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<![CDATA[PENGARUH STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY BUS TINGKAT MAYAPADA TERHADAP CORPORATE IMAGE PT. BANK MAYAPADA INTERNASIONAL TBK. ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56352
<![CDATA[Corporate image is an important thing for companies that always needs to be built and staked in society. One of important thingsin the effort to build a corporate image is the publication of company activities, eppecially CSR activities. CSR activities areimportant because in this case the company can be drecly involved with the community. The purpose of this paper is to identify theinfluence of CSR communication strategy on corporate image. The subject of this writing is the people of the city of Surabaya. Theare two variables in this writing, namely variable X (CSR communication strategy) and variable Y (corporate image). This writhinguses a quantitative approach. The technique used is the instrument test and classic assumption test (normality and hypothesis test).The result of this study show that H0 is rejected and H1 is accepted because of the T test (count t value > t table ; 30.847 > 1.980).So it can be concluded that there is an significant influence between CSR communication strategies on corporate image.]]>
<![CDATA[PERILAKU KONSUMTIF MASYARAKAT URBAN DALAM FENOMENA JASTIP (Studi Fenomenologi Pelanggan Perempuan Pada Layanan Jasa Titip Produk Fast Fashion) ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56355
<![CDATA[Social media has become one of the people's escapes to overcome the level of saturation caused by the covid 19 pandemic. This moment has given birth to many new public figures or influencers to persuade the public with content that can influence consumptive behavior and lifestyle. This lifestyle change is supported by the convenience of increasingly sophisticated technology such as online shopping platforms (e-commerce) and the presence of delivery services that are widely found on social media. The ease of shopping through delivery services makes people compete to look more fashionable. This is one of the causes of the high consumer interest in entrustment services for fast fashion products. This research aims to find out about the phenomenon of entrustment services 'jastip' for fast fashionbrands as a form of consumptive culture from urban society. For this reason, this research uses a descriptive qualitative approach with phenomenological methods. Data collection method by interviewing 7 informants who are consumers of entrustment services on fast fashion products. Based on the results of the interview, this phenomenon is caused by technological developments that affect the lifestyle of urban communities as well as the post-pandemic economic improvement that supports consumptive culture.]]>
<![CDATA[REPRESENTASI POLA ASUH ORANG TUA ASIA DI FILM TURNING RED ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56377
<![CDATA[Pola asuh yang diterapkan orang tua akan berdampak langsung pada proses perkembanganserta pembentukan karakter anaknya. Pola asuh yang dipilih oleh setiap orang tua cenderung berbeda,berdasarkan faktor ekonomi, pendidikan, hingga nilai sumber budaya yang dianut oleh orang tuatersebut. Realitas ini, digambarkan dengan sangat bervariasi melalui berbagai media, salah satunyamelalui film produksi Disney Plus Hotstar berjudul Turning Red (2022). Film ini menunjukkan bahwaorang tua Asia dengan latar belakang budaya Timur menggunakan pola asuh otoriter yang cenderung"mengatur" dalam mendidik anaknya. Pola asuh otoriter membentuk karakter anak menjadi lebihpendiam, tidak percaya diri, dan sulit menentukan keputusannya sendiri. Pola asuh otoriter jugamendorong terjadinya "gejala parentifikasi" pada anak. Pola asuh ini berbeda dengan pola asuh yangdigunakan orang tua Kanada dengan latar belakang budaya Barat, yang lebih terbuka akan diskusidengan anaknya. Semiotika Charles Sanders Peirce dipilih karena mampu memberikan pemaknaanyang mendalam melalui model triadik tanda, obyek, dan interpretant.]]>
<![CDATA[MOTIF PENGGUNAAN PAY LATER PADA WANITA KARIR KOTA SURABAYA ]]>
<![CDATA[ The Commercium Vol 7 No 3 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i3.56387
<![CDATA[Today, technology is developing rapidly and all of society's needs can be easily met. One of the most popular payment methods today, especially among career women, is Pay later. Therefore, it is interesting to examine the "Motives for Using Pay Later among Career Women in Surabaya City". The purpose of this study is to describe the dominant motives and reasons for women using Pay Later among career women in Surabaya City. The method used in this research is a qualitative approach with descriptive nature. The data collection technique used snowball sampling. To obtain information, researchers used in-depth interview techniques with 6 informants who are career women in Surabaya City. This research uses Alfred Schutz's theory, which explains that there are two categories of motives or motivations: in order to motive and because of motive. The results of this study indicate that the motives for using Pay Later among career women in Surabaya City from 6 informants are (1) ease of transactions, (2) encouragement from colleagues, (3) effective time, (4) many attractive offers, (5) can make installments and (6) can save cash. Although the consequences or consequences that can be caused are (1) becoming consumptive, (2) the desire to stop due to various negative causes arising from this use, (3) and excessive use and can trigger various problems]]>
<![CDATA[POLA KOMUNIKASI KEPEMIMPINAN KEPALA SEKOLAH PEREMPUAN DALAM MENINGKATKAN MUTU PENDIDIKAN ]]>
<![CDATA[ The Commercium Vol 7 No 2 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i2.56393
<![CDATA[This thesis discusses communication patterns in the leadership of female school principals in improving the quality of education. The research aims to understand how female school principals build effective communication patterns with team members and stakeholders to achieve the goals set in accordance with the school's vision and mission. The research method used is a case study with observation and interview techniques. The results show that female school principals who are effective in building good communication patterns can improve the quality of education in schools. Successful female school principals in building effective communication patterns are those who are able to build good relationships with team members and stakeholders, ensure smooth information flow, and facilitate participation and collaboration from all parties involved]]>
<![CDATA[PARTISIPASI PUBLIK DI MEDIA SOSIAL (ANALISIS ISI PADA KOLOM KOMENTAR LAMAN FACEBOOK E100SS DALAM ISU TRANSPORTASI PUBLIK) ]]>
<![CDATA[ The Commercium Vol 7 No 3 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i3.56594
<![CDATA[Suara Surabaya is one of the public media that has been around for a long time since 1995. The aim of this study is to observe how public participation occurs in the current technological age. The study focused on how people reacted to Suara Surabaya Facebook accounts as they responded to the public policy on public transport issued by the Surabaya city government. It is important to make public participation in order to know how the participation of the dominant society at a time the government provides information with the reaction of the public. The focus of the research is the comments posted on the Facebook site of Suara Surabaya. This research uses the qualitative content analysis method. The source of the data for this study comes from public comments on the Facebook post of Suara Surabaya about public transport news. The analysis uses the participation form designed by Pusvita dkk. Where it contains six forms of participation, i.e. support, advice, criticism, complaints, reports and knowledge sharing The results of this study found that comments on the participation patterns found in this study are citizens tending to provide support to leading figures such as the mayor of Surabaya or the governor of eastern Java, while for criticism and complaint many are directed to government agencies.]]>
<![CDATA[DRAMATURGI TERHADAP PENGGUNA AKUN ALTER DI MEDIA SOSIAL TWITTER (FENOMENOLOGI AKUN ALTER KPOP MAHASISWA SURABAYA) ]]>
<![CDATA[ The Commercium Vol 7 No 3 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i3.56598
