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INDONESIA
Brand Communication
Published by Prisani Cendekia
ISSN : -     EISSN : 28298144     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal BC bertujuan menyebarluaskan hasil penelitian ilmu komunikasi, Komunikasi pemasaran, Komunikasi Pemasaran Digital, Komunikasi Pemasaran Internasional, Komunikasi bisnis, Komunikasi Perkantoran, Komunikasi Pemasaran Digital, Public Relations, Public Relation digital, Perilaku konsumen, Strategi dan taktik komunikasi pemasaran, Komunikasi Pemasaran Multikultural, Local Genius Komunikasi Pemasaran, Komunikasi Organisasi, Merek (branding), dan citra produk atau jasa, Ekonomi Politik Media Massa, Budaya Komunikasi Organisasi, Komunikasi Pemasaran politik, Manajemen media massa, Periklanan, CSR (Corporate Social Responsibility) dan Community Relations (Pengembangan Komunitas), Marketing Public relation
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
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Search results for , issue "Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari" : 8 Documents clear
Analisis Konten TikTok Dalam Komunikasi Politik Capres-Cawapres di Pemilu 2024 untuk Generasi Z: Pendekatan Teori Media Baru dalam Menganalisis Konten Tiktok Makarawung, Yehezkiel Andreas; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.315

Abstract

Analyze TikTok content in the Political Communication of Presidential and Vice Presidential Candidates with a focus on "Generation Z". This study analyzes TikTok content in the political communication of presidential and vice presidential candidates in the 2024 Election using the new media method by Pierre Levy, focusing on Generation Z. Generation Z, as digital natives, has unique characteristics in consuming political information through social media such as TikTok. This study uses a qualitative approach and content analysis to explore how presidential and vice presidential candidates use TikTok to convey political messages, build images, and influence public opinion. Data were collected from the official TikTok accounts of presidential and vice presidential candidates during the campaign period. The results of the study show that TikTok is effective in attracting the attention of Generation Z through creative, concise, and easy-to-understand content. Visual elements, the use of popular music, and direct interaction increase political participation and engagement of Generation Z. This study provides important insights for political communication strategies in the digital era, as well as practical demonstrations for politicians in designing more effective and inclusive campaigns.
Analisis Visual Efek Khusus Dalam Film Fantasi: Studi Kasus Pada Film Spider-man: No Way Home: Teori Compositing Digital Dalam Menganalisis Visual Efek Film Fantasi Adi, Reza Syahputra; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.319

Abstract

This reserach aims to analyze visual special effects in fantasy films with a focus on the film "Spider-Man: No Way Home". Compositing theory and a qualitative methodology were employed in this study. This film was chosen as a case study because of its complex and innovative use of visual effects. This research uses visual analysis methods to identify the special effects visual elements used in this film. Compositing theory is used to understand how various visual elements are combined to create complex and realistic scenes. The use of CGI technology in films is also analyzed to reveal its impact on the viewing experience. The analysis results show that the use of visual special effects in "Spider-Man: No Way Home" is very successful in creating an immersive fantasy world for the audience. The combination of digital characters with real backgrounds gives a real and stunning impression. In addition, CGI technology has made it possible to create spectacular and stunning action scenes. In conclusion, the film "Spider-Man: No Way Home" is an excellent example of the application of visual special effects in the fantasy genre. The use of qualitative methods and compositing theory in this analysis provides a deep understanding of the complexity of the techniques used to create the stunning visual effects in this film.
The Role of Transformational Leadership and Communication in Community-based Tourism: The Case of Dieng Culture Festival Kusumastuti, Retno Dyah
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.325

Abstract

Community-based tourism is conceived as a bottom-up tourism management, centered and managed by the local community. Dieng Culture Festival is a tourism event established by the local community in line with the community-based tourism concept. The establishment of this event is possible with transformational leadership and extensive communication performed by the founder of the Dieng Culture Festival and Pokdarwis Dieng Pandawa, Mr. Alif Faozi. This research aims to investigate further the role of transformational leadership and communication in the establishment of the Dieng Culture Festival. This research utilized a qualitative and descriptive approach through the perspective of Mr. Alif Faozi. The findings of this research are that the role of transformational leadership and extensive communication is instrumental in the establishment and success of the Dieng Culture Festival. This is because transformational leadership and extensive communication are essential to building strong community participation and providing resources and knowledge from the Dieng local community and external parties that enabled the establishment and success of the Dieng Culture Festival. This research implies that tourism events could also be successfully established by local communities in line with community-based tourism. This could be achieved through strong local leadership and extensive communication with the local community members and external parties.
Peran Komunikasi Publik Melalui Media Sosial Instagram dalam Meningkatkan Keterbukaan Informasi Publik di BKN RI Maulani, Ridho Zinta; Syarah, Maya May; Susilowati, Susilowati
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.326

