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Analysis Of The Impact Of Internet Technology Advancement Innovations On Its Use As One Of The Marketplace Platforms And Sales Levels While Using The Platform Ika Wisudawaty; Mitha Evalista
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

Internet technology has brought great changes in various aspects of human life, including in the fields of business and economics. Online marketplace platforms act as intermediaries that provide additional infrastructure, rules, and services that can facilitate and improve the quality of transactions, as well as address market issues such as access fees, information asymmetry, or trust. This article tries to analyze the impact of internet technology advancement innovations on the use of online marketplace platforms as a form of digital business, as well as the level of sales while using the platform. In this study, we analyze the impact of internet technology advancement innovations on the utilization of marketplace platforms and sales levels. The results of the study show that the use of marketplace platforms has provided a number of benefits for business actors, including increased market access, operational efficiency, increased visibility and brand awareness, as well as collaboration and networking opportunities.
Sources of Capital for Traditional Market Traders in Pertamina Market: Analysis of Financing Strategies and Business Capital Management Nur Arisah; Ika Wisudawaty
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This research aims to determine the sources of capital for traditional market traders in Pertamina Market and delve into financing strategies and business capital management with the aim of understanding the crucial role of capital sources in supporting the business continuity of traders and identifying effective and efficient financial management practices. A qualitative descriptive method is used in this study by collecting data through focused and in-depth interviews with Pertamina Market traders. The research was conducted at Pertamina Market, Tamalanrea Village, Bontotiro District, Bulukumba Regency which was conducted on July 4-11, 2024 by interviewing 7 Pertamina Market traders in accordance with the business fields in Pertamina Market to listen directly to traders' views, experiences, and preferences regarding their sources of capital. Research that has been conducted shows that traditional market traders in Pertamina Market take advantage of various sources of capital, such as personal funds, bank loans, and assistance from family or friends. They showed foresight in financing strategies and adaptability in managing business finances. Diversifying capital sources and awareness of the importance of capital management help traders reduce risk, increase financial flexibility, and achieve long-term success.