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INDONESIA
Journal of Rural Tourism (JoRT)
Published by Borneo Novelty Publishing
ISSN : -     EISSN : 30639484     DOI : https://doi.org/10.70310/jrt
Core Subject : Economy, Humanities, Science, Social,
Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences
JoRT contains scientific papers from research/study results, reviews/conceptual, and policy analyzes related to the tourism sector with a particular emphasis on the Indonesian context and global perspective. 1. Tourism Destinations and Infrastructure including Marine and Coastal Tourism, Sustainable Tourism, Ecotourism, Border Tourism, Travel Patterns, and other topics related to the development of tourism destinations and infrastructure. 2. Tourism Marketing including Marketing Communications, Tourists Behavior and other relevant marketing topics. 3. Tourism Industry and Investment including Tourism Business, Tourism Business Technology and Information, tourism investment and other relevant topics in tourism industry and investment 4. Human Resources and Institutions including Tourism Planning and Policy, Tourism Workforce, Inter-institutional relations, and society empowerment topics in relation to human resources and institutions in the tourism
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 53 Documents
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Planning and designing a masterplan for the toga industry eduwisata in Kebuntunggul Village, Mojokerto, Indonesia Puri, Wuwuh Asrining; Wahyudi, Rakhmad; Rudiyanto, M. Adik; Ahmad, Nuril
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010634

Abstract

Purpose - The purpose of this research is to describe the planning and design of the Toga Industry Edu-Tourism Masterplan for Kebontunggul Village, Gondang Subdistrict, Mojokerto Regency. The study aims to create a sustainable framework for long-term investment in the Toga industry, transforming the village into an educational tourism destination. Methodology/Design/Approach - The research uses a qualitative descriptive approach, consisting of several stages: data and information collection, analysis, and the preparation of design concepts. The data collection process involved in-depth interviews, focused discussions, and direct observations. Data analysis verified the parameters of the Toga tourism village with empirical facts and abstracted them to develop the masterplan concept. Finding - The study’s findings highlight the potential of Kebontunggul Village as a tourism village and Toga industry hub, focusing on its natural scenery, crops, water resources, and the Toga industry. The research provides a detailed direction for the development and regulation of the Toga industry edu-tourism masterplan, offering a framework for sustainable tourism and long-term investment. Originality/Value - This research provides a strategic approach to developing an educational tourism model for the Toga industry. It contributes to sustainable tourism development by outlining a masterplan that integrates education and industry, offering a unique framework for the growth of Toga-based tourism in the region.
Rural tourism and its sustainability in Kashmir: A study of district Shopian Raina, Danish Iqbal; Bhat, Sajad Ahmad; Dar, Ajaz; Bilal, Khushboo; Abdulla, Parvez
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010636

Abstract

Purpose - The purpose of the current study is to examine the sustainability of rural tourism in Kashmir, specifically focusing on District Shopian. It explores the local residents' perceptions and reactions to the impacts of tourism, particularly in relation to challenges that hinder the development of sustainable rural tourism.Methodology/Design/Approach - The research delves into qualitative analysis, gathering insights from local residents regarding the impacts of tourism. It assesses their concerns about the exploitation of local resources and examines the participation (or lack thereof) of local communities in government-led rural tourism initiatives. The study also evaluates the effectiveness of these initiatives and policies.Finding - The findings indicate that local residents are concerned about the negative impacts of tourism, particularly the exploitation of natural and cultural resources. They feel that the benefits of tourism are minimal, and the government’s rural tourism initiatives have not contributed significantly to the improvement of the village economy. There is a clear dissatisfaction with the limited participation of locals in tourism-related decision-making processes. Originality/Value - The study offers new insights into the dynamics of rural tourism in Kashmir, particularly focusing on the alignment of tourism policies with the needs of local communities and the goals of sustainable development. It calls for significant reforms in the approach to rural tourism, emphasizing the need for genuine community involvement to ensure long-term sustainability and equity.
A concentrate on difficulties and potentially open doors looked at by feminist business visionaries in the tourism industry in India Bilal, Khushboo; Bhat, Sajad Ahmad; Raina, Danish Iqbal; Dar, Ajaz
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010637

