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INDONESIA
International Journal of Economics, Accounting, and Management
Published by PT. Inovasi Teknologi Komputer
ISSN : 3047678X     EISSN : 30476798     DOI : 10.60076/ijeam
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Accounting, and Management (IJEAM) is a semi-annual academic journal that publishes every six months. This journal presents the latest research and thinking in the fields of economics, accounting, and management. With its broad focus, the journal serves as an important platform for academics, researchers, practitioners, and policymakers to share knowledge, explore recent trends, and analyze current issues relevant to economics, accounting, and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 96 Documents
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The Influence Of Halal Awareness, E-Wom, And Trust On Repurchase Intention Of Wardah Consumers In Bojonegoro Ayu Tri Karfina; Yolanda Soedibyo
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1098

Abstract

Indonesia as a country with a majority Muslim population, has strict regulations regarding halal products. When buyers are satisfied with the products they have purchased, they will make repeat purchases. There are several factors that influence repeat purchases, including halal awareness, high e-WOM intensity, e-WOM opinion valence, and e-WOM credibility. This study aims to determine whether these factors influence repurchase intentions for Wardah products in Bojonegoro with trust as an intervening variable. This study uses a quantitative method based on statistical information with a survey as the main method of data collection. The population of this study was Wardah consumers in Bojonegoro, with a sample size of 150 people determined based on the side probability technique. The data analysis method uses SPSS ver. 25 using a regression equation. The results of the study indicate that Halal Awareness has a significant effect on Trust, High Intensity e-WOM on Trust, Valance of Opinion e-WOM has a significant effect on Trust, Credibility e-WOM has a significant effect on Trust, Trust has a significant effect on Repurchase Intention
The Influence of CSR Implementation, Hospital Image, and Patient Trust on Interest in Seeking Treatment Nadia Wulandari; Vip Paramarta
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1105

Abstract

Hospitals as health service providers have an important role in ensuring that people get optimal care. Factors that influence a person's decision to choose a hospital include service quality, hospital image, patient trust, and the effectiveness of Corporate Social Responsibility (CSR) programs. This study aims to analyze the effect of CSR implementation, hospital image, and patient trust on patient decisions in choosing a hospital. The method used in this study is a systematic literature review by collecting and analyzing 9 relevant articles from various databases. The results of the study indicate that CSR programs in the health sector have a positive impact on improving community welfare, a positive hospital image can increase patient trust, and patient trust in hospitals and medical personnel is a key factor in patients' decisions to seek treatment. This study provides important insights for hospital managers to develop more effective strategies in increasing the attractiveness of health services and strengthening relationships with the community
Impact of Risk Management, Safety Culture, and Service Quality on Patient Satisfaction Sara Mustika Hardy; Vip Paramarta
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1106

Abstract

Quality health services are a fundamental aspect in improving the welfare of society. This study aims to analyze the relationship between risk management, safety culture, and service quality on patient satisfaction. The method used was a systematic literature review (SLR) with the PRISMA approach, which reviewed various related studies from 2019 to 2024. Data sources were obtained from Google Scholar and DOAJ, then selected based on relevance criteria to the research topic. The results showed that risk management plays an important role in reducing adverse events and improving patient safety. A strong safety culture, with the implementation of an open incident reporting system and adherence to standard operating procedures, contributes to creating a safe service environment. In addition, service quality, which includes speed of service, friendliness of medical personnel, and adequate facilities, significantly improves patient satisfaction. The conclusion of this study confirms that implementing effective strategies in these three aspects will have a positive impact on the overall quality of health services. These findings can serve as a reference for hospitals in developing health service improvement policies to increase patient satisfaction and public trust in health institutions.
Customer Loyalty to Scarlett: The Role of Quality, Trust, Discount, Price and Brand Image Sherly Tandy; Yolanda Soedibyo
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1109

