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INDONESIA
Brand Communication
Published by Prisani Cendekia
ISSN : -     EISSN : 28298144     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal BC bertujuan menyebarluaskan hasil penelitian ilmu komunikasi, Komunikasi pemasaran, Komunikasi Pemasaran Digital, Komunikasi Pemasaran Internasional, Komunikasi bisnis, Komunikasi Perkantoran, Komunikasi Pemasaran Digital, Public Relations, Public Relation digital, Perilaku konsumen, Strategi dan taktik komunikasi pemasaran, Komunikasi Pemasaran Multikultural, Local Genius Komunikasi Pemasaran, Komunikasi Organisasi, Merek (branding), dan citra produk atau jasa, Ekonomi Politik Media Massa, Budaya Komunikasi Organisasi, Komunikasi Pemasaran politik, Manajemen media massa, Periklanan, CSR (Corporate Social Responsibility) dan Community Relations (Pengembangan Komunitas), Marketing Public relation
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 126 Documents
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Implementasi Sambang Door to Door Bhabinkamtibmas Dalam Mencegah Tindak Pidana Pencurian : di Wilayah Hukum Polsek Tigaraksa, Tangerang-Banten Radityatama, Arvin Firdaus; Sumartono, Agus
Brand Communication Vol. 3 No. 1 (2024): Komunikasi Pemasaran, IMC dan Pertarungan Brand di Era Digital
Publisher : Prisani Cendekia Institute

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This study aims to analyze the implementation of the door-to-door visits by Bhabinkamtibmas in the area and the factors influencing this activity. Additionally, it examines the appropriate steps to maximize the effectiveness of the door-to-door visits in preventing theft crimes in the region. This study employs a qualitative research method with a descriptive approach. Data was collected through in-depth interviews with Bhabinkamtibmas personnel, community leaders, and local residents in the jurisdiction of the Tigaraksa Police Sector. Furthermore, direct observation was conducted on the implementation of the door-to-door visits, along with document analysis related to the community security program. The research findings indicate that the implementation of the door-to-door visits by Bhabinkamtibmas has had a positive impact in reducing theft crimes. This initiative has increased public awareness of the importance of neighborhood security, fostered a stronger collaboration between the police and the community in maintaining public order, and facilitated early detection of potential security disturbances. However, several challenges were identified, including limited personnel, lack of community participation, and insufficient facilities and infrastructure to support the program.
Pengelolaan Personal Branding Gamaliel Tapiheru Melalui Media Sosial Instagram Saragih, Elvan Adventri
Brand Communication Vol. 3 No. 2 (2024): Manusia Digital Dalam Tatanan Masyarakat Era Informasi Baru/New Information Era
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Personal Branding is the way people shape themselves as they want to be seen by others. Gamaliel is a musician who made his debut as a professional musician with his music group "GAC". Every person has their own way to manage their personal branding depend on the preferences they have. The researcher find that Gamal’s personal branding is interesting to discuss because of the unity of his social media and his music he create. The researcher uses the Theory of 8 Elements of Montoya's Personal Branding as the main theory in this research with semi-structured interview data collection techniques.
Optimalisasi Kontribusi Data Call Center 110 Dalam Mendukung Pemolisian Prediktif Pada Era Police 4.0 : di Wilayah Hukum Polda Metro Jaya Pambudi, Raditya Wahyu Aji
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
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This study aims to analyze the contribution of data from the Call Center 110 to predictive analysis and detection of crime patterns, analyze factors that influence the contribution of Call Center 110 data in supporting predictive policing, and analyze efforts to optimize the contribution of Call Center 110 data in supporting Predictive Policing in the Police 4.0 Era in the jurisdiction of Polda Metro Jaya. This study uses a qualitative approach with a case study method and data collection techniques through interviews, document studies, and observations. This study uses predictive policing theory, routine activity theory, collaborative policing theory, SOSTAC communication theory, Call Center 110 concept, and Police 4.0 concept. Data analysis techniques use data reduction, data presentation, and data verification. The findings show that the contribution of Call Center 110 data in predictive analysis and crime pattern detection in the Police 4.0 era at Polda Metro Jaya allows the use of big data and AI technology to process public reports to identify crime trends more accurately. Integration with AI-based CCTV systems, ANPR, and GIS allows mapping of crime-prone areas and the development of more effective predictive patrol strategies. Supporting factors for the success of this system include technological advances, digitalization policies, increasing human resource capacity, and collaboration between agencies. However, limited infrastructure, privacy issues, inconsistent data quality, internal resistance, and lack of coordination can hinder its implementation