<![CDATA[This researche examines the phenomenon of second twitter accounts (alter accounts) among Surabaya students. This is how students play the second twitter account (alter account). What kind of role do they play in the front and back stages of twitter social media? The theory used in this thesis is Erving Geoffman's Dramaturgical Theory. The purpose of this thesis is to determine how the Dramaturgical phenomenon of alter K-pop accounts on twitter is played by students in Surabaya. This thesis uses a qualitative method with the data collection techniques of interviews, observations, and analysis of seven informants. The results showed that 7 (seven) informants used the second account for a variety of reasons. Five of them deliberately used a second account to show or be their other selves and "on purpose" did so to get the impression they wanted. Meanwhile, the other two informants accidentally gave the impression of their second account. However, there are similarities between the 7 (seven) informants in creating the second account because they both like K-pop.]]>
<![CDATA[MANAJEMEN PRODUKSI KONTEN INSTAGRAM @DBLSUB SAAT EVENT KFC DBL EAST JAVA SERIES 2022 OLEH PT. DBL INDONESIA DALAM MEMBANGUN CITRA SPORTAINMENT ]]>
<![CDATA[ The Commercium Vol 7 No 3 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i3.56601
<![CDATA[Penelitian deskriptif dengan pendekatan kualitatif ini dengan judul: Manajemen Produksi Konten Instagram @Dblsub Saat Event KFC DBL East Java Series 2022 Oleh PT. DBL Indonesia. Penelitian ini bertujuan untuk mengetahui mengenai manajemen produksi konten instagram @dblsub pada event KFC DBL East Java Series 2022 oleh PT. DBL Indonesia dalam membangun citra sportainment.. Metode penelitian yang digunakan dalam penelitian ini adalah dengan metode kualitatif deskriptif. Dalam penelitian Manajemen Produksi Konten Instagram @Dblsub Saat Event KFC DBL East Java Series 2022 Oleh PT. DBL Indonesia memperoleh hasil penelitian diantaranya: Manajemen produksi konten instagram @dblsub melalui 4 tahapan yaitu perencanaan, pengorganisasian, pelaksanaan dan pengawasan. Tim produksi mempersiapkan semua aspek konten yang sesuai dengan citra sportainment. Pada pelaksanaannya, terdapat beberapa output dalam bentuk video reels yang memiliki engagement tinggi. Untuk menjadi lebih menarik, tim produksi melakukan pengawasan dengan cara memantau dan berinteraksi langsung dengan penonton instagramnya. Dengan manajemen produksi yang baik, saat ini pengikut instagram @Dblsub mencapai angka 107.000.]]>
<![CDATA[ANALISIS SEMIOTIKA PESAN SOSIAL DALAM VIDEO KLIP LAGU "HALU" FEBY PUTRI ]]>
<![CDATA[ The Commercium Vol 7 No 3 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i3.56608
<![CDATA[This studi aims to reveal the social messages contained in the video klip for the song “Halu” Feby Putri. This analysis focuses on the form of depiction of the message contained in each scene, then proceeds to Charles Sanders Peirce's semiotic model (triangle meaning). This research is a qualitative research and uses Charles Sanders Peirce's semiotic analysis. For Charles Sanders Peirce, the fundamental principle of sign nature is representative and interpretive nature. The video clip for the song "Halu" was chosen because the video clip has a lot of social messages aimed at people related to schizophrenia. The results of this study are the social messages contained in the video clip for the song "Halu", namely social values in the form of material values, vital values and spiritual values.]]>
<![CDATA[POLA PERILAKU "ALONE TOGETHER" MAHASISWA DI UNIVERSITAS NEGERI SURABAYA ]]>
<![CDATA[ The Commercium Vol 7 No 3 (2023): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v7i3.56611
<![CDATA[This research aims to analyze the "Alone Together" behavior patterns exhibited by students at Universitas Negeri Surabaya. The concept of "Alone Together" refers to a situation where individuals are physically together but remain focused on online interactions and lack of direct social engagement. The study adopts a qualitative approach with in-depth interviews and participatory observation techniques to collect data. The research findings reveal that students at Universitas Negeri Surabaya tend to exhibit "Alone Together" behavior patterns in various situations. They prefer communicating through digital platforms such as social media, instant messaging, and email rather than engaging in face-to-face interactions. Even when present in the same physical space, students tend to be more engaged with their electronic devices than directly interacting with their peers. Several factors contributing to these behavior patterns include technological advancements, the convenience of online communication, and a tendency to prioritize individual activities over social interactions. Additionally, the "Alone Together" behavior may also be influenced by high levels of technology dependence and concerns about the lack of privacy in face-to-face interactions.]]>
