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INDONESIA
Journal on Economics, Management and Business Technology
Published by Ihsa Institute
ISSN : -     EISSN : 29620694     DOI : -
Core Subject : Economy, Science, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
Journal on Economics, Management and Business Technology, is a Economics, Management and Business Technology published since 2022 by IHSA Institute. Journal on Economics, Management and Business Technology published 2 times a year (March and September), Each issue consists of a minimum of 5 articles, the scope of this journal is Economics, Management and Business Technology.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 32 Documents
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The influence of Shopee's flash sale and "free shipping" tagline on the purchasing decisions of students at the Faculty of Economics, Bangka Belitung University Astria Turnip
Journal on Economics, Management and Business Technology Vol. 1 No. 2 (2023): March: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze and determine the study of the influence of Shopee's Flash Sale and "Free Shipping" tagline on the purchasing decisions of students at the Faculty of Economics, Bangka Belitung University. This research is descriptive research. The method used is a quantitative method. The number of samples in this research was 90 respondents using non-probability sampling techniques. The analysis models used are data quality tests (validity and reliability), classical assumption tests (normality, multicollinearity and heteroscedasticity), multiple linear regression tests and hypothesis tests (T test, F test and R 2 test). Based on multiple linear regression analysis, it was found that Y = 7.282 + 0.568X1 + 0.655X2, the results of research on flash sales and the tagline "free shipping" partially had a positive and significant effect on the purchasing decisions of students at the Faculty of Economics, Bangka Belitung University. Simultaneous test results show that the flash sale and Shopee's "free shipping" tagline together have a positive and significant influence on the purchasing decisions of students at the Faculty of Economics, Bangka Belitung University. The results of the analysis of the coefficient of determination (R2) show that the determination of R2 in this study is 71.6% and there are still 28.4% remaining variables outside the research that can still be developed for subsequent research. Simultaneous test results show that the flash sale and Shopee's "free shipping" tagline together have a positive and significant influence on the purchasing decisions of students at the Faculty of Economics, Bangka Belitung University. The results of the analysis of the coefficient of determination (R2) show that the determination of R2 in this study is 71.6% and there are still 28.4% remaining variables outside the research that can still be developed for subsequent research
Exploring Service Quality and Customer Satisfaction in the Service Industry: A Mixed-Methods Analysis Laksamana Amerta; Ishwari Madhavi
Journal on Economics, Management and Business Technology Vol. 2 No. 1 (2023): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v2i1.184

Abstract

This research delves into the intricate dynamics between service quality and customer satisfaction within the diverse landscape of the service industry. Embracing a mixed-method approach, the study examines the correlation between perceived service quality dimensions and the resulting levels of customer satisfaction across various service sectors. Hypotheses proposing a positive relationship between service quality and satisfaction serve as guiding principles in exploring the multifaceted dimensions of this association. The methodology integrates quantitative analyses, including surveys and regression analysis, with qualitative insights derived from interviews and focus groups. Data analysis unravels potential correlations, nuanced variances, and unexpected influences shaping customer perceptions of service quality and satisfaction. Findings from the study contribute nuanced insights, revealing sector-specific nuances, non-linear relationships, and unforeseen influences on satisfaction levels. The practical implications drawn from these discoveries underscore the significance of tailored service strategies, employee empowerment, technology integration, and a relentless commitment to customer-centricity. The research concludes that the pursuit of superior service quality transcends immediate customer satisfaction, representing a commitment to organizational excellence and sustained growth within the competitive service industry. By leveraging the insights garnered, businesses can refine their service delivery approaches, foster enduring customer relationships, and carve pathways toward sustained success in meeting evolving customer expectations.
Innovation and Business Networks: Catalysts for Success in Medan City's Coffee Shop Industry Leny Anggreini Pasaribu
Journal on Economics, Management and Business Technology Vol. 2 No. 1 (2023): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v2i1.185

Abstract

This research delves into the intricate web of factors influencing the success of coffee shop small businesses within the vibrant milieu of Medan City. Focusing on the interplay between innovation, business networks, and success metrics, the study aims to unearth the pivotal roles these elements play in shaping the competitive landscape and longevity of coffee shops. Utilizing a mixed-methods approach encompassing surveys, interviews, and data analysis, the research investigates the influence of innovation on success metrics and explores the interconnectedness between strategic network engagements and coffee shop prosperity. The study also delves into the significance of community integration in fostering brand loyalty and identity. Findings underscore the indispensable role of innovation as a driver of differentiation, customer attraction, and adaptability. Coffee shops pioneering innovative practices emerge as frontrunners, drawing patrons seeking unique experiences and ensuring sustained relevance amid a competitive market. Additionally, robust business networks are unveiled as catalysts for innovation, providing avenues for resource access, collaborations, and community engagement. Community integration emerges as a vital facet, fostering a sense of belonging and brand loyalty. Coffee shops deeply embedded in local ecosystems and engaged in community partnerships showcase amplified success metrics, contributing to a vibrant social fabric and brand recognition. The study's implications extend to stakeholders, emphasizing the strategic importance for coffee shop owners to prioritize innovation-driven strategies, foster collaborative networks, and engage actively within local communities.
nalyzing Trust, Satisfaction, and Loyalty Dynamics: A Study of BNI Bank's Savings Customer Relationships in the Banking Sector Wifaq Adiputera
Journal on Economics, Management and Business Technology Vol. 2 No. 1 (2023): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v2i1.186