Arsip Sebagai Bukti Hukum Dalam Isu Kasus Dugaan Pemalsuan Ijazah Presiden Joko Widodo Meilani, Najwaa Sheva; Miswendi, Raniah; Fashihah, Jihan; Safitri, Wulan Amelia; Irfaan, Hasani Zul; Razaq, Muhammad Mas Ar; Nhizam, Aan Hariel
Brand Communication Vol. 4 No. 2 (2025): Persepsi dan Opini Khalayak Dalam Kehidupan Manusia
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This study aims to analyze the role of document and archival legality in shaping public opinion, emphasizing the significance of archives as valuable assets and legal evidence. The focus is placed on the case involving allegations of diploma forgery against the former President of the Republic of Indonesia, Joko Widodo. The research aims to provide insight into how archives can serve as legitimate legal evidence and to encourage the public to understand and apply proper archival management as part of legal and information literacy. The research employs a qualitative approach using content analysis with analytical parameters. Data sources from public comments on instagram and any legal documents. The findings reveal that the Indonesian National Police’s Criminal Investigation Agency (Bareskrim Polri) declared President Joko Widodo’s diploma authentic and valid following both physical and digital verification of academic documents. Universitas Gadjah Mada (UGM) also confirmed the diploma’s legitimacy. Digital archives, such as theses and academic administration records, served to reinforce this evidence. Public response to the case based on social media analysis showed a majority of negative sentiment (50%), followed by neutral (35%) and positive (15%) reactions. The low level of archival literacy contributed to public susceptibility to disinformation, with perceptions more influenced by the public image of the figure rather than legal or archival procedures.
Implementasi Preservasi dan Konservasi Naskah Kuno di Perpustakaan Nasional: Analisis Proses, Tantangan dan Implikasi Sosial Terhadap Pelestarian Warisan Budaya Indonesia Wijayanti, Adinda; Wibowo, Brilliant Rozzaq; Priadi, Deri Rahmat; Putri, Faura Allysa; Fathamy, Fayyaz Ammar; Kautsari, Mutiara Audri; Yosnadi, Nadia Sahira; Khaleeda, Vitaya Nur
Brand Communication Vol. 4 No. 2 (2025): Persepsi dan Opini Khalayak Dalam Kehidupan Manusia
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The preservation and conservation of ancient manuscripts is an important effort in safeguarding Indonesia's cultural heritage. The National Library of the Republic of Indonesia (Perpusnas RI) plays an important role in protecting these precious documents through physical restoration and digital conversion. This research aims to analyze the implementation process, identify key challenges, and explore the social implications of manuscript preservation and conservation at Perpusnas RI. Using a qualitative descriptive-analytical approach, data was collected through content analysis of official documentary videos and supported by relevant literature. The results show that the preservation process involves specialized techniques, facilities, and skilled personnel. However, several challenges remain, including limited human resources, the lack of regional conservation facilities, and low public awareness. Socially, the process contributes to raising collective awareness about the importance of historical memory. Digitization efforts further democratize knowledge by making ancient manuscripts accessible to a wider audience, especially the younger generation. This research emphasizes the need for inclusive and sustainable strategies in manuscript preservation, highlighting collaboration between institutions and communities.
Penilaian Publik Terhadap Pemberkasan Arsip Elektronik Oleh ANRI (Arsip Nasional Republik Indonesia): Analisis Isi Media Sosial Youtube Permatasari, Angela; Mecca, Ihtada Aufa; Tsaqib, Iqbal Muhammad; Alghifari, Muhammad Ezrie; Rasya, Sayyidah; Azizah, Tiara Indah; Ananda, Zuda
Brand Communication Vol. 4 No. 2 (2025): Persepsi dan Opini Khalayak Dalam Kehidupan Manusia
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This study aims to analyze the representation of electronic records filing by the National Archives of the Republic of Indonesia (ANRI) through the social media platform YouTube. The study uses a qualitative approach with a literature review method. Data was collected through content analysis of educational videos uploaded by ANRI and observations of public responses to the video. The findings indicate that ANRI has successfully presented a structured and informative narrative about the process of electronic records filing in accordance with national standards, with high scores in narrative and competence aspects. However, the tone and institutional image still need improvement to be more communicative and appealing to the general audience. Factors influencing this representation include the strength of the narrative, institutional competence, formal tone, and ANRI’s image as a modern institution. Improvement efforts include enhancing visuals and adopting a more inclusive communication approach, as part of the strategy to support the modernization of national archival management in the digital era.
