cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Radja Erland Hamzah
Contact Email
radjaerland@dsn.moestopo.ac.id
Phone
+628161439613
Journal Mail Official
jbc@jurnalprisanicendekia.com
Editorial Address
Jl. PONDOK CABE IV DALAM NO. 53A RT 001 RW 06 TANGSEL 15418
Location
Kota tangerang selatan,
Banten
INDONESIA
Brand Communication
Published by Prisani Cendekia
ISSN : -     EISSN : 28298144     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal BC bertujuan menyebarluaskan hasil penelitian ilmu komunikasi, Komunikasi pemasaran, Komunikasi Pemasaran Digital, Komunikasi Pemasaran Internasional, Komunikasi bisnis, Komunikasi Perkantoran, Komunikasi Pemasaran Digital, Public Relations, Public Relation digital, Perilaku konsumen, Strategi dan taktik komunikasi pemasaran, Komunikasi Pemasaran Multikultural, Local Genius Komunikasi Pemasaran, Komunikasi Organisasi, Merek (branding), dan citra produk atau jasa, Ekonomi Politik Media Massa, Budaya Komunikasi Organisasi, Komunikasi Pemasaran politik, Manajemen media massa, Periklanan, CSR (Corporate Social Responsibility) dan Community Relations (Pengembangan Komunitas), Marketing Public relation
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 126 Documents
 8   9   10   11   12 
Pengaruh Kampanye Pencegahan Kejahatan Melalui Spanduk Terhadap Penurunan Angka Kriminalitas : Studi regresi pada curanmor di Polsek Pemali, Polda Bangka Belitung Laksono, Judit Dwi; Lindiasari, Lindriasari; Halimah, Halimah
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v4i1.360

Abstract

Over the past five years, from 2019 to 2023, the Pemali District area in Bangka Regency, Bangka Belitung Islands Province, has consistently experienced an increase in the number of motorcycle theft crimes involving two-wheeled vehicles (R2). The banner media created by the Pemali Police in 2024 contains security messages on how to avoid becoming a victim of motorcycle theft. The aim is to encourage the community to abandon old habits, such as leaving motorcycles unlocked with the key still attached, and instead park their motorcycles in safe places to develop new habits. This research uses a quantitative approach through a questionnaire distributed to 100 respondents. The theories related to this research are the public communication campaign theory, behavior change theory, and crime prevention theory. The research data was processed using simple regression analysis, and the questionnaire was tested for validity and reliability. The responses were then analyzed using SPSS software, which included normality tests, correlation tests, and regression tests. Additionally, heteroscedasticity and autocorrelation tests were conducted. From the questionnaire responses of 100 respondents, hypothesis testing through F-tests, t-tests, and the coefficient of determination showed that crime prevention campaigns through banners affect behavior change in the community and have a 13.5% influence on the reduction of motorcycle thefts in the Pemali Police jurisdiction. The conclusion of this study is that banners influence behavior change in the community and contribute to a 13.5% decrease in motorcycle thefts. It is necessary to combine crime prevention campaigns not only through banners but also through social media platforms such as Facebook, Instagram, X, TikTok, and SnackVideo.
Studi Resepsi Pada Konten Instagram @Hopehelpsnet Dalam Upaya Menciptakan Ruang Aman Dari Kekerasan Seksual di Kampus Septariani, Aisyah Dwina; Putri, Citra Eka; Sadono, Wahyu Sri
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v4i1.364

Abstract

Technological advance have so much adventage of mankind that can be used in many things. Social media utilization to build mass awareness as Hopehelps Network do in the way they campaign safe space from sexual violence in university with victim and gender perspective. Hopehelps Network taking advantage from Instagram as a tools to deliver urgency about the safe space from sexual violence at university. This thesis explore further about how audience interpreted the message from the @Hopehelpsnet’s Instagram content, using reception theory proposed by Stuart Hall encoding/decoding. Reception theory put audience in three position, which is dominant-hegemonic position, negotiation position, oppositional position.
Kesadaran Body Positivity Dalam Film Imperfect Larasati, Ukhti Tri; Hamzah, Radja Erland; Saifulloh, Muhammad
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v4i1.365

