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<![CDATA[PEMUNCULAN SELF DISCLOSURE DALAM RELASI FRIEND WITH BENEFIT (Studi Fenomenologi Perempuan Muda Surabaya) ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56232
<![CDATA[The research aims to find out how the self-disclosure process of young Surabaya women who are involved in Friend With Benefit (FWB) relationships is based on Joseph DeVito's self-disclosure theory which is associated with social penetration theory. This research is a qualitative research with phenomenological methods. Data collection techniques in this study used interview techniques and documentation. The results obtained in this study are the background factors of informants' meetings with their FWB partners and also the purpose of establishing FWB relationships affect the level of self-disclosure of informants. This causes phases to be created in the process of self-disclosure which means according to the theory of social penetration. In the theory of social penetration, there are stages that determine the depth of self-disclosure that is carried out, this is also found in research informants, informants have various phases of the self-disclosure process that they do. Topics disclosed as self-disclosure to their FWB partners include aspects of background, health, hygiene, individual goals, feelings, desires, sexual fantasies and privacy. In more intimate relationships, self-disclosure already includes more complex matters such as sexual exploration, being able to feel comfortable, being able to better understand and build trust in one another.]]>
<![CDATA[PERSONAL BRANDING PUTERI INDONESIA JAWA TIMUR MELALUI MEDIA SOSIAL INSTAGRAM ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56239
<![CDATA[Instagram is one of the social media platforms that continues to experience significant growth in usage in Indonesia, This is particularly important for public figures to reflect how they differentiate themselves both in real life and on social media. As the Puteri Indonesia Jawa Timur, they undoubtedly have their own personal branding. This research is a qualitative descriptive study with a constructivist paradigm, employing a case study method and personal branding theory. Data collection methods used in this research include in-depth interviews, documentation, and observation. The results of this study indicate that all three informants authentically portray their personal branding on their Instagram accounts by demonstrating alignment between what they present on social media and their daily lives. The personal branding they exhibit as Puteri Indonesia Jawa Timur is characterized by authenticity, without image manipulation, and humility. They also engage with their followers not only by showcasing personal branding content but also through question-and-answer features to convey their personal branding messages quickly and easily. Keywords : Personal Branding, Social media, Instagram]]>
<![CDATA[ANALISIS MOTIF PENGGUNAAN GRUP FACEBOOK TERHADAP KEPUASAN ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56243
<![CDATA[Latar belakang penelitian diawali dengan adanya forum di media sosial yang menawarkan tempat berbagi informasi sekaligus tempat mencari informasi terkait lalu lintas dan kriminal, seperti pada Grup Facebook Info Lantas dan Kriminal Sidoarjo (ILKS). Anggotanya dapat bebas memberikan informasi serta mencari informasi terkait lalu lintas dan kriminal di Kabupaten Sidoarjo. Penelitian ini ini bertujuan untuk mengetahui apakah motif (Gratification Sought) dan kepuasan (Gratification Obtained) yang didapat anggota ketika mengakses grup ini berhubungan dan bertujuan untuk mengetahui apakah grup facebook tersebut dapat memenuhi motif anggotanya. Penelitian menggunakan teori Uses and Gratification, dengan pendekatan kuantitatif. Penghitungan signifikansi paired sample correlation digunakan untuk mengetahui hubungan motif dengan kepuasan, sedangkan paired sample test digunakan untuk mengetahui kepuasan selain dengan membandingkan skor Gratification Sought (GS) dengan Gratification Obtained (GO). Data diperoleh melalui survei pada sampel anggota sebanyak 97 orang. Hasilnya motif pada penelitian ini memiliki hubungan yang signifikan terhadap kepuasan karena nilai signifikansi kurang dari 0.05 yakni 0.000. Secara keseluruhan, grup dapat memenuhi motif karena skor kepuasan lebih besar dibandingkan dengan skor motif dan hasil paired sample test menunjukkan nilai sig.(2-tailed) < 0.05.]]>
<![CDATA[PENGARUH TERPAAN KAMPANYE #IMPERFECTBEAUTY TERHADAP SIKAP KHALAYAK PADA KONSEP KEPERCAYAAN DIRI ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56247
