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Siber International Journal of Digital Business
Published by Siber Nusantara Review
ISSN : 29879337     EISSN : 29879329     DOI : https://doi.org/10.38035/sijdb.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
iber International Journal of Digital Business (SIJDB) is a scientific research journal on science and technology in digital business management, managed and published by Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER). SIJDB contains articles that contribute to the understanding, theory development, theoretical concepts, and implementation of digital science and technology theory at all levels. This journal publishes original research articles, reviews, essays, and case studies in all fields of digital business management science and technology-related fields and their applications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 70 Documents
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The Role of Lecturer's Pedagogical and Entrepreneurial Competence in Shaping Student Entrepreneurial Engagement and Intention: A Proposed Framework Wijayati, Ary; Heryatno, Roni; Ali, Hapzi; Daniel, Hans; Prakosa, Gatot Hendro
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 1 (2025): (SIJDB) Siber International Journal of Digital Business (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i1.255

Abstract

This paper proposes a comprehensive framework examining how lecturer competencies influence student entrepreneurial outcomes in higher education. Drawing from social cognitive theory and experiential learning perspectives, we develop five hypotheses exploring the relationships between lecturer's pedagogical competence, lecturer's entrepreneurial competence, student entrepreneurial engagement, and student entrepreneurial intention. The framework suggests that both pedagogical and entrepreneurial competencies of lecturers play crucial roles in fostering student engagement and intention toward entrepreneurship. Additionally, student engagement serves as a critical mediating factor in developing entrepreneurial intentions. This conceptual paper contributes to entrepreneurship education literature by distinguishing between different types of lecturer competencies and their unique impacts on student outcomes.
Understanding User Attraction To E-Book For Digital Learning And Informations Access Nurranto, Heri; Suhud, Usep; Rizan, Mohamad
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.258

Abstract

This study aims to identify the key factors driving e-book adoption in supporting learning and digital information access. Using a quantitative approach and questionnaire-based survey, the research explores the role of accessibility, cost and time efficiency, reference completeness, digital feature innovation, and environmental sustainability as central elements in e-book attractiveness. The findings indicate that ease of access and interactive features are the primary drivers of e-book adoption, especially among students and academics. Additionally, psychological factors such as perceived usefulness and ease of use significantly influence user preferences. This study provides valuable insights for digital platform developers and publishers in designing more relevant, innovative, and user-oriented e-books in the era of digital transformation.
Digital Technology in Road Freight Logistics for Global Supply Chains Bryant H Susanto; Achmad Fauzi; Febrianty S Hendrawan; Frikma P Novbona; Ribka Alexandra; Muhammad D Habibi
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 1 (2025): (SIJDB) Siber International Journal of Digital Business (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i1.239

Abstract

Digital transformation plays a crucial role in improving operational efficiency and transparency of road logistics services in global supply chains. Technological innovations such as the Internet of Things (IoT), artificial intelligence (AI), and intelligent transportation systems (ITS) have revolutionized logistics processes through real-time tracking, route optimization, predictive vehicle maintenance, and more accurate inventory management. However, the adoption of these technologies is uneven between developed and developing countries due to differences in infrastructure, regulations, and human resource skills. This study aims to analyze the role of technology in improving logistics efficiency, compare adoption rates across countries, and identify barriers and solutions to achieving an inclusive and sustainable digital transformation. Thus, this research contributes to the development of literature and policy practices that support a resilient, transparent, and environmentally friendly road logistics system.
The Role of Digital Twins in Optimizing Renewable Energy Utilization and Energy Efficiency in Manufacturing Igbokwe, Nkemakonam Chidiebube; Nwamekwe, Charles Onyeka; Ono, Chukwuma Godfrey; Nwabunwanne, Emeka Celestine; Aguh, Patrick Sunday
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i4.262

