cover
Contact Name
Rachmania Nurul Fitri Amijaya
Contact Email
rachmania.feb@unej.ac.id
Phone
+6281336208946
Journal Mail Official
ijabah.feb@unej.ac.id
Editorial Address
https://journal.unej.ac.id/IJABAH/index
Location
Kab. jember,
Jawa timur
INDONESIA
IJABAH: Indonesian Journal of Sharia Economics Business and Halal Studies
Published by Universitas Jember
ISSN : -     EISSN : 29879884     DOI : https://doi.org/10.19184/ijabah.v2i2.769
Core Subject : Economy,
IJABAH: Indonesian Journal of Sharia Economics Business and Halal Studies with registered number ISSN 2987-9884 (Online) was published by the Department of Sharia Economics Faculty of Economics and Business, Universitas Jember. This journal is published every 6 months, April and October. All manuscripts received by the editor of Ijabah: Indonesian Journal of Sharia Economics Business and Halal Studies will be reviewed by peer reviewers according to the field of economics studies (at least 2 people) with a double-blind peer review policy. The objective of the Journal is to provide a leading forum for the enhancement of communication between researchers and policymakers on the recent development of Islamic economics, Islamic business, Halal Studies, and Islamic accounting studies.
Articles 6 Documents
Search results for , issue "Vol. 1 No. 2 (2023): IJABAH" : 6 Documents clear
Pengaruh Religiusitas, Citra Merek dan Bauran Pemasaran terhadap Minat Beli Produk Kecantikan Wardah : (Studi pada Masyarakat Kota Probolinggo) Pratama, Rensia Yuliati; Lilis Yuliati; Arnis Budi Susanto
IJABAH Vol. 1 No. 2 (2023): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i2.318

Abstract

The research was aims to determine the influence of religiosity, brand image and marketing mix on the buying interest of Wardah beauty cosmetics. The sample of this research is amounted to 100 respondents who were female of Probolinggo’s society, aged 15 to 67 years and had purchased Wardah beauty products. The analytical tool used in this research is multiple linear regression, using the SPSS 26 program with the value of research variables using a Likert scale. The results of this study indicate that religiosity has no significant on the buying interest of Wardah beauty cosmetics, while brand image and the marketing mix have significant on the buying interest of Wardah beauty cosmetics. The implications of this research can provide an overview regarding interest in buying Wardah beauty products is buying interest of Wardah cosmetics on Probolinggo not based on the religiosity because every consumer has different level of religiosity.
Pengaruh Religiusitas, Kesadaran Halal, dan Alasan Kesehatan terhadap Keputusan Pembelian di Mcdonald’s Gresik Kota Baru Dewantara, Ahmad Fajar
IJABAH Vol. 1 No. 2 (2023): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i2.374

Abstract

Allah SWT commands humans to always consume halal, healthy food and have complete faith in Allah SWT. The purpose of this study was to analyze the effect of religiosity, halal awareness, and health reasons on purchasing decisions at McDonald's GKB. The object of this research is the Muslim consumers of McDonald's Gresik Kota Baru with a total of 97 respondents using the incidental sampling technique. This study uses path analysis as an analytical tool. Based on the results of this study, religiosity has a positive effect of 1.5% but not significant on purchasing decisions, halal awareness has a positive effect of 1.3% but not significant on purchasing decisions, health reasons have a positive effect of 5.2% but not significant on purchasing decisions.    
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Pada Toko Ozie Sejahtera Di Jember : (Ditinjau dari Perspektif Ekonomi Syariah) Sari Dewi, Beti; Titisari, Purnamie; Yuliati, Lilis
IJABAH Vol. 1 No. 2 (2023): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i2.380

