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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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STRATEGI PROMOSI DC PRODUCTION MELALUI MEDIA SOSIAL DALAM MENAIKKAN POPULARITAS DENNY CAKNAN
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.50009

Abstract

This study aims to determine how the implementation of DC Production's promotion strategy using social media to increase the popularity of Denny Caknan. This research is a qualitative descriptive research with case study method. The paradigm used is the constructivist paradigm where social processes are obtained through actions and interactions created by individuals continuously so as to produce a reality that is owned and experienced individually. Data collection was obtained through observation and in-depth interviews. The results of this study indicate that the promotional strategy used by DC Production is by utilizing social media. Social media plays an important role in promoting the work of Denny Caknan. DC Production uses promotional tools in the form of social media such as Instagram, Youtube and TikTok. Youtube is useful as a showcase for introducing a song, then being promoted or introduced through Instagram and TikTok. Instagram to influence engagement rate through likes and comments. Then the promotional strategy used is personal branding attached to Denny Caknan on his social media. Keywords : Promotion Strategy, DC Production, Social Media, Denny Caknan
Komunikasi Organisasi Pemerintah Kabupaten Jombang Dalam Mengembangkan Wisata Religi Makam Gus Dur
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.50010

Abstract

Sektor pariwisata religi saat ini sedang menjadi perhatian Pemerintah Kabupaten Jombang, dikarenakan hal tersebut dapat digunakan sebagai daya tarik bagi Kabupaten Jombang sebagai “Kota Santri”. Salah satu bentuk tindakannya adalah mengembangkan Wisata Religi Makam Gus Dur. Untuk itu, dibutuhkan peran pemerintah daerah untuk dapat berkoordinasi menggunakan pendekatan komunikasi organisasi yang efektif dengan para pihak terkait dalam pengembangan kawasan wisata religi ini agar dapat berjalan maksimal. Adanya penelitian ini bertujuan untuk menggali informasi mengenai bagaimana peran Pemerintah Kabupaten Jombang dalam melakukan komunikasi organisasi dengan semua pihak terkait dalam pengembangan Wisata Religi Makam Gus Dur, dengan menggunakan pendekatan kualitatif serta metode penelitian studi kasus untuk meneliti fenomena pada objek penelitian tersebut secara alamiah. Dari penelitian yang telah dilakukan menunjukkan hasil bahwa dalam komunikasi organisasi antara Pemerintah Kabupaten Jombang dengan para pihak terkait tidak berjalan dengan baik. Hal ini disebabkan koordinasi yang terjalin tidak rutin, menyeluruh, dan terpusat. Serta tidak ada motif untuk mencapai satu tujuan yang sama untuk mengembangkan wisata religi ini.
STRATEGI KOMUNIKASI PEMASARAN COFFEE SHOP DALAM MEMPERTAHANKAN PENJUALAN DI ERA NEW NORMAL COVID-19
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.50149

Abstract

Strategi komunikasi pemasaran pada Kopi Kenangan saat covid dapat mempertahankan penjualan. Realisasi strategi komunikasi pemasaran itu sendiri dilaksanakan pihak Kopi Kenangan menggunakan strategi bauran pemasaran 3p yaitu product, price, dan promotion. Inovasi produk yang dilakukan Kopi Kenangan adalah salah satu strategi komunikasi pemasaran yang paling menonjol. Dengan beberapa inovasi produk yang dilakukan Kopi Kenangan berhasil mempertahankan penjualan di tengah pandemi dan new normal. Penelitian ini menggunakan metode penelitian studi kasus dengan jenis kualitatif deskriptif, karena penelitian ini hanya memaparkan situasi atau persitiwa. Dengan mengunakan teknik wawancara dan observasi data di ambil dari beberapa informan yaitu manager Kopi Kenangan, karyawan, serta konsumen.
STRATEGI PENGELOLAAN INSTAGRAM @SUROBOYOBUS DALAM MENINGKATKAN AWARENESS TRANSPORTASI UMUM PADA MASYARAKAT KOTA SURABAYA
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.50368

