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INDONESIA
Journal of Rural Tourism (JoRT)
Published by Borneo Novelty Publishing
ISSN : -     EISSN : 30639484     DOI : https://doi.org/10.70310/jrt
Core Subject : Economy, Humanities, Science, Social,
Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences
JoRT contains scientific papers from research/study results, reviews/conceptual, and policy analyzes related to the tourism sector with a particular emphasis on the Indonesian context and global perspective. 1. Tourism Destinations and Infrastructure including Marine and Coastal Tourism, Sustainable Tourism, Ecotourism, Border Tourism, Travel Patterns, and other topics related to the development of tourism destinations and infrastructure. 2. Tourism Marketing including Marketing Communications, Tourists Behavior and other relevant marketing topics. 3. Tourism Industry and Investment including Tourism Business, Tourism Business Technology and Information, tourism investment and other relevant topics in tourism industry and investment 4. Human Resources and Institutions including Tourism Planning and Policy, Tourism Workforce, Inter-institutional relations, and society empowerment topics in relation to human resources and institutions in the tourism
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 53 Documents
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Application of service quality dimensions in fulfilling tourist satisfaction at Kaki Langit Tourism Village Wulansari, Risma; Madani, Salma Renatha; Ayu, Tita Kusuma
Journal of Rural Tourism Vol. 2 No. 2 (2024): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2024.02021213

Abstract

Purpose - The purpose of this study is to analyze the quality of service at Kaki Langit Tourism Village in Yogyakarta. The study explores how service quality influences tourist satisfaction, destination image, and overall tourist experience.Methodology/Design/Approach - The research uses a qualitative approach, with data collection techniques including interviews and observations to gather both written and oral data on service quality. The study focuses on five dimensions of service quality: tangible, reliability, responsiveness, assurance, and empathy. Finding - The study finds that the service quality dimensions at Kaki Langit Tourism Village have been implemented but are still in the development stage. While efforts have been made to improve service quality, further follow-up and development are required to optimize the application of service quality and ensure the best possible experience for tourists.Originality/Value - This research highlights the importance of continuous development and improvement in service quality to enhance tourist satisfaction in tourism villages. It provides valuable insights for further refining service quality practices at Kaki Langit Tourism Village to achieve optimal results.
Evaluating the quality of culinary tourism: Challenges and consumer perceptions Khotimah, Putri Indah Husnul; Wahjudi, Marcella Claresta; Ramli, Nanda Syhalom
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021214

Abstract

Purpose - The purpose of this research is to understand consumer perceptions and identify challenges in maintaining service quality in culinary tourism. It focuses on the challenges faced at Kopi Klotok, a culinary tourism destination.Methodology/Design/Approach - The study uses a qualitative approach, employing a literature study method to review academic journals and previous research on culinary tourism and quality management. Additionally, secondary data is analyzed from online review platforms such as social media and Google Reviews. The research also includes direct observation of the existing service process at Kopi Klotok. Finding - The study identifies several challenges that affect service quality, such as inconsistent service during peak hours, limited seating capacity, and long waiting times. These issues negatively impact the customer experience. The secondary data analysis also reveals that while consumers perceive traditional environments as offering authentic experiences, overcrowding and inadequate service management can disrupt this perception.Originality/Value - This research highlights the importance of operational efficiency and service consistency in maintaining customer satisfaction in culinary tourism. It emphasizes the need for effective service management to address the challenges faced during peak times and ensure a positive customer experience.
Optimizing quality assurance and service quality staff in improving guest satisfaction at hotels in Yogyakarta, Indonesia Cahyaningrum, Sekar; Saputra, Imanuel Rizal; Aprilria, Kezia Tifa
Journal of Rural Tourism Vol. 2 No. 2 (2024): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2024.02021215

