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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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PEMAKNAAN DAN MOTIF PESERTA VIRTUAL BLIND DATE DALAM RUANG KOMUNIKASI VIRTUAL @VIRTUALBLINDDATE
The Commercium Vol 5 No 3 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i3.49054

Abstract

This research aims to determine the meaning and motives of virtual blind date participants in the @virtualblinddate virtual communication room. By using the communication perspective and phenomenology theory of Alfred Schutz, this research analyzes participants' experiences when they participated in virtual blind date. As descriptive qualitative research with phenomenological methods, this research used Constructivism Paradigm, which sees social conditions as a systematics analysis. Data collection was obtained from the results of in-depth interviews with several participants according to the criteria of the informants. The result indicates the background of the participant's participation in the virtual blind date is grouped into two, namely the purpose motive (in order to) can be named as the main motive, and the cause motive (because of) can be named as supporting motives. The virtual blind date happened in a virtual room, whereas the meetings and interactions between participants occur directly using the device and were anonymous. Some of the meanings formed by participants after participating in virtual blind date activities are virtual blind date as a medium to find a partner, virtual blind date as a medium to find friends, virtual blind date as a medium for building relationships, and virtual blind date as a medium to increase experience. Keywords: Meaning, Motive, Virtual Blind Date, Phenomenology
STRATEGI KOMUNIKASI PEMASARAN DESA WISATA KAYANGAN DI DESA BRUBUH NGAWI MELALUI MEDIA MASSA DAN MEDIA SOSIAL
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.49213

Abstract

The tourism sector in alternative tourism is currently a trend that is favored by the community, tourism that carries the concept of being more friendly to nature and local communities and is able to make and facilitate villages to develop into tourist attractions. Kayangan Tourism Village in Brubuh Ngawi Village is a new tourist village whose initial operation has been affected by the pandemic. Therefore, Kayangan Tourism Village must be able to compete with other tourism with various strategies in marketing and maintaining it. This study aims to describe the marketing communication strategy used by Kayangan Tourism Village. The method used is descriptive qualitative. Data obtained from the results of observations and interviews. The results of this study show that Kayangan Tourism Village uses marketing strategies in the form of collaborating with mass media and online medai, collaborating with artists and content creators, focusing on social media and electronic- word of mouth. Keywords : Marketing communication strategy, Mass Media, Social Media, Kayangan Tourism Village
STRATEGI KOMUNIKASI PEMASARAN KELOMPOK WANITA TANI “PUTRI KENCANA” DALAM UPAYA MENINGKATKAN PENJUALAN PRODUK OMAH KELOR MELALUI WORD OF MOUTH
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.49214

Abstract

Word of Mouth marketing communication strategy is a strategy that is often considered effective because in the process there is an act of giving personal recommendations based on consumer experience after using a brand or service. The existence of obstacles in digital marketing is one of the reasons why KWT Putri Kencana implements the current Word Of Mouth marketing communication strategy. This study aims to determine the process of implementing the Word Of Mouth marketing communication strategy by KWT Putri Kencana in an effort to increase sales of Omah Moringa products. This research uses qualitative research with a case study approach. Elements of the Word Of Mouth marketing communication strategy in this study are talkers with experienced consumers and employees of the Department of Agriculture as influential people who are involved in recommending products to others. Topics that discuss product benefits. Tools with social media (instagram, facebook, and whatsapp), training and counseling, as well as exhibition events as a tool to spread the message. Taking part with KWT Putri Kencana who responded and explained directly to the public and consumer questions about Omah Kelor. And tracking with the Putri Kencana KWT who monitors consumer responses by communicating with each other, being open to receiving consumer responses verbally and electronically, and receiving consumer testimonials. The Word Of Mouth communication model in this study is Organic Word Of Mouth which occurs naturally by consumers who voluntarily recommend Omah Moringa products. The findings in this study are that there is still a negative stigma against Moringa and people's ignorance of Moringa product processing, making Omah Kelor as a means of educating the community. Word of Mouth marketing communication strategy which is also not enough to increase sales results.
STRATEGI KOMUNIKASI PEMBERDAYAAN DESA WISATA KEMIREN DALAM UPAYA MENDUKUNG SUSTAINABLE DEVELOPMENT GOALS
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.49269

