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INDONESIA
Brand Communication
Published by Prisani Cendekia
ISSN : -     EISSN : 28298144     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal BC bertujuan menyebarluaskan hasil penelitian ilmu komunikasi, Komunikasi pemasaran, Komunikasi Pemasaran Digital, Komunikasi Pemasaran Internasional, Komunikasi bisnis, Komunikasi Perkantoran, Komunikasi Pemasaran Digital, Public Relations, Public Relation digital, Perilaku konsumen, Strategi dan taktik komunikasi pemasaran, Komunikasi Pemasaran Multikultural, Local Genius Komunikasi Pemasaran, Komunikasi Organisasi, Merek (branding), dan citra produk atau jasa, Ekonomi Politik Media Massa, Budaya Komunikasi Organisasi, Komunikasi Pemasaran politik, Manajemen media massa, Periklanan, CSR (Corporate Social Responsibility) dan Community Relations (Pengembangan Komunitas), Marketing Public relation
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 126 Documents
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Fenomenologi Komunikasi Pada Ritual Megengan di Desa Wonosunyo Kecamatan Gempol Kabupaten Pasuruan Baiq Helda Maylinda Afandi; M Rifai
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.309

Abstract

This research aims to understand the phenomenology of communication in Megengan ritual in Wonosunyo Village, Gempol District, Pasuruan Regency. Megengan ritual is a tradition of Javanese people which is held to welcome the month of Ramadan, involving various symbols and communication practices that are rich in cultural meaning. The method used in this research is qualitative with a phenomenological approach, where data is collected through participatory observation, in-depth interviews, and documentation analysis. The results of this study show that communication in the Megengan ritual plays an important role in strengthening cultural identity, building community solidarity, and teaching moral values to the younger generation. Through this ritual, the people of Wonosunyo Village can maintain their traditions in the midst of modernization, while maintaining social cohesion and local cultural sustainability.
Konstruksi Konsep Diri Dalam Realitas Sosial Pada Anggota Komunitas Stand-Up Indo Pasuruan Mahmud, Mohammad; Ninuk Riswandari
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.311

Abstract

This research explores how the comedy genres chosen by comics from the Stand Up Indo Pasuruan community reflect their self-concept construction. This research focuses on three comics, namely Resti Natasya, Mukti Irawan, and Ginaris Gangsar Pangestu, who each use the genres of dark/black comedy, observational comedy, and blue comedy as a medium to express their identity, personal experiences, and worldview. Using a qualitative approach with a case study method, data was collected through in-depth interviews, performance observation, and analysis of comedy material performed by the comics. The results show that the comedy genre serves not only as a means of entertainment, but also as a tool to navigate life experiences, build self-identity, and interact with social norms. Resti Natasya utilizes dark/black comedy and self-deprecating comedy to express self-acceptance and the transformation of difficult life experiences into acceptable humor. Mukti Irawan uses observational comedy to reflect everyday social reality through a comedic lens that simplifies the complexities of life. Meanwhile, Ginaris Gangsar Pangestu with blue comedy reveals taboo aspects of society, challenges social norms, and asserts courage in expression.
Pengaruh Pemberitaan Isu Miras Lokal di Media Online Terhadap Opini Masyarakat di Bangil Putri Roudhotul Jannah Firdausy; Moh. Edy Marzuky
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.312

