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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

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Analisis Of The Organic Vegetable Supply Chain (case study of the modern market behind soybenas in Ambon City) Koce Telapary; Dr. S.F.W. Thenu, S.P., M.Si; Fioletta Papilaya, S.P., M.Si
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Abstract This research aims to determine the supply chain of organic vegetables in the Fris Behind Soya modern market, Ambon City and determine the marketing margin and marketing efficiency in the supply chain. The data collected in this research is primary data and secondary data. The results of this research show that kale and spinach vegetables in Passo village are harvested and then entrepreneurs carry out the process of washing, packing, labeling and continuing to the Fris supermarket distributor and consumers as end users. The supply chain for hydroponic vegetables in Fris supermarkets is through a supply chain, namely: organic entrepreneurs → Fris supermarkets → consumers. Marketing kale and spinach vegetables provides a profit of IDR 5,236, but does not meet the demand from Fris supermarkets. Entrepreneurs choose to sell to Fris supermarkets because the continuity of vegetable supply is more guaranteed. Two types of organic vegetables that are widely cultivated by organic entrepreneurs are kale and spinach. The number of kale vegetables is 30 packages and 40 packages of spinach for one delivery. Organic vegetable entrepreneurs maintain good relations with Fris supermarkets.

Factors Of Advertising Value Through Advertising Attitude And Purchase Intention On Tik-Tok Social Media Dinara Safina Akmalia; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study focuses on analyzing how credibility, information, entertainment, and irritation in advertisements influence the attitudes and purchasing decisions of TikTok users in Indonesia. The research employs a quantitative approach and gathers data from 224 respondents who actively use TikTok. The findings indicate that advertising factors such as credibility, information, entertainment, and irritation have a positive and significant impact on attitudes and purchasing decisions. This research provides beneficial insights for marketers and entrepreneurs in formulating effective marketing strategies on TikTok.

Customer Satisfaction Analysis In Electronic Governance Services (E-Government): A Case Study Of The Usage Of The Online Service Portal In The Central Bureau Of Statistics Of Diy Province, Yogyakarta Nasrullah Ahmad Fauzan
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study aims to evaluate the satisfaction level of customers/community with the e-Government services provided by the Central Bureau of Statistics (BPS) of the DIY Province and to explore their experiences in using these services. Through comprehensive analysis, this study provides an overview of the effectiveness and user experiences of e-Government initiatives in the DIY Province. The research adopts a qualitative approach and utilizes three main data collection techniques: interviews, observations, and documentation at the Central Bureau of Statistics (BPS) of DIY Province. Interview data encompasses users' views, opinions, and experiences with e-Government services, analyzed descriptively to understand user satisfaction and experiences with the provided services. BPS Provinsi D.I. Yogyakarta operates through four main stages of statistical activities, ensuring accuracy and completeness of provided statistical data. Users of the online service portal face challenges such as data incompleteness and unfamiliar portal interface, although improvement efforts, including inventory data collection and integration of live chat feature, have been initiated. Additionally, a Customer Satisfaction Survey (CSS) indicates high satisfaction levels, with a 94.06% satisfaction index for service quality and 97.14% satisfaction for facilities provided by BPS Provinsi D.I. Yogyakarta.

The Influence Of Work Discipline And Work Environment On Employee Performance Lpi Foundation Al- Muttaqin Tasikmalaya City Raisha Ameliza Az’zahra; Dian Indiyati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Education has an important role in state development and economic growth, with significant changes in the world of education according to the times. This transformation contributes greatly to the progress of society, including in the field of HR management in educational institutions such as the Al-Muttaqin Foundation Islamic Development Institute (LPI). Efficient human resources and employee performance are critical to the success of public organizations. This study examines work discipline, work environment, and employee performance at LPI Al-Muttaqin Foundation as well as the effect of work discipline and work environment on employee performance. Using a quantitative approach with questionnaires distributed to 110 employees at LPI Al-Muttaqin Foundation Tasikmalaya City through the saturated sample method, the data were analyzed using descriptive and path analysis with IBM SPSS version 25. The results show that work discipline is in the "discipline" category, while the work environment and employee performance are in the "good" category. Work discipline and work environment have a significant influence on employee performance both partially and simultaneously. The total effect of work discipline and work environment on employee performance is 78.9%, with 21.1% influenced by other factors.

