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Dedi Junaedi
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ManBiz: Journal of Management and Business
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : -     EISSN : 28299213     DOI : 10.47467/manbiz
Core Subject : Religion, Economy, Education, Engineering,
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering
ManBiz: Journal of Management and Business is a peer-reviewed national journal on Management, Islamic Management, Economics, Financen and Business by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS). This journal focused on management, Islamic management, economics, finance, business studies and contemporary developments through the publication of articles, research reports, and book reviews. The ManBiz specializes in management, Islamic management, economics, finance, and business studies and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines. The Journal published three times a year every February, June, October. E-ISSN 2829-9213.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 4 No. 2 (2025): ManBiz: Journal of Management and Business" : 6 Documents clear
Pengaruh Pengetahuan Keuangan, Perilaku Keuangan, dan Sikap Keuangan Terhadap Kinerja Perusahaan Asuransi Nabila Putri Pratiwi; Ari Rama Junianto; Erni Susanti; Giofani Jati Nugroho; Helen Eriwati; Junizar Dwi Saputra; Dheo Rimbano
ManBiz: Journal of Management and Business Vol. 4 No. 2 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i1.6606

Abstract

This article is the result of a study that aims to see how financial knowledge, financial behavior and financial attitudes affect the performance of insurance companies. Based on the results of previous studies, the results of the study using the Systematic Literature Review (SLR) and research published in journals published in Google Scholar, where the results of the study state that: Financial knowledge affects the performance of insurance companies, financial behavior affects the performance of insurance companies and financial attitudes affect the performance of insurance companies.
Pengaruh Sektor Pariwisata Terhadap Pertumbuhan Ekonomi di Kabupaten Banyumas Anggun Sepfiana; Faizal Rizky Yuttama
ManBiz: Journal of Management and Business Vol. 4 No. 2 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i1.6700

Abstract

This research seeks to assess how tourism product characteristics affect destination value, how the image of a destination impacts destination value, and how destination value relates to intentions of loyalty. A quantitative approach and multiple regression analysis were applied in the study. The findings reveal that the C.R value is 0.623 < 1.967 and the p-value is 0.54 > 0.001, leading to the acceptance of H0. This shows that tourism product characteristics do not positively affect destination value. The C.R value is 1.842 < 1.967 and 0.066 > 0.001, resulting in the acceptance of H0. This suggests that the image of a destination does not positively influence destination value either. However, the C.R value is 14.207 > 1.967 and the p-value < 0.001, which means H0 is rejected. This indicates a positive effect of destination value on intentions of loyalty.
Pengaruh Promosi Penjualan dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen pada UKM Home Industri Mie Wong Solo di Kabupaten Mamuju Iwan Adinugroho; Andi Irfan; Abdullah
ManBiz: Journal of Management and Business Vol. 4 No. 2 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i1.7486

Abstract

                This study aims to determine the effect of sales promotion and product quality on consumer purchasing decisions at Wong Solo Noodle Home Industry SMEs in Mamuju Regency, West Sulawesi. The method used in this research is quantitative method with descriptive-verification approach. Data were collected through distributing questionnaires to 30 respondents selected using purposive sampling. The data analysis technique used was multiple linear regression with the help of SPSS software. The results showed that sales promotion and product quality have a positive and significant effect on consumer purchasing decisions. This study provides recommendations for companies to improve promotional strategies and product quality to increase consumer loyalty.
Viral Marketing dan Asosiasi Brand dengan Boneka Labubu Calysta Wijaya, Diorra; Angel Yosie Rogi, Miracle
ManBiz: Journal of Management and Business Vol. 4 No. 2 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i1.7246

Abstract

This research explores the impact of viral marketing and brand associations that leverage the Labubu doll as a promotional tool. Many brands capitalize on the doll’s popularity to attract consumers, making it a fascinating case study for marketing strategies. Using a qualitative approach, this study gathered data through a Focus Group Discussion (FGD) with six participants who have relevant experience in the topic. The findings highlight that marketing strategies, particularly the "tebus murah" (redeem at a low price) promotion by Bittersweet by Najla, significantly drive consumer interest. Consumers are not only drawn to the affordability but also to the exclusivity of such promotions. Additionally, viral marketing campaigns in cafes have further amplified the doll’s desirability, turning it into a collectible item. The sense of urgency created by limited-time offers and interactive in-store promotions enhances consumer engagement, making them more likely to purchase. These strategies suggest that direct consumer interaction with the product, combined with attractive promotional deals, plays a crucial role in increasing consumer interest and purchase intention. As a result, brands that effectively integrate viral marketing with exclusive promotions can create a strong emotional connection with their audience, ultimately driving sales and brand loyalty. Keywords: Brand Associations, FGD, Viral Marketing
Pengaruh Testimoni dan Literasi Ekonomi Syariah Terhadap Keputusan Pembelian pada Fifi Shop di Kabupaten Bone Iin Asriani; Aksi Hamzah; Hartas Hasbi
ManBiz: Journal of Management and Business Vol. 4 No. 2 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i2.7255

Abstract

This research aims to test the influence of testimonials and sharia economic literacy on purchasing decisions at the Fifi Shop in Bone Regency. Using quantitative methods, data was obtained from 100 respondents through questionnaires which were analyzed using multiple linear regression. The research results show that testimonials have a significant influence on purchasing decisions, where positive testimonials increase consumers' trust and interest. Sharia economic literacy also has a significant influence, showing that understanding sharia principles such as halal products and Islamic financial management influences consumer preferences in purchasing. These two variables influence purchasing decisions significantly when used together. This study provides practical benefits for business actors to use testimonials as a marketing strategy and increase consumer knowledge about sharia economics when promoting sharia-based goods.
Kepuasan Kerja Vs Ketidakpuasan Kerja Pada ASN di Rupbasan: Sebuah Studi Kualitatif Christine Feoh, Novia
ManBiz: Journal of Management and Business Vol. 4 No. 2 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i2.7422

Abstract

This study explores the factors influencing job satisfaction and dissatisfaction among Civil Servants at the State Storage House. Utilizing a qualitative approach, in-depth interviews were conducted with 5 employees through semi-structured interview guides, followed by thematic analysis of the transcribed interviews. The findings reveal that job satisfaction is driven by internal factors such as leadership, coworker relationships, and personal values, while dissatisfaction arises from external factors including perceived injustice, limited public support, and restrictive regulations. The study highlights the complex dynamics of job satisfaction, influenced by interactions between internal and external factors. These findings suggest the need for supportive policies, regulatory improvements, and enhanced public recognition to foster a conducive work environment for Rupbasan employees' well-being. Keywords: Civil Servants, Job Satisfaction , Leadership, Regulation, State Storage House

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