Pengaruh Tagline Promosi “It’s Glowtime” Produk Iphone 16 Terhadap Minat Beli Konsumen : Studi Regresi Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Sukabumi Jindan, Yasmin Vairus
Brand Communication Vol. 4 No. 2 (2025): Persepsi dan Opini Khalayak Dalam Kehidupan Manusia
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The purpose of this study is to examine the influence of the tagline “It’s Glowtime” for the iPhone 16 on consumer purchase intention among economics students at Universitas Muhammadiyah Sukabumi, and to analyze how significant that influence is. This research is driven by Apple’s 24% increase in sales in Q1 2024 compared to Q1 2020. The study aims to determine whether an attractive tagline has a significant impact on consumer buying interest. A quantitative method was used, involving 100 active students from the Faculty of Economics at Universitas Muhammadiyah Sukabumi as respondents. An online questionnaire was distributed to gather information on familiarity, differentiation, message of value, transactional interest, referential interest, preferential interest, and exploratory interest. The results show that the independent variable, namely the tagline “It’s Glowtime,” affects consumer purchase intention toward the iPhone 16. This research concludes that the tagline successfully contributes to generating interest and shaping a strong purchase intention among the target audience. Further research is recommended to explore a broader range of factors that may influence consumer buying interest in more depth.
Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan: Studi Regresi Pelanggan Bengkel Yamaha Tabrani Jaya Motor Kota Bekasi Triwibowo, Krisna
Brand Communication Vol. 4 No. 2 (2025): Persepsi dan Opini Khalayak Dalam Kehidupan Manusia
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This study aims to determine the influence of the SERVQUAL method on customer satisfaction. The purpose of this research is to examine the effect of Tangibles, Reliability, Responsiveness, Assurance, and Empathy on customer satisfaction at Yamaha Tabrani Jaya Motor, Bekasi City. This research applies both descriptive and causal approaches, with each variable measured using a nine-point Differential scale. The study utilizes both primary and secondary data, collected through questionnaires. The sample was obtained using purposive sampling, resulting in 166 respondents. This research uses multiple linear regression statistical methods with SPSS to test the hypotheses. The results show that Tangibles, Reliability, Responsiveness, Assurance, and Empathy all have an influence on Customer Satisfaction at Yamaha Tabrani Jaya Motor, Bekasi City.
Dampak Media Sosial Terhadap Minat Karir Penerbangan : Studi Regresi Channel Youtube Vincent Raditya Pada Siswa Sekolah Penerbangan Raysa, Alaya
Brand Communication Vol. 4 No. 2 (2025): Persepsi dan Opini Khalayak Dalam Kehidupan Manusia
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The development of digital communication technology, particularly social media, has transformed how the younger generation accesses information and makes career choices. YouTube, as one of the largest platforms, provides educational content that influences viewers' interests and motivation, including in the fields of education and professional careers. This study analyzes the impact of educational content from the YouTube channel Vincent Raditya on the interest of aviation school students in pursuing careers in the aviation field. Vincent Raditya, a commercial pilot and content creator, presents aviation material in an engaging and easy-to-understand manner. The research employs a quantitative approach through surveys distributed to students at Angkasa Aviation Academy (AAA). Data analysis includes validity, reliability, normality tests, and simple linear regression. The findings reveal a positive and significant influence between the consumption of Vincent Raditya’s educational content and students’ interest in becoming pilots. Factors such as appealing visuals, communicative language, and shared practical experiences are key elements that drive students’ motivation to learn. This study contributes to the development of digital communication strategies in aviation education institutions and serves as a guide for content creators to produce effective and engaging educational material for the younger generation in the digital era.
Strategi Pengelolaan Media Sosial Instagram @pertamina.corpu Sebagai Sarana Branding Prameswari, Annabel Natasha
Brand Communication Vol. 4 No. 2 (2025): Persepsi dan Opini Khalayak Dalam Kehidupan Manusia
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With the advancement of technology today, many people are utilizing it to carry out daily activities more easily and efficiently. As a result, social media has become increasingly popular as a platform that provides both information and entertainment. Amid the rapid development of digital media, social media has emerged as a crucial tool for communication and branding activities, including within corporate environments such as Pertamina Corporate University.This research aims to examine the management strategy of the Instagram account @pertamina.corpu in building its image and strengthening its branding as Pertamina's corporate university. The study also seeks to provide insights into effective Instagram social media management strategies by applying the SOSTAC method, supported by Cutlip and Center’s communication theory. This study employs a qualitative descriptive method. Data collection techniques include interviews, observation, and documentation. The analysis follows the descriptive approach using the data analysis model developed by Miles and Huberman, which involves data collection, data reduction, data display, and conclusion drawing. Overall, this social media management strategy has contributed to building brand awareness and strengthening the institutional image of Pertamina Corporate University through digital platforms.

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