PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities. This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education. This international conference journal is committed to addressing the most pressing issues in the aspects of education, economy, digital, entrepreneurship and management in developing countries. The IBEC international conference journal accepts manuscripts covering a wide range of research coverage in sciences such as: 1. Economics, Business, and economic development. Areas of Economics, Business and economic development Applied Economics, Economic Policy, Macroeconomics, Microeconomics, History of Economic Thought, Methodology, and Heterodox Approaches, International Economics, Financial Economics, Public Economics, Welfare, Labor, Population Economics, Law and Economics. 2. Management, Accounting, and Finance Fields of Management, Accounting, and Finance Forest planning, forest policy, forest resource utilization, forest ergonomics, forest ecology, forest inventory, silviculture, and regional ecosystem management, Leadership, Public Relations Management, Organizational Behavior, Organizational Culture, Human Resource Management, Financial Management, Decision Making, Sharia Accounting, Public Sector Accounting, Auditing, Financial Accounting, Management Accounting, and Management Accounting. 3. Social and Entrepreneurship International Business, Business Ethics and Sustainability, E-business, Entrepreneurship, gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism 4. Education Review and analysis of research related to early childhood education including; moral development and religious values, physical motor development, social emotional development, cognitive development, language development, art and creativity development, parenting, parenting patterns, early childhood institution management, early childhood development assessment, child development psychology, child empowerment, learning strategies, educational aids, learning media, early childhood education innovations and various fields related to Early Childhood Education.
Articles
198 Documents
<![CDATA[How Sustainability Awareness Shapes Consumer Purchase Intentions through Attitudes and Perceived Value in the Thrift Market in Indonesia ]]>
<![CDATA[Sinaga, Hommy Dorthy Ellyany]]>;
<![CDATA[Hendrian, Hendrian]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.405
<![CDATA[The fashion industry is a rapidly growing economic sector, but it has a significant impact on the environment. The trend of thrift fashion or buying secondhand clothes has emerged as an alternative form of sustainable consumption that supports the circular economy. This study aims to examine the relationship between sustainability awareness, attitude toward thrift products, perceived value, and consumer purchase intentions in the context of fashion reuse in Indonesia. This study uses a conceptual literature review approach by synthesizing previous research results in the field of sustainable fashion and consumer behavior. The conceptual model is built based on Theory of Planned Behavior (Ajzen, 1991) and Value–Attitude–Behavior Framework (Homer & Kahle, 1988). The synthesis results show that sustainability awareness does not directly influence purchase intention, but rather through two main mediating pathways: (1) positive attitude toward thrift products as an affective pathway, and (2) perceived value towards the functional, emotional, and social benefits of the product as a cognitive pathway. These two mediators explain how environmental awareness shapes behavioral tendencies without the need to involve external variables such as social norms. Theoretically, this study reinforces our understanding of sustainable consumer behavior. In practical terms, the results provide guidance for thrift fashion MSMEs to emphasize sustainability, quality, and ethical image in their marketing strategies in order to encourage more environmentally friendly consumption behavior.]]>
<![CDATA[Capital Market Masterplan 3: Strengthening Malaysia’s Islamic Capital Market for Sustainable Growth: Rencana Induk Pasar Modal 3: Memperkuat Pasar Modal Islam Malaysia untuk Pertumbuhan Berkelanjutan ]]>
<![CDATA[Muhamat, Amirul Afif]]>;
<![CDATA[Mohamad Nizam Jaafar]]>;
<![CDATA[Nor Azidah Mohd Zahari]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.407
<![CDATA[The Capital Market Masterplan 3 (CMP3), introduced by the Securities Commission Malaysia in 2021, provides a strategic five-year framework to advance Malaysia’s Islamic Capital Market (ICM). It aligns Shariah-compliant finance with global sustainability objectives, digital innovation and financial inclusion. This paper examines CMP3’s six strategic pillars catalyzing competitive growth; empowering investors; shaping the stakeholder economy; embedding shared accountability; prioritizing efficiency outcomes; and embracing technology and assesses their grounding in Maqasid al-Shariah and ESG principles. Drawing on qualitative policy analysis and market statistics, this study shows how CMP3 enhances market resilience, broadens access for MSMEs and mid-tier firms, and positions Malaysia as a global Islamic finance hub. This study concludes with recommendations to strengthen regulatory support, harmonize Shariah governance and accelerate digital transformation to realize CMP3’s vision fully.]]>
<![CDATA[From Embarrassment to Brand Hate: A Netnography of Negative Emotions, Detachment, and Consumer Arrogance in Foreign F&B in Aceh ]]>
<![CDATA[Utami, Sorayanti]]>;
<![CDATA[Siregar, M. Ridha]]>;
<![CDATA[Halim, Hendra]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.301
