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Contact Name
Azwar Cholili
Contact Email
jurnal.jobi@iai-alfatimah.ac.id
Phone
+6281946442000
Journal Mail Official
jurnal.jobi@iai-alfatimah.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Al-Fatimah Jl. Basuki Rahmat Gg Aspol No 99, Sukorejo, Bojonegoro
Location
Kab. bojonegoro,
Jawa timur
INDONESIA
Journal of Business Improvement
ISSN : -     EISSN : 30634768     DOI : -
Core Subject : Economy, Social,
Journal of Business Improvement focused on primary studies at Islamic Economics, Finance and Business (Management. Business, Accounting, Banking, Finance, Marketing, and Entrepreneur) from Islamic Perspective for initiating the development of global economic advantages. JoBI is dedicated to provide an intellectual space of scholarly discussion on how the Islamic economics are able to create the new global formation of Islamic economics, business and similar issues.
Articles 22 Documents
Meta-Analysis of the Impact of Data Theft on Customer Trust Levels in Banking Services Muria, Risky Mezi; Wahyudi, Imam; Dewi, Ika Oktaviana
Journal of Business Improvement Vol 2 No 2 (2025): Edisi V, Juni 2025 (INPROGRESS)
Publisher : Institut Agama Islam Al-Fatimah Bojonegoro

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Abstract

This study aims to analyze the impact of data theft on the level of customer trust in banking services through a meta-analysis approach. Data theft has become a significant threat to the banking industry, which not only causes financial losses but also affects customer trust in banking institutions. By collecting and analyzing data from various previous studies, this study explores the factors that influence customer security perceptions, perceived risks, and levels of trust after a data theft incident. The results of the meta-analysis indicate that data theft significantly decreases customer trust levels, which in turn affects their decision to use online banking services. The findings also identify that implementing strong security measures and transparency in incident handling can help restore customer trust. This study provides important insights for banks and regulators in developing strategies to improve data security and rebuild customer trust in the digital era
Marketing Transformation of Halal Enterprises via Social Media: An Analytical Study of Muslim Millennials Hakim, Aulyatu Rachmadhani; Setiawan, Nanang; Asih, Thorida Nur
Journal of Business Improvement Vol 2 No 2 (2025): Edisi V, Juni 2025 (INPROGRESS)
Publisher : Institut Agama Islam Al-Fatimah Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of digital platforms on the growth of halal businesses among Muslim millennials, with a particular focus on the role of Islamic lifestyle and sharia-based brand identity. The research employs a qualitative approach through a literature review to explore current conditions, emerging trends, and challenges within the digital halal ecosystem. The findings indicate that social media plays a vital role in disseminating information, raising awareness, and promoting halal products. Nevertheless, the level of halal awareness among Muslim youth still requires enhancement through more systematic educational strategies. Theoretically, this study contributes to the growing body of literature on digital halal marketing in the context of the millennial generation. Its practical contribution lies in offering strategic recommendations for business practitioners to leverage social media in reaching the young Muslim market segment. The novelty of this research lies in the integration of Islamic identity, digital behavior, and sharia-compliant branding strategies within the contemporary halal business landscape

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