Abstract

Digital twin (DT) technology is revolutionizing manufacturing by bridging the gap between physical and virtual environments, enabling real-time monitoring, simulation, and optimization of processes. This paper explores the pivotal role of DTs in enhancing renewable energy utilization and energy efficiency within manufacturing ecosystems. The study delves into how DTs facilitate renewable energy forecasting, resource scheduling, and integration into manufacturing operations. Through real-time energy flow analysis, DTs aid in identifying inefficiencies, optimizing production processes, and implementing waste heat recovery systems. Specific applications in automotive and electronics manufacturing underscore the transformative impact of DTs, showcasing reductions in energy consumption and operational costs while improving resilience against energy variability. Case studies highlight successful integrations of DTs with renewable energy systems, such as photovoltaic installations, which strategically align energy-intensive activities with peak energy availability. Moreover, this research examines the challenges associated with DT adoption, including high implementation costs, data integration complexities, and organizational resistance, alongside emerging solutions tailored for scalability, particularly for small and medium-sized enterprises (SMEs). Future directions emphasize the incorporation of blockchain and artificial intelligence to enhance energy transaction security, data-driven decision-making, and operational autonomy. The paper also advocates for the development of global standards and supportive policies to foster widespread DT adoption. By showcasing both the current applications and future potential of DTs, this review underscores their critical role in driving sustainability, operational efficiency, and energy resilience in the manufacturing sector.
Effect of computerization on the transparency of service delivery in the selected government ministries in Anambra State Nigeria between the periods of 2015 - 2023 Anaekwe, Victor Benjamine; Okoye, Nonso Sunday; Okeke, Mary Ngozi
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.263

Abstract

The rapid advancement of information technology has transformed public sector operations globally. In Nigeria, government ministries increasingly adopt computerization to improve transparency and efficiency. The study adopted a survey research design using structured questionnaires to collect data from 294 staff across four ministries (Education 112, Finance 114, Works 38, Women Affairs 30) in Anambra State. The population of 1,105 staff was sampled using Yaro Yamane’s formula with a 5% margin of error. Data included both primary (questionnaires) and secondary (documents, literature) sources. The questionnaire, validated through expert review and pretested with 30 health ministry staff, utilized a four-point Likert scale. SPSS software handled data analysis, applying descriptive statistics and independent samples t-test to test hypotheses. Reliability was confirmed using Cronbach’s alpha. The findings reveal that financial resources (47.6% strongly agree), leadership support (38.4% strongly agree), and IT infrastructure (53.1% agree) strongly influenced e-administration transparency. Training received mixed responses, with 32.3% strongly agreeing, while interdepartmental collaboration had 40.5% agreeing. Opinions varied on project management (39.8% strongly disagree, 34.7% strongly agree) and stakeholder engagement (40.5% strongly disagree). Data security raised concerns (56.8% strongly disagree), while change management (56.5% agree) and continuous monitoring (45.9% strongly agree) received positive responses. Statistical analysis showed employees with first degrees (mean 30.83) outperformed postgraduates (mean 28.29), with significant differences (p = 0.001), suggesting educational background influenced e-administration service delivery. The study confirmed that computerization improved transparency and service delivery in Anambra State ministries, driven by financial support, leadership commitment, IT infrastructure, training, and monitoring. Challenges included data security and stakeholder engagement. Educational background influenced adaptability, with first-degree holders performing better. Strengthening weak areas can enhance digital governance outcomes. The study recommends strengthening data protection measures and adopting inclusive stakeholder management practices to maximize the benefits of e-administration
Analysis of Followers Buying Interest in the @Itsmekaia Instagram Account using the Elaboration Likelihood Model Theory Nuriyati Samatan; Marwan Londol; Robingah; Jun Firmansyah; Ludofika Pradnya Diva Kintani
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 1 (2025): (SIJDB) Siber International Journal of Digital Business (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i1.264

Abstract

Abstract: This research aims to measure the effect of Credibility (Variable X1); Celebrity Endorser (Variable X2) on the Followers' Buying Interest (Variable Y). The object of research is the @itsmekaia Instagram account using the Elaboration Likehood Model theory.The type of research is quantitative, with a Positivistic paradigm. The object of research is the Instagram account @ itsmekaia, the research subject is the followers on the Instagram account @itsmekaia, which is selected according to predetermined criteria. This research uses non probability sampling technique with purposive sampling method. Determination of the sample size using the Slovin Formula, with a margin of error of 0.5%, the number of respondents is 400.The results of the research involving 400 respondents showed through the Ftest (simultaneous) that Ho3 was rejected and Ha3 was accepted with a calculated Fvalue of 222.146 greater than 3.018 ftable. This showed a significant relationship between message credibility and celebrity endorser credibility on purchase intention. Analysis using the Elaboration Likelihood Model showed that the persuasive message process through credibility and Celebrity Endorser, called the Middle Path, had an effect on followers' purchase intention. The results also showed that the Middle Path jointly influences through the Periphery Path, when persuasive messages attract followers through the appearance, language and gestures of celebrity endorsers.
Evaluation of Awards and Recognition Programs in Increasing Employee Motivation in Companies Gina Pratiwi Suciyono; Debby Putri Wahyu Aji; Editya Nurdiana
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 1 (2025): (SIJDB) Siber International Journal of Digital Business (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i1.272

Abstract

Rewards and recognition programs are an important element in a human resource (HR) management strategy that aims to improve employee motivation and performance. This study aims to analyze the effectiveness of reward and recognition programs in increasing employee motivation in rattan companies, identify factors that affect their success, and provide practical recommendations for companies. The research method used is a quantitative approach with a survey using a structured questionnaire, complemented by a qualitative approach through interviews and focused group discussions. Data analysis involves descriptive and inferential statistical techniques. The results showed that financial and skill development-based rewards had the greatest influence on employee motivation, with a regression coefficient value of 0.65 (p<0.05). The relevance factor of awards to employee needs was also proven to be significant, with a coefficient of 0.45 (p<0.05). Interviews and group discussions revealed the importance of transparency and fairness in the implementation of reward programs to prevent negative impacts on motivation. The study concludes that the effectiveness of the award program is highly dependent on the relevance of the program design to the needs of employees as well as their involvement in the design process. Practical recommendations include the development of transparent, flexible, and contextual reward policies to improve employee motivation and performance in a competitive rattan industry. This research is expected to make a significant contribution to improving human resource management in this sector.
Analysis of The Effectiveness of Competency-Based Performance Assessment Systems in Companies in Cirebon Regency Hanif, Afif Aqielul; Belhfandho, Nibroos; Nurdiana, Editya
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 1 (2025): (SIJDB) Siber International Journal of Digital Business (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i1.273

Abstract

Competency-based performance appraisals have evolved as an alternative to traditional appraisal systems that focus more on quantitative achievement. This study aims to analyze the effectiveness of the implementation of a competency-based performance appraisal system in companies in Cirebon Regency. With a quantitative approach and a descriptive research design, this study examines the relationship between the application of competency-based systems and individual and organizational performance using descriptive and inferential statistical analysis.  The results showed that most respondents (75%) felt that competency-based systems were fairer and provided a more comprehensive picture of employee performance compared to traditional quantitative-based systems. The results of the linear regression test showed a significant positive relationship between the implementation of the competency-based assessment system and employee performance (R² = 0.68, p < 0.05). This indicates that the more effectively this system is implemented, the higher the level of employee satisfaction and productivity. However, the main challenge in implementing this system is the lack of a clear understanding of the competencies assessed and the mismatch between the competency indicators used and the needs of the company. In addition, transparency and consistency in the implementation of the system were also found to be important factors that affect the effectiveness of the system. This study recommends strategic steps to improve the effectiveness of competency-based assessment systems, including through increased socialization and training for employees and managers, as well as the development of clearer and measurable competency indicators. Thus, a competency-based assessment system can have a more positive impact on improving individual performance, work motivation, and organizational productivity in Cirebon Regency companies.
Organizational Culture as a Performance Catalyst: An Analysis of its Impact in the Banking Sector of Cirebon Rahmadan, Nusa; Darmansyah, Panzy; Nurdiana, Editya
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 1 (2025): (SIJDB) Siber International Journal of Digital Business (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i1.274

Abstract

This study investigates the influence of work culture on employee performance in the Cirebon City banking sector. In an era of increasingly fierce competition, a deep understanding of the factors that affect employee performance is essential to improve organizational competitiveness. A work culture that supports collaboration, open communication, inclusive leadership, and a conducive work atmosphere is believed to play a significant role in increasing productivity, work quality, and employee satisfaction. Through a quantitative approach with linear regression methods and correlation analysis, this study found that work culture has a positive and significant influence on employee performance. The results show that improving a positive work culture can improve employee performance in Cirebon City banks, with effective communication and supportive leadership being key factors. These findings provide insights for banking management to strengthen an inclusive and adaptive work culture to improve employee performance and organizational competitiveness.
Interactive Digital Advertising as a Strategy to Increase Brand Awareness, Engagement, and Purchase Intention in Local Startups: A Conceptual Study Arlindo do Ceu Fatima; Casimirio Soares; Gupron, Gupron; M. Ridho Mahaputra; Andri Yandi
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 1 (2025): (SIJDB) Siber International Journal of Digital Business (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i1.277

Abstract

The development of digital technology has encouraged local startups to adopt more effective and efficient marketing strategies. One increasingly used approach is interactive digital advertising, which enables two-way communication between brands and consumers. This conceptual article aims to examine the role of interactive digital advertising in increasing brand awareness, consumer engagement, and purchase intention. By integrating various previous research findings, this article develops a conceptual framework that demonstrates the relationship between interactive digital advertising and brand awareness, consumer engagement, and purchase intention. This study is expected to provide theoretical contributions to the development of sustainable marketing literature and serve as an initial reference for researchers in conducting future empirical research.

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