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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

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Design And Implementation Of Store Atmosphere At Kharisma Swalayan Faqih Mutaqin; Albari Albari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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The establishment of the Kharisma Swalayan business is motivated by the opportunity to establish a branch of the old Kharisma store which still uses a shop system that is not modern to modern shops or what is commonly called supermarket by paying attention to various aspects of modern shops such as structuring store atmosphere in accordance with the times. Store atmosphere as a marketing communication tool that is designed in such a way as to meet the needs and desires of consumers and as an effort to understand consumer behaviour in modern retail stores in order to stimulate the desire to shop. Kharisma Swalayan is located in Petanahan, Kebumen. The development of kharisma Swalayan business includes operational, marketing, human resources, and financial plans. Some of the problems faced in the implementation of this business include how to keep optimising the store athmosphere to increase customer satisfaction and marketing strategies that are not easily copied by competitors. This implementation report covers the entire 6 months of business since the business idea was designed. Keywords: Business Design, Retail Business, Swalayan, Store Athmosphere, Marketing Strategy.

Consumer Perception of Product Quality, Price, Brand and Celebrity Endorser in Making Decisions to Purchase “EsTeh Indonesia” Rima Shobiroh; Nuriah Yuliati; Eko Nurhadi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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This research investigates how Indonesian consumers decide to purchase EsTeh Indonesia beverages. It focuses on four factors: product quality, price, brand image, and the influence of celebrity endorsements. The study employs a combination of descriptive analysis and Structural Equation Modeling (SEM) to understand how these factors relate to buying decisions. The results reveal that consumers prefer to buy EsTeh Indonesia at physical outlets due to the inviting atmosphere and convenience. More importantly, the study finds that both product quality and price significantly influence purchasing decisions. Brand image also has a positive impact, but interestingly, celebrity endorsements have no significant effect. Overall, the research model demonstrates a good fit and provides strong evidence for the importance of product quality and price in driving consumer choices. This offers valuable insights for EsTeh Indonesia to strengthen its market position and build a loyal customer base by focusing on these key factors.

Revealing the Implementation of Government Accounting Standards in Village Fund Management Gema Sri Basyir
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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This study aims to explain and provide an overview of the application of village fund accounting in the Mambalan village government. The research paradigm used is interpretive and phenomenological as a research method. The types of data collected in this study are primary data and secondary data. Data collection techniques in the form of interviews and documentation. The data that has been collected is then analyzed using noema, epoche, noesis, intentional analysis, and eidetic reduction. The results of this study reveal that the application of village fund accounting in the Mambalan Village Government based on the awareness of the Village Secretary is in accordance with the applicable Government Accounting Standards and refers to local government regulations. The Village Secretary as the accounting recorder is required to have extensive knowledge of Government Accounting Standards and applicable regulations so that the application of accounting can run properly and correctly. The implication of this research is that village officials must have a good and correct understanding of the applicable regulations, especially regarding financial recording so that village government operational activities can run smoothly. Keywords: village fund accounting, single entry, accrual basis

Implementation of PSAK 45 in Financial Reporting of the NTB Transportation Agency as an Effort to Increase Transparency and Accountability Ulfa Tiana
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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In the era of globalization and increasingly fierce competition, transparency and accountability in government agency financial reporting has become very important. The implementation of accounting standards that are appropriate to regional conditions, such as PSAK 45, is the main basis for achieving openness and accountability in the government sector. This research aims to increase transparency and accountability in the financial reporting of the NTB Transportation Service through the implementation of PSAK 45. This research methodology uses a qualitative approach with descriptive analysis. The data collected were the financial reports of the NTB Transportation Service which were then analyzed to provide a clear picture regarding the implementation of PSAK 45. The results of this research indicate that the NTB Transportation Service uses SAP 01 guidelines in preparing its financial reports, and has not presented several financial reports in accordance with SAP 01 or PSAK 45.

Socio-Economic Reciprocity In Sagu Processing In Kwamor Ena Village, East Seram District, East Seram District Misbahudin Mokan; Prof. Dr. Ir. AE Pattiselanno; Dr. JD Siwalette
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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Maluku is an archipelagic province located in eastern Indonesia. Maluku Province is known as an area that has abundant sago potential. This can be seen in the distribution and potential areas of sago in Maluku in terms of land area, namely in East Seram Regency covering an area of 36,075 ha, Central Maluku Regency covering an area of 6,425 ha, West Seram Regency covering an area of 8,410 ha . This research was carried out in Kwamor Ena Village, East Seram District. Eastern Seram Regency. The method used in this research is a descriptive method, namely a form of research intended to describe existing phenomena, both natural phenomena and man-made phenomena, these phenomena can be in the form of forms, activities, characteristics, changes, relationships, similarities and differences between phenomena. one with another. In simple terms, reciprocity is reciprocal exchange between individuals or between groups. These limits do not reveal the characteristics of the exchange actors. The pattern has laid the foundation for the meaning of reciprocity by showing the characteristics of the actors in the exchange. Reciprocity in the Kwamor Ena Village community regarding the farmer system in reciprocity they have been passed down from generation to generation so that knowledge is passed down from generation to generation. The increasingly developed education has made the community's mindset aware of how important education is for their children, so the Kwamor Ena Administrative Village community tries to provide education. the best for their children. The prevailing customs in the form of circumcision marriages are still adhered to today. The Kwamor Ena Administrative Village is still well accepted and implemented from generation to generation from their ancestors.

