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OPINI: Journal of Communication and Social Science
Published by CV. Academic Solution Publisher
ISSN : -     EISSN : 30638909     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
OPINI: Jurnal of Communication and Social Science is an international journal that focuses on the scholarly study of communication and social science. The journal is dedicated to the advancement of knowledge in the field by promoting the publication of innovative research and theoretical developments in the field of communication and social science, including digital media, interpersonal communication, mass media, organizational communication, public relations, Journalistic, Sociology, Anthropology, Politics, Culture, Linguistic and more. OPINI aims to provide a platform for the exchange of ideas, research findings, and scholarly discussion among academics, researchers, and practitioners in the field. It focuses on high-quality research findings and specialist knowledge, and encourages the discussion of professional issues that reflect the diversity of the field. The journal is committed to examining the intersection of communication and Social scince, and to exploring the implications of these intersections for social, economic, culture, and political change.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2024): November" : 5 Documents clear
THE FUTURE OF DIGITAL MARKETING COMMUNICATION: STRATEGIES FOR ENGAGING THE MODERN CONSUMER Khairifa, Feni
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): November
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/v975we40

Abstract

This study aims to explore the trends and strategies of effective digital marketing communication in increasing modern consumer engagement. The method used in this study is the Systematic Literature Review (SLR), which includes the identification, selection, and analysis of relevant studies from various academic and industry sources using the PRISMA approach. The results of the study indicate that effective digital marketing communication strategies rely on three main pillars: data-driven personalization, omnichannel integration, and ethical engagement. The use of artificial intelligence (AI) and machine learning has enabled more personalized and predictive marketing experiences, increasing consumer engagement and loyalty. In addition, social media-based marketing and user-generated content have proven to be more effective than conventional advertising methods. However, challenges such as data privacy, digital fatigue, and algorithmic filtering are still major concerns for the digital marketing industry.
WAVE OF HASHTAGS ON SOCIAL MEDIA: NETIZENS' ACCEPTANCE OF THE HASHTAG #tidakpercayapolisi Rachman, Mulia; Santoso, Bagus; Manurung, Afwan Syahril
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): November
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/j05pqx49

Abstract

This study analyzes the dynamics of netizens’ reception of the hashtag #tidakpercayapolisi on social media as a reflection of public sentiment toward the Indonesian National Police (Polri). Using a virtual ethnography approach grounded in a critical paradigm, primary data were collected through observation and documentation on social media and analyzed using Klaus Krippendorff’s content analysis to identify communication patterns and key themes. The results reveal a significant gap between Polri’s official narratives and public perceptions, with many netizens adopting an oppositional reception position. Major criticisms include evidence manipulation, corruption, and a lack of transparency in case handling, as well as the use of social media by the public as a platform to mobilize opinion and demand reforms. This study recommends that Polri strengthen communication and transparency through social media, implement internal reforms based on accountability, and utilize technologies such as body cameras and monitoring systems to enhance integrity and public trust in law enforcement institutions.
ANALYSIS OF UINSU COMMUNICATION STUDENTS ON INTRAPERSONAL COMMUNICATION THAT OCCURS IN THE PODHUB YOUTUBE VIDEO JUAN-EVE PODHUB EDITION Rizki Darmawan; Nailah S. Ramadhani; Afraina Nuraini; Muhammad Haritz Arrasyid; Khairunnisa
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): November
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/opini.v1i3.844

Abstract

This study aims to analyze intrapersonal communication as presented in a YouTube Podhub episode featuring Juan and Eve. The main focus of the study is to explore the elements of intrapersonal communication that emerge in the podcast and how Communication Studies students at UINSU assess their influence on personal narratives and interpersonal relationships. Using a qualitative approach, this research examines self-reflection, internal conflict, personal perspectives, and the impact of social and cultural influences on the communication between Juan and Eve. Data were collected through observation and content analysis of the selected podcast video, supported by relevant literature. The findings show that the intrapersonal communication portrayed in this podcast plays an important role in creating authentic narratives and enriching interpersonal relationships between the creators and their audience. This study seeks to provide insights into the importance of self-reflection in building effective communication, particularly in the digital era.
DIGITAL TRANSFORMATION IN 2024 INDONESIAN ELECTION CAMPAIGNS: CONTENT ANALYSIS OF CANDIDATE BRANDING ON SOCIAL MEDIA Ermila Kamil; Fitri Sundari
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): November
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/c3e3mw31

Abstract

Indonesia in 2024 is experiencing an era of rapid technological development. This technological progress is referred to as digital transformation. In the 2024 election, digital transformation has created a new atmosphere in political campaigning one that is more adaptive and innovative in shaping candidates’ public images. In political campaigns, every party and presidential and vice-presidential candidate competes to build a favorable image in order to gain public attention. This study analyzes the campaign image of the 2024 election by examining the use of digital transformation. A qualitative approach is employed, using content analysis of the social media platforms utilized by the 2024 presidential and vice-presidential candidates. The use of technology in digital transformation within the 2024 election campaign is closely linked to the diffusion of innovation theory. The 2024 election reflects diffusion of innovation through the role of political communication in shaping the campaign image of each candidate. The use of social media, campaign organizing technologies, digital marketing strategies, along with visual and multimedia content, successfully created strong branding and effective political communication that was relevant and responsive in the 2024 election.
SHIFT IN FAMILY VALUES: CHALLENGES AND ADAPTATIONS IN THE MODERN ERA Desi Ayu Fitria Salim; Novia Ardana; Silvani Tiara Afrianda
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): November
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/bm07zr84

Abstract

The shift in family values has become an important phenomenon in the social context of the modern era. This study examines the changes in values that occur within families, the challenges they face, and the adaptation strategies employed by families to remain harmonious and functional. In the context of modernization, globalization, and technological advancement, traditional values such as family unity, respect for parents, and clear gender roles are undergoing significant transformations. This research uses a qualitative method with a case study approach on several families in Indonesia. Data were collected through in-depth interviews and participatory observation to gain a comprehensive understanding of the current dynamics of family values. The results of the study show that although many families experience dilemmas in maintaining traditional values, they also demonstrate a high capacity for adaptation by integrating new values relevant to the modern context

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