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Environmental, Social, Governance, and Sustainable Business
Published by Institute for Advanced Science, Social, and Sustainable Future
ISSN : -     EISSN : 3062844X     DOI : https://doi.org/10.61511/esgsb.v1i2.2024
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science
Aims: ESGSB journal strives to contribute to the advancement of research on the integration of ESG principles into business practices to promote sustainability. The journal is dedicated to exploring how businesses can align their operations with ESG standards while ensuring sustainable growth. ESGSB aims to be a key platform for innovative research that connects theoretical approaches with practical applications in sustainable business strategies. Focus: The journal’s focus lies in research that delves into the convergence of environmental, social, and governance factors with business sustainability. It prioritizes studies that explore the incorporation of ESG principles into core business strategies and decision-making processes. The emphasis is on providing actionable insights and frameworks that help businesses enhance their sustainability performance while tackling environmental, social, and governance challenges. Scope: This journal seeks to publish a broad range of scholarly articles, including: 1. Incorporating ESG into Business Strategy: Investigations into how businesses are integrating ESG criteria into their strategic planning and operational practices. This includes examining ESG-driven business models, risk management approaches, and strategies for long-term value creation. 2. Sustainable Supply Chain Practices: Research focused on sustainable supply chain management, particularly how businesses address environmental and social impacts within their supply chains. Topics include ethical sourcing, resource efficiency, and circular economy implementation. 3. Corporate Governance and Leadership: Studies that analyze the influence of corporate governance and ethical leadership on fostering sustainable business practices. This area covers governance structures, stakeholder engagement, and mechanisms for accountability in support of ESG objectives. 4. Corporate Social Responsibility and Community Engagement: Research on how businesses are responding to social challenges through CSR initiatives and active community involvement. This includes exploring the effects of CSR programs on local communities, social equity, and human rights issues. 5. Business Innovation for Environmental Sustainability: Exploration of how companies are innovating to minimize their environmental impact and contribute to sustainability. Topics include the development of green technologies, eco-friendly products, and sustainable resource management practices. 6. ESG Reporting and Sustainability Metrics: Analysis of how businesses report their ESG performance and the tools used to measure sustainability outcomes. This includes the study of transparency, standardization in ESG reporting, and the implications of ESG disclosures for various stakeholders. This scope reflects ESGSB’s dedication to deepening the understanding of how businesses can successfully integrate ESG principles into their operations to achieve sustainable growth while making positive contributions to society and the environment. The journal is committed to publishing research that provides practical insights and effective strategies for improving ESG performance in the business sector.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 1: (February) 2025" : 5 Documents clear
An analysis of the relatioship between spiritual marketing and consumer loyalty in culinary products based on location Arif, Chairul
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i1.2025.1762

Abstract

Background: In today's global era, new lifestyles have emerged, including an increasing public interest in traveling. When traveling, Indonesians have a tradition of purchasing local souvenirs, such as food or handicrafts. Spiritual marketing is an ethics- and honesty-based strategy, particularly in Sharia-compliant businesses, emphasizing sympathetic attitudes and good relationships with consumers. Methods: This investigation utilizes Multiple linear regression approach with the Accidental sampling method, involving 140 respondents. Findings: The Modified R-Square (Adjusted R²) Value test yields a value of 0.422, suggesting that 42.2% of consumer loyalty is influenced by spiritual price, spiritual product, spiritual place and spiritual promotion while the remaining 57.8% is shaped by other factors. The F-test results indicate that the calculated F-value (26.379) exceeds the F-table value (2.43), with a significance level of 0.000 < 0.05. This leads to the rejection of H₀ and acceptance of Hₐ, confirming that these four spiritual variables collectively have a significant impact on consumer loyalty toward risol gogo products.The T-test results further reveal that each individual variable exerts a strong and meaningful impact on consumer loyalty. Conclusion: by spiritual price, spiritual product, spiritual place and spiritual promotion play a crucial role in shaping consumer loyalty. Novelty/Originality of this article: This research provides a fresh perspective by examining the intricate relationship between traditional marketing and spiritual marketing, an area that remains underexplored in previous studies.
Integrating social governance principles: The role of diversity management and trust in fostering employee engagement Darmawan, Aditya Angga; Sakapurnama, Eko
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i1.2025.1808

Abstract

Background: Diversity in Human Resource management is a challenge in a company. The development of technology, globalization, and migration encourage the acceleration of workforce diversity, especially in urban communities. The company's competitive advantage is the target of every company in carrying out its operations, one of the important factors driving this advantage is the management of Human Resources which leads to employee engagement. Diversity management is one of the aspects needed to increase employee engagement in employees. Methods: This study aims to analyze the effect of diversity management on employee engagement with organizational trust as a mediating variable. This study uses a quantitative research approach with purposive sampling data collection techniques conducted through a survey of 105 employees at PT BNI (Persero) Tbk. The data collected was then processed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method using SmartPLS 4 tools. Findings: The results of the study indicate that diversity management has a positive effect on employee engagement, both directly and through the role of organizational trust as mediation. In addition, organizational trust also has a positive effect on employee engagement. Novelty/Originality of this article: This article uniquely examines the mediating role of organizational trust in the relationship between diversity management and employee engagement using a quantitative SEM-PLS approach, offering empirical insight into ESG-aligned human resource strategies.
Analyzing medical check-up unit performance through the 7Ps marketing mix framework in a private hospital setting Sigalingging, Grace Nadya Lusyana; Nurfikri, Ari
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i1.2025.1983