Corporate Social Responsibility (CSR) as a Catalyst for ESG Integration in Marketing Strategies Monika Handayani; Gusti Putri Nurzhavira
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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Corporate Social Responsibility (CSR) has become integral to modern business strategy. CSR is not only about fulfilling corporate social responsibilities but also about creating long-term value for stakeholders. The research aims to: 1) Identify the role of CSR as a catalyst in integrating ESG in marketing strategy; 2) Analyze the Impact of ESG integration on company performance and marketing strategy; 3) Provide case studies of successful companies implementing CSR as an ESG catalyst in marketing strategies. T The research approach used in this study is qualitative. The research design used is descriptive. This design describes CSR and ESG phenomena in a marketing context. Data was collected through surveys, interviews, and document analysis. Data analysis was carried out using content analysis methods. Content analysis is used to analyze qualitative data from interviews and documents. Integrating CSR and ESG in marketing strategies can provide significant competitive advantages. Integrating CSR into marketing through the lens of ESG can significantly enhance a company's reputation, build consumer trust, and differentiate the brand in a competitive market. Unilever’s successful integration of CSR as an ESG catalyst in marketing demonstrates that sustainability can drive business growth while benefiting society and the environment.

The Influence Of The Human Development Index And The Rate Of Open Unemployment On The Number Of Poor Population In Lamongan District Ririn Aprilia Dewanti; Sishadiyati Sishadiyati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
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Sustainable Development Goals (SDGs) or Sustainable Development is a global and national commitment to improve people's welfare, which includes 17 goals until 2030. The main goal emphasized by the SDGs is "No Poverty" or "eliminate poverty". Poverty is closely related to vulnerability. Vulnerability itself is a condition that arises due to the inability to meet needs so that it can cause the emergence of new social problems in life, so the study of poverty is often referred to as an "eternal study" that is ongoing and needs to find a solution. The aim of this research is to see how much influence the Human Development Index and Open Unemployment Rate have on the number of poor people in Lamongan Regency. This research uses time series data which is then analyzed using multiple linear regression analysis. The results of this research show that the Human Development Index (HDI) has asignificant influence on the number of poor people in Lamongan Regency. Meanwhile, the Open Unemployment Rate (TPT) has no significant effect on the number of poor people in Lamongan Regency.

The Effect of Financial Literacy and Financial Technology on Financial Performance with Education as a Moderating Variable (Study on MSMEs in the Culinary Sector in Malang City) Agustina Tri Wulandari; Fitriyah Fitriyah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study aims to determine the effect of financial literacy and financial technology on financial performance with education as a moderating variable. Primary data was used quantitatively as part of the research methodology. Primary data is obtained by distributing questionnaires which aim to collect research data. Sampling using the Slovin formula and the Multistage Cluster Sampling method, 100 MSMEs were obtained. The research findings show that financial technology has a positive and significant impact on financial performance, financial literacy has no real influence on financial performance, and education is unable to moderate the relationship between financial literacy and financial technology on the financial performance of MSMEs.

Analysis Of The Role Of Gamification In Influence Shopping Engagement : Shopee E-Commerce Case Study: English Muhammad Nurfaiz Athoillah; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This research is a study that examines the gamification features in Shopee E-Commerce which are designed to provide new experiences for users in playing games available on Shopee E-commerce. This research aims to examine the influence of gamification on shopping engagement in consumers which will ultimately lead to buying interest. This research uses a quantitative approach with analysis tools using Smart-PLS. The data used is primary data with data collection tools using a questionnaire and data obtained from 210 respondents. The findings in this research are: 1) Shopping gamification, focused attention, shopping enjoyment, and socialness have a positive and significant effect on shopping engagement, 2) shopping engagement has a positive and significant effect on intention to buy.

Development Of The Morea Pool Tourism Object In Larike State West Leihitu District, Central Maluku District Sandra Arfa Ely; J. F. Sopamena; N. F. Wenno
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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In the current era of globalization, progress in the tourism sector is very rapid. Tourism has been recognized as the largest industry of this century. Judging from various world development indicators, in the coming years the role of tourism will increase. Therefore, much needs to be done to develop tourism potential, especially in Indonesia. Central Maluku, as one of the districts in Maluku, is of course one of the areas most sought after by local and foreign tourists. Central Maluku Regency has a geographical location consisting of mountainous areas and coastal areas so it has a variety of ethnicities, cultures, and other tourist attractions, making it interesting to visit nationally and internationally, one of which is the Morea Pool. The research location is in Negeri Larike, West Leihitu District, Central Maluku Regency. Research time is January 2023 - February 2023. From the results and discussion, it can be concluded that the management of the Morea Pond tourist attraction is still not optimal, namely in terms of development and institutions. Increasing and developing tourism can be carried out by involving community participation in supporting the development of infrastructure and facilities and strategies for developing the Morea Pond tourist attraction, namely by increasing promotion of the Morea Pond tourist attraction and maintaining the things that are the selling points of Morea Pond.

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Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA