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Siber International Journal of Digital Business
Published by Siber Nusantara Review
ISSN : 29879337     EISSN : 29879329     DOI : https://doi.org/10.38035/sijdb.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
iber International Journal of Digital Business (SIJDB) is a scientific research journal on science and technology in digital business management, managed and published by Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER). SIJDB contains articles that contribute to the understanding, theory development, theoretical concepts, and implementation of digital science and technology theory at all levels. This journal publishes original research articles, reviews, essays, and case studies in all fields of digital business management science and technology-related fields and their applications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
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Determinants and Theoretical Foundations of Repurchase Intention in the Digital Marketplace: A Systematic Literature Review Using the PRISMA 2020 Framework (2021–2025) Fadillah, Fadillah; Moh. Rizan; Agung Wahyu Handaru
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.358

Abstract

Repurchase intention is typically regarded as an essential measure of customer loyalty and competitiveness in digital markets. With ever-changing individual behavior and technological advancements, recent literature indicates that researchers lack agreement on what motivates customers to replay. In that light, the paper will conduct a systematic synthesis of the underlying determinants and theories of repurchase intention between 2021 and 2025. The study will adopt the Systematic Literature Review (SLR) research methodology, guided by the PRISMA 2020 guidelines, to ensure transparency and replicability. Identifying the materials involved in the synthesis involved four key phases: identification, screening, eligibility, and inclusion. Peer-reviewed articles within the last five years were retrieved from the Scopus database. Narrative synthesis was then conducted among the eligible papers, combining both quantitative and qualitative results to highlight recurring theories and constructs within the field. The analysis indicates that PLS-SEM is the most widely used technique in the field. From a theoretical standpoint, CAT, TPB, and S-O-R models dominate. Trust, satisfaction, perceived usefulness, and service quality stood out as the main constructs that drive repurchase intention, while anger and sadness inhibited re-purchases. Though the studies consider multiple geographical regions, including the US, China, India and Vietnam, among others, few cross-cultural and demographic studies exist. Repurchase intention is, therefore, a result of the interaction between cognitive, emotional, and relational factors. Further research needs to employ advanced analytics, machine learning, QCA, and biometric sentiment analysis to explore emotion- and situational-moderating factors. It is up to marketers to provide customers with emotionally engaging, trustworthy digital platforms where relationships can be developed and sustained. This review is among the first to synthesize evidence on repurchase intention research from 2021 using the PRISMA 2020 framework.
The Impact of Experiental Yoga Pop-Up Events and Community Development on Relationship Marketing: A Case Study of Zenyogaspace, South Jakarta Ningsih, Adrian; Andhyka, Bintang
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.352

Abstract

The proliferation of healthy lifestyle–oriented communities has underscored the strategic importance of relationship marketing in sustaining member engagement and long-term participation. Within the context of yoga communities, pop-up class events and community development programs constitute salient experiential mechanisms that foster direct interaction and reinforce social cohesion among members. This study aims to investigate the extent to which pop-up class events and community development influence relationship marketing in a yoga community setting. Scholarly inquiry into relationship marketing within local yoga communities remains limited, particularly studies that simultaneously integrate experiential event-based activities and community development as predictive constructs. Employing a quantitative research design, this study utilized an explanatory survey involving 92 yoga community members. Data were collected using Likert-scale questionnaires and analyzed through multiple linear regression following rigorous validity, reliability, and classical assumption testing. The results demonstrate that both pop-up class events and community development exert a positive and statistically significant effect on relationship marketing, both individually and collectively. These findings indicate that the strategic integration of experiential events with community development initiatives is effective in strengthening sustainable, long-term relational ties. Overall, this study highlights the critical role of relational strategies in the governance and sustainability of lifestyle-based communities.
Integrating Value Co-Creation, Experiential Learning, and University Signaling to Strengthen Graduate Employability Juanna, Andi; Rizan, Mohammad; Wibowo, Ferry Setyo
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.361

Abstract

Digital transformation and changing labor-market expectations have repositioned universities as strategic ecosystems that co-create value with students, industries, alumni, and society. This study conducts a Systematic Literature Review to examine how Value-Based Marketing, Experiential Learning, and Signaling Theory are integrated to strengthen graduate employability in higher education. Guided by the PRISMA 2020 protocol, articles were collected from ScienceDirect, Emerald Insight, and MDPI databases during the 2020–2026 period. From 734 initial records, 51 studies met the inclusion criteria and were analyzed through bibliometric mapping and thematic synthesis using VOSviewer. The findings reveal four dominant themes: value co-creation and service logic, experiential learning and student engagement, university reputation and signaling mechanisms, and career readiness and employability outcomes. The review shows that graduate employability is not merely an individual achievement but the result of a collaborative value ecosystem involving institutional strategy, meaningful learning experiences, industry engagement, and credible reputation signals. This study contributes an integrative perspective on how value logic, learning experience, and institutional signaling create sustainable competitive advantage for universities in the Industry 5.0 era
Reduction of Regional Economic Disparities Through the ASEAN Economic Community Framework Baby Azzura; Irnes Febrinabila; Naia Khusnul Nabila; Radhwa Zahirah; Salsabila Salsabila
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.363

Abstract

Regional economic integration through the ASEAN Economic Community (AEC) framework, established in 2015, aims to create a single market and production base while promoting equitable development and reducing poverty across Southeast Asia. However, economic disparities remain a persistent structural challenge within the region. This study examines the multi-dimensional facets of inequality among ASEAN member states encompassing severe gaps in income, infrastructure connectivity, and digital literacy and analyzes them through the lens of Fernando Henrique Cardoso’s dependency theory. The data reveals profound disparities, highlighted by a stark 77:1 ratio in per capita GDP between Singapore and Myanmar , alongside a severe digital divide where internet penetration in CLMV countries (Cambodia, Laos, Myanmar, and Vietnam) remains below 50%. Although mechanisms like the Initiative for ASEAN Integration (IAI) offer technical assistance and capacity building , their efficacy is limited by low institutional absorption and financial volatility. Under current conditions, the AEC risks inducing a state of "dependent development," where less developed economies are relegated to low-value raw material suppliers and cheap labor, while developed members capture high-value gains. This study concludes that resolving these disparities requires structural interventions, including robust funding commitments for infrastructure, long-term human capital cultivation, comprehensive digital inclusion frameworks, and upgraded social safety nets in lagging nations.

Page 9 of 9 | Total Record : 84

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