. Job satisfaction acts as a full mediation that bridges the two GCG principles to loyalty. It is suggested that management strengthen fairness in performance appraisals and compensation, increase transparency of policy information and career paths, and routinely measure job satisfaction to maintain employee loyalty in a timely manner. The application of this study is expected to provide input for organizational management in designing governance policies that are oriented towards the psychological well-being of employees to increase long-term retention and loyalty.

The Effects of Service Quality and Brand Image on Parents’ Intention to Continue Their Children’s Education: The Mediating Role of Customer Satisfaction Mira Affila; Fansuri Munawar
Siber International Journal of Digital Business (SIJDB) Vol. 4 No. 1 (2026): (SIJDB) Siber International Journal of Digital Business (July - September 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v4i1.408

The transition from kindergarten to primary school presents a strategic challenge for integrated private schools, as positive educational experiences do not necessarily translate into parents’ intention to continue their children’s education within the same institution. Despite extensive research on service quality, brand image, and customer satisfaction, limited studies have integrated these factors to explain parents’ continuance intention across educational levels. This study examines the effects of Service Quality and Brand Image on Parents’ Intention to continue their children’s education from Binekas Kindergarten to Binekas Primary School, with Customer Satisfaction as a mediator. A quantitative, descriptive-verificative, cross-sectional design was employed with 58 parents using total sampling. Path analysis and mediation testing with 5,000 bootstrap samples were conducted. Service Quality significantly influenced Customer Satisfaction (β = 0.645; p < 0.001), while Brand Image did not. Brand Image significantly influenced Parents’ Intention (β = 0.477; p = 0.001), whereas Service Quality and Customer Satisfaction had no significant direct effects. Customer Satisfaction inconsistently mediated the effect of Service Quality but did not mediate Brand Image. The findings reveal an evaluation–decision gap, showing that high Service Quality and very high Customer Satisfaction do not automatically translate into stronger educational continuance intention.

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M. Rizky Mahaputra

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siberpublisher.info@gmail.com

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Dki jakarta

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Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name M. Rizky Mahaputra

Contact Email siberpublisher.info@gmail.com

Phone +6282210123600

Journal Mail Official siberpublisher.info@gmail.com

Editorial Address Jalan Marina Indah Raya No. 1 Pantai Indah Kapuk, Kamal Muara, Penjaringan, Jakarta Utara, Indonesia

Location Kota adm. jakarta utara, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
M. Rizky Mahaputra

Contact Email
siberpublisher.info@gmail.com

Phone
+6282210123600

Journal Mail Official
siberpublisher.info@gmail.com

Editorial Address
Jalan Marina Indah Raya No. 1 Pantai Indah Kapuk, Kamal Muara, Penjaringan, Jakarta Utara, Indonesia

Location
Kota adm. jakarta utara,

Dki jakarta

INDONESIA