The Influence of Organizational Culture and Employee Training on Employee Performance at PT Len Industri (Persero) Viya Ermaulandari; Dian Indiyati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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PT Len Industri (Persero) is a state-owned enterprise focusing on the electronics sector for industry and infrastructure. Internal data from PT Len Industri (Persero) indicates a decline in employee performance from 2019 to 2022. The purpose of this study is to provide an overview of organizational culture, training, and employee performance at PT Len, as well as to determine whether there is a partial and simultaneous influence of organizational culture and training on employee performance at PT Len Industri (Persero). The method used in this research is quantitative. Data collection was done through the distribution of questionnaires to 110 employees. Data analysis techniques in this research use descriptive analysis and path analysis with the support of IBM SPSS version 27 software. The research results indicate a significant simultaneous and partial influence of each variable such as organizational culture and training on employee performance. The influence of training on employee performance at PT Len is 68.6%, while organizational culture significantly influences performance by 21.7%. Simultaneously, the influence of organizational culture and training on employee performance is 78.9%. A recommendation from the researcher is for the company to pay special attention to aspects that support organizational culture and employee training to improve employee performance within the company

Digital Marketing Content Involving Consumers At PT. Bela Berlian Mandiri Berlian Erlangga; Hanifa Nur Fadhilla
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This research aims to analyze the effectiveness of digital marketing strategies implemented by PT Bela Berlian Mandiri, focusing on the use of Instagram as a marketing platform. Considering the advancement of technology and the increase in social media usage, the company needs to adapt to innovative marketing methods to remain competitive. This study explores various types and strategies of digital marketing, including paid promotions on Instagram, and evaluates the benefits and challenges faced by the company. Data were collected through interviews with employees and consumers of PT Bela Berlian Mandiri as well as sales data analysis. The research results show that the use of digital marketing strategies through Instagram has a positive impact on increasing the company's brand awareness and sales. However, several obstacles need to be addressed for further optimization. Recommendations are made for the development of more effective digital marketing strategies in the future.

Content Analysis Of The House Sales Brochure By PT Bela Berlian Mandiri Muhammad Kadafih Alfajri; Hanifa Nur Fadhilla
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study analyzes the content of the house sales brochure by PT Bela Berlian Mandiri. In an era where digital strategies increasingly dominate marketing, brochures still play an important role in attracting the interest of potential buyers. This research identifies informational cues and creative strategies used in the brochures to capture market attention and boost sales. Through a quantitative approach, by analyzing seven marketing brochures of PT Bela Berlian Mandiri, the study aims to gain a deep understanding of the effectiveness of brochures as a marketing tool. The results show that the use of informative and creative brochures can strengthen relationships with potential buyers and increase interest in the properties offered.

Talent Management Strategies as a Key to Innovation: Exploring Diversity in Yogyakarta's MSMEs Yunus Agung Kristanto; Sudarto Sudarto; Najmudin Najmudin
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Abstract This study explores the crucial role of talent management strategies in fostering innovation within Micro, Small, and Medium Enterprises in Yogyakarta, Indonesia, with a specific focus on diversity as a driving factor. Employing a mixed methods approach, the research highlights the limited awareness among Yogyakarta's MSME actors regarding the significance of talent management and its impact on business innovation, particularly through leveraging diversity. The findings indicate a positive correlation between the implementation of talent management strategies and enhanced business innovation among MSMEs in the Malioboro area of Yogyakarta. Notably, diversity as a mediating variable strengthens the positive relationship between talent management and business innovation. This underscores the urgency for MSMEs to adopt inclusive talent management strategies that value diversity to stimulate innovation and competitiveness.

Determination of Corporate Social Responsibility (CSR) and Environmental Performance on Profitability in Manufacturing Companies Anastasia Anggarkusuma Arofah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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The purpose of this study is to empirically examine the effect of Corporate Social Responsibility (CSR) and Environmental Performance on the Profitability Level which is proxied by the Return On Equity (ROE) ratio in manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange in 2019 – 2021. Using on 20 manufacturing companies, Corporate Social Responsibility and Environmental Performance being factor in affecting probability level. The type of data used in this research is quantitative data and the data source is secondary data. The data of research was analyse using SPSS software version 26 multiple linear regression analysis. The result of research shows that Corporate Social Responsibility (CSR) has a significant negative effect on the company's profitability level and Environmental Performance has a significant positive effect on the company's profitability level. Moreover, the significance of Corporate Social Responsibility (CSR) and Environmental Performance has important implications for the development of policies that aim to improve profitability among manufacturing companies.

The Effect of Regional Independence and Dependence on Financial Sustainability in Government in South Sumatra Province Dwi Rika Khairunisa; Yulia Saftiana; Rela Sari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This research is a research conducted with the aim of finding out how Regional Independence and Regional Dependence have an impact on Financial Sustainability. Goal Setting Theory emphasizes the importance of the relationship between goals and performance. This study is a quantitative research using a sample of 17 districts/cities based on data from the central E-PPID website of the Financial Audit Authority of the Republic of Indonesia, namely e-ppid.bpk.go.id. The results of this study show that regional independence and regional dependence have an effect on financial sustainability.

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Home Page

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Contact Name rizal ula ananta fauzi

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Phone +6282139474255

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA