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All Journal JURNAL PENA EDUKASI Community Engagement and Emergence Journal (CEEJ) MANDAR: Management Development and Applied Research Journal Mattawang: Jurnal Pengabdian Masyarakat JURNAL PENDIDIKAN IPS Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Akademik Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research PESHUM
Ika Wisudawaty
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analysis Of The Impact Of Internet Technology Advancement Innovations On Its Use As One Of The Marketplace Platforms And Sales Levels While Using The Platform Ika Wisudawaty; Mitha Evalista
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

Internet technology has brought great changes in various aspects of human life, including in the fields of business and economics. Online marketplace platforms act as intermediaries that provide additional infrastructure, rules, and services that can facilitate and improve the quality of transactions, as well as address market issues such as access fees, information asymmetry, or trust. This article tries to analyze the impact of internet technology advancement innovations on the use of online marketplace platforms as a form of digital business, as well as the level of sales while using the platform. In this study, we analyze the impact of internet technology advancement innovations on the utilization of marketplace platforms and sales levels. The results of the study show that the use of marketplace platforms has provided a number of benefits for business actors, including increased market access, operational efficiency, increased visibility and brand awareness, as well as collaboration and networking opportunities.
Sources of Capital for Traditional Market Traders in Pertamina Market: Analysis of Financing Strategies and Business Capital Management Nur Arisah; Ika Wisudawaty
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

This research aims to determine the sources of capital for traditional market traders in Pertamina Market and delve into financing strategies and business capital management with the aim of understanding the crucial role of capital sources in supporting the business continuity of traders and identifying effective and efficient financial management practices. A qualitative descriptive method is used in this study by collecting data through focused and in-depth interviews with Pertamina Market traders. The research was conducted at Pertamina Market, Tamalanrea Village, Bontotiro District, Bulukumba Regency which was conducted on July 4-11, 2024 by interviewing 7 Pertamina Market traders in accordance with the business fields in Pertamina Market to listen directly to traders' views, experiences, and preferences regarding their sources of capital. Research that has been conducted shows that traditional market traders in Pertamina Market take advantage of various sources of capital, such as personal funds, bank loans, and assistance from family or friends. They showed foresight in financing strategies and adaptability in managing business finances. Diversifying capital sources and awareness of the importance of capital management help traders reduce risk, increase financial flexibility, and achieve long-term success.
Pengaruh Literasi Ekonomi, Pemanfaatan Media Digital, dan Penerapan Pembelajaran Berbasis Proyek Terhadap Kemampuan Berpikir Kritis Siswa Melalui Motivasi Belajar Sebagai Variabel Mediasi di SMA Negeri 4 Makassar A. M. Alief Akbar; Rahmatullah Rahmatullah; Andi Tenri Ampa; Wulan Purnamasari; Ika Wisudawaty
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10694

Abstract

Tujuan penelitian ini adalah untuk memperoleh pemahaman yang lebih luas mengenai pengaruh literasi ekonomi, pemanfaatan media digital, dan penerapan pembelajaran berbasis proyek terhadap kemampuan berpikir kritis melalui motivasi belajar sebagai variabel mediasi di SMA Negeri 4 Makassar. Penelitian ini menggunakan metode kuantitatif dengan jenis deskriptif dan melibatkan 304 responden. Analisis data dilakukan menggunakan teknik Partial Least Square Structural Equation Model (PLS-SEM). Hasil penelitian menunjukkan bahwa literasi ekonomi, pemanfaatan media digital, dan penerapan pembelajaran berbasis proyek berpengaruh signifikan terhadap kemampuan berpikir kritis maupun motivasi belajar. Selain itu, motivasi belajar juga berpengaruh signifikan terhadap kemampuan berpikir kritis dan mampu memediasi pengaruh ketiga variabel tersebut terhadap kemampuan berpikir kritis.
Analysis of Challenges and Opportunities for Tax Reform in Indonesia: The Role of Education Sri Hutami Adiningsih S; Ika Wisudawaty; Wulan Purnamasari
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.15609