Abstract

Purpose - The purpose of this paper is to determine the role of quality assurance in increasing guest satisfaction at Hotel in Yogyakarta. The study emphasizes the importance of quality assurance in the hospitality industry as a key factor in improving guest satisfaction.Methodology/Design/Approach - The study uses the literature study method, collecting and analyzing various reference sources such as journals and books related to quality assurance in the hospitality industry.Finding - The literature study reveals that quality assurance plays a crucial role in enhancing guest satisfaction. By ensuring consistent service and standards, quality assurance directly impacts guest experiences and contributes to the hotel's reputation.Originality/Value - This research underscores the importance of maintaining high-quality standards in hotel operations, highlighting how quality assurance practices can significantly improve guest satisfaction and, in turn, the overall reputation of the hotel.
Optimizing the quality of service excellence through the application of technology in tourism destination Aguilera, Elvis; Mokoginta, Gefira; Lingga, M Kresna Daffa Marta; Purwaningrum, Hesti
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010616

Abstract

Purpose - The purpose of this study is to determine how the application of technology can impact the quality of excellent service at Bale Tirto, a tourism destination with a Javanese heritage concept located in Kiringan, Ponggok, Polanharjo, Klaten. Methodology/Design/Approach - The study uses a qualitative approach, gathering data through observation and interviews. It focuses on understanding the current manual operational system at Bale Tirto, such as handwritten bookkeeping and ordering, and how the introduction of technology can improve performance and service quality.Finding - The findings show that the application of technology at Bale Tirto has led to improved employee knowledge and ability to operate technology. This, in turn, has made the services provided to tourists and customers more optimal and efficient, resulting in enhanced service quality and overall performance.Originality/Value - This research highlights the significant role that technology can play in improving service quality at tourism destinations. By shifting from manual to technological systems, the study demonstrates how operational efficiency can be enhanced, leading to better customer experiences and improved business performance at Bale Tirto.
The impact of tourism on the sustainability of Gili Trawangan as a natural tourist destination Shalsabilla, Adrienta Nayasha; Irawan, Mirna; Rafa, Muthia A
Journal of Rural Tourism Vol. 2 No. 2 (2024): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/2024.02021217

Abstract

Purpose – This article analyzes the impact of tourism on Gili Trawangan's sustainability, focusing on natural resources and the local community.Methodology/Design/Approach – The research uses library research and Focus Group Discussions (FGD) to collect data from relevant articles and journals.Findings – Tourism enhances Gili Trawangan's natural resources, such as beaches and coral reefs, providing economic benefits and job opportunities in sectors like accommodation and transportation. Infrastructure improvements have also been made. However, over-tourism puts pressure on resources and the environment.Originality/Value – This study offers a balanced view of tourism’s impact and stresses the need for careful management to ensure sustainable development while benefiting the local economy.
The role of excellent service in enchasing the appeal of Tomok Tourism Village, Samosir Island, North Sumatera Simanjuntak, Anbo Mahadu
Journal of Rural Tourism Vol. 2 No. 2 (2024): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2024.02021218

Abstract

Purpose - The purpose of this study is to explore the role of excellent service in improving the tourist experience in Tomok Tourism Village, located on Samosir Island, North Sumatra. It aims to identify how service quality can enhance the attractiveness of the village for visitors. Methodology/Design/Approach - The study uses interviews, observations, and a literature review, focusing on both business operators and visitors to gather insights on the impact of service quality on tourism satisfaction. Finding - The study found that friendly, prompt, and professional service plays a significant role in enhancing tourist satisfaction and encouraging repeat visits. High-quality service directly influences tourists' overall experience and their likelihood of returning. Originality/Value - This research provides valuable recommendations for village managers to improve service standards, which could help attract more tourists to Tomok Village. It emphasizes the importance of excellent service in creating a positive and lasting impression on visitors.
Exploration of consumer behavior changes post-pandemic in the tourism sector Hidayah, Novi; Setiawan, Marshella Aprillia; Ramadhan, Ridho Arrozaq Nur; Pangestu, Mochammad Revaldo; Afifi, Abdurrazak; Yuningsih, Yuningsih
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010620

Abstract

Purpose - The purpose of this research is to identify new behavioral patterns that have emerged post-pandemic, particularly focusing on how the COVID-19 pandemic has impacted consumer behavior in the tourism sector. Methodology/Design/Approach - The study examines changes in consumer behavior following the COVID-19 pandemic, specifically looking at the increased interest in domestic travel, preferences for nature and outdoor tourism, and heightened awareness of health and safety protocols while traveling. Finding - The study found that there has been a noticeable shift in tourism dynamics, with consumers now prioritizing sustainable travel, safety, flexibility in cancellations, and environmental sustainability. These changes have forced tourism industry players to adapt to new consumer preferences, requiring them to develop more flexible strategies to meet the emerging trends.Originality/Value - This research highlights the need for the tourism sector to adapt its marketing and service strategies to accommodate the post-pandemic shift in consumer behavior. By understanding these new preferences, the industry can better retain and attract consumers in the evolving tourism landscape.
The impact of climate change on tourism and socio-culture in Depok Beach Berliana, Na’umi; Merita, Tashia; Saptoto, Robertus; Siswani, Apriasnita
Journal of Rural Tourism Vol. 2 No. 2 (2024): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2024.02021228

Abstract

Purpose - This study aims to evaluate the impact of weather changes due to climate change on the environment and socio-culture of local communities at Depok Beach in Yogyakarta. It also seeks to identify mitigation strategies that could be applied to address these impacts.Methodology/Design/Approach - The study employs qualitative descriptive methods. Data were collected through interviews, observations, and literature reviews to assess the effects of weather changes on the beach and its community.Finding - The results of the study show that weather phenomena such as abrasion, extreme rainfall, and rising air temperatures are affecting both the tourist attraction and the ecosystem sustainability of Depok Beach. Additionally, the interaction between tourists and the local community poses challenges in maintaining cultural values. Originality/Value - The study emphasizes the need for a sustainable tourism approach that integrates adaptation to weather changes with the preservation of socio-cultural values. It highlights the importance of finding solutions that balance environmental sustainability with cultural conservation in the face of climate change.
Digitalization in Mycelia Forest Management, Cikole Village: Innovative efforts towards sustainable tourism Fajri, Desy Nur Aini; Pratiwi, Intan
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010638

Abstract

Purpose - This research elaborates on innovative efforts to develop Mycelia Forest in Cikole Village using digital information technology. It aims to explore how digital technology can be leveraged to foster sustainable tourism in the area. Methodology/Design/Approach - A descriptive qualitative approach was used in this study. Data were collected through in-depth interviews, observation, and documentation. The analysis followed three stages: data reduction, data presentation, and conclusion drawing.Finding - The study identified three key innovative digitalization efforts that are effective in developing Mycelia Forest for sustainable tourism: (1) Deploying digital information technology media, (2) Elevating accessibility and service quality, and (3) Building cooperation with diverse stakeholders. These efforts help improve both the management and promotion of the forest as a tourist destination. Originality/Value - The research provides new insights into how digital information technology can support the management and promotion of tourist destinations, particularly tourist forests, contributing to their sustainable development.
Culinary potential based on local food in the cultural tourism of Pacet's Keramat Market Anita, Anita; Ahmad, Nuril; Sutrisno, Eko; Wahyudi, Rakhmad
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010633

Abstract

Purpose - The purpose of this study is to identify the potential of food made from local resources, specifically sweet potatoes, as a support for cultural tourism in the Keramat market. It also aims to modify sweet potato recipes to make them more innovative and aligned with modern tastes.Methodology/Design/Approach - This is descriptive qualitative research. Data was collected through interviews, Focus Group Discussions (FGD), and experiments involving the modification of sweet potato-based foods. A total of 30 seller respondents were purposively selected to participate in the study. Finding - The study found that the most commonly sold sweet potato-based foods were cenil (16.67% of sellers), followed by gatot and tiwul (13.33%), puthu (13.33%), sundhuk urut (13.33%), dawet drinks (10%), horok-horok (6.68%), and other products like corn, sweet potatoes, and boiled peanuts (3.33%). The study also identified that local resources, specifically sweet potatoes from Pacet, could support cultural tourism by modifying them into modern dishes such as silky sweet potato pudding and sweet potato mayang cake. These dishes incorporate additional ingredients like coconut milk and milk to enhance the nutritional value.Originality/Value - The research highlights the potential of modifying traditional food products to support cultural tourism. By transforming local sweet potato-based foods into innovative dishes, the study provides a unique approach to integrating local resources into tourism and cultural experiences, offering fresh ideas for culinary tourism development.

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