<![CDATA[The stigma of the standard of beauty in society says that beautiful is the one who has white skin, but it turns out that it is not in accordance with Indonesian society, the majority of which have brown skin. The media indirectly creates the concept of an ideal body which is constructed into a social reality by some people and makes women dissatisfied with the condition of their bodies and hopes to look like the women shown in the media. If he or someone else does not meet the standards of beauty, he will be discriminated against. This study aims to determine whether there is an effect of exposure to the #ImPerfectBeauty campaign on audience attitudes in the concept of self-confidence, using explanatory quantitative research methods. Data was collected using a questionnaire instrument in the form of a Google form which was distributed to audiences affected by the #ImPerfectBeauty campaign via Instagram @elsheskin. The results of this study indicate that the alternative hypothesis can be accepted with tcount (3.406) > ttable (1966). This means that exposure to the #ImPerfectBeauty campaign has had an impact on shaping audience attitudes towards the concept of self-confidence.]]>
<![CDATA[STUDI DRAMATURGI PROFIL REMAJA PENGGUNA TINDER DI SURABAYA ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56253
<![CDATA[Penelitian ini bertujuan untuk mengetahui bagaimana dramaturgi remaja pengguna Tinder di Surabaya menggunakan perspektif komunikasi dengan melihat bagaimana tampilan diri remaja pengguna Tinder di Surabaya sebagai panggung depan dan menemukan perbandingan pada panggung belakang dirinya sesuai dengan pendekatan dramaturgi. Penelitian ini merupakan penelitian deskriptif kualitatif dengan metode fenomenologi. Teknik pengumpulan data yang dilakukan melalui observasi dan wawancara mendalam. Hasil dari penelitian ini menunjukan bahwa perilaku pengguna memiliki bermacam-macam karakter yang tidak dapat disama ratakan. Peneliti mampu menemukan adanya perbedaan antara panggung depan pada profil Tindernya dengan panggung belakang dirinya pada kehidupan sehari-hari. Panggung depan pengguna akan dibentuk sebaik dan semenarik mungkin untuk dibagikan pada pengguna Tinder lainnya. Namun, beberapa pengguna lainnya memilih untuk menjadi apa adanya dan membagikan sesuatu yang memang sesuai dengan realitas dirinya dikehidupan nyata, meskipun hal tersebut merupakan sisi baik dirinya yang yang layak untuk dibagikan kapada pengguna lainnya. panggung belakang menjadi tempat pengguna untuk menyimpan identitas dirinya yang lebih kompleks dan mendalam, serta kekurangan maupun sisi buruk dirinya yang ingin disembunyikan.]]>
<![CDATA[PENGARUH EVENT MARKETING “ERIGO NEW YORK FASHION WEEK 2022” PADA LIVE STREAMING ERIGO X SHOPEE TERHADAP KEPUTUSAN PEMBELIAN ERIGO X DI MARKETPLACE SHOPEE ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56274
<![CDATA[This study aims to examine the effect of Event Marketing "Erigo New York Fashion Week 2022" on Erigo x Shopee Live Streaming on Erigo X purchasing decisions on the Shopee marketplace. This study uses a quantitative approach with an online survey method of followers of Shopee Erigo accounts who have or are considering buying Erigo products. The research samples taken were followers of the official Erigo account on the Shopee platform. Data were analyzed using multiple linear regression to test the hypothesis that the presence of the” Erigo New York Fashion Week 2022” Marketing Event on the Erigo x Shopee Live Streaming has a positive influence on Shopee's purchasing decisions for Erigo X on the Shopee marketplace. The dependent variable in this study is the purchase decision of Erigo X, while the independent variable is the effect of the Erigo New York Fashion Week 2022 Marketing Event on Erigo x Shopee Live Streaming. The results of this study are expected to contribute to understanding the effect of Event Marketing and Livestreaming on product purchasing decisions on the Shopee marketplace. This research can also provide input for companies in developing marketing strategies that are more effective in increasing interest in buying products.]]>
<![CDATA[STRATEGI KOMUNIKASI GURU DALAM MENUMBUHKAN RASA EMPATI SISWA REGULER DI LINGKUNGAN PENDIDIKAN INKLUSIF (Studi Kasus pada Sekolah Kreatif SD Muhammadiyah 16 Surabaya) ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56314
