Articles
<![CDATA[Dieng Culture Festival: Media Komunikasi Budaya Mendongkrak Pariwisata Daerah ]]>
<![CDATA[Kusumastuti, Retno Dyah]]>;
<![CDATA[Priliantini, Anjang]]>
<![CDATA[ Jurnal Studi Komunikasi Vol 1, No 2 (2017) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
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DOI: 10.25139/jsk.v1i2.182
<![CDATA[Culture has a dominant role in supporting the tourism sector of a region.. Likewise with the District of Banjarnegara that embodies the vision and mission related to culture through the implementation of Dieng Culture Festival that crowned as one of the three most popular Indonesian cultural festivals in the world. Dieng Culture Festival which is full of cultural meaning as the essence of a cultural communication process. This qualitative research uses constructivism paradigm to give an overview of cultural meaning in Dieng Culture Festival series. Data to support this study were compiled from interviews with Dieng cultural activists and literature review. The result of this research is the whole series of events in Dieng Culture Festival communicating the Javanese culture in general with the added local wisdom of the typical Dieng community, which is influenced by the growing beliefs in the surrounding community.]]>
<![CDATA[PENGARUH KOMUNIKASI NCTZEN INDONESIA TERHADAP PERILAKU MEMILIH NCT DREAM ]]>
<![CDATA[Sari, Indah Purnama]]>;
<![CDATA[Irawatie, Aniek]]>;
<![CDATA[Kusumastuti, Retno Dyah]]>
<![CDATA[ JOURNAL OF DIGITAL EDUCATION, COMMUNICATION, AND ARTS (DECA) Vol 3 No 01 (2020): Journal of Digital Education, Communication, and Arts (DECA)-March 2020 ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Batam ]]>
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DOI: 10.30871/deca.v3i01.1932
<![CDATA[Social media is a social change tool using the internet where social media used by everyone as their communication process that reaches all levels of society to form a group to talk about something that is in common with the group. NCTzen Indonesia is a fan group from the Kpop idol group, NCT Dream that formed from the social media Twitter, nctconfess. The nctconfess followers are considered to be able to influence the activities and behavior of other followers. This research aims to determine the effect of NCTzen Indonesia's communication through Twitter on the voting behaviour of fellow followers using the S-O-R theory as its foundation. This research uses the quantitative approach with a survey method in the form of questionnaires spread through menfess to 100 respondents in the category of followers of Nctconfess who vote in NCT Dream during the promotion period. The results based on the correlation test show that there is a strong relationship between NCTzen Indonesia's communication and voting behaviour. Referring to the test results of the coefficient of determination, they show that the magnitude of the effect generated by the Communication of NCTzen Indonesia (X) on the Voting Behavior (Y) is 39.81% and the remaining 60.19% is influenced by other factors outside this research.]]>
<![CDATA[Dieng Culture Festival: Media Komunikasi Budaya Mendongkrak Pariwisata Daerah ]]>
<![CDATA[Kusumastuti, Retno Dyah]]>;
<![CDATA[Priliantini, Anjang]]>
<![CDATA[ Jurnal Studi Komunikasi Vol. 1 No. 2 (2017) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
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DOI: 10.25139/jsk.v1i2.182
<![CDATA[Culture has a dominant role in supporting the tourism sector of a region.. Likewise with the District of Banjarnegara that embodies the vision and mission related to culture through the implementation of Dieng Culture Festival that crowned as one of the three most popular Indonesian cultural festivals in the world. Dieng Culture Festival which is full of cultural meaning as the essence of a cultural communication process. This qualitative research uses constructivism paradigm to give an overview of cultural meaning in Dieng Culture Festival series. Data to support this study were compiled from interviews with Dieng cultural activists and literature review. The result of this research is the whole series of events in Dieng Culture Festival communicating the Javanese culture in general with the added local wisdom of the typical Dieng community, which is influenced by the growing beliefs in the surrounding community.]]>
<![CDATA[ANGKRINGAN SEBAGAI RUANG PUBLIK DAN SARANA INTERAKSI SOSIAL DI KOTA BOGOR ]]>