Abstract

This study aims to determine the effect of quality, trust, discount, price and brand image on customer loyalty through customer satisfaction on Scarlett product consumers. The data used are responses from questionnaires that have been distributed via googleform with sample data of 180 responses. In this study, data processing was carried out using SPSS using the regression equation. Meanwhile, the research scale used is measurement with the Likert Scale, which is the simplest method of measuring attitudes using a scale distribution to see the development or change in attitudes of respondents. The test results obtained in this study are that the variables trust, discount and price have an effect on customer satisfaction, while the variables quality and brand image do not have a direct effect on customer satisfaction. Then the influence of the variables quality, trust, discount and customer satisfaction has an effect on customer loyalty, while the variables price and brand image have no direct effect on customer loyalty. The results of this study indicate that to achieve customer loyalty, Scarlett can start by increasing trust. Because Scarlett consumers consider trust to have an effect on customer satisfaction and customer loyalty.
Exploring The Drivers of Impulse Buying Behavior on Shopee Live Audiences Steffani; Moses Hutabarat
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the factors influencing impulse buying behavior among Shopee Live audiences. The study explores various factors, including Impulse Buying Tendency, Shopping Enjoyment Tendency, Consumer Mood, Product Attributes, Website Quality, Marketing Stimuli, and Social Influence, and their effects on impulsive purchasing behavior. Data were collected from 194 respondents using an online survey, with purposive sampling, and analyzed through PLS-SEM (Partial Least Squares Structural Equation Modeling). The findings reveal that Impulse Buying Tendency, Consumer Mood, and Marketing Stimuli significantly influence impulse buying behavior, while Shopping Enjoyment Tendency, Product Attributes, Website Quality, and Social Influence do not have a significant effect. These results offer valuable insights for platform operators, marketers, and sellers aiming to optimize strategies on Shopee Live and similar platforms to boost impulse buying behavior.
The Influence Of Social Media Marketing On Customer Brand Engagement In Forming Brand Loyalty At Kopi Janji Jiwa Nyoman Tri Bintang Pertiwi; Oliandes Sondakh
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1129

Abstract

The purpose of this study is to analyze the effect of Social Media Marketing which includes Entertainment, Customization, Interaction, Electronic Word of Mouth (EWOM), and Trendiness on Customer Brand Engagement as mediation which affects Brand Loyalty to Kopi Janji Jiwa in the three largest metropolitan city in Indonesia, which is Jakarta, Surabaya and Bandung.. This research model is conducted quantitatively using data taken by purposive sampling with questionnaires distributed online. A sample of 133 was obtained which met the requirements for analysis with PLS-SEM. The results showed that Entertainment and Interaction affect Customer Brand Engagement, where Entertainment is the most influential on Customer Brand Engagement. Then it was found that Customer Brand Engagement affects Brand Loyalty of Kopi Janji Jiwa. Based on the research results, managerial implications is to develop Instagram content and Instagram features in interacting with customers in building Customer Brand Engagement which encourages Brand Loyalty. The theoretical implications of this research are identifying Social Media Marketing element variables that can shape Customer Brand Engagement towards Brand Loyalty and developing research models and supporting previous research.
The Influence of Price, Food Quality, Service, and Environment on Loyalty through Satisfaction and Happiness Windy Freshia Luhana; Hananiel Mennoverdi Gunawan
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1133

Abstract

This research aims to determine the influence of perceived price, quality of food, quality of service, quality of the physical environment on customer loyalty through the mediation of satisfaction and happiness of Momoyo Pucang Anom customers in Surabaya. The research was conducted quantitatively. The data used is primary data with a sample of 101 respondents. Research data was processed using Partial Least Square Method analysis using the PLS application. The test results found that perceived price, quality of food, quality of service, quality of the physical environment had an effect on customer loyalty. Research also finds that customer satisfaction and customer happiness are also able to mediate the relationship between perceived price, quality of food, quality of service, quality of the physical environment on customer loyalty. Happy and satisfied customers are more likely to stay loyal, return, and recommend the restaurant to others. It is critical for managers to consistently employ a variety of tactics to meet customer needs and foster a sense of happiness and satisfaction to foster customer loyalty. As a result, businesses that have difficulty retaining customers can make more money by retaining loyal customers
The Influence of Social Media Activities on Brand Loyalty: The Mediating Role of Brand Equity with the S-O-R Model on Netflix Customers Febby Gracea Ekklesi; Oliandes Sondakh
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1128