Abstract

This research delves into the intricate interplay between trust, satisfaction, and loyalty among BNI Bank's savings customers, aiming to unravel the underlying factors shaping customer-bank relationships. Employing a mixed-methods approach, the study combines quantitative surveys and qualitative inquiries to explore the multifaceted dimensions influencing customer perceptions and behaviors. Quantitative analyses reveal a robust positive correlation between trust and satisfaction levels, highlighting the pivotal role trust plays in shaping contentment with BNI Bank's services. Furthermore, satisfaction emerges as a catalyst for fostering enduring loyalty, with satisfied customers exhibiting heightened levels of both behavioral and emotional loyalty. Qualitative insights provide depth, emphasizing the emotional components of trust and the significance of perceived value in driving satisfaction. These qualitative nuances enrich the understanding of customer sentiments and experiences, complementing the quantitative findings. Implications drawn from the research underscore the strategic imperatives for BNI Bank and the broader banking industry. Embracing transparent communication, personalized service delivery, and cultivating emotional connections stand as pivotal strategies to fortify trust, elevate satisfaction levels, and foster lasting loyalty.
Analyzing the Influence of Digital Marketing Strategies on Business Performance in the Beauty Industry: A Comprehensive Analysis of Social Media Engagement and Influencer Collaborations Zakwan Fadil Bakri
Journal on Economics, Management and Business Technology Vol. 2 No. 1 (2023): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v2i1.187

Abstract

This research investigates the impact of digital marketing strategies on business performance within the beauty industry. The study aims to analyze the correlation between various digital strategies social media engagement, influencer collaborations, personalized content, data-driven approaches, and omnichannel integration and their influence on key performance indicators such as sales growth, consumer trust, loyalty, and marketing ROI. A mixed-methods approach was employed, incorporating qualitative methods like interviews and focus groups with industry experts and consumers, alongside quantitative surveys distributed among beauty brands. Thematic analysis was conducted on qualitative data, while statistical analysis, including correlation and regression, was applied to quantitative data. Findings reveal a significant positive correlation between robust social media engagement metrics and increased sales growth, emphasizing the pivotal role of social platforms in revenue generation. Additionally, influencer collaborations emerged as influential drivers of consumer trust and purchase intent. Personalized content was found to foster higher customer loyalty, while data-driven strategies significantly improved marketing ROI. Effective omnichannel integration positively impacted overall customer satisfaction and brand perception. Implications for businesses in the beauty industry include the need to prioritize engaging content creation, authentic influencer partnerships, personalized marketing approaches, data-driven decision-making, and seamless omnichannel experiences. Addressing challenges such as digital saturation, privacy concerns, and platform dynamics while leveraging strengths in reach, targeting, and engagement will be crucial for sustained growth and competitiveness.
The Impact of Corporate Social Responsibility Practices on Company Reputation in the Manufacturing Sector Maxel Freydey; Kezia Frigita
Journal on Economics, Management and Business Technology Vol. 2 No. 1 (2023): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v2i1.188

Abstract

This research investigates the intricate relationship between Corporate Social Responsibility (CSR) initiatives and company reputation within the manufacturing industry. Through a mixed-methods approach encompassing quantitative surveys and qualitative interviews, the study delves into the multifaceted impact of CSR practices on various dimensions of reputation. Findings reveal a robust positive correlation between robust CSR engagement and favorable company reputation across stakeholders, including consumers, employees, and investors. The study underscores the significance of authenticity, transparency, and strategic alignment of CSR efforts with stakeholder expectations in shaping perceptions. Moreover, the research elucidates the relevance of CSR in influencing consumer behavior, driving employee satisfaction, attracting investment interest, and fostering long-term competitiveness. The alignment of findings with established management theories solidifies the theoretical foundations underpinning the CSR-reputation relationship. Recommendations derived from these insights offer actionable strategies for manufacturers to enhance their CSR initiatives, positioning them as socially responsible entities driving positive societal impact while securing a competitive edge in the manufacturing landscape.
Investigating the Impact of Authoritarian Leadership on Employee Job Satisfaction in the Hotel Industry: A Study of Leadership Styles and Organizational Culture Shanzey Nasra; Rizky Nanda
Journal on Economics, Management and Business Technology Vol. 2 No. 1 (2023): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v2i1.189

Abstract

This research investigates the profound influence of authoritarian leadership on employee job satisfaction within the context of the hotel industry. Through a comprehensive analysis of leadership styles and their impact on various dimensions of employee satisfaction, this study aims to elucidate the critical relationship between leadership practices and organizational well-being. Utilizing a mixed-methods approach, quantitative surveys and qualitative assessments were employed to gather insights from a diverse sample of hotel employees across different roles and hierarchical levels. The analysis revealed compelling evidence indicating a significant negative correlation between authoritarian leadership styles and employee job satisfaction. Specifically, dimensions such as autonomy, recognition, communication effectiveness, and growth opportunities displayed consistent negative relationships with authoritarian leadership. Furthermore, the study unveiled nuanced insights into potential mediating factors and demographic variations affecting this relationship, enhancing the understanding of the complex interplay between leadership approaches and employee satisfaction levels. The implications of these findings extend to both hotel management and employees. For leaders and practitioners, the research underscores the imperative to foster more participative, supportive, and employee-centric leadership practices. Recommendations emphasize the necessity to cultivate a collaborative work environment, prioritize employee growth, and adapt strategies to align with employee satisfaction goals. Conversely, for employees, active engagement in advocating open communication, seeking growth opportunities, and participating in feedback mechanisms emerges as instrumental in influencing organizational changes aligned with their satisfaction needs.
Unveiling the Impact Digital Marketing Strategies and Business Performance in the Beauty Industry Hemachandra; Aditya Kusuma
Journal on Economics, Management and Business Technology Vol. 2 No. 2 (2024): March: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v2i2.206

Abstract

This research delves into the profound impact of digital marketing strategies on business performance within the dynamic landscape of the beauty industry. Through a mixed-methods approach encompassing quantitative analysis of primary survey data and qualitative examination of interviews and focus groups, the study unravels the intricate relationship between marketing initiatives and key performance indicators. The findings underscore the transformative power of digital marketing investments in driving revenue growth and amplifying brand visibility for beauty brands. Moreover, the study illuminates the importance of authenticity, relevance, and personalization in digital marketing content and consumer engagement initiatives. Influencer collaborations, personalized marketing tactics, and community-building efforts emerge as potent tools for cultivating meaningful connections with consumers and fostering brand loyalty. Additionally, the research highlights the interconnectedness of digital marketing strategies across various channels and touchpoints, emphasizing the significance of omnichannel integration in delivering cohesive brand experiences. By embracing consumer-centric approaches and prioritizing innovation, beauty industry practitioners can navigate the complexities of the digital landscape and sustain growth in an increasingly competitive marketplace.
Exploring the Impact of Macroeconomic Factors on Company Financial Performance: Insights into Economic Indicators and Sectoral Heterogeneity Jefri Fernanda; Rizky Marley; Fauzi Suhendra
Journal on Economics, Management and Business Technology Vol. 2 No. 2 (2024): March: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v2i2.208

Abstract

This research investigates the relationship between macroeconomic factors and company financial performance, aiming to provide insights into how changes in broader economic conditions influence firms' profitability, risk exposure, and growth prospects. Drawing upon theoretical frameworks, empirical analyses, and practical implications, the study explores the multifaceted dynamics of the macroeconomic-firm nexus. The analysis considers key macroeconomic variables such as interest rates, inflation rates, GDP growth, unemployment rates, and exchange rates, examining their impact on financial performance indicators including revenue growth, profit margins, return on investment, debt-to-equity ratio, and market valuation measures. Findings reveal significant relationships between macroeconomic factors and firm-level outcomes, highlighting the importance of sectoral heterogeneity, financial market responses, and globalization effects. Practical implications for financial managers, policymakers, and investors are discussed, emphasizing the importance of considering macroeconomic conditions in decision-making processes. Overall, this research contributes to advancing understanding of the macro-financial nexus and provides valuable insights for navigating the complexities of the global economy.
Analysis of Business Development Strategies in Increasing Customer Trust Leonardo Sihombing; Herman Dinus
Journal on Economics, Management and Business Technology Vol. 2 No. 2 (2024): March: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v2i2.209

Abstract

This research investigates the pivotal role of business development strategies in increasing customer trust within contemporary market environments. Through a comprehensive analysis of data collected using a mixed-methods approach, the study examines the efficacy of various strategies, including customer-centricity, transparency, and ethical conduct, in fostering trust-based relationships. Findings reveal that businesses that prioritize customer-centric practices, transparency in communication, and ethical conduct are more successful in cultivating trust among their customers. These insights are aligned with existing theoretical frameworks such as social exchange theory, the service quality model, and trust-commitment theory, contributing to theory development in the field of trust-based relationship management. Practical implications derived from the analysis offer actionable recommendations for businesses seeking to enhance customer trust through strategic initiatives, emphasizing the importance of aligning strategies with trust-building imperatives, integrating trust-building principles into organizational culture and operations, and continuously monitoring and adapting approaches. Overall, this research underscores the significance of trust as a fundamental driver of organizational success, highlighting its role as a catalyst for fostering enduring relationships with customers and driving long-term value creation.

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