Abstract

With the presence of social media now, it gave birth to a low budget high impact marketing concept. Instagram is in demand by agencies or companies as a medium to increase engagement in achieving brand awareness in their market target. This study aims to determine the strategy of managing instagram @suroboyobus social media in increasing brand awareness, especially in the people of Surabaya City. For this reason, this research uses a qualitative descriptive approach with a case study method. The method of collecting data by interviewing 4 informants consisting of UPTD PTU staff who are the managers of Suroboyo Buses, e-Dishub staff who act as admins or managers of @suroboyobus instagram accounts, and instagram followers who are also as a Suroboyo Bus passengers. Based on the results of interviews, documentation, and observations, the management strategy of nstagram @suroboyobus use the communication model The Circular Model of SoMe initiated by Regina Lutrell. This model is divided into four parts, namely: Share, Optimize, Manage, and Engage. Strategies in increasing public transportation awareness through the selection of more informative content are considered to be able to increase the engagement of followers and other Instagram users. Keywords : Management Instagram, Suroboyo Bus, Brand Awareness
ANALISIS RESEPSI AKTIVIS ORGANISASI MAHASISWA EKSTRA KAMPUS DI SURABAYA TERHADAP ISU KOMUNISME DALAM FILM SENYAP
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.50387

Abstract

Abstract This study examines about reception and interpretation from the member of extra-campus student organization in Surabaya as an activist against communism issues in post-G30S 1965 incidents on Senyap movies. This issue considered, and still consider as a taboo and sentimental thing to discusses in Indonesia until today. Many organizations or foundations had reconciled the victims of this incident. Unfortunately, it is not well accepted by the government so there are frequent forced dissolution occurs at closed-door discussion on this issue. The methodology of this study is reception analysis which generate data form of informants categories in recepting and interpreting the message which divided into two positions. As follows; 1) Hegemony-dominant, there are two informants who accepted all the message in Senyap movie, 2) Negotiation, there are five informants who accepted, but also refused some point of the message that delivered by Senyap movie. The differences of the messages reception by the informants are coming from Islamic, Christian, Catholic, and Nationalist-based organization. Keywords: communism, post-G30S 1965, reception analysis, senyap movie
Studi Fenomenologi Milenial Surabaya Dalam Mencari Informasi Gaya Hidup Sehat Menggunakan Media Sosial
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.50437

Abstract

Gaya hidup sehat menjadi prioritas setiap orang yang ingin menjalankannya. Kemudahan dalam mengakses informasi gaya hidup sehat dapat dilakukan melalui media sosial oleh kaum milenial. Penelitian ini bertujuan untuk mengetahui kenyataan penggunaan media sosial menjadi indera buat mencari liputan mengenai gaya hidup sehat. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data dan wawancara mendalam. Sembilan sampel dipilih menggunakan snowball sampling dengan tiga kelompok sampel yang terdiri dari kelompok atlet, non atlet yang sudah lama menerapkan gaya hidup sehat, dan non atlet yang baru memulai menerapkan gaya hidup sehat. Hasil penelitian menunjukkan bahwa media sosial menjadi alat seluruh sampel tiap kelompok dalam mencari informasi gaya hidup sehat yang berkaitan dengan makanan, minuman, dan olahraga. Kesimpulan pada penelitian ini bahwa kelompok atlet pro gaya hidup sehat, kelompok non atlet yang sudah lama menjalankan gaya hidup sehat, dan kelompok non atlet atau orang yang baru menjalankan hidup sehat menggunakan media sosial dalam mencari informasi gaya hidup sehat. Media sosial Instagram dan youtube menjadi media sosial yang sering digunakan untuk mencari makanan, minuman, dan olahraga penunjang gaya hidup sehat.
VARIASI DIMENSI BRAND IDENTITY PADA CONTENT MARKETING AVOSKIN
The Commercium Vol 6 No 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i1.50439