<![CDATA[Retno Dyah Kusumastuti]]>;
<![CDATA[Airlangga Surya Kusuma]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1850
<![CDATA[Angkringan currently acts as a public space in various cities, including in the city of Bogor. The advantages of angkringan, which offer cheap food and drinks, and give customers the freedom to socialize, make angkringan as an ideal public space for social interaction, especially for the lower middle class. The purpose of this study is to describe in detail how the role of angkringan as a public space and as a means of social interaction in the city of Bogor. The research method used for this study is descriptive qualitative with a case study approach. The data collection technique used in this study was observation and literature review method. This study shows that social interactions in angkringan happened in the form of social contact and interpersonal communication. The social contact in angkringan occured when angkringan customers learn and accept the norms that apply in angkringan, namely egalitarian norms and emphasis on face-to-face communication. The existence of these two norms enabled an effective and intese interpersonal communication. This made angkringan as a public space that can facilitate better social interaction for urban communities in Bogor City.]]>
<![CDATA[Promotion Activities for Curug Rahong Tourism Village to Boost Tourists Arrival ]]>
<![CDATA[Retno Dyah Kusumastuti]]>;
<![CDATA[Fathinah Ranggauni Hardy]]>;
<![CDATA[Muhammad Ikhsan Amar]]>
<![CDATA[ International Journal of Business Studies Vol 4 No 3 (2020): International Journal of Business Studies (IJBS) ]]>
Publisher : <![CDATA[Sekolah Tinggi Manajemen IPMI ]]>
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DOI: 10.32924/ijbs.v4i3.152
<![CDATA[This study focuses on the promotion activities in Curug Rahong Tourism Village. Curug Rahong Tourism Village is one of the recently established tourism village that is located in Pandeglang Regency, Province of Banten. The objective of this study is explore further about promotional activities that has been done by Curug Rahong Tourism Village management. This study is a descriptive study with qualitative approach, and the data for this study was collected using observation, interview, and documentation. This study finds that Curug Rahong Tourism Village promotion activities were carried out using promotional tools in the form of advertisements, word of mouth, and interactive marketing. Curug Rahong Tourism Village Manager advertises using brochures, while interactive marketing is done through websites and a number of social media platforms, namely Facebook and Instagram. As for the implication, this study suggests that it is important for the management of tourism village to utilize the internet as tool of promotion, innovate the offerings to the tourists, and raise the awareness of the local community about the importance of tourism itself.]]>
<![CDATA[Online Buying Behavior During Covid – 19 Pandemic: A Descriptive Analysis Study ]]>
<![CDATA[Retno Dyah Kusumastuti]]>;
<![CDATA[Siti Maryam]]>;
<![CDATA[Ana Kuswanti]]>;
<![CDATA[Airlangga Surya Kusuma]]>
<![CDATA[ International Journal of Business Studies Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable ]]>
Publisher : <![CDATA[Sekolah Tinggi Manajemen IPMI ]]>
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DOI: 10.32924/ijbs.v6i1.189
<![CDATA[Since its first inception during the 1990s, electronic commerce (e-commerce) has revolutionized costumers buying behavior and caused the costumers to shift from traditional brick-and-mortar stores into online stores. In Indonesia, e-commerce market has enjoyed rapid growth around 60 to 70 percent annually since 2014. On the other hand, the Covid – 19 pandemic is still ravaging Indonesia. This pandemic caused concerns among costumers in Indonesia, due to the higher risk of Covid – 19 transmission during buying activities in traditional brick-and-mortar stores. Thus, buying from online stores became more convenient and safer option for customers. The purpose of this research is to investigate about customers online buying behavior during the Covid – 19 pandemic. This research utilized quantitative and descriptive approach, with 200 respondents participated during the survey. The findings of this research are that the majority of respondents might have shifted from offline buying to online buying, albeit not significantly. On the other hand, the majority of respondents chose to not spend a large amount of money for online buying activities. The majority of respondents also bought fashion and beauty care products from online platforms, and because of Covid – 19 pandemic, a large number of respondents also bought healhcare equipment from online platforms. The implication of this research is that it would be better if traditional brick-and-mortar retailers start transitioning to e-commerce, since customers might permanently shift to online buying, even after the Covid – 19 pandemic has been contained.]]>
