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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

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Factors Affecting The Income Of Corn Farmers In Waihatu Village, West Kairatu District, West Part Of Seram District silfana arifin; Leunard O. Kakisina; W. B. Parrera
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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This study aims to determine: (1) Corn farming income in Waihatu Village, West Kairatu District, West Seram Bagian Regency (2) Factors that affect the income of corn farmers in Waihatu Village, West Kairatu District, West Seram Bagian Regency. The research method used quantitative method. The sample location was determined deliberately, namely Waihatu Village in West Kairatu District. Sampling was taken 20% of the population of 210 corn farmers, then the sample used was 41 corn farmers. The first research objective, analyzed by the income formula and the second objective of the study using multiple linear regression analysis. The results showed that there are four factors that affect the income of corn farmers in Waihatu Village, West Kairatu District, West Seram based on four factors namely land area, production, production costs and selling prices. Based on the results of the simultaneous test / (F test) that all these factors together affect the income. And based on the partial test (t test) on three factors that have a positive and significant effect on income, namely production, production costs, selling prices and one factor that has a negative and significant effect on income, namely land area. Because in one planting area corn farmers only use most of the seeds and the other half of the land is used for other crops.

Tiktok Marketing Strategy To Increase Brand Awareness Of Products At PT. Ayo Menebar Kebaikan Galang Duta Amalsyah; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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This research was carried out to understand whether there is effectiveness of TikTok in building brand awareness. This research is based on the TikTok phenomenon which has become the most popular social media platform, especially among the millennial generation. Thus, examining how TikTok marketing features can build consumer brand awareness can provide valuable insight into their impact on consumer behavior. This research can provide insight into how companies can build brand awareness which can then increase product sales. This research applies descriptive qualitative research with interview methodology and direct observation carried out through an internship process. The conclusion of this research is that the company implemented a strategy through social media Tiktok by showing that this strategy had a positive impact on consumer interest during the internship period.

Analysis Of The Influence Of Beauty Influencer Tasya Farasya's Attitude On Consumer Purchase Intention Through Consumer Attitude Towards Influencer As a Mediator Annisa Fitriany Sabrina Mirza; Agus Abdurrahman
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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This research is research that examines the relationship between the attitude of beauty influencer Tasya Farasya and consumer purchase intention which is mediated by consumer attitudes towards Influencers. This research aims to identify the influence of influencer attitudes which include the dimensions of credibility, trustworthiness, expertise, liking, similarity, familiarity and attractiveness which are mediated by attitudes towards influencers in influencing consumer purchase intention. This research uses a quantitative approach using primary data in the form of a questionnaire as a research data collection tool. The data in this research was processed using SEM (Structural Equation Modeling) with the help of AMOS to test the research hypothesis. This research produces findings that attitudes towards influencers can mediate the positive and significant influence of beauty influencer Tasya Farasya's attitude on consumer purchase intention. The results of this research provide important insights for marketers and social media practitioners in understanding how attitudes towards influencers, especially in terms of credibility, trustworthiness, expertise, likeability, similarity, familiarity and attractiveness, can influence consumer purchasing interest.

Analysis of Prospects For The Development of The Rita Tourism Park on Community Income In Bonto Kanang Village, District Takalar Nahriana Nahriana; Ratnah S
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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The development of tourist objects is often considered as a way to deal with various economic problems in Indonesia. Low and lame economic growth and development can be overcome by the tourism industry, because the existence of the tourism industry can create new jobs and provide many economic opportunities. This research was conducted at Rita Tourism Park in Bonto Kanang Village, Kec. Galesong Kab. Takalar with 45 respondents. The type of research used in this research is quantitative research. From the results of the study it can be seen that the Rita Tourism Park plays a very important role in improving and increasing the community's economy, providing new job opportunities so that it can reduce unemployment. Development around the tourism sector involves the role of government and local communities. With the development of tourism that is more creative, it is able to attract many tourists to visit this Rita Tourism Park. With so many tourists coming to visit, it will have an impact on increasing people's income, especially the people in Bonto Kanang Village, Galesong District, Takalar Regency.

Analysis Of The Influence Of The Mutanaqisah Musyarakah Agreement On The Marketing Process On Customer Purchasing Decisions In The Indonesia Eximbank Syariah Business Unit Fadhil Kefee Prasetyo; Murwanto SIgit
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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The study aims to analyze the influence of Musyarakah Mutanaqisah on marketing processes on customer purchasing decisions in the sharia business unit of Indonesia Eximbank Jakarta branch. The method used in this research is using observation and interview methods. The observation process was carried out during the internship and the interview process was conducted against 6 respondents who were managers, employees, and customers from Indonesia Eximbank. The interview questions were made based on the observations during internships related to research topics. The results of this study show that there is an influence of Musyarakah Mutanaqisah (MMQ) covenant on the decision of customer purchase in the shariah business unif of Indonesia Eximbank. This is due to the advantages of the Musyarakah Mutanaqisah covenant which drives the purchasing factors of financing products in Indonesia Eximbank.