Abstract

Tax reform in Indonesia represents a strategic government effort to develop a modern, fair, transparent, and adaptive tax system amid global economic dynamics. This study employs a qualitative literature review to examine tax concepts, reform theories, Indonesian tax policies, and relevant previous research. The findings show that tax reform faces key challenges, including low taxpayer compliance, regulatory uncertainty, limited digital infrastructure, and the persistence of a large informal sector. Despite these challenges, tax reform offers substantial opportunities through tax system digitalization, tax base expansion, tariff structure improvement, and strengthened international cooperation. This study emphasizes the crucial role of education in enhancing tax literacy, encouraging voluntary compliance, and supporting effective tax reform implementation. Both formal and non-formal education contribute to increasing taxpayer awareness, understanding, and trust in tax obligations. Further analysis indicates that education-supported tax reform positively impacts the national economy by increasing state revenue, improving the investment climate, promoting income distribution, and supporting sustainable development. Therefore, tax reform is not merely an administrative process but a long-term strategy that requires strong educational support to ensure fiscal stability and sustainable economic growth in Indonesia.
Analysis of Culinary Digital Literacy and Promotion Strategies in Makassar City Through Instagram Social Media: A Qualitative Study on Instagram Account Andi Caezar To Tadampali; Ika Wisudawaty; Sri Hutami Adiningsih S
MANDAR: Management Development and Applied Research Journal Vol. 8 No. 2 (2026): June Period
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v8i2.5905

Abstract

This study explores how digital literacy shapes social media–based culinary promotion strategies on Instagram. Using a qualitative research approach, the study focuses on the @mksmakan account as a case study to gain an in-depth understanding of promotional practices, content strategies, and audience engagement mechanisms. Data were collected through in-depth interviews, observation of Instagram content, and documentation, and were analyzed using thematic analysis. The findings reveal that effective culinary promotion on Instagram is closely related to the account manager’s digital literacy, particularly in content creation, audience interaction, and data-driven decision-making. Strategies such as content collaboration, giveaways, and the prioritization of Instagram Reels emerge as key practices that enhance engagement and visibility. Rather than establishing causal relationships, this study illustrates how digital literacy enables adaptive promotional strategies in response to platform algorithms and audience behavior. From a theoretical perspective, this study offers two main contributions. First, it extends Social Media Marketing Theory by demonstrating how engagement-oriented strategies are enacted in a local culinary promotion context. Second, it enriches Digital Literacy Theory by highlighting the role of analytical and strategic competencies in everyday social media management. The findings provide practical insights for culinary business actors, content creators, and policymakers seeking to strengthen digital promotion practices within the creative economy sector
Model Penguatan Kapasitas Usaha Perempuan Berbasis Koperasi melalui Hilirisasi Komoditas Kentang Nurliana Nurliana; Muhammad Ansar Anto; Ika Wisudawaty; Sri Hutami Adiningsih S; Puji Novita Sari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11789

Abstract

Women’s economic empowerment based on local potential represents a strategic approach to strengthening community economic self-reliance. However, members of the Tonasa Sukses Mandiri Cooperative in Tombolo Pao District, Gowa Regency, continue to face various challenges in developing potato-based enterprises. Potatoes are generally marketed as fresh produce, resulting in limited value addition, while cooperative members also face constraints related to processing skills, packaging, business management, and digital marketing. This community engagement program aimed to strengthen women’s entrepreneurial capacity by promoting the downstream processing of potatoes into value-added products. The program employed a Participatory Rural Appraisal (PRA) approach, comprising the identification of local potential and key challenges, participatory program planning, program implementation, and participatory monitoring and evaluation. The program was implemented through training in potato chip production, the application of appropriate simple technologies, assistance with packaging and branding, business management training, and digital marketing. The results demonstrated improvements in participants’ knowledge and skills in processing potatoes into value-added products, applying simple technologies to enhance production efficiency, developing product packaging and brand identity, maintaining basic financial records, and utilizing digital media for marketing purposes. The program contributed to strengthening the entrepreneurial capacity of women within a cooperative-based framework and to sustainably increasing the added value of potato commodities.
Pengaruh Strategi Pemasaran dan Promosi Digital terhadap Keputusan Pembelian Oleh-Oleh Dangke dengan Minat Beli Sebagai Variabel Moderasi pada UMKM di Kabupaten Enrekang Nafkalia Sarah; Mustari Mustari; Andi Sawe Riesso; Andi Annisa Sulolipu; Ika Wisudawaty
JURNAL PENDIDIKAN IPS Vol. 16 No. 4 (2026): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v16i4.4629