<![CDATA[DIENG CULTURE FESTIVAL: MEDIA KOMUNIKASI BUDAYA MENDONGKRAK PARIWISATA DAERAH ]]>
<![CDATA[Retno Dyah Kusumastuti Anjang Prilia]]>
<![CDATA[ Sejarah dan Budaya : Jurnal Sejarah, Budaya, dan Pengajarannya Vol 12, No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Negeri Malang ]]>
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<![CDATA[Budaya memiliki peran dominan dalam mendukung sektor pariwisata suatu daerah. Begitu juga dengan Kabupaten Banjarnegara yang mewujudkan visi dan misi terkait budaya melalui penyelenggaraan Dieng Culture Festival yang dinobatkan sebagai satu dari tiga festival budaya Indonesia paling populer di dunia. Upaya melestarikan budaya daerah menjadi penting supaya tidak tergerus arus globalisasi. Upaya melestarikan dilakukan dengan mengenal keanekaragaman budaya itu sendiri, sehingga dirasa penting mengkaji setiap unsur pada rangkaian Dieng Culture Festival yang sarat makna budaya sebagai esensi dari proses komunikasi budaya.Penelitian kualitatif ini menggunakan paradigma konstruktivisme untuk memberikan gambaran atas makna budaya pada rangkaian acara Dieng Culture Festival. Data untuk mendukung penelitian ini dihimpun dari wawancara dengan pegiat budaya Dieng dan kajian pustaka. Hasil dari penelitian ini adalah seluruh rangkaian acara dalam Dieng Culture Festival mengkomunikasikan budaya Jawa pada umumnya dengan tambahan kearifan lokal masyarakat Dieng yang khas, yang dipengaruhi oleh kepercayaan yang berkembang di masyarakat sekitar.Culture has a dominant role in supporting the tourism sector of a region. Likewise with the District of Banjarnegara that embodies the vision and mission related culture through the implementation of Dieng Culture Festival is crowned as one of the three most popular Indonesian cultural festivals in the world. Efforts to preserve regional culture is important so as not to be eroded by the flow of globalization. Conservation efforts are done by recognizing the cultural diversity itself, so it is important to study each element in the series of Dieng Culture Festival which is full of cultural significance as the essence of the process of cultural communication. This qualitative research uses constructivism paradigm to provide an overview of cultural meaning in the series of events Dieng Culture Festival . Data to support this study were collected from interviews with Dieng cultural activists and literature review. The result of this research is the entire series of events in Dieng Culture Festival communicating Javanese culture in general with the local wisdom of typical Dieng community, which is influenced by the growing beliefs in the surrounding community. DOI: http://dx.doi.org/10.17977/um020v12i12017p80]]>
<![CDATA[JARINGAN KOMUNIKASI DALAM MENINGKATKAN PRODUKTIVITAS PELAPAK (STUDI KASUS PADA KOMUNITAS BUKALAPAK WILAYAH JAKARTA) ]]>
<![CDATA[Retno Dyah Kusumastuti]]>;
<![CDATA[Agung Wicaksono]]>;
<![CDATA[Anjang Priliantini]]>
<![CDATA[ Jurnal Penelitian Komunikasi dan Opini Publik Vol 23, No 1 (2019): JURNAL PENELITIAN KOMUNIKASI DAN OPINI PUBLIK - Juli 2019 ]]>
Publisher : <![CDATA[BPSDMP Kominfo Manado ]]>
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DOI: 10.33299/jpkop.23.1.1739