Abstract

This study was initiated by the release of web series "Kisah Tiga Masa" in the official Youtube account of Avoskin, which is a type of content marketing in the form of online video advertisements. Avoskin is known as a brand that is concerned with the environment, with a green beauty idea that is funneled in the majority of its marketing content through the hashtag #LoveAvoskinLoveEarth. The purpose of this study is to determine how many brand identity dimensions are raised and the percentage of brand identity dimensions that appear in the web series. This study is a descriptive quantitative study that examines the emergence of brand identity aspects in web series. Documentation techniques were used to collect the data for this research. This results of this analysis reveal a total of five dimensions emanating from each brand identity category. The highest result, 42%, is found in the brand personality dimension, and the lowest result, 1%, is found in the organizational attribute dimension.
Pengaruh Gaya Hidup Terhadap Willingness To Subscribe Pada Applikasi Streaming Film Online Netflix di Kalangan Generasi Z Kota Surabaya Hawari, Ahmad Nanang
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.50692

Abstract

This research aims to analyze the influence of lifestyle on willingness to subscribe to the Netflix application among Generation Z, who are the most users of new media in the city of Surabaya. The number of respondents who became the sample in this research were 100 people. The method used in determining the sample is random purposive sampling, with a simple regression analysis method to process the data in this research. The results of the research indicate that the lifestyle variable has a significant influence on the variable of willingness to subscribe to the Netflix online movie streaming application. Based on the results of the t test, the results of the t count are 4,400 > t table of 0.197. Based on the results of the calculation of the Coefficient of Determination (R Square) of 0.165 or 16.5% which explains that the lifestyle variable (X) only has an influence of 16.5% on willingness to subscribe (Y) while the remaining 83.5% is influenced by the variable others that were not included in this research.
MOTIF DRIVER PEREMPUAN OJEK ONLINE DI KOTA SURABAYA DALAM PERSPEKTIF BUDAYA JAWA: Motif, Ojek Perempuan, Budaya Jawa Rainrizky, Vhiordy Mitha; Huda, Anam Miftakhul
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.50697

Abstract

The motives of female online motorcycle taxi drivers in the city of Surabaya are quite diverse, where each individual has their own motivation to choose to work as an online motorcycle taxi driver. However, the actions that women choose to become online ojek drivers are different from the stigma in Javanese culture, Javanese culture places women as kanca wingking more than men and women are seen as only able to macak, manak, cook. This study aims to determine the motives of female online motorcycle taxi drivers in the city of Surabaya from a Javanese cultural perspective. This research is a qualitative research using phenomenological methods. The data collection technique in this study was carried out by means of in-depth interviews targeted at five female online motorcycle taxi drivers. Data analysis in this study was done by reducing data, presenting data, and drawing conclusions. The findings from this study are that the informants have different motives, namely the mindset to always be productive and economic factors. This is certainly not in harmony with the stigma of Javanese culture that has developed in society regarding the view that women who become online motorbike taxi drivers are a taboo.
KEPUASAN REMAJA MENGGUNAKAN APLIKASI DISCORD (Studi Deskriptif Kuantitatif Kepuasan Remaja Menggunakan Aplikasi Discord di Surabaya) Yulannugroho, Christian Hanggit
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.50742

Abstract

Discord are one of the uses of new media to find information needs used by youth in Surabaya City. The purpose of this research is to find out how big the satisfaction level of Surabaya teenagers in using Discord. This study uses a quantitative approach, the population in this study is Surabayan youth who use Discord, with a sample of 96 respondents. The theory used in this study is the theory of Uses and Gratification, which in this study using 8 indicator in measuring the level of satisfaction, namely information satisfaction, personal identity satisfaction, integration and social interaction satisfaction, entertainment satisfaction, diversion satisfaction, personal relationship satisfaction, self identity satisfaction, and surveillance satisfaction. The results of this study show a comparison of the average (mean) score of each expected satisfaction (GS) and satisfaction obtained (GO), with a comparison of the average overall score of GS of 23.49 and GO's score of 30.77 (GS < GO) which means that the satisfaction obtained by Surabaya teenagers is greater than the expected satisfaction. This means that Discord have been able to meet the needs of the audience.

Page 28 of 62 | Total Record : 613

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