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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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STRATEGI PROMOSI KAFE RVANG MELALUI INSTAGRAM SEBAGAI UPAYA MENINGKATKAN PENGUNJUNG
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56612

Abstract

Penelitian ini dilatar belakangi oleh meningkatnya konsumen di sebuah kafe karena kegiatan promosi yang dilakukan utamanya menggunakan Instagram. Realita yang ada, para pengunjung di kafe Rvang banyak di dominasi oleh mahasiswa hal ini didasari dari faktor kebutuhan tempat untuk mengerjakan tugas, bersosialisasi dan untuk melepas penat. Kafe Rvang memilih Instagram sebagai media utama dalam promosinya menggunakan fitur yang tersedia baik gratis maupun berbayar. Penelitian ini bertujuan untuk mengetahui strategi promosi penjualan kafe Rvang melalui Instagram sebagai upaya meningkatkan minat beli konsumen. Penelitian ini meggunakan pendekatan kualitatif dengan metode studi kasus. Data yang didapat dikumpulkan melalui observasi, wawancara dan dokumentasiHasil dari penelitian ini menunjukan keseluruhan informan dalam penelitian ini adalah pemilik kafe Rvang, ketua divisi marketing kafe Rvang, pengunjung dan juga followers Instagram kafe Rvang. Adapun tiga hal tersebut diantaranya adalah komunikasi yang disampaikan dalam Instagram, konteks atau cerita yang dibentuk, dan yang terakhir koneksi yang dibangun dan dijaga dengan pelanggan.
STRATEGI KOMUNIKASI PEMASARAN LEMBAGA DESA WISATA BEJIONG DALAM MENCAPAI ANUGERAH DESA WISATA INDONESIA
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56704

Abstract

This research was conducted with the aim of knowing the strategies implemented by the Bejijong Tourism Village Institute in participating in the Indonesian Tourism Village Awarding, an event held by the Ministry of Tourism and Creative Economy. This research uses a type of qualitative descriptive research approach. Qualitative approach, which is to make direct observations to investigate social phenomena or humans. The main informants were the secretary of the Bejijong tourism village, the head of the Bejijong tourism village institution and representatives of members of the Bejijong tourism village institution. As for some supporting informants taken by researchers from visiting tourists. Data collection techniques used are interviews, observation, and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and concluding. The results showed that the strategy implemented by the Tourism Village Institute was a marketing mix of 7p product, price, place, promotion, people, physical evidence, and process. There are also findings that support and inhibit the marketing strategy carried out by the Tourism Village Institute. Supporting factors include management which includes services, historic locations and community support, clean, tidy and unique locations. The inhibiting factors are natural resources and language.
MOTIF KETERBUKAAN KELOMPOK MINORITAS LGBT (LESBIAN, GAY, BISEKSUAL, DAN TRANSGENDER) DI SURABAYA PADA MEDIA SOSIAL TIKTOK
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56730

Abstract

Social media has become a part and even a necessity in people's daily lives, this allows them to shareinformation or even communicate with each other. The freedom to use the Tiktok social media application allows anyone to use it, including the LGBT minority group. LGBT groups often receive rejection in society because LGBT are considered a group that deviates and is not in accordance with the norms, culture and religious teachings that exist in Indonesia. The LGBT group, which so far has only been silent and has not dared to speak out regarding their views for fear of isolation and pressure from society, now they have the courage to show openness to the currently popular social media, namely the social media Tiktok. This study aims to determine the openness motives of LGBT minority groups in disclosing social media Tiktok with Alfred Schutz's phenomenological theory, namely by using the because of motive and also the purpose motive (in order to motive). This is done by exploring views and experiences. individuals from the LGBT community in Surabaya who actively use the Tiktok platform.This study used a qualitative approach with the phenomenological method, the types of data used were primary data and secondary data, the data collection techniques used were interviews, observation and documentation, the data analysis techniques used descriptive qualitative and data validity techniques using source triangulation and researcher participation.The results of this study are that the LGBT group in Surabaya has a motive for being open to social media Tiktok because they have awareness of sexual orientation, receive rejection in the social environment, have accepted reality and have standards openness. In addition, the goal motive is to find a partner, add friendship, answer every question as a means of entertainment, show self-existence and want to be yourself. Although in the end they will receive criticism and negative comments on Tiktok social media, for LGBT people voicing their views is important thing.
PENERAPAN STRATEGI PENGELOLAAN AKUN @INFO GRESIK SEBAGAI MEDIA INFORMASI, KOMUNIKASI, DAN DIGITAL AGENCY
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56734

Abstract

Perkembangan media sosial sangat dekat dengan masyarakat. Instagram menjadi salah satu media sosial yang mudah diakses dengan beragam manfaat. Tujuan penelitian ini adalah untuk mengetahui bagaimana Info Gresik mengelola media Info Gresik sebagai media informasi, komunikasi, dan digital agency bagi warga lokal Gresik. Landasan teori yang digunakan adalah manajemen strategis oleh Fred R. David. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil dari penelitian ini untuk mengetahui bagaimana media tersebut dikelola dan seberapa dampak kepada warga lokal Gresik. Kemudian hal apa yang menjadi penting terkait penyampaian informasi, bentuk komunikasi media sosial tersebut serta bentuk promosi yang dilakukan. Pengelola dan pembaca menjadi titik penting seberapa jauh media Info Gresik ini berkembang.
REPRESENTASI REMAJA DALAM FILM INDONESIA
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.56987

Abstract

Youth films are a social phenomenon that plays a major role in the process of forming cultural ideas related to the world of youth. The study of youth films is not simple because there is a tendency to present youth in different ways depending on the social context in the time period when the film is produced. This research is a descriptive qualitative research using a constructivist paradigm. Data collection techniques used observation, documentation, and literature study by observing primary data sources in the form of KKn di Desa Penari, Qorin, Dear Nathan: Thank You Salma, 12 Cerita Glen Anggara, Kukira Kau Rumah, and Like & Share, as well as data sources secondary data obtained from various literature or literature studies. By using the genre analysis method by Jane Stokes, the research on the six films shows that there are forms of youth representation, namely: (1) Representation of adolescents who are full of emotional turmoil in setting conventions, (2) Representation of youth hanging out culture in location conventions, (3) Representation of be yourself principles on self-actualization of adolescents in iconographic conventions, (4) Representation of assertive behavior of adolescents in character conventions, (5) Representation of adolescents' awareness of sexual violence and mental health emergencies in conventions of narrative events, and (6) Representation of adolescents far from their parents in conventions of structural plot. Thus, some differences or shifts were found in showing youth in youth films in each decade.
REPRESENTASI DEPRESI DALAM FILM AFTERSUN
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.57057

Abstract

Film is a mass communication medium that describes the social reality that occurs in society. Representation is the use of signs displayed through audio-visual or other means to describe something that can be accepted by the five human senses. Representation of film is a process of giving meaning to the symbols or signs in it in order to understand more deeply the message to be conveyed in the film. This research aims to focus on discussing the representation of depression in the film Aftersun because depression is still a taboo topic to discuss even though depression is a major contributor to the overall global disease, especially during the Covid-19 pandemic and beat cancer for the first time. This research takes a descriptive qualitative approach by using Charles Sanders Peirce's semiotic theory as an analytical knife and dividing the analysis into Peirce's trichotomy. The data used in this research are scenes from the film Aftersun where there are elements related to the representation of depression. The results of this study show that the film Aftersun depicts depression by showing Calum's vulnerability as a man and also as a father who breaks the stigma of masculinity of depressed men.
PENGARUH STORYTELLING MARKETING PADA TIKTOK SONIA BASIL TERHADAP KEPUTUSAN PEMBELIAN
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.57288

Abstract

Storytelling marketing dapat membentuk platform jangka panjang untuk berbagai tujuan, termasuk menarik pelanggan, menjual produk, menambah pengetahuan, dan meningkatkan citra merek. Tujuan dari penelitian ini adalah untuk menguji pengaruh storytelling marketing terhadap keputusan pembelian dengan survei yang dilaksanakan pada 400 pengikut akun Tiktok @soniabasill. Penelitian ini bersifat kuantitatif eksplanatif dengan menggunakan metode survei lapangan secara tidak langsung dan penyebaran kuesioner melalui google form. Sampel diambil menggunakan teknik purposive sampling. Data dan hipotesis diuji menggunakan uji regresi linear sederhana. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa terdapat pengaruh sebesar 4% antara storytelling marketing terhadap keputusan pembelian, sisanya 96% dipengaruhi oleh faktor lain di luar penelitian ini. Hasil penelitian ini menunjukkan bahwa storytelling marketing berpengaruh positif terhadap keputusan pembelian meskipun bernilai rendah. Hal ini membuktikan bahwa storytelling Marketing merupakan strategi pemasaran yang efektif mampu menarik viewers, namun perlu mengembangkan inovasi pemasaran dari Sonia Basil di media sosial.
PENGARUH BRAND AMBASSADOR K-POP DAN CITRA MEREK LOKAL TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MEREK WHITELAB DI INDONESIA
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.57521

Abstract

Marketing communications is an important part of consumer purchasing decisions for a brand. Companies choose brand ambassadors based on the same goal, namely wanting to persuade and invite consumers and the public to buy the products they offer. Founded in March 2020, Whitelab is a skincare company that managed to rank fifth in the best-selling local skincare category in e-commerce. Brand image is a description of the level of consumer confidence and trust in a particular brand. This research aims to find out how K-pop brand ambassadors and local brand image influence the decision to purchase Whitelab brand skincare. This research method uses a quantitative approach. Data was collected using questionnaires and literature study. Questionnaires were used to collect information regarding responses to K-pop brand ambassadors, local brand image, and purchasing decisions. Meanwhile, literature studies are used for theoretical analysis regarding K-pop brand ambassadors, local brand image, and purchasing decisions. The results of the research show that 1. The K-pop brand ambassadors does not partially influence the decision to purchase Whitelab brand skincare. 2. The local brand image partially influences the decision to purchase Whitelab brand skincare. 3. The K-pop brand ambassador and local brand image simultaneously influence purchasing decisions. Whitelab brand skincare.
IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PUSAT RESTORASI DAN PEMBELAJARAN MANGROVE MENGARE
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.57536

Abstract

Mangrove Restoration and Learning Center (PRPM) located in Tanjung Widoro Village, Bungah Subdistrict, GresikRegency is one of the outputs of the Community Development Corporate Social Responsibility (CSR) program of PTPetrokimia Gresik which aims to conserve mangroves, reduce the impact of abrasion, and empower coastal communities. Thepurpose of this study is to determine the implementation of the PRPM CSR program with a review of the Triple Bottom Line(TBL) and Community Development aspects. The research type is descriptive qualitative with a constructivist paradigm andcase study research method to facilitate the construction of social reality based on how and why events occur. Data collectionwas conducted using semi-structured interviews, passive participatory observation, and documentation of past events. Datavalidation was done by triangulating techniques and sources, while data analysis used the Miles & Huberman interactiveanalysis model. The results of this study show that PRPM CSR is implemented in stages consisting of planning, activityimplementation, evaluation, and reporting. Community Development and Triple Bottom Line (TBL) aspects have beenimplemented well although there are some parts that must be improved. This research is expected to be a literacy and referencematerial related to the knowledge of the implementation of CSR and Community Development programs.
REPRESENTASI PSIKOPAT DALAM DRAMA KOREA MOUSE (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE)
The Commercium Vol 7 No 3 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v7i3.57624

Abstract

Banyaknya kasus pembunuhan yang terjadi di Indonesia sering kali membuat kita takut, terutama jika pembunuhan dilakukan oleh seorang psikopat yang melakukan pembunuhan berulang kali. Seorang psikopat yang melakukan pembunuhan tidak lahir begitu saja, terdapat faktor yang mendorong terjadinya perilaku tersebut. Untuk mencegah pembunuhan yang terjadi berulang kali, perlu adanya sebuah pemahaman terhadap karakteristik seorang psikopat. Dengan menggunakan medote analisis semiotika Charles Sanders Peirce, penelitian ini bertujuan untuk mengungkap karakter psikopat dalam drama Korea Mouse. Dengan model triadic atau triangle meaning triangle meaning yang terdiri dari sign, object, dan interpretant ditemukan bahwa tokoh psikopat dalam drama Korea Mouse gambarkan dalam 3 tahapan, yaitu masa kanak-kanak, masa dewasa sebuelum operasi, dan masa dewasa setelah operasi.

Page 38 of 62 | Total Record : 613

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