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INDONESIA
Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Published by Asosiasi Peneliti Dan Pengajar Ilmu Hukum Indonesia
ISSN : 30633877     EISSN : 30634040     DOI : 10.62383
Core Subject : Social,
Law, Crime, Criminology & Criminal Justice
bidang hukum, administrasi publik, dan ilmu komunikasi. Jurnal ini menyajikan artikel-artikel yang menyoroti berbagai aspek hukum, termasuk tetapi tidak terbatas pada isu-isu konstitusi, perundang-undangan, yudisial, administrasi publik, serta teori-teori komunikasi yang terkait dengan sistem hukum dan administrasi publik.
Arjuna Subject : Ilmu Sosial - Hukum
Articles 132 Documents
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Disonansi Naratif dalam Komunikasi Korporasi: (Studi Kasus Ketidaksesuaian Klaim Produk dan Realitas Teknis pada Brand Aqua) Nadhif Akmaludin; Laili Zulfa
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Oktober : Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i4.1207

Abstract

This study aims to analyze the narrative dissonance in the corporate communication of the Aqua brand, especially in the context of the crisis of meaning that arises between claims of natural purity and technical findings related to the use of borewells in the production process. Using a qualitative approach through content and narrative analysis, the study integrates two main theoretical frameworks: the Narrative Paradigm (Fisher, 1984) and Image Repair Theory (Benoit, 1995). The analysis focused on how companies are building, maintaining, and renegotiating their corporate narrative amid public pressure and consumer expectations. The results show that the legitimacy crisis arises due to the symbolic mismatch between the narrative of "purity" communicated and the operational reality revealed to the public. This tension triggered a strategic response from the company in the form of public clarification, transparency of the production process, and repositioning of messages to restore consumer image and trust. This study confirms the importance of narrative coherence and reflexivity in corporate communications, especially in an era of digital openness that demands accountability and consistency between symbolic messages and tangible practices. These findings contribute to the study of crisis communication and brand image restoration strategies, as well as a reference for companies in designing ethical, transparent, and sustainable communication to maintain legitimacy and credibility in the eyes of the public.
Peran TikTok sebagai Alat Digital Marketing dalam Meningkatkan Stream Count dan Pendapatan Musisi: (Studi Kasus: Viralisasi Lagu "Mangu" oleh Fourtwnty) Muhammad Ilham Topik Hidayat; Suryanto Suryanto
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Oktober : Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i4.1208

Abstract

This study aims to analyze the role of TikTok as a digital marketing tool in increasing the number of streams and musicians' income, with a case study of the viralization of the song "Mangu" by Fourtwnty. Using a qualitative approach with a case study method, this study explores the dynamics of the virality of music content on the TikTok platform and its impact on the digital music ecosystem. The results show that the virality of songs is not solely triggered by algorithms, but also by the power of emotional narratives, the relevance of lyrics to the user experience, and the active participation of the audience in the form of production. This phenomenon is driving cross-platform conversions, where TikTok users are switching to streaming services such as Spotify and YouTube, thereby increasing digital royalties and opening up live performance opportunities for musicians. Organic marketing strategies based on audience engagement have proven to be effective in creating broad and sustainable exposure, especially among the digital native generation. This research confirms that TikTok is not only an entertainment platform, but also a strategic medium in building music branding and monetizing works creatively. These findings provide important implications for independent musicians and the music industry in designing adaptive and participatory promotional strategies in an increasingly competitive digital economy.

Page 14 of 14 | Total Record : 132

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