<![CDATA[This study examines how brand embarrassment escalates into detachment and hate among Acehnese consumers toward foreign F&B brands perceived to be affiliated with Israel. Using qualitative netnography, we observed public discourse across Instagram, TikTok, X, Facebook, YouTube, Google Maps reviews, and food-delivery apps from July 2024 to August 2025. The corpus comprised 512 discourse units and eight focal incidents; 378 units explicitly invoked geopolitical ties. Event-centered coding shows primary triggers were geopolitical affiliation/solidarity (41.3%) and corporate stance/donation controversies (16.1%), followed by service humiliation (19.6%), status threat/face loss (10.3%), and pricing opacity (7.7%); halal-certification uncertainty appeared mainly as a secondary co-argument (12.2% of the geopolitical subset). Embarrassment—direct (in-store) or vicarious (online)—was typically followed by early detachment (unfollow/avoidance/switching within <48 hours) and, when coupled with moralized framing and slow/defensive corporate replies, escalated into brand hate with boycott calls (71.8% of geopolitical-triggered units). Consumer entitlement cues (16.4%) acted as an escalator, prolonging threads. Fast, empathic responses and clear statements about local franchise autonomy shortened escalation. The study contributes an episode-based process model and offers a practical playbook for risk monitoring and recovery in value-sensitive markets.]]>
<![CDATA[Analyzing the Impact of TikTok-Video Content Marketing Strategy and Entrepreneur Personal Branding on Consumer Purchase Intention in the Used Car Market: A Case Study of Mestika Jaya Mobil Showroom: Menganalisis Dampak Strategi Pemasaran Konten Video TikTok dan Personal Branding Pelaku Usaha terhadap Minat Beli Konsumen di Pasar Mobil Bekas: Studi Kasus Showroom Mestika Jaya Mobil ]]>
<![CDATA[Wiranata, Wilson]]>;
<![CDATA[Loo, Petrus]]>;
<![CDATA[Jupert Jasser Abellana]]>;
<![CDATA[Abdullah Sirad]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.306
<![CDATA[The development of digital marketing has encouraged used car businesses to leverage social media, particularly TikTok. This study aims to analyze the influence of content marketing and personal branding on purchase intention for used cars at Mestika Jaya Mobil Showroom, Medan. The research design employed a descriptive quantitative approach with a sample of 100 respondents obtained through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression using SPSS, accompanied by validity and reliability tests, classical assumption tests, t-tests, F-tests, and the coefficient of determination. The findings reveal that content marketing and personal branding significantly affect purchase intention, both individually and simultaneously. The model explains 74.2% of the variance in purchase intention. These results highlight the effectiveness of content marketing strategy through TikTok and entrepreneurs’ personal branding in enhancing purchase intention in the used car market. This study offers practical insights for used car businesses to optimize their marketing strategies.]]>
<![CDATA[The Effect of Innovation and Fintech (Financing Access) On Repurchase Intention In Msmes Kampung Baru Village: Pengaruh Inovasi dan Fintech (Akses Pembiayaan) terhadap Repurchase intention pada UMKM di Kelurahan Kampung Baru ]]>
<![CDATA[Hartono, Angeline]]>;
<![CDATA[Lazuardi, Dedy]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.307
<![CDATA[This study aims to investigate the influence of innovation and fintech on the repurchase intention of culinary MSME consumers in Kampung Baru Village, Medan, which has been facing challenges of low product diversification, conventional capital constraints, and limited digital infrastructure. The descriptive quantitative method was applied by collecting data through questionnaires to 100 respondents who were selected incidentally and data analysis using SPSS 25 involving tests of validity, reliability, normality, multicollinearity, and multiple linear regression. The results of the study show that innovation has a positive and significant influence. Meanwhile, fintech also has a positive and significant effect on repurchase intention, with a determination coefficient of R² of 0.533 which means that the two variables explain 53.3% of the repurchase intention variable. These findings confirm the importance of synergy between innovation and fintech in increasing the repurchase intention of culinary MSMEs in Medan. Therefore, it is recommended that MSME actors conduct periodic market research, develop innovations according to consumer needs, and implement a simple digital recording system, fintech providers simplify the application interface, offer flexible loan tenors, and financial literacy modules.]]>
<![CDATA[The Influence of Financial Technology and Influencer Marketing on Beauty Product Brand Awareness at the Sociolla.id Store in Center Point Medan ]]>
<![CDATA[Jesslyn Calista]]>;
<![CDATA[Gultom, Pesta]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.309
<![CDATA[The beauty sector demonstrates ongoing expansion and ingenuity annually. The beauty industry is presently expanding rapidly, with a steady influx of new brands emerging and evolving; beauty products within Indonesia encounter rivalry not just from local companies but also from global entities. Sociolla. id exists to offer an easier way for Indonesian consumers to acquire beauty products, but it faces difficulties due to insufficient financial technology services that could benefit customers and a need for more modern marketing tactics, like influencer marketing. This research focused on Sociolla. id customers, utilizing a sample size of 110 individuals. The findings reveal that financial technology has some effect on how well people know the Sociolla. id brand. The research also found that influencer marketing has a partial impact on how well people know the Sociolla. id brand. The study's data indicates that financial technology has a combined impact on the recognition of the Sociolla. id brand. The R Square (R2) statistic, or coefficient of determination, indicates that financial technology and influencer marketing together account for 79.7% of the variability, while the remaining 21.3% is impacted by other variables not included in the research model, such as cost, product attributes, and perceived worth.]]>