Abstract

Purpose - This article examines the challenges and opportunities faced by feminist women entrepreneurs in India's tourism industry, focusing on the originality of their business approaches. It aims to explore how these women navigate gender-related barriers while also identifying opportunities for innovation and empowerment within the industry.Methodology/Design/Approach - The article analyzes the experiences of feminist women entrepreneurs in the tourism sector, looking at the structural barriers they face—such as discrimination and unequal access to resources—and the opportunities they find for innovation. The study emphasizes sustainable business practices, community-based empowerment, and gender-inclusive tourism. Finding - The findings reveal that while women entrepreneurs in tourism face significant gender-related challenges, they also create innovative and empowering business models. These models not only overcome barriers like discrimination and stereotypes but also contribute to the development of a more inclusive and sustainable tourism industry. The entrepreneurs highlight opportunities for promoting sustainable practices and gender-inclusive tourism. Originality/Value - The study offers fresh insights into the role of feminist women entrepreneurs in driving social and economic change within India’s tourism sector. It underscores their contributions to shaping a more inclusive and sustainable industry by creating original business models that challenge traditional gender norms and promote empowerment.
Indonesian government budget efficiency, concerns and its impact on the tourism sector: A qualitative study Handoko, Tri Akbar; Pahmi, Syamsul; Gozali, Gozali; Mahsun, Mahsun; Zulkarnain, Zulkarnain
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010650

Abstract

Purpose – This study aims to explore the efficiency of the Indonesian government's budget, with a particular focus on its impact on the tourism sector. The research seeks to identify concerns regarding public fund allocation and management, and how these factors affect the growth and development of tourism in Indonesia. Methodology/Design/Approach – Using a qualitative approach, the study gathers data through interviews and document analysis involving key stakeholders, including government officials, tourism industry leaders, academic scholars and financial experts. Thematic analysis is employed to identify patterns and insights related to budget efficiency and its impact on tourism. Findings – The study finds that inefficient budget allocation, inadequate infrastructure investment, and poor inter-departmental coordination have hindered the growth potential of the tourism sector. Despite tourism being a key contributor to Indonesia's economy, the lack of targeted financial strategies limits the sector’s ability to capitalize on global trends. Additionally, the research highlights that tourism policies and government priorities often do not align with the sector’s needs, further exacerbating inefficiencies. Key concerns raised by stakeholders include uncertainty in fund allocation, lack of transparency in the budgeting process, the limited budget available for the tourism sector, and the scarcity of resources that could support the sustainable development of the industry. Originality/value – This study contributes to existing knowledge by examining the relationship between public financial management and the tourism sector in Indonesia, an area that has received limited scholarly attention. It provides unique insights into the real-world challenges of managing government budgets in a way that maximizes the sector's impact.
The transformation of personalisation in hospitality through the implementation of artificial intelligence (AI) Bilal, Khushboo; Bhat, Sajad Ahmad; Raina, Danish Iqbal; Abdulla, Parvez; Hussain, Zakir; Azizah, Nur
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021245

Abstract

Purpose – This paper aims to explore the significant impact of Artificial Intelligence (AI) on personalizing guest experiences within the hospitality industry. It investigates how AI-driven solutions are revolutionizing the customization of services and improving operational efficiency.Methodology/Design/Approach - The study uses a qualitative approach, examining case studies, industry trends, and technological advancements in AI integration. It critically assesses the transformations in guest interactions, operational processes, and revenue management within the sector.Findings - The integration of AI has led to enhanced guest experiences, streamlined operations, and more effective revenue management strategies. However, challenges in adoption remain, including technological barriers and concerns around data privacy. Opportunities for further growth in AI application within the industry are also highlighted.Originality/Value - This paper provides new insights into the evolving landscape of personalized hospitality, offering valuable perspectives for both industry professionals and stakeholders. It contributes to the understanding of how AI is shaping the future of hospitality services, emphasizing both its potential and the hurdles it presents.
Rural tourism development through the role of village government: Study of Purbayan Tourist Village, Indonesia Sulistyo, Agung; Yudiandri, Tri Eko; Kusumawati, Fitri Dwi; Kristianto, Dwi Agus; Musadad, Musadad
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021255

Abstract

Purpose – This study aims to examine the role of village government in developing regional potential, particularly in rural tourism.Methodology/Design/Approach – This qualitative case study investigates how the village government develops the Purbayan Tourism Village through planned work programs. Data were collected via semi-structured interviews with selected stakeholders.Findings – The village government plays a key role in developing the Purbayan Tourism Village, acting as a driver in optimizing rural tourism potential. Programs emphasize sustainability through community deliberation, legal strengthening, external collaboration, and management innovation. Policies are responsive to local needs while aligned with regulations.Originality/Value – This study highlights village government policies that contribute to sustainable tourism development.
A comprehensive assessment of travel motivations and constraints faced by solo female travelers visiting tourism destinations of Kashmir and Ladakh Region Akram, Sadakat; Majeed, Rukhsana; Iqbal, Javed
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04010657