Abstract

Tourism can be development tool that aims to prosper the community. The research purpose to describe the community empowerment communication strategy carried out by Pokdarwis and other stakeholders in tourism development in Kemiren Tourism Village (case study of Kemiren Tourism Village, Banyuwangi Regency). This study also discusses the role of tourist villages as one of the tools that support the SDGs achievement which consists of 17 goals that divided into four pillars, specifically the pillars of social development, pillars of economic development, pillars of environmental development, and pillars of legal development and governance. The research was conducted using the descriptive qualitative method, and the data were obtained by in-depth interviews, field observations and social media studies that discusses Kemiren Tourism Villages. The results indicate that the effective empowerment communication strategy carried out in Kemiren Village has succeeded in effectively creating social change in the community through a tourism village development program by innovating to maximize traditional wealth and culture that is owned by creating a festival, so that tourism activities in Kemiren Village can support the SDGs achievement.
IMPLEMENTASI CSR PT. ANGKASA PURA I BANDARA INTERNASIONAL JUANDA SEBAGAI UPAYA PEMBERDAYAAN EKONOMI MASYARAKAT DITENGAH PANDEMI COVID-19 MELALUI PROGRAM UMKM WANI
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.49316

Abstract

The Covid-19 pandemic that occurred in Indonesia brought up several problems, and one of them is the economic field. CSR as one of the company's obligations has a role in dealing with economic problems due to this pandemic. So does PT. Angkasa Pura I Juanda International Airport did in planning a CSR program based on current conditions. This study aims to explore how the implementation of Angkasa Pura Juanda's CSR as a form of its efforts to empower the society's economy in the middle of the Covid-19 pandemic. The data of this study is collected through in-depth interviews with six informants, and two CSR staff of PT. Angkasa Pura I Juanda International Airport and the rest of the informants are people of the company's miter. The results of this study show that the UMKM Wani program is implemented in the form of disbursement of funds, training, promotion, certification and stimulus. The program has benefits for the assisted MSMEs. Because of this, the old company’s miter trust the company so they give recommendation to the other MSMEs, and become new company’s miter. This affects the good image of the company that arises because of the trust of the company’s miter.
PENGARUH PESAN EDUKASI COVID-19 DI INSTAGRAM DR.TIRTA TERHADAP POLA HIDUP SEHAT DI MASA PANDEMI (Survei pada Pengikut Akun Instagram @dr.tirta)
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.49323

Abstract

This study aims to find out how much Dr. Tirta's COVID-19 educational message on Instagram can affect the implementation of the lifestyle of followers of the @dr.tirta Instagram account during the pandemic. The method used is a survey method by distributing questionnaires to 430 followers of the Instagram account @dr.tirta. The results of this study prove that the COVID-19 educational message conveyed by Dr. Tirta on Instagram has a significant role of 0.16% in shaping the healthy lifestyle of his followers. This study also found that in the COVID-19 educational message variable, the education indicator for COVID-19 transmission found the highest value at 6.17. This indicates that Dr. Tirta has succeeded in influencing the trust of his followers in order to create a behavior that is more alert to the transmission of the COVID-19 virus. While on the healthy lifestyle variable, the indicator with the average value lies in the activity of doing sports with a value of 6.025. In this case, it can be said that followers of the Instagram account @dr.tirta responded to the COVID-19 educational message through the implementation of sports activities in order to improve the immune system and better metabolism during the pandemic. The application of this sport is in accordance with the goals and benefits during the pandemic where people can only stay at home and rarely do activities outside the home of the COVID19 virus. Keywords: Health messages, COVID-19 education, healthy lifestyle, Dr. Tirta.
THE ANALYSIS OF SEMIOTICS MODERNITY REPRESENTATION IN COMIC STRIP MICE CARTOON “INDONESIA BANGET! VOLUME 3”
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.49489