<![CDATA[In the last five years, the number of SMEs in Indonesia has continued to increase. However, only 4.9% made use of digital access as a sales medium, either through social media or e-commerce. In 2017, the number of SMEs going online increase to 8%, and is targeted to increase in 2018 by the Minister of Cooperatives and SMEs of the Republic of Indonesia. Increasing e-commerce is a challenge for Bukalapak. To continue to maintain its exixtance, Bukalapak formed the ‘Komunitas Pelapak’ as a communication network between ‘pelapak’ (seller) in each region. This community allows pelapak to share strategies to increase productivity. This study aims to describe the communication network of ‘Komunitas Pelapak’ in the Jakarta area and analyze it’s role in improving the productivity of pelapak in the community. This research method is qualitative descriptive using a case study spproach. The study, which used in-depth interview techniques with members of the Komunitas Bukalapak Jakarta area, found that within the Bukalapak community in Jakarta, there were four (4) individuals who were chosen by members of the community. The four individuals constitute opinion leaders who are active in providing information and motivation to other community members through social media channels, the WhatsApp Group of the Bukalapak community, and offline activities such as ‘kopdar’ and social activities. By communicating with information and motivation in every community activity, it can increase enthusiasm and innovation for the products and also the sales method. This will ultimately increase the productivity of community members in doing business in the world of e-commerce.]]>
<![CDATA[ANALISIS KEGIATAN PUBLIC RELATION PEMERINTAH DESA CIMANGGU DALAM MENANGGULANGI PANDEMI COVID-19 ]]>
<![CDATA[Retno Dyah Kusumastuti]]>;
<![CDATA[Siti Maryam]]>;
<![CDATA[Ana Kuswanti]]>;
<![CDATA[Airlangga Surya Kusuma]]>
<![CDATA[ KOMUNIKATA57 Vol 2 No 2 (2021): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v2i2.272
<![CDATA[Kegiatan public relation merupakan salah satu kegiatan yang dilakukan oleh pemerintah untuk melindungi masyarakat dari bahaya pandemi Covid-19, termasuk pemerintah desa. Fokus dari penelitian ini adalah mengenai kegiatan public relation Pemerintah Desa Cimanggu dalam rangka penanganan krisis pandemi Covid-19. Fenomena ini dikaji karena kegiatan public relation yang dilakukan oleh pemerintah desa juga memiliki peran penting dalam mengatasi pandemi Covid-19 di Indonesia. Penelitian ini bertujuan untuk mendeskripsikan lebih lanjut mengenai kegiatan public relation Pemerintah Desa Cimanggu dalam menanggulangi pandemi Covid-19. Penelitian ini menggunakan pendekatan penelitian deskriptif kualitatif. Data yang digunakan merupakan data primer dan data sekunder. Teknik pengumpulan data yang dilakukan adalah melalui wawancara dan kajian literatur. Metode analisis data yang digunakan yaitu reduksi, penyajian data, penarikan kesimpulan, dan verifikasi. Hasil penelitian menemukan bahwa Pemerintah Desa Cimanggu menerapkan bauran jenis-jenis komunikasi tertentu pada kegiatan public relation dalam menanggulangi pandemi Covid-19, yaitu komunikasi diseminasi, komunikasi melalui opinion leader, komunikasi interpersonal, dan komunikasi visual.]]>
<![CDATA[REPRESENTASI STEREOTIP PEREMPUAN DALAM FILM PENDEK “TILIK” KARYA WAHYU AGUNG PRASETYO ]]>
<![CDATA[Mescha Ayu Bernadette L Toruan]]>;
<![CDATA[Retno Dyah Kusumastuti]]>
<![CDATA[ KOMUNIKATA57 Vol 3 No 1 (2022): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v3i1.357
<![CDATA[“Tilik” adalah film pendek yang di sutradarai oleh Wahyu Agung Prasetyo bekerja sama dengan Dinas Kebudayaan Pemerintah Provinsi Jogjakarta dan diproduksi oleh Rancavana Film yang kemudian di unggah ke kanal Youtube pada tanggal 17 Agustus 2020 adalah sebuah film yang bercerita mengenai perilaku dari sebuah perjalanan rombongan ibu-ibu yang sedang ingin menjenguk Bu Lurah. Film ini menjadi banyak dibincangkan di media sosial karena naskah yang disajikan penggambarannya sangat dekat dan relevan dengan apa yang terjadi di kehidupan sehari-hari sebagaimana ibu-ibu digambarkan ketika berdialog terutama Bu Tejo sebagai ibu-ibu suka bergosip dan bermulut pedas dan juga mengenai ibu-ibu yang masih menelan mentah-mentah informasi yang didapat dari internet. Penelitian ini ingin mengungkapkan representasi perempuan dalam Film Pendek “Tilik” Karya Wahyu Agung Prasetyo dengan menggunakan pendekatan kualitatif dengan metode analisis semiotika Charles Sanders Pierce. Adapun hasil dari penelitian adalah film “Tilik” ingin merepresentasikan perempuan yang bertolak belakang dengan perspektif feminisme karena masih menggambarkan ideologi patriarki yang ada dalam perempuan dimana digambarkan perempuan yang tunduk pada suami, menganggap perempuan tidak layak jadi pemimpin, dan bagaimana perempuan menunjukkan sifat sensitif emosionalnya, perempuan yang suka bergosip, perempuan misogini, dan perempuan yang menunjukkan sifat agresif.]]>