<![CDATA[Inclusive education is increasingly being applied to both private and public schools. So it is increasingly important for parents and teachers to educate and teach students to have empathy to prevent unwanted things. Creative School SD Muhammadiyah 16 Surabaya is one of the schools that always strives to teach empathy to its students so that learning is always conducive. This research was conducted using constructivism paradigm, case study method, and qualitative approach. The purpose of this study was to determine the communication strategies carried out by teachers in fostering empathy of regular students in students with special needs in the inclusive education environment of the Creative School SD Muhammadiyah 16 Surabaya. This study was conducted by interviews and observations on teachers, regular students, and parents. The results of this study show that the most successful communication strategy in fostering empathy of regular students in students with special needs is to see and model the attitudes shown by teachers and make rewards as motivation to do good things in the environment, especially students with special needs.]]>
<![CDATA[ANALISIS RESEPSI GENERASI Z TERHADAP KONTEN BERBAGI PADA AKUN TIKTOK @IBEN_MA ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56328
<![CDATA[Generosity content is one of the content that is widely consumed by Indonesian people. This type of content raises pros and cons for the community because of differences in understanding of the kindness that is used as social media content. Iben's generosity content in the @iben_ma TikTok account has quite a different way of sharing. In his content, he gives some money to people around him who successfully complete the challenges that he gives. This research discusses how the generation Z group's message acceptance of generosity content on the TikTok account @iben_ma. In addition, how informants understand generosity is also discussed in this study. This research is a qualitative research that uses reception analysis method and interview as data collection techniques. The results of research that has been conducted on six informants resulted in one category of acceptance, that is negotiation. All informants agree that Iben’s generosity content is a kindness. Regarding generosity, all informants preferred not to show their generous activities. But on the other hand, the informants also provided notes on several aspects based on their understanding. For example, such as selecting people that need help, content packaging, and generosity content preferences. The similarity of acceptance of generation Z informants shows similar characteristics of thoughts and perspective towards an issue.]]>
<![CDATA[REPRESENTASI NILAI AGAMA DALAM IKLAN BILLBOARD RABBANI (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56329
<![CDATA[An advertisement is an attractive message that has the purpose of persuading someone to buy a product or service. In order to attract the attention of potential buyers, the Rabbani brand makes advertisements that are quite controversial in the community, while Rabbani itself always carries religious values in each of their advertisements. This research aims to find out the representation of religious values from Rabbani's billboard advertisements, especially the headscarf advertisements for school children. For this reason, this research uses a descriptive qualitative approach. The method of data collection is by collecting all elements of the advertisement and analyzing them using Charles Sanders Peirce's triangle of meaning theory. Based on the results of the analysis, the representation of religious values from Rabbani billboard advertisements illustrates the value of adab in laughing and the value of sharia, namely the obligation to cover the veil with a headscarf for women.]]>
<![CDATA[POLA KOMUNIKASI ORGANISASI ANTARA PIMPINAN DAN KARYAWAN DI PT. BPR MENTARI TERANG ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56347
<![CDATA[In today's era, the use of communication patterns that align with the culture and habits of a company will help enhance effectiveness and maximize outcomes. Here, PT. BPR Mentari Terang is a banking company that has high expectations both on a regional and national scale, and has been operating for 20 years. In this study, the researcher will examine the communication patterns utilized by BPR Mentari Terang in running their company, and determine the effectiveness of these communication patterns in achieving maximum results. The researcher employs the phenomenology method with interview data collection techniques. Subsequently, the interview results will be analyzed using Lunenburg's theory on communication patterns. The research findings indicate that PT. BPR Mentari Terang uses a circular communication pattern, which consists of circular, wheel, and Y-pattern communication.]]>
