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INDONESIA
Jurnal KOMUNIKA
Published by Institut Agama Islam Negeri Purwokerto
ISSN : 19781261     EISSN : 25489496     DOI : -
Core Subject : Religion, Science,
Religion Library & Information Science
KOMUNIKA: Jurnal Dakwah dan Komunikasi is a scientific journal in collaboration with APJIKI (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia) with a focus on the study of communication theory, mass communication, Islamic communication, da'wah management, da'wah messages, da'wah media, da'wah methods, da'wah organizations, Islamic broadcasting, Islamic journalism, public relations, da'wah and politics, development of Islamic society, Islamic counseling.
Arjuna Subject : -
Articles 14 Documents
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Search results for , issue "Vol 15 No 1 (2021)" : 14 Documents clear
Persuasive and Humanist Da’wa Message on the Gus Mus’ @s.kakung Instagram Account during the COVID-19 Pandemic Marwantika, Asna Istya
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 15 No 1 (2021)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v15i1.4522

Abstract

The COVID-19 pandemic in Indonesia requires contributions from Islamic leaders to educate and provide information to the public. As an Islamic leader, Gus Mus actively responds to this condition through his Instagram account @s.kakung. This study determines Gus Mus’s contribution to the da’wa message uploaded by @s.kakung, from the preaching theme and the strategy of delivering da’wa’s message. This research uses a qualitative descriptive method with qualitative content analysis techniques—data collected from the @s.kakung Instagram account from March 16, 2020 - March 29, 2021. The results showed that the da’wa message uploaded by the @s.kakung in faith, Sharia, and moral. The creed announces that we must never forget Allah, obey Allah’s commands in pandemic conditions. Da’wa messