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Economic and Business Horizon
Published by Publindo Akademika
ISSN : -     EISSN : 29632765     DOI : 10.54518/ebh
Core Subject : Economy,
Economics, Econometrics & Finance
Economic and Business Horizon (EBH) is an open access journal that publishes multidisciplinary economic and business research in an inclusive scope and format. It allows academics, scholars, and researchers with different backgrounds to share useful research results in the fields of management, marketing, finance, accounting, banking, information systems, corporate governance, business ethics etc. In addition, they can submit their work in the form of empirical research, theoretical and conceptual ideas, reviews, letters, and applied studies. The journal applies an efficient and objective peer review by considering each submission based on scientific merit and research integrity. This journal aims to make a significant contribution to research and knowledge worldwide through original and high-quality publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2024): January" : 5 Documents clear
Analysis of Supporting Factors in Performance Quality of Medan City Tourism Services for Free Daily Employees Aisyah, Siti; Natasha, Syarifah Fadillah; Nazli, Putri; Anindya, Desy Astrid; Anggraini, Dwi Pertiwi; Habibie, Muhammad
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.239

Abstract

The aim of this research is to see what factors determine the quality of performance of casual daily employees at the Medan City Tourism Office. The research method used is descriptive qualitative. By conducting observations and in-depth interviews, then compiling the data obtained to then use it as relevant information to support the research results. Based on the survey results and initial observations, researchers found several problems with the quality of performance of freelance daily employees of the Medan City Tourism Office. And this performance quality problem is caused by several factors, namely leadership style, education level, and employee discipline. Leadership in the form of leaders tends to make decisions themselves without involving team members, reducing opportunities for employees to participate and express their ideas. Casual Daily Employees (Pegawai Harian Lepas/PHL) in the Medan City Tourism Office are also required to be able to work outside working hours, while many employees are unable to work outside working hours. Education level is very important for job placement purposes, because without educational provision, people cannot easily learn something new. The level of education has a big impact on job placement, because each employee who has a higher level of education will have better intellectual skills and understand more easily when faced with new things compared to employees who only have a low level of education.
The Role of Islamic Banking in the Indonesian Economy Wulandari, Putri
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.503

Abstract

Islamic banking has played a strategic role in driving Indonesia's economic growth through the application of Islamic financial principles oriented toward justice, transparency, and inclusiveness. Unlike the conventional banking system, Islamic banking avoids practices such as riba (usury), maysir (speculation), and gharar (uncertainty), and implements Sharia-compliant contracts such as profit-sharing (mudharabah, musyarakah) and sales-based contracts (murabahah). Beyond its function as a financial intermediary, Islamic banking also actively manages social funds such as zakat, infaq, and shadaqah, which are distributed to improve the welfare of underprivileged communities. Furthermore, its contribution to the Micro, Small, and Medium Enterprises (MSME) sector through productive financing helps create jobs and strengthens the national economy's competitiveness. Thus, Islamic banking serves as a vital instrument in realizing an inclusive, sustainable, and just economy.
The Impact of Corporate Reputation on Strategies to Increase Consumer Trust Darman
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.504

Abstract

Corporate reputation plays a vital role in global marketing, influencing consumer preferences, investor trust, and relationships with business partners. In an increasingly connected digital era, public perception of companies is shaped by a variety of factors, including business ethics, Corporate Social Responsibility (CSR), and operational transparency. This study examines how corporate reputation contributes to the success of global marketing strategies, focusing on the influence of culture on business ethics and innovation in CSR to build a positive image. Using a qualitative approach through literature review, this study highlights that companies with strong reputations tend to be more valued by consumers and have higher competitiveness in international markets. The results of this study provide strategic insights for companies in managing their reputations to achieve business sustainability in a competitive environment.
Big Data in Digital Transformation of Corporate Marketing Strategy Ramadhani, Razika
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.505

Abstract

Business transformation in the digital era has become an urgent need for companies that want to increase their competitiveness. Technological advances have brought significant changes in marketing strategies, enabling a smarter, more efficient, and responsive approach to market changes. This study aims to analyze the role of technologies such as big data, Artificial Intelligence (AI), and marketing automation in increasing the effectiveness of digital marketing. Using a literature study method, this study examines various academic and industry sources to understand how companies can optimize technology in their marketing strategies. The results of the study show that the success of business transformation depends not only on the adoption of technology but also on the readiness of the organization and a culture of innovation that supports change. Therefore, companies need to continue to develop digital capabilities and adapt to technological trends to stay competitive in a dynamic market.
The Role of Visual Content and Influencers in Digital Marketing Alfreldo, Farhan
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.506

Abstract

Digital marketing through social media, especially Instagram, has experienced rapid development in recent years. This study aims to analyze how digital marketing strategies can increase consumer engagement and expand market reach. Key elements in digital marketing, such as engaging visual content, influencer marketing, and paid advertising, are critical factors in the success of marketing campaigns on social media. The research method used is a qualitative approach with a descriptive analysis of digital marketing strategies implemented through social media, especially Instagram. The results show that companies that make optimal use of social media can increase interaction with customers, strengthen brand identity, and increase sales conversions. In addition, innovations in content creation and the use of technologies such as artificial intelligence and data analysis also support the effectiveness of digital marketing. Therefore, investing in digital marketing is a very important step for companies that want to stay ahead of the digital age.

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