cover
Contact Name
Fathurrohman Husen
Contact Email
fath.husen@gmail.com
Phone
+6281321577917
Journal Mail Official
ajdcjournal@gmail.com
Editorial Address
Jln. Pandawa No. 1, Pucangan, Kartasura, Central Java, Indonesia, 57168
Location
Kab. sukoharjo,
Jawa tengah
INDONESIA
Academic Journal of Dawa and Communication
ISSN : 27221431     EISSN : 2722144X     DOI : https://doi.org/10.22515/ajdc.v4i1.6457
1. Dawa and Islamic propagation a. Studies in the science of dawa, such as history of dawa, philosophy of dawa, and methodology of dawa, include in culturally, economically, and politically. b. Management of dawa that related to make a plan and strategy for Islamic proselytizing, Islamic global tourism, and Islamic management and religious tourism. c. Dawa, especially in the analysis of socio-cultural studies. 2. Communication science: a. Studies in communication science in general, communication theory, and approaches in communication, interpersonal communication, group communication, and organizational communication. b. Political communication, including the strategies of political communication, political campaigns, political marketing, governance, public policy, and political parties. c. Development of communication, such as the communication planning, communication and contemporary issues, and communication management. d. Communication science in the study of psychology and social culture, include in the field of sociology of communication, psychology of communication, communication and local wisdom, and intercultural communication. e. Media studies, including the scope of journalism, mass communication, mass media management, media content analysis, and new media studies. f. Public Relations (PR), consisting of human relations, corporate social resposibility (CSR), media relations, public affair, marketing communications, and advertising.
Articles 63 Documents
Dakwah di Era Digital: Konsep Dakwah Pegeant pada Komunitas Duta Wisata Raka Raki Jawa Timur Nurfaiza, Ulfi
Academic Journal of Da'wa and Communication Vol. 6 No. 1 (2025)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v6i1.12120

Abstract

In the digital era, the world of da'wah (Islamic outreach) has developed rapidly, one of which is through interest-based communities. Anyone can now da'wah with the intention of spreading goodness, such as the Raka Raki Tourism Ambassador Community in East Java. This community plays a role in da'wah through tourism promotion, public education, and inspiring the younger generation to preserve culture and appreciate East Java's tourism potential. The ambassadors not only promote destinations but also convey moral messages aligned with Islamic values through digital platforms. The aim was to examine the da'wah pageant in the digital era carried out by the Raka Raki Tourism Ambassador Community in East Java. This study used a qualitative method with a phenomenological approach, through in-depth interviews, observation, and documentation. The findings show that the Tourism Ambassadors internalize their role by developing a positive self-identity, collaborating with the community, and creatively utilizing digital media to spread positive and educational messages. Their efforts demonstrate the fusion of cultural promotion and Islamic da'wah in the contemporary digital space.
Pembingkaian Berita Penghapusan Presidential Threshold pada Media Online Kompas.Com dan CNNIndonesia Nabila Safira Azizah; Christabella, Fionna
Academic Journal of Da'wa and Communication Vol. 6 No. 1 (2025)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v6i1.12794

Abstract

This study investigates how Kompas.com and CNN Indonesia frame news coverage of the abolition of the Presidential Threshold by applying Robert N. Entman’s bingkai analysis model. Employing a qualitative descriptive design with textual analysis as the core method, the research examines six news articles—three from each outlet—selected to represent the respective editorial and reporting styles. The analysis operates at the message level, focusing on media texts as sites of ideological construction in the context of constitutional discourse. Findings reveal that Kompas.com predominantly emphasizes legal-formal dimensions and institutional stability, whereas CNNIndonesia foregrounds critical responses from academics and civil society concerning the broader implications of the policy.
Decoding the Visual and Theoretical Blind Spots in Islamic Advertising: A Bibliometric Synthesis (2015–2025) Milana, Robby
Academic Journal of Da'wa and Communication Vol. 6 No. 2 (2025)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v6i2.12809

Abstract

Over the past decade, Islamic advertising has gained academic attention, yet its theoretical and visual aspects remain underexplored. This study conducts a bibliometric synthesis of 90 peer-reviewed articles (2015–2025) retrieved from Dimensions.ai using a Boolean search combining “Islamic advertising” OR “Halal advertising” with symbolic and theoretical terms. Data were analyzed through VOSviewer 1.6.20 to map trends, collaboration, citation, and thematic clusters. The bibliometric approach was chosen for its capacity to identify conceptual and representational gaps beyond qualitative reviews. Findings show a dominance of behavioral and ethical models, while communication theory, visual semiotics, and audience reception remain marginal. Future studies are encouraged to integrate akhlaq and maslahah with communication and visual theory to enrich symbolic and audience-centered perspectives on Islamic advertising.