Abstract

Liquor (alcohol) contains ethanol and is dangerous to health. The alcohol case in May 2023 in Bangil District caused deaths and had serious impacts on society. In Indonesia, alcohol is also a big problem with many cases of death due to consuming alcoholic drinks (alcohol) and mixed drinks. This incident was published by online mass media by describing the related facts and their impact. This research aims to determine the influence of online mass media coverage of the alcohol case on public opinion. Where public opinion is the attitudes and tendencies of society to act which are influenced by mass media framing. This research is included in the type of quantitative research. The data collection technique used in this research used a survey method by distributing 100 questionnaires in Bangil sub-district. The analytical method in this research uses the SPSS 23.0 test. The results of data analysis and hypothesis testing that have been carried out show that online mass media reporting variables have a positive influence on public opinion. This is proven by the significance value (0.000 < 0.05) and obtained F count > F table (47.104 > 3.94). Partial reporting has a positive and significant influence on public opinion. This is proven by a significance value of 0.00 at a significance level of 5% and obtained t count > t table (6.863 > 1.66071).
Analisis Konten TikTok Dalam Komunikasi Politik Capres-Cawapres di Pemilu 2024 untuk Generasi Z: Pendekatan Teori Media Baru dalam Menganalisis Konten Tiktok Makarawung, Yehezkiel Andreas; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.315

Abstract

Analyze TikTok content in the Political Communication of Presidential and Vice Presidential Candidates with a focus on "Generation Z". This study analyzes TikTok content in the political communication of presidential and vice presidential candidates in the 2024 Election using the new media method by Pierre Levy, focusing on Generation Z. Generation Z, as digital natives, has unique characteristics in consuming political information through social media such as TikTok. This study uses a qualitative approach and content analysis to explore how presidential and vice presidential candidates use TikTok to convey political messages, build images, and influence public opinion. Data were collected from the official TikTok accounts of presidential and vice presidential candidates during the campaign period. The results of the study show that TikTok is effective in attracting the attention of Generation Z through creative, concise, and easy-to-understand content. Visual elements, the use of popular music, and direct interaction increase political participation and engagement of Generation Z. This study provides important insights for political communication strategies in the digital era, as well as practical demonstrations for politicians in designing more effective and inclusive campaigns.
Analisis Visual Efek Khusus Dalam Film Fantasi: Studi Kasus Pada Film Spider-man: No Way Home: Teori Compositing Digital Dalam Menganalisis Visual Efek Film Fantasi Adi, Reza Syahputra; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.319

Abstract

This reserach aims to analyze visual special effects in fantasy films with a focus on the film "Spider-Man: No Way Home". Compositing theory and a qualitative methodology were employed in this study. This film was chosen as a case study because of its complex and innovative use of visual effects. This research uses visual analysis methods to identify the special effects visual elements used in this film. Compositing theory is used to understand how various visual elements are combined to create complex and realistic scenes. The use of CGI technology in films is also analyzed to reveal its impact on the viewing experience. The analysis results show that the use of visual special effects in "Spider-Man: No Way Home" is very successful in creating an immersive fantasy world for the audience. The combination of digital characters with real backgrounds gives a real and stunning impression. In addition, CGI technology has made it possible to create spectacular and stunning action scenes. In conclusion, the film "Spider-Man: No Way Home" is an excellent example of the application of visual special effects in the fantasy genre. The use of qualitative methods and compositing theory in this analysis provides a deep understanding of the complexity of the techniques used to create the stunning visual effects in this film.
The Role of Transformational Leadership and Communication in Community-based Tourism: The Case of Dieng Culture Festival Kusumastuti, Retno Dyah
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.325

Abstract

Community-based tourism is conceived as a bottom-up tourism management, centered and managed by the local community. Dieng Culture Festival is a tourism event established by the local community in line with the community-based tourism concept. The establishment of this event is possible with transformational leadership and extensive communication performed by the founder of the Dieng Culture Festival and Pokdarwis Dieng Pandawa, Mr. Alif Faozi. This research aims to investigate further the role of transformational leadership and communication in the establishment of the Dieng Culture Festival. This research utilized a qualitative and descriptive approach through the perspective of Mr. Alif Faozi. The findings of this research are that the role of transformational leadership and extensive communication is instrumental in the establishment and success of the Dieng Culture Festival. This is because transformational leadership and extensive communication are essential to building strong community participation and providing resources and knowledge from the Dieng local community and external parties that enabled the establishment and success of the Dieng Culture Festival. This research implies that tourism events could also be successfully established by local communities in line with community-based tourism. This could be achieved through strong local leadership and extensive communication with the local community members and external parties.
Peran Komunikasi Publik Melalui Media Sosial Instagram dalam Meningkatkan Keterbukaan Informasi Publik di BKN RI Maulani, Ridho Zinta; Syarah, Maya May; Susilowati, Susilowati
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.326