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran dan promosi digital terhadap keputusan pembelian produk Dangke pada UMKM di Kabupaten Enrekang dengan minat beli sebagai variabel moderasi. Pendekatan kuantitatif digunakan dengan metode survei terhadap 240 responden konsumen Dangke yang dipilih secara purposive. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa strategi pemasaran dan promosi digital berpengaruh positif dan signifikan terhadap keputusan pembelian. Promosi digital, khususnya melalui media sosial dan marketplace, memiliki pengaruh paling kuat dalam membentuk keputusan pembelian, sedangkan strategi pemasaran berbasis kualitas produk dan kesesuaian harga berperan penting dalam memperkuat keyakinan konsumen. Minat beli terbukti berfungsi sebagai variabel moderasi yang signifikan, di mana minat beli yang tinggi mampu memperkuat pengaruh strategi pemasaran dan promosi digital terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa peningkatan keputusan pembelian produk Dangke tidak hanya ditentukan oleh aktivitas pemasaran dan promosi digital, tetapi juga dipicu oleh kehadiran minat beli konsumen sebagai faktor moderasi. Penelitian ini memberikan implikasi praktis bagi pelaku UMKM dan pemerintah daerah dalam merancang strategi pemasaran berbasis digital yang lebih efektif untuk meningkatkan daya saing produk pangan lokal.
PENGARUH LINGKUNGAN SEKOLAH DAN SUMBER BELAJAR TERHADAP HASIL BELAJAR SISWA MELALUI MEDIASI SELF REGULATED LEARNING Muhammad Fitrah Ramadhan; Marhawati Najib; Andi Tenri Ampa; Inanna; Ika Wisudawaty
JURNAL PENA EDUKASI Vol. 13 No. 1 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpe.v13i1.5903

Abstract

Abstract: This study aims to obtain knowledge about the influence of the school environment and learning resources on students’ learning outcomes, with self-regulated learning as a mediating variable. The method used in this research is a quantitative approach with a descriptive research type. The sample consisted of 105 students of SMAIT Wahdah Islamiyah Makassar who took economics as a subject. The data analysis employed the Partial Least Square Structural Equation Model (PLS-SEM). The results of the study indicate that the school environment and learning resources do not have a significant effect on students’ learning outcomes. Furthermore, self-regulated learning is proven to be a mediating variable that strengthens the relationship between learning resources and learning outcomes. However, it is not proven to mediate the relationship between the school environment and students’ learning outcomes. These findings imply that schools are expected to further encourage and facilitate programs that can strengthen students’ Self-Regulated Learning (SRL). Although the school environment already has a good system, its influence on learning outcomes is still relatively small without being supported by students’ independent learning abilities. Abstrak: Penelitian ini bertujuan untuk memperoleh pengetahuan tentang pengaruh lingkungan sekolah dan sumber belajar terhadap hasil belajar siswa, dengan self-regulated learning sebagai variabel mediasi. Metode yang digunakan dalam penelitian ini yaitu dengan pendekatan kuantitatif dengan jenis penelitian deskriptif. Sampel dalam penelitian sebanyak 105 orang siswa SMAIT Wahdah Islamiyah Makassar yang mengampuh mata pelajaran ekonomi. Analisis data penelitian ini menggunakan model Partial Least Square Structural Equation Model (PLS-SEM). Hasil penelitian menunjukkan bahwa lingkungan sekolah dan sumber belajar tidak berpengaruh signifikan terhadap hasil belajar siswa. Lebih lanjut, self-reguated learning terbukti sebagai mediasi yang memperkuat hubungan antara variabel sumber belajar terhadap hasil belajar. Tetapi tidak terbukti mampu memediasi pada variabel lingkungan sekolah terhadap hasil belajar siswa. Temuan ini menyiratkan bahwa sekolah diharapkan lebih mendorong dan memfasilitasi program-program yang dapat memperkuat Self-Regulated Learning (SRL) pada siswa. Meskipun lingkungan sekolah sudah memiliki sistem yang baik, namun pengaruhnya terhadap hasil belajar masih tergolong kecil tanpa didukung kemampuan belajar mandiri siswa.
PEMBERDAYAAN KELOMPOK TANI TERNAK MELALUI INOVASI MESIN PENCACAH HYBRID TENAGA SURYA DAN IOT DI KABUPATEN PANGKEP: PKM Wahyudi Wahyudi; Hartini Ramli; Wulan Purnamasari; Mudarris Mudarris; Ika Wisudawaty
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2025
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v5i2.4878