<![CDATA[Green Marketing Innovation and Eco-Friendly Products on Purchase Intention of Skincare in the Era of Sustainable Economy: Inovasi Green Marketing dan Produk Ramah Lingkungan terhadap Minat Beli Skincare di Era Ekonomi Berkelanjutan ]]>
<![CDATA[Zefana]]>;
<![CDATA[Hommy Dorthy Ellyany Sinaga]]>;
<![CDATA[Brillian Moktar]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.310
<![CDATA[This study analyzes the impact of green marketing innovation and eco-friendly product attributes on consumer purchase intention in the skincare industry in the sustainable economy era. A quantitative method was employed by distributing questionnaires to 110 Somethinc customers at Vanilla Skincare & Cosmetic Store, with respondents selected based on their familiarity with experience with the products. The instruments were tested for validity and reliability, and data analysis was performed using multiple linear regression with SPSS 27.The findings show that green marketing has a positive but insignificant influence on purchase intention. Campaigns such as collaboration with LindungiHutan and the EmptyBox program helped strengthen brand awareness but did not substantially affect consumer decisions. In contrast, eco-friendly products demonstrated a positive and significant effect. Factors including quality, the use of natural ingredients, recyclable packaging, and proven skin health benefits were the main drivers of consumer purchase interest. Overall, the research concludes that sustainability and product quality play a greater role than promotional strategies in shaping buying decisions. These results suggest that skincare companies should continue to innovate in eco-friendly product development while reinforcing sustainable marketing to build long-term consumer trust.]]>
<![CDATA[Constructing Perceived Consumer Value Through Digital Financial Transformation and Green Marketing: The Case of KFC Indonesia – Centre Point Medan: Membangun Nilai Konsumen yang Dirasakan Melalui Transformasi Keuangan Digital dan Pemasaran Hijau: Studi Kasus KFC Indonesia – Centre Point Medan ]]>
<![CDATA[Steven]]>;
<![CDATA[Situmorang, Irvan Rolyesh]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.311
<![CDATA[Rapid growth in business has increased competition among companies, leading to the need for effective marketing approaches. This study seeks to examine the relationship between the use of financial technology, green marketing practices, and how customers view their purchasing experience at the KFC branch located in Centre Point, Medan. The study's population included all customers of KFC Centre Point during the research period. A sample of 120 participants was selected, determined through the Hair et al. formula with a 5% margin of error. The findings show that fintech adoption has a partial effect on perceived value at the KFC Centre Point Medan branch, and green marketing also has a partial effect on perceived value. Additionally, both fintech adoption and green marketing together have an impact on perceived value at the KFC Centre Point Medan branch.]]>
<![CDATA[Utilization of E-Commerce and Innovation And Thus Their Impact on The Success of Culinary MSMES Businesses in East Medan: Pemanfaatan E-Commerce dan Inovasi Serta Dampaknya terhadap Keberhasilan Usaha UMKM Kuliner di Medan Timur ]]>
<![CDATA[Tantri, Jennifer]]>;
<![CDATA[Afrizal, Afrizal]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.312
<![CDATA[Medan Timur District, covering an area of 8.89 km² with a population of 117,035, serves as a hub for informal economic growth, particularly in the diverse and innovative culinary MSME sector. The shift in consumer behavior toward online shopping via platforms such as GoFood, GrabFood, and ShopeeFood poses challenges for culinary MSMEs due to limitations in technology, digital marketing knowledge, and online business management, which reduce competitiveness and market opportunities. This study aims to examine the impact of e-commerce utilization and innovation on the success of culinary businesses in Medan Timur and provide practical recommendations to support MSME sustainability. The research employs a quantitative descriptive method with a population of 350 culinary MSME actors and a sample of 187 respondents determined using Slovin’s formula with a 5% margin of error. The results indicate that both partially and simultaneously, e-commerce utilization and innovation have a significant effect on business success.]]>
<![CDATA[The Influence of Influencer Marketing and Product Differentiation on Skincare Purchasing Decisions on Instagram Among Generation Z in Medan City: Pengaruh Influencer Marketing Dan Diferensiasi Produk Terhadap Keputusan Pembelian Skincare Di Instagram Pada Kalangan Generasi Z Di Kota Medan ]]>
<![CDATA[Prasetio, Vasco Mario]]>;
<![CDATA[Gultom, Pesta]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.314
<![CDATA[This study aims to analyze the influence of influencer marketing and product differentiation on the decision to purchase skincare products among Generation Z who actively use Instagram in a major city, namely Medan. The method used is quantitative research with data collection through questionnaires distributed to respondents who meet the criteria of age, skincare user characteristics, and Instagram users. The results of the study indicate that both variables have a significant positive influence on purchasing decisions. Influencer marketing has been proven to be effective in building trust and influencing purchasing decisions, while unique and value-added product differentiation attracts consumers in a competitive market. The implications of these findings suggest that integrating influencer marketing strategies and product differentiation can be an effective approach for marketers in designing more focused and relevant campaigns, especially for young consumer segments that are highly influenced by social media. This research provides important insights into the development of marketing strategies in the dynamic digital era.]]>