Abstract

Public communication through social media is essential for facilitating the dissemination of public information and increasing public engagement. This research examines how public communication via Instagram enhances public information transparency at the National Civil Service Agency (BKN). The study employs a descriptive qualitative method with a descriptive case study approach. Data were collected through structured interviews, observations, and content analysis related to public communication activities on the Instagram account @bkngoidofficial. The findings indicate that public communication via Instagram significantly improves transparency and accessibility of public information to the community. Active interactions between BKN and the public through comments and direct messages also enhance public trust in the information provided. In conclusion, the use of public communication through Instagram is deemed effective in supporting information transparency at BKN. Additionally, regular evaluations of the effectiveness of public communication via Instagram are crucial to ensure the sustainability and improvement of the quality of information delivered.
Pola Komunikasi Dalam Program Pengendalian Penyakit Tuberkulosis Pada Konsorsium Penabulu STPI IU Kabupaten Bekasi Asmara, Tina; Syarah, Maya May; Susilowati, Susilowati
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.329

Abstract

Tuberculosis (TB) is one of the top ten causes of death worldwide and is the leading cause of death from infectious agents. The high incidence of Tuberculosis in Indonesia is largely due to the lack of public understanding or knowledge about the disease. Although various educational efforts have been made, the level of public knowledge is still low and special and effective communication patterns are needed so that information about Tuberculosis can be well received by the community. The purpose of this study was to determine the communication patterns used in the Tuberculosis (TB) disease control program at the Penabulu Consortium of STPI IU Bekasi Regency. The method used in this research is descriptive qualitative method, this method provides an in-depth and detailed description of the research question through data collection and analysis. The results of this study indicate that the communication pattern used in the TB disease control program at the Penabulu STPI Consortium is group communication. Group communication patterns provide extensive education to the public about TB disease using the form of direct socialization, communicators in group communication patterns are cadres as a distributor of information about Tuberculosis Prevention Therapy (TPT), conveying information with visual media such as projectors and flip sheets to the public and patients.
Analisis Penggambaran Experiential Marketing dalam Iklan Le Minerale 2024 Hidayatullah, Sulthon; Agustini, Vilya Dwi; Tiara, Andys
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v4i1.341

Abstract

Advertising this is media product that has the aim of persuading consumers to purchase a product. Experiential marketing which consists of 5 elements is a way for a company to attract consumers, which is then done by Le Minerale as a drinking water brand in Indonesia. Qualitative Content Analysis is used to analyze how the depiction of experiential marketing messages carried out by Le Minerale. The results found that the 5 elements of Experiential marketing were maximized in Le Menineral advertisements, they used the momentum of international tournaments by featuring several national figures who took part in international events.
Kegiatan Public Relations di Perusahaan Travel Haji dan Umrah: PT Retali Mustajab Travel Syarifah, Syifa; Qolbiyah, Fatimah Zahrotul; Nailimuna, Ratu Syakira Demi; Maria, Shafatasha
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.350

Abstract

Public relations is an interaction process to create public opinion as input that benefits both parties and instills understanding, fosters motivation and public participation that determines the life of the company. In the Hajj and Umrah travel business, public relations is very important in maintaining relationships between the company and prospective pilgrims so as to increase their trust in the travel. In this research, among the public relations strategies carried out by PT Retali Mustajab Travel are establishing good relationships with prospective and alumni congregations, holding friendly events with travel partners, conducting company outreach with the community, and evaluating strategies that have been implemented.

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