Abstract

This paper was written based on the condition of our society that lives side by side with technology. But technology whose purpose is to help make life easier is an obstacle for them. This obstacle is based on the knowledge of our society which is still minimal about the technology itself. It was clearly photographed by Muh. Misrad in his book Mice Cartoon Indonesia Bnaget Volume 3, which is also the object of this research. The purpose of this study is to find, interpret, describe and analyze what forms of representation of society respond to modernization in the comic strip Mice Cartoon Indonesia Banget Volume 3. The research method used in compiling this scientific article is interpretive with secondary data types. The analysis technique used is qualitative using semiotic theory by Ferdinand Saussure. This theory was chosen with the aim of being able to represent in detail the signs and symbols related to technology in comics. In addition, Ferdinand De Saussure's theory was chosen because it has a more appropriate pattern to display or describe a symbol or sign in comics. Through these signs and markers, the unit of analysis will know where this research is headed. The results of this study indicate that there are representations of several pictures of the modernity of society around us which are displayed and projected through the characters in the Mice Cartoon Indonesia Banget Volume 3 comic in the “Cashless Society” series. Such as the lifestyle in the era of modernity, the inherent consumptive culture, the inherent digital divide and appearance. This result is also upheld by markers such as character dialogue, characters in the panel, setting, and expression of the characters displayed.
the Representasi Feminisme Pada Film The Handmaiden
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.49492

Abstract

Abstract The purpose of this paper is to discover, interpret, describe and analyze what the feminist movement looks like in breaking the patriarchal construction that took place in the film The Handmaiden. The research methods used in compiling this scientific article are interpretatif. The analytical technique used is qualitative using semiotics theory by John Fiske. This theory was chosen with the aim of being able to in detail represent the signs and symbols related to feminism in the film The Handmaiden. In addition, John Fiske's theory was chosen because it has a more detailed pattern to display or describe a symbol or sign, through the three levels, reality representation and believe system that he has as a benchmark unit of analysis where the research is headed. The results of this study show that the feminist movement in the fight against patriarchy by the two main female characters did occur, through the level of ideology how all the actions of figures who respect the role of men, but firmly fight when getting degrading treatment of women. In addition, the film also clearly depicts female focalization compared to men. Keyword : Film, Feminism, Semiotics, The Handmaiden
EKSISTENSI RUANG PUBLIK DI BANYUWANGI (Studi Kasus Forum Masyarakat Tolak Tambang Emas Tumpang Pitu “ForBanyuwangi” Desa Sumberagung, Kecamatan Pesanggaran, Kabupaten Banyuwangi)
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.49918

Abstract

ForBanyuwangi or Banyuwangi People's Forum is a community group that rejects the existence of a gold mine in the Tumpang Pitu mountains. This forum consists of various groups, including environmental activists, students, farmers, fishermen and even artists. ForBanyuwangi as a public sphere which is a portal for sharing any information about Agrarian and Ecological conditions, this portal is managed in a participatory manner by anyone who cares and wants to share information in Banyuwangi, as well as part of the effort to realize citizen journalism in Banyuwangi, (forbanyuwangi. org). Seeing this problem, the problem formulation in this study is how the existence of ForBanyuwangi public sphere as a community forum that rejects the Tumpang Pitu gold mine in Banyuwangi. This research was conducted through a qualitative approach with this type of critical research. Sources of data obtained are the results of observations and in-depth interviews. In addition, the data obtained are also from official data from ForBanyuwangi, books, journals, papers, articles and existing research results that are relevant to this research. The theory used in this research is the theory of public sphere put forward by Jurgen Habermas. Public sphere theory explains that the media is used to communicate information and views, where people meet, chat and discuss what is the subject of conversation. Keyword : ForBanyuwangi, Public Sphere, Gold Mine
PENGARUH KONTEN STORYTELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PARFUM BRAND LOKAL “HMNS” (Survei Pada Pengikut Media Sosial Instagram @hmns.id)
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.49943

Abstract

This study aims to determine the effect of storytelling content on purchasing decisions for local product perfume "HMNS". Researchers researched about HMNS in marketing its brand through Instagram with the Storytelling marketing strategy. The population of this study is Instagram followers @hmns.id. The sample of respondents as many as 400 people with sampling using purposive sampling and determining the sample using the Slovin formula. With a simple linear regression descriptive analysis through the SPSS 25 program. This research uses the AIDDA (Attention, Interest, Desire, Decision, and Action) model. As the theoretical model, this is the stage of consumers in getting to know the product until they decide to consume the product they choose. With the Positivism paradigm and a quantitative approach using a survey method that is distributed to Instagram followers @hmns.id, especially users of the "HMNS" product. Data collection techniques with indirect field surveys and questionnaires. The results obtained in this study indicate that storytelling content has a significant positive influence on purchasing decisions but has low value. Keywords: Storytelling content, marketing, purchasing decisions

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