Abstract

Purpose - This research explores the motivations and constraints of solo female travelers in Kashmir and Ladakh, focusing on their pursuit of independence and personal freedom while addressing social and cultural challenges. It also examines how these factors influence their destination choices.Methodology - A quantitative approach was used, with surveys distributed to 275 solo female tourists in popular Kashmir and Ladakh destinations. Data was analyzed using SPSS version 25.0.Findings - Solo female travelers are primarily motivated by independence, self-improvement, and unique experiences. Psychological factors such as escaping daily routines and boosting confidence were key, while sociocultural constraints like gender norms and family disapproval hinder independent travel.Originality - This study fills a gap in existing literature by focusing on solo female travelers in Kashmir and Ladakh. It offers valuable insights for tourism stakeholders to enhance the experiences of this emerging group and suggests strategies to boost female solo travelers' confidence and engagement.
Rural ecotourism: A qualitative analysis of exceptional sites from Southern Bengal, India Banerjee, Satabdee
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021259

Abstract

Purpose - This study examines the economic, social, and ecological contributions of rural eco-tourism units in South 24-Pargana, West Bengal, India. These units focus on nursery gardens and organic farms instead of typical natural attractions, aiming to understand how such businesses can integrate tourism and achieve sustainability.Methodology/Design/Approach - A qualitative approach was used with three case studies of rural eco-tourism units. Data was collected through interviews with founders using semi-structured questionnaires and analyzed inductively.Findings - The study shows that eco-tourism can be both profitable and sustainable. Adding a tourism element to less successful businesses like nursery gardens and organic farms has made them economically viable. Visitors are willing to pay premium prices due to the ambiance, experience, and effective marketing.Originality - This study offers a unique perspective on rural eco-tourism in a region without traditional attractions, highlighting how tourism can enhance the viability of existing businesses. It emphasizes the role of social media, word-of-mouth, and government support in promoting such eco-tourism units.
Festival Sea-Sea: Gastronomic creativity of coastal communities in Banggai Island Karim, Syahrul; Apriyanto, Yusup; Zulkifali, Wan Ahmad Hasni Wan; Gozali, Gozali
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010660

Abstract

Purpose - The purpose of this research is to explore the gastronomic creativity of coastal communities, particularly in the utilization of local ingredients from the sea and surrounding environment, as well as how they develop sustainable culinary techniques and innovations, including aspects of culinary heritage.Method/Approach/Design - This research adopts a qualitative approach with a case study of the Festival Sea-Sea. Data were collected through interviews with local culinary practitioners and observations of festival activities, such as cooking demonstrations and discussions on sustainability in gastronomy.Findings - The research finds that coastal communities combine culinary innovation with sustainable practices in utilizing marine resources, while preserving aspects of their culinary heritage. Collaboration among fishermen, local chefs, and visitors enriches the gastronomic experience and supports the preservation of local culture.Originality/Value - This research highlights the importance of collaboration among communities in creating gastronomic creativity that supports environmental sustainability, the preservation of coastal cultural heritage, and the development of heritage cuisine that remains relevant in the modern era.
Community awareness and participation in Argungu Fishing Festival, Kebbi State, Nigeria Olubunmi-Ojo, T.T.; Adebayo, W.O.; Orimaye, O.M.
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021261

Abstract

Purpose - This study aims to evaluate the level of community awareness and participation in the Argungu Fishing Festival in Kebbi State, Nigeria. It seeks to identify key factors influencing local engagement and to propose strategies for strengthening community involvement in order to support heritage preservation and sustainable tourism development.Methodology/Design/Approach - A cross-sectional survey design was employed, integrating primary data collected through self-administered questionnaires, interviews, and field observations with secondary data from government publications. A total of 440 respondents (community members) were sampled. Data analysis was performed using SPSS version 23.Findings - This study indicate that 95% of community respondents were highly aware of the festival, with strong familiarity reported for its major activities. Furthermore, significant relationships were found between the frequency of participation and socio-demographic factors such as age, sex, education, occupation, and marital status (r = 0.106, p < 0.05). In contrast, monthly income did not significantly influence participation (r = 0.07, p > 0.05). These results suggest that cultural attachment and community identity may outweigh economic factors in driving festival engagement.Originality/Value - The study underscores the need for targeted promotional strategies to bridge the awareness gap among non-community participants and enhance overall festival participation. By elucidating the socio-cultural dynamics underlying local engagement, this research contributes valuable insights to the field of tourism. It offers practical recommendations for policymakers and stakeholders seeking to develop sustainable tourism initiatives, ensuring that cultural festivals like the Argungu Fishing Festival can effectively promote both heritage preservation and economic development in Nigeria.

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