The Influence Of Profit Persistence, Sales Growth, Operating Cycle And Tax Allocation Between Period On Profit Quality: (Empirical Study of Mining Sector Companies Listed on the Indonesian Stock Exchange for the 2019-2023 Period) Syahrul Syarifudin; Najmudin Najmudin
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study aims to empirically examine the effect of earnings persistence, sales growth, operating cycle and inter-period tax allocation on earnings quality. This research was conducted because there are still many companies that have a low earnings quality value. The research method used in this research is descriptive and verification method. The population in this study are the financial reports of mining sector companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. In this study, a sample of 20 mining sector companies met the purposive sampling criteria. The type of data used in this research is quantitative data and the data source is secondary data. The data analysis model used is panel data regression analysis and the model chosen is the fixed effect model using Eviews 9. To test the hypothesis using the F test and t test. Based on the results of the F test, it shows that the magnitude of earnings persistence, sales growth, operating cycle and inter-period tax allocation together have a significant effect on earnings quality. As for the results of the t test, earnings persistence has a positive and significant effect on earnings quality, sales growth has a positive and significant effect on earnings quality, the operating cycle has a positive and significant effect on earnings quality, and inter-period tax allocation has a negative and significant effect on earnings quality.

The Effect of Gender Equality on Poverty Rate in Surabaya City and Gresik Regency Rahma Febriana; Sishadiyati Sishadiyati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Surabaya City and Gresik Regency have mostly female productive-age population. With the opportunity of a large number of female productive age population and as an industrial area, Surabaya City and Gresik Regency should be able to take advantage of this in reducing the poverty rate. Therefore, the purpose of this study is to determine the effect of gender equality as seen through the contribution of women's income, GDI, and the female labor force participation rate on the poverty rate in Surabaya City and Gresik Regency. The thing that distinguishes this research from previous research is the object of research and the comparison between research objects. The multiple linear regression analysis method chosen by the author as a research method. This study found that partially, in Surabaya City, only the variable of women's income contribution has a significant negative effect on the poverty rate. Meanwhile, GDI and female labor force participation rate did not have a significant effect. In Gresik district, partially, only GDI has a significant negative effect on the poverty rate. Meanwhile, the women's income contribution and the female labor force participation rate have no significant effect.

Analysis Of The Process For Preparing The Treasurer's Expenditure Accountability Report At The Sikur District Office Hidayatul Akma
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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The importance of efficient financial management in local government institutions, including sub-district offices, has become the focus of attention in efforts to improve public services and appropriate use of resources. In this context, preparing the treasurer's accountability report for expenditure is a crucial step to ensure transparency, accountability and compliance with applicable regulations. This research aims to analyze the process of preparing the expenditure treasurer's accountability report at the Sikur District office based on Minister of Home Affairs Regulation Number 55 of 2008 and Minister of Home Affairs Regulation Number 77 of 2020 as well as identifying the obstacles faced in the process of preparing the administration and expenditure treasurer's accountability report. The research method used is a qualitative method. Data was collected by observation, interviews and documentation and analyzed using descriptive methods. The results of the research show that the process of preparing the administration and preparing the accountability report for the expenditure treasurer at the Sikur District Office is in accordance with applicable regulations. Human resources as well as facilities and infrastructure can support the administration process and preparation of the treasurer's accountability report for expenditure.

Analysis Of The Impact Of Internet Technology Advancement Innovations On Its Use As One Of The Marketplace Platforms And Sales Levels While Using The Platform Ika Wisudawaty; Mitha Evalista
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Internet technology has brought great changes in various aspects of human life, including in the fields of business and economics. Online marketplace platforms act as intermediaries that provide additional infrastructure, rules, and services that can facilitate and improve the quality of transactions, as well as address market issues such as access fees, information asymmetry, or trust. This article tries to analyze the impact of internet technology advancement innovations on the use of online marketplace platforms as a form of digital business, as well as the level of sales while using the platform. In this study, we analyze the impact of internet technology advancement innovations on the utilization of marketplace platforms and sales levels. The results of the study show that the use of marketplace platforms has provided a number of benefits for business actors, including increased market access, operational efficiency, increased visibility and brand awareness, as well as collaboration and networking opportunities.

Market Segmentation for Wetland Micro, Small and Medium Enterprises (MSME) Products in South Kalimantan Yeni Susanty
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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MSME products from wetlands in South Kalimantan include various commodities such as fish, shrimp, seaweed, and other processed products that have high economic value. The research aims to provide an in-depth understanding of the concepts of market recognition and market segmentation and provide recommendations and suggestions that can help MSMEs in developing their business. This research uses a qualitative research design to understand the experiences and perceptions of MSME entrepreneurs regarding market segmentation. Data was collected through in-depth interviews with 2 (two) MSME actors, questionnaire distribution to 30 MSMEs, and field observations. Data analysis was carried out using descriptive analysis. The market segmentation and effective marketing strategies can increase sales and customer satisfaction. The market analysis and selecting the right target market are also important steps in developing an effective marketing strategy. The wetland products present significant economic opportunities but also face challenges that require a balanced approach between development and conservation.

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Home Page

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Contact Name rizal ula ananta fauzi

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA