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All Journal Research Horizon Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Economic and Business Horizon
Alfreldo, Farhan
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Visual Content and Influencers in Digital Marketing Alfreldo, Farhan
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.506

Abstract

Digital marketing through social media, especially Instagram, has experienced rapid development in recent years. This study aims to analyze how digital marketing strategies can increase consumer engagement and expand market reach. Key elements in digital marketing, such as engaging visual content, influencer marketing, and paid advertising, are critical factors in the success of marketing campaigns on social media. The research method used is a qualitative approach with a descriptive analysis of digital marketing strategies implemented through social media, especially Instagram. The results show that companies that make optimal use of social media can increase interaction with customers, strengthen brand identity, and increase sales conversions. In addition, innovations in content creation and the use of technologies such as artificial intelligence and data analysis also support the effectiveness of digital marketing. Therefore, investing in digital marketing is a very important step for companies that want to stay ahead of the digital age.
PENINGKATAN KAPASITAS SUMBER DAYA MANUSIA MELALUI SERTIFIKASI KONSULTAN PERKOPERASIAN Suhartono, Suhartono; Nugroho, Awal Satrio; Syaflan, Meidi; Mawaddah, Sulalatul; Carneli, Refika Dewi; Alfreldo, Farhan; Suryanita, Suryanita
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.766

Abstract

Dalam perkembangan jaman seperti saat ini para pekerja dituntut untuk dapat berkerja secara profesional tidak terkecuali pekerja dalam bidang perkoperasian. Pekerja dari yang paling bawah seperti Kasir, Juru Buku sampai Manajer bahkan konsultannya juga dituntut untuk bekerja profesional. Dalam hal pembuktian profesionalisme dalam pekerjaannya atau juga sering disebut sebagai pekerja yang kompeten Negara telah membentuk sebuah Lembaga atau badan yang diberi nama Badang Nasional Sertifikasi Profesi (BNSP). Lembaga ini yang berhak mengeluarkan sertifikat pada seseorang yang telah lulus uji dan dinyatakan kompeten dalam bidang tertentu dalam hal ini Konsultan Perkoperasian
The Influence of Service Quality and Store Atmosphere on Customer Satisfaction Alfreldo, Farhan; Wahyuningtyas, Yunita Fitri
Research Horizon Vol. 6 No. 1 (2026): Research Horizon - February 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.1.2026.1044

Abstract

The increasingly intense competition in the café industry requires business owners to create sustainable customer satisfaction to maintain competitiveness. Customer satisfaction is influenced by various factors, particularly service quality and store atmosphere that are directly experienced by customers. This study aims to examine the effect of service quality and store atmosphere on customer satisfaction. A quantitative approach was applied using a survey method, with questionnaires distributed to 130 respondents. Data were analyzed using SPSS version 27, including validity and reliability tests as well as multiple linear regression analysis. The results show that service quality has a positive and significant effect on customer satisfaction. Likewise, store atmosphere also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and store atmosphere jointly have a significant positive effect on customer satisfaction. These findings indicate that improving service quality and creating a comfortable and attractive store atmosphere are essential to enhancing customer satisfaction and strengthening the competitiveness. This study contributes to marketing management theory by examining the influence of service quality and store atmosphere on customer satisfaction and provides a practical basis for improving service quality, store atmosphere, and marketing strategies to enhance customer satisfaction.
Co-Authors Carneli, Refika Dewi Mawaddah, Sulalatul Meidi Syaflan, Meidi Nugroho, Awal Satrio Suhartono Suryanita, Suryanita Yunita Fitri Wahyuningtyas