Abstract

The phenomenon of self-acceptance or self-love is increasingly relevant in today's society. The beauty standards formed in the community often lead individuals to feel less confident about themselves, which can negatively impact their self-image. In response to this issue, the concept of body positivity has emerged as a form of self-acceptance and a positive view of one's own body. These body positivity values are disseminated through various mass media, including films. The film "Imperfect" is one such medium that addresses themes related to body positivity.This study aims to analyze body positivity awareness through a reception study among students. The research employs Stuart Hall's reception analysis approach, utilizing primary data from direct interviews and secondary data from relevant literature studies. The findings of this research indicate that reception varies depending on the information and knowledge received by an individual. In the reception study of the film "Imperfect," most informants viewed body positivity as a positive self-view. The analysis using Stuart Hall's reception theory revealed that two informants held a dominant hegemonic position, one informant was in a negotiating position, and two informants were in an oppositional position.
Detox Media Social Instagram Pada Generasi Z Zahrah, Yusro Sakinatu; Toruan, Rialdo Rezeky Manogari Lumban; Wiyati, Eni Kardi
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v4i1.366

Abstract

This study investigates the underlying reasons and contributing factors leading Generation Z to develop an addiction to Instagram, examines the manifestations of Fear of Missing Out (FoMO) behaviors, and explores effective strategies for social media detoxification. Employing a descriptive qualitative method with a case study approach, data were collected through semi-structured interviews with four Generation Z Instagram users—two who are currently experiencing FoMO and two who have successfully overcome it. The findings reveal several factors contributing to Instagram addiction: unhealthy usage patterns, the use of Instagram as an escape from daily stressors, the pursuit of pleasure and emotional satisfaction through content interaction, self-pride derived from positive social feedback, emotional reactions such as euphoria or frustration triggered by online content, and Instagram's role as a substitute for real-world social interactions. FoMO behavior is identified as stemming from the persistent desire to remain updated on others’ activities. Social media detoxification strategies are categorized into slow and fast approaches: the slow approach emphasizes reducing usage time and enhancing self-regulation, while the fast approach involves total abstinence, improving mental health and well-being, and reinforcing social support systems.
Strategi Komunikasi Polri di Media Sosial: Studi Kasus Manajemen Reputasi Oleh Divisi Hubungan Masyarakat Ibrahim, Sayyid Malik; Golose, Petrus Reinhard; Imran, Muhammad Fadil
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v4i1.367

Abstract

This study is motivated by the significant challenges faced by the Indonesian National Police (Polri) in the Post Truth era, where public opinion is often influenced by misinformation and hoaxes. Polri's Public Relations Division must manage public communication with quick and transparent responses, control the narrative, and ensure accurate information to build public trust. Therefore, this research aims to analyze the issues faced by Polri's Public Relations Division in managing misinformation, disinformation, and hoaxes that harm Polri's interests in the Post Truth era and to formulate strategies for the Division to maintain and improve public trust. The theories used in this study are mass communication effects theory, agenda-setting theory, confirmation bias theory, crisis communication theory, and social construction of reality theory. The research method employed is a qualitative approach with field research. The findings show that Polri's Public Relations Division faces significant challenges in the Post Truth era, such as misinformation, disinformation, and hoaxes, exacerbated by low digital literacy, dependence on social media, and the "No Viral No Justice" phenomenon. To address this, proactive strategies are needed, including digital literacy enhancement, the use of data analytics, and the development of consistent and emotional communication campaigns. Strengthening collaboration with the media, influencers, and local communities is crucial in countering hoaxes, while improving digital communication training for Polri’s Public Relations personnel is also necessary. With this approach, Polri can strengthen its image as a professional institution trusted amid digital challenges.
Penanganan Kasus Viral di Media Sosial oleh Humas Polri: Studi Kasus Vina Cirebon Chandra, Fauzi Surya; Dahniel, Rycko Amelza; Turino, Harris
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v4i1.368