Abstract

Background: Medistra Hospital's Medical Check-Up (MCU) Unit plays a crucial role in supporting patient health monitoring and hospital revenue. However, the MCU unit failed to meet its annual Key Performance Indicator (KPI) target of a 40% increase in patient visits, achieving only 19.7% in 2023. This study explores the marketing mix factors (7Ps) influencing the underachievement of MCU targets. Methods: A qualitative method was used through structured interviews with three key informants: two MCU administrative staff and one marketing staff. Data were collected during a four-month internship period in 2024. Interview questions were structured around the 7Ps marketing mix framework: Product, Price, Promotion, Place, People, Process, and Physical Facilities. Findings: The study found several factors contributing to KPI underachievement: limited service offerings (e.g., absence of PET scan), price competitiveness against peer hospitals, incomplete one-stop service process, lack of promotional materials and coordination, restricted doctor schedules, technical issues in the registration system, and suboptimal locker room placement. Despite an increase in patient numbers from 1,123 in 2022 to 1,344 in 2023, the growth was insufficient to meet targets. Conclusion: Enhancing service availability, system reliability, targeted promotions, flexible scheduling, and integrated service delivery are crucial for improving MCU performance. Strategic adjustments to the marketing mix can better align services with patient expectations and increase satisfaction, leading to KPI improvement. Novelty/Originality of this article: This study uniquely analyzes hospital medical check-up performance through a comprehensive 7Ps marketing mix framework, offering detailed qualitative insights from operational-level staff. It provides practical recommendations tailored to private hospital settings with similar organizational structures and market segments.
Integrating social media marketing with esg-oriented brand strategies: Insights from retail engagement with gen z and millennials Safira, Fitri Yani Rossa; Halim, Rizal Edy
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i1.2025.2037

Abstract

Background: The use of social media has seen a significant increase worldwide, particularly in Indonesia. Social media has become a bridge for users to carry out various activities in the digital world, with companies, governments, and other organizations utilizing it to market their businesses. This phenomenon has led to the emergence of Social Media Marketing Activities influencing Brand Equity. Many companies, especially retail businesses in Indonesia, use Social Media Marketing to target Generation Z and Millennials. The aim of this study is to analyze the effect of Social Media Marketing on Brand Equity, mediated by Brand Love, among retail companies in Indonesia targeting Generation Z and Millennials. Methods: This research utilized a sample of 300 respondents who follow one of the retail companies on social media in Indonesia. Data collection was done through surveys, and the data were analyzed using statistical methods. Findings: The results show that Social Media Marketing Activities did not have a significant positive effect on Brand Equity. These findings suggest that certain aspects of Social Media Marketing need to be optimized for better effectiveness in reaching Generation Z and Millennials. Conclusion: The study concludes that understanding how to effectively leverage Social Media Marketing is crucial for retail companies targeting Generation Z and Millennials in Indonesia. Novelty/Originality of this article: This article offers new insights into the impact of Social Media Marketing on Brand Equity in the retail sector, with a focus on the Generation Z and Millennial demographics in Indonesia.
CREDIT: Blockchain based trading optimization for circular credit systems accelerating green industry toward sustainable development goals 2030 Wa Ode Rahyani Azizah Azka Har
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i1.2025.2654

Abstract

Background: A major challenge in modern industry is the high volume of waste ending in landfills and the limited implementation of circular economy principles, which hinder sustainable industrial development. This condition creates an urgent need for governance and incentive systems that improve waste management while providing long-term economic motivation for industrial actors. Previous studies highlight the role of circular economy models, carbon credit mechanisms, and blockchain technology in enhancing environmental performance and system transparency. Methods: This study adopts a qualitative, literature-based conceptual research approach to analyze circular economy practices, circular and carbon credit systems, and blockchain-based sustainability applications. The analysis focuses on synthesizing relevant theoretical insights to examine industrial waste challenges and evaluate the potential role of digital incentive systems. Findings: The results indicate that the proposed Circular Resource Exchange and Digital Incentive Trading (CREDIT) framework integrates blockchain-based activity recording, third-party verification, circular credit allocation, and inter-company credit trading within a unified system. These mechanisms are expected to enhance transparency and accountability while providing economic incentives for industries to adopt circular practices and support recycling-oriented ecosystems. Conclusion: Blockchain-enabled circular credit trading is a promising conceptual instrument for supporting the transition toward green industry and sustainable development. However, the framework remains exploratory and requires empirical validation through pilot implementation and further applied research. Novelty/Originality of this article: This study proposes an integrated conceptual framework that combines circular economy principles with blockchain-based digital incentive mechanisms, offering a new approach to circular credit governance, particularly in the context of developing economies.

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