Abstract

Kelompok Tani Bilae (28 anggota) di Desa Taraweang, Pangkep, menghadapi produktivitas rendah akibat keterbatasan akses teknologi modern dan ketergantungan pada energi konvensional. Pemberdayaan ini bertujuan meningkatkan kapasitas kelompok tani dalam adopsi teknologi Internet of Things (IoT) untuk monitoring lahan serta mengimplementasikan energi terbarukan (panel surya) skala rumah tangga untuk mendukung operasional pertanian. Pelaksanaan program menggunakan empat tahap: 1) Penyuluhan dan pelatihan penggunaan teknologi; 2) Implementasi instalasi sensor IoT dan panel surya; 3) Pendampingan berkala; serta 4) Monitoring dan evaluasi dampak. Luaran yang ditargetkan adalah petani mampu mengoperasikan teknologi secara mandiri dan terpasangnya infrastruktur energi terbarukan. Penerapan ini diproyeksikan mampu meningkatkan efisiensi biaya operasional, seperti penghematan energi untuk pompa atau penerangan hingga 40% melalui panel surya, serta meningkatkan produktivitas panen sekitar 15-25% berkat monitoring presisi berbasis IoT. Program ini diharapkan dapat memberdayakan petani, mengurangi ketergantungan pada energi fosil, dan mewujudkan model pertanian modern yang ramah lingkungan serta berkelanjutan di Desa Taraweang.
Women's Economic Empowerment Based on Waste Bank Management to Improve Economic and Psychological Well-Being in Tourist Alleys: Pemberdayaan Ekonomi Perempuan Berbasis Manajemen Bank Sampah Untuk Meningkatkan Ekonomi da Psikologis Well Being pada Lorong Wisata Wulan Purnamasari; Ika Wisudawaty; Israwaty Hamsar; Sri Hutami Adyningsih; Andi Tenri Ampa
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4583

Abstract

This community service programme aims to empower Women Farmers Groups (KWT) through creative economy training and improving the professionalism of waste bank management in tourist alley areas. The background to this is the low income of KWT due to the sale of raw waste without added value and unstructured waste bank management, resulting in a lack of financial transparency. The programme aims to improve the welfare of KWT members while promoting sustainable waste management. The implementation method consists of three main stages: 1) Waste Bank Management Training, 2) Waste-Based Creative Economy Training, and 3) Digital Marketing and Partnerships. The programme lasts for six months, combining intensive training with mentoring. The expected outcomes are an increase in KWT members' income, a reduction in the volume of waste in tourist alleys, and the establishment of independent and professional waste banks. Long-term impacts include improved family economics, cleaner and more attractive tourist lanes to support eco-tourism, and KWT independence in managing the environment and creating business opportunities. With a participatory approach, this programme creates green jobs and aligns with several Sustainable Development Goals (SDGs). Abstrak Program layanan masyarakat ini bertujuan untuk memberdayakan Kelompok Wanita Tani (KWT) melalui pelatihan ekonomi kreatif dan meningkatkan profesionalisme pengelolaan bank sampah di kawasan lorong wisata. Latar belakang program ini adalah pendapatan rendah KWT akibat penjualan limbah mentah tanpa nilai tambah dan pengelolaan bank sampah yang tidak terstruktur, yang mengakibatkan kurangnya transparansi keuangan. Program ini bertujuan untuk meningkatkan kesejahteraan anggota KWT sambil mempromosikan pengelolaan limbah yang berkelanjutan. Metode implementasi terdiri dari tiga tahap utama: 1) Pelatihan Pengelolaan Bank Sampah, 2) Pelatihan Ekonomi Kreatif Berbasis Sampah, dan 3) Pemasaran Digital dan Kemitraan. Program ini berlangsung selama enam bulan, menggabungkan pelatihan intensif dengan pembimbingan. Hasil yang diharapkan meliputi peningkatan pendapatan anggota KWT, pengurangan volume sampah di lorong-lorong wisata, dan pembentukan bank sampah yang mandiri dan profesional. Dampak jangka panjang meliputi perbaikan ekonomi keluarga, lorong-lorong wisata yang lebih bersih dan menarik untuk mendukung ekowisata, serta kemandirian KWT dalam mengelola lingkungan dan menciptakan peluang bisnis. Dengan pendekatan partisipatif, program ini menciptakan lapangan kerja hijau dan sejalan dengan beberapa Tujuan Pembangunan Berkelanjutan (SDGs).
Co-Authors A. M. Alief Akbar Andi Sawe Riesso Andi Tenri Ampa Hartini Ramli Inanna Israwaty Hamsar Kurniawan Kurniawan Marhawati Mitha Evalista Mudarris Mudarris Muhammad Ansar Anto Muhammad Fitrah Ramadhan Mustari Mustari Nafkalia Sarah Nur Arisah Nurliana Nurliana Puji Novita Sari Rahmatullah Sri Hutami Adiningsih S Sri Hutami Adyningsih Sulolipu, Andi Annisa Tadampali, Andi Caezar To Wahyudi Wahyudi Wulan Purnamasari