Abstract

This study aims to analyze the communication strategies employed by the Indonesian National Police Public Relations Division (Humas Polri) in managing viral cases on social media, using the Vina Cirebon case as a focal point. Amid a crisis marked by inconsistent information, a weak sense of crisis, and delayed responses, Humas Polri faces significant challenges in rebuilding public trust. The research uses a qualitative approach through interviews and document analysis. Findings reveal that the police’s communication strategies remain largely reactive and are not yet supported by a structured crisis management system, such as the establishment of a specialized crisis team or the development of crisis risk profiles. Strengthening public relations functions with fast, consistent, and transparent communication is essential to preserve institutional legitimacy in the digital age and the post-truth era.
Pengaruh Konten Viral di Media Sosial Terhadap Penyelesaian Kasus Penganiayaan : oleh Satreskrim Polres Kolaka Polda Sulawesi Tenggara Pradana, Akbar Reno Adhi; Rusmawan, Teddy
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether there is an influence of viral news on social media on the settlement of criminal cases, especially persecution by the Kolaka Police satreskrim. The theoretical study uses uses and gratification theory with a focus on variables, namely viral content on social media (independent variable) and case resolution (dependent variable). The research used a survey model on 37 police officers who handled the case, as well as the public as many as 100 respondents. Quantitative data processing with a simple linear regression model. The results showed that there was a weak influence of viral reporting of persecution cases from the community side by 26.4%. In contrast to that, from the side of police officers, the survey showed a very small influence of only 1.6%. Thus viral news of persecution cases will not increase the resolution of criminal cases in existing law enforcement.
Manajemen Media Dalam Pembentukan Opini Publik oleh Satuan Kerja Bidang Hubungan Masyarakat Kepolisian Daerah Sumatera Barat: Kasus Tewasnya Afif Maulana Tahun 2024 Agrisukma, Gayuh; Wahyurudhanto, Albertus
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the public relations management strategies implemented by the West Sumatra Regional Police Public Relations Work Unit in addressing media coverage concerning the death of Afif Maulana. This research is grounded Timothy Coombs' Situational Crisis Communication Theory (SCCT), which emphasizes the importance of situational- based communication in crisis management. The study employs a qualitative approach using a case study method. Data was collected through document analysis and observations of media reports and public responses. The findings indicate that the Public Relations Management Strategy of the West Sumatra Regional Police followed a Three-Staged Approach to crisis communication: (1) Pre-Crisis, triggered by media reports and the victim's family's response; (2) Crisis Event, marked by protests and the viral spread of the case on social media; (3) Post-Crisis, where the police closed the investigation, citing the cause of death as bodily impact against a hard object rather than abuse. Several factors influenced the inconsistency in public opinion: (1) Strengths, the role of social media and experts in disseminating information; (2) Weaknesses, unclear official investigations and biased media reports; (3) Opportunities, broader public access to diverse sources of information; (4) Threats, the spread of misinformation and interventions that undermined the credibility of the legal process. The Public Relations Division of the West Sumatra Regional Police has made efforts to shape public opinion and build public trust in line with Public Management concepts.
Proses Produksi Isi Pemberitaan Isu Masa Kampanye Legislatif : Studi Kasus: Sebuah Harian di Jakarta Sitinah, Sitinah; Maida, Serepina Tiur; Bachtiar, Alfan; Alamsyah, Alamsyah; Barizki, Rezzi Nanda
Brand Communication Vol. 3 No. 1 (2024): Komunikasi Pemasaran, IMC dan Pertarungan Brand di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research proves that the editorial policy of a mass media communication can be inserted by the personal interests of journalists or journalist crews, this happens because of the lack of supervision of journalist crews. The research is descriptive with qualitative data analysis, there are 5 sources, namely: Managing Editor, Editorial Policy Board, Editorial Secretary, Political Journalist and Public Relations Practitioner. The list of questions used is based on the results of the analysis of secondary research on monitoring the news of the legislative campaign period issues. From the analysis of news monitoring, it turned out that the news highlighted a particular political party. It was found that journalists used to insert information in their news without confirmation from media owners and managers.
Strategi Kepolisian Negara Republik Indonesia Dalam Menegakkan Hukum Penyebaran Pornografi Anak Melalui Platform Digital Berdasarkan UU ITE Putra, Rizky Tri Yuwana; Rusmawan, Teddy
Brand Communication Vol. 3 No. 1 (2024): Komunikasi Pemasaran, IMC dan Pertarungan Brand di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the strategies implemented by the Directorate of Cyber Crime (DITTIPIDSIBER) Bareskrim Polri Headquarters in preventing and enforcing the law against the spread of child pornography based on the Information and Electronic Transactions Law (UU ITE). The research approach used is descriptive qualitative using interview, observation and documentation study methods. The research results show that the strategy implemented by DITTIPIDSIBER includes preventive and repressive approaches. Preventive efforts include digital education and literacy for the public, collaboration with internet service providers, and monitoring online activities through digital forensic technology. Meanwhile, repressive efforts were carried out through in-depth investigations using digital tracking techniques, online disguise, and coordination with international law enforcement agencies. However, there are various challenges in implementing this strategy, such as technological limitations in detecting illegal content which continues to develop, regulations that have not fully accommodated technological changes, and low public awareness in reporting cybercrime cases.

Page 10 of 13 | Total Record : 126

 8   9   10   11   12 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia Vol. 4 No. 2 (2025): Persepsi dan Opini Khalayak Dalam Kehidupan Manusia Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru Vol. 3 No. 2 (2024): Manusia Digital Dalam Tatanan Masyarakat Era Informasi Baru/New Information Era Vol. 3 No. 1 (2024): Komunikasi Pemasaran, IMC dan Pertarungan Brand di Era Digital Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia Vol. 2 No. 1 (2023): Konten Televisi dan Politik Vol. 1 No. 3 (2022): Komunikasi Era Media Baru Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi Vol. 1 No. 1 (2022): Isu Komunikasi Era Pandemik di Indonesia More Issue