Abstract

The purpose of this study was to identify and analyze marketing strategies to increase product sales at TokoOzie Sejahtera in Jember (Viewed from the Perspective of Islamic Economics). In this study, the informants were the owner, employees, and several consumers of Toko Ozie Sejahtera.The research method used in this research is qualitative by conducting interviews and making observations at the Ozie Sejahtera Shop. Field research procedures that produce descriptive data in the form of data from interviews and written data from the owners, employees and consumers of Toko Ozie Sejahtera.The results of this study stated that the strategy carried out by Toko Ozie Sejahtera was an Islamic marketing mix which contained 9 (nine) elements, namely product, price, place, promotion, people, process, physical evidence, promise, and patience; The most effective marketing strategies in increasing sales by Toko Ozie Sejahtera are product and location strategies. The products provided are many choices, many models and always follow current trends. A strategic location that makes it easier for the public to find the existence of Toko Ozie Sejahtera; and the strategy implemented by Toko Ozie Sejahtera is in accordance with sharia marketing which has 9 (nine) elements and also by applying the characteristics of the Islamic marketing mix, namely with the characteristics of rabbaniyyah, akhlaqiyyah, waqi'iyyah and insaniyyah.
Pengaruh Kualitas Pelayanan dan Keragaman Produk Tabungan terhadap Minat Menabung Masyarakat Bondowoso pada Bank Muamalat Wafa, Mochammad Ali; Lilis Yuliati; Agung Budi Sulistiyo
IJABAH Vol. 1 No. 2 (2023): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i2.392

Abstract

The aim of this research is to find and examine the relationship between service quality and the diversity of savings products in attracting Bondowoso people's interest in saving at Bank Muamalat. Quantitative research is the type now used. The Bondowoso community was the target of this research, which included a sample of 100 respondents from each of the five sub-districts of Sukosari, Tapen, Wonosari, Tenggarang and Bondowoso. Multiple linear regression is the analysis tool used. The following are the findings from the multiple linear regression analysis coefficient assessment: 1) With a beta test coefficient of 0.249, service quality has a good and significant effect on the Bondowoso people's desire to save at Muamalat Bank; 2) With a beta test coefficient of 0.446, the diversity of savings products has a good and significant effect on the Bondowoso people's desire to save at Bank Muamalat; 3) With the beta test coefficient, service quality and diversity of savings products have a good and significant effect on the Bondowoso people's desire to save at Bank Muamalat.
A Strategi Promosi Produk Pembiayaan UGT Modal Pertanian Barokah pada BMT UGT Sidogiri Dadapan Bondowoso Khoirul Anam; Agung Budi Sulistiyo; N. Ari Subagio
IJABAH Vol. 1 No. 2 (2023): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i2.394

Abstract

This study aims to determine the promotion strategy used by BMT UGT Sidogiri in increasing the financing products for barokah agricultural capital at BMT UGT Sidogiri Dadapan Bondowoso. This type of research uses a case study approach based on in-depth investigation. This research is a qualitative descriptive research with data collection methods through observation, interviews, and documentation. The results of the research are based on the results of interviews related to the promotion strategy used by BMT UGT Sidogiri to increase the product of barokah agricultural capital financing, namely; 1) direct face-to-face/personal selling where members of the BMT UGT Sidogiri go directly by way of friendly relations in order to market products owned by BMT and introduce BMT to the surrounding community. 2) BMT UGT Sidogiri carries out promotions through social media such as WA (whatsapp), sms, Facebook, and uses brochures.
Analisis Model Altman Z-Score dalam Memprediksi Potensi Kebangkrutan Perusahaan Asuransi Jiwa Syariah di Indonesia Ardiaprila, Cantika; Puspitasari, Novi; Sulthoni, Moch.
IJABAH Vol. 1 No. 2 (2023): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v1i2.405

Abstract

This research is a qualitative study with a population of Sharia Life Insurance in Indonesia. The research sample is a Sharia Life Insurance company registered with the Financial Services Authority (OJK) for the 2017-2021 period, namely Full Sharia Life Insurance and published financial reports that have been audited, namely the company PT. Family Takaful, PT. Al-Amin, PT. Amanahjiwa Giri Artha, PT. Jasa Mitra Abadi, and PT. Indonesian family. Data obtained through OJK from the company's official website. The research data were processed using the modified Altman Z-score formula. The analysis in this study was carried out using descriptive statistics. The results of this study were taken based on the cut off value. A Z value <1.23 is declared bankrupt, a value between 1.23 and 2.9 is declared a gray area or prone to bankruptcy, and a value > 2.9 is declared not bankrupt. The results of the analysis of potential bankruptcy predictions Altman z-score that PT Takaful Keluarga, PT Amanahjiwa Giri Artha and PT Keluarga Indonesia are in the category of non-bankrupt companies. Meanwhile, PT Al-Amin is in the unsafe category or is called the gray area because Al-Amin in 2019, 2020 and 2021. The last company, namely PT Jasa Mitra Abadi, was included in the bankrupt category in 2017 showing results Z < 1.23, namely - 67.74 Furthermore, PT Jasa Mitra Abadi also entered a gray area or prone to bankruptcy from 2018 to 2021.  

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