Abstract

Public communication through social media is essential for facilitating the dissemination of public information and increasing public engagement. This research examines how public communication via Instagram enhances public information transparency at the National Civil Service Agency (BKN). The study employs a descriptive qualitative method with a descriptive case study approach. Data were collected through structured interviews, observations, and content analysis related to public communication activities on the Instagram account @bkngoidofficial. The findings indicate that public communication via Instagram significantly improves transparency and accessibility of public information to the community. Active interactions between BKN and the public through comments and direct messages also enhance public trust in the information provided. In conclusion, the use of public communication through Instagram is deemed effective in supporting information transparency at BKN. Additionally, regular evaluations of the effectiveness of public communication via Instagram are crucial to ensure the sustainability and improvement of the quality of information delivered.
Pola Komunikasi Dalam Program Pengendalian Penyakit Tuberkulosis Pada Konsorsium Penabulu STPI IU Kabupaten Bekasi Asmara, Tina; Syarah, Maya May; Susilowati, Susilowati
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.329

Abstract

Tuberculosis (TB) is one of the top ten causes of death worldwide and is the leading cause of death from infectious agents. The high incidence of Tuberculosis in Indonesia is largely due to the lack of public understanding or knowledge about the disease. Although various educational efforts have been made, the level of public knowledge is still low and special and effective communication patterns are needed so that information about Tuberculosis can be well received by the community. The purpose of this study was to determine the communication patterns used in the Tuberculosis (TB) disease control program at the Penabulu Consortium of STPI IU Bekasi Regency. The method used in this research is descriptive qualitative method, this method provides an in-depth and detailed description of the research question through data collection and analysis. The results of this study indicate that the communication pattern used in the TB disease control program at the Penabulu STPI Consortium is group communication. Group communication patterns provide extensive education to the public about TB disease using the form of direct socialization, communicators in group communication patterns are cadres as a distributor of information about Tuberculosis Prevention Therapy (TPT), conveying information with visual media such as projectors and flip sheets to the public and patients.
Kegiatan Public Relations di Perusahaan Travel Haji dan Umrah: PT Retali Mustajab Travel Syarifah, Syifa; Qolbiyah, Fatimah Zahrotul; Nailimuna, Ratu Syakira Demi; Maria, Shafatasha
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.350

Abstract

Public relations is an interaction process to create public opinion as input that benefits both parties and instills understanding, fosters motivation and public participation that determines the life of the company. In the Hajj and Umrah travel business, public relations is very important in maintaining relationships between the company and prospective pilgrims so as to increase their trust in the travel. In this research, among the public relations strategies carried out by PT Retali Mustajab Travel are establishing good relationships with prospective and alumni congregations, holding friendly events with travel partners, conducting company outreach with the community, and evaluating strategies that have been implemented.
Strategi Tim Kreatif Nusantara TV Dalam Tayangan Jelajah Rasa Untuk Menarik Minat Penonton: indonesia Sirait, Rusi Erika; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.314

Abstract

Nusantara TV is a semi-national digital television network with national reach and based on private broadcasters, Nusantara TV has a variety of programs that are meaningful and informative for the community. One of the programs is Jelajah Rasa. The success of a television program cannot be separated from the role of the creative team that plays an important role in making the program. This research was conducted to find out how the creative team's strategy in Jelajah Rasa to attract viewers. This research method uses descriptive qualitative methods and Lasswell's mass communication theory with data collection techniques through in-depth interviews and observation. Based on the results of this study, it is known that determining targets, selecting airtime, determining ideas and themes, presenting styles, segment organization, maintaining image quality and evaluation are strategies used by the creative team to attract viewers.
Pesan Moral Dalam Drama Page Turner (Analisis Semiotika Model Charles Sanders Peirce) Della Cahyaningrum, Della; Syarah, Maya May; Susilowati, Susilowati
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.334

Abstract

Korean drama or often called K-Drama (Korean Drama) is a South Korean cultural product that is popular in various parts of the world, such as in Indonesia. Korean dramas have a great opportunity to convey messages through long storylines in each episode. The Page Turner drama tells the story of someone who almost gave up in facing the challenges of his life, but still struggled through every obstacle to achieve his dreams despite his limitations. The purpose of this study is to determine the moral message contained in the Page Turner drama based on Charles Sanders Peirce's semiotic analysis. The results of the research that the author has done, it can be concluded that the author gets 6 moral messages in the Page Turner drama, including the importance of not being arrogant, the importance of parental support, the importance of caring and never giving up, the importance of honest and open communication, the courage to get back up, and finding new meaning in life

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