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Jurnal Manajemen Dakwah
Published by Universitas Islam Negeri Raden Fatah Palembang
ISSN : 2723049X     EISSN : 27230481     DOI : https://doi.org/10.19109/yonetim
Core Subject : Religion, Science, Education, Social,
Religion Decision Sciences, Operations Research & Management Social Sciences Other
Yonetim: Dakwah Management Journal is a focus journal on issues surrounding dakwah, management and Islamic communication, Method of Dakwah, The History of Dakwah, Communication Dakwah, The epistemology of Dawah, Management of Dakwah, Hajj and Umrah
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 4 Documents
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Search results for , issue "Vol 8 No 2 (2025): Yonetim" : 4 Documents clear
Digitalisasi Manajemen Keuangan Lembaga Pembelajaran Al-Qur’an Pada TPQ Al-Ma’ruf Desa Jawik Kec. Tambakrejo Kab. Bojonegoro Putri Wahyuni; Novie Andriani Zakariya; Airlangga Bramayudha
Yonetim Jurnal Vol 8 No 2 (2025): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v8i2.31781

Abstract

This study aims to describe the process of digitalizing financial management at TPQ Al-Ma’ruf, Jawik Village, Tambakrejo District, Bojonegoro. The digitalization of financial systems in Islamic educational institutions is an important step to improve efficiency, transparency, and accountability in managing operational funds. This research uses a qualitative descriptive approach with interviews as the primary data collection technique. The interviews were conducted with the head and treasurer of TPQ Al-Ma’ruf to understand the implementation of digital financial recording using Microsoft Excel. The results show that the digitalization process simplifies financial reporting, reduces errors, and increases trust among parents and donors. Although there are still limitations in terms of training and system development, the adoption of digital recording tools has proven effective in supporting financial transparency. This study highlights the importance of digital literacy for Islamic educational institutions in facing technological progress
Model Bisnis Baru Dan Adaptasi Lembaga Dakwah di Era Disruptif Kendy, Muhammad; Castrawijaya, Cecep
Yonetim Jurnal Vol 8 No 2 (2025): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v8i2.32675

Abstract

The disruptive era triggered by the development of digital technology, changes in social behavior, and the increasing flow of global information has fundamentally changed the da'wah ecosystem in Indonesia and the Islamic world in general. Digital transformation has not only shifted religious communication media to digital platforms but also introduced new logic in the production, distribution, and consumption of da'wah content. Da'wah institutions that previously relied on face-to-face approaches and hierarchical organizational structures are now required to adopt new business models that are more flexible, participatory, and oriented towards sustainability. This article examines the concept of a digital da'wah business model in depth through an analysis of value innovation, monetization mechanisms, congregation engagement strategies, and the formation of a collaborative ecosystem between da'wah institutions, technology platforms, and digital communities. Furthermore, this article explores how da'wah institutions can respond to disruptive challenges through organizational digital transformation, improving the digital competence of da'i (preachers), and developing financing schemes relevant to the development of Sharia-based digital philanthropy. A literature review shows that platform-based digital da'wah can expand the reach of da'wah, strengthen interactions with congregations, and improve program sustainability. However, it also poses risks related to the commercialization of da'wah, the degradation of religious authority, and the amplification of algorithmically biased religious narratives. Therefore, new business models for da'wah institutions must be strategically designed to integrate da'wah values, institutional sustainability, and digital ethics to survive and thrive in an ever-evolving disruptive environment.
Eco Dakwah Dalam Meningkatkan Kepedulian Sosial di MI IT Nurul Ikhwan Cahaya Ananda Palembang Romadhan, Wahyu
Yonetim Jurnal Vol 8 No 2 (2025): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v8i2.32696

Abstract

This study explores the implementation of eco da’wah in improving students’ social awareness at MI IT Nurul Ikhwan Cahaya Ananda using a qualitative descriptive approach with data collected through observation, interviews, and documentation involving the principal, teachers, and students. The findings show that eco da’wah is implemented through school habituation programs, integration in Islamic education subjects, and social-environmental activities which contribute to improving students’ empathy, discipline, responsibility, and environmental awareness. The implementation is supported by school commitment, teacher involvement, and school culture, while limited facilities, inconsistent parental support, and varying teacher understanding become the main challenges. This study concludes that eco da’wah is an effective approach to strengthen character education and social concern in Islamic elementary schools and should be developed as a sustainable educational model
Dari Pondok ke Platform Digital: Kreativitas Dakwah Gus Baha dalam Menjangkau Generasi Milenial dan Z Istianah, Istianah; Kendy, Muhammad; Krisna Jaya, Canra
Yonetim Jurnal Vol 8 No 2 (2025): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v8i2.32700

Abstract

The development of digital technology has transformed the way people access religious knowledge. Da'wah (Islamic preaching) is no longer confined to mosques or religious gatherings, but is rapidly expanding into digital spaces such as YouTube, TikTok, and Instagram. An interesting phenomenon in this context is the popularity of the preaching of Gus Baha, a traditional Islamic scholar from an Islamic boarding school (pesantren), who has become one of the most watched figures among Millennials and Generation Z. This study aims to analyze Gus Baha's creative preaching on digital platforms and how this style effectively reaches the younger generation. The research method used a descriptive qualitative approach through digital content analysis and observation of audience interactions. The results indicate that the strength of Gus Baha's preaching lies not in production technology, but in message creativity, storytelling, and authenticity, which fuel user-generated content and organic distribution on digital platforms. These findings demonstrate a "minimalist" yet effective model of da'wah for the digital generation.

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