Abstract

In recent years, the internet has become increasingly popular in Indonesia, transforming individual behavior and creating new habits that were impossible with traditional media. The rise of the internet has also revolutionized global communication and entertainment, particularly through social media and SVOD platforms like Netflix, which has now become the world's most popular entertainment application. This study aims to analyze the influence of Entertainment, Interactivity, Trendiness, Customization, and EWOM on Brand Equity, as well as the role of Brand Equity in shaping Brand Loyalty among Netflix customers in East Java. The findings are expected to contribute to marketing theory development and assist Netflix in evaluating the impact of these variables on Brand Equity and Brand Loyalty.This study employs a quantitative method with data processing conducted through Smart PLS®4. Data were collected from 188 respondents aged 18-58 years, who are Netflix users residing in East Java and following Netflix's Instagram account. The results indicate that Brand Equity has the most significant impact on Brand Loyalty (0.614), followed by Trendiness on Brand Equity (0.434), EWOM on Brand Equity (0.203), and Customization on Brand Equity (0.185). Meanwhile, Entertainment and Interactivity have almost no influence on Brand Equity, with values of 0.001 and 0.000, respectively.This study contributes to theory, practice, and strategic aspects of social media marketing. Theoretically, it enriches the literature on brand equity and brand loyalty through elements such as entertainment, interactivity, and EWOM. Practically, the findings help Netflix develop a more personalized and interactive digital marketing strategy. From a strategic perspective, this study supports the optimization of big data and engagement marketing campaigns to enhance customer engagement and strengthen brand equity
Analysis of Financial Performance of Village Fund Allocation Management Based on The Effectiveness Ratio and Growth Ratio at the Village Office Klambir District Hamparan Perak Echa Elzha Fitri; Oktarini Khamilah Siregar
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1137

Abstract

allocation management at the Village Office Klambir district Hamparan Perak based on the effectiveness ratio and growth ratio during the period 2020 to 2023. The method used in this research is descriptive quantitative, with the use of data through library studies and documentation of financial statements of the village. The result of this study indicate that the financial performance of the village categorized effective, with the average effectiveness ratio reached 98,71%. However, the growth ratio for both revenue and expenditure exhibit fluctuations, with an average revenue growth ratio of 13,00% and an expenditure growth ratio of 6,40%. This study recommends enhancing financial management, providing training for village officials, and diversifying revenue sources to improve the independence and sustainability of village finances. The result of this research are expected to contribute to the development of knowledge in the field of village finance and serve as a reference for future studies
The Influence of Quality, Price, and Atmosphere on Customer Loyalty through Satisfaction at Lime Restaurant Josephine Melrose Rarome; Hananiel Mennoverdi Gunawan
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1138

Abstract

The hotel restaurant industry continues to evolve by offering more than just high-quality food, but also culinary experiences that involve quality service, ambiance, and social interaction. Lime Restaurant at Four Points Tunjungan Plaza Surabaya is one of the hotel restaurants that faces challenges in maintaining repeat customer visits. This study aims to examine the effect of food quality, service quality, ambiance, price & value, and restaurant reputation on customer satisfaction and revisit intention at Lime Restaurant. This study uses a quantitative approach with a survey design, where data is collected through questionnaires distributed to customers who have visited the restaurant. The variables analyzed include food quality, service quality, price & value, ambiance, and restaurant reputation as factors that influence customer satisfaction, revisit intention, and customer loyalty. The analysis techniques used include regression analysis to test the relationship between variables, and Importance-Performance Map Analysis (IPMA) to evaluate improvement priorities. The results of this study are expected to provide strategic insights to improve customer experience and strengthen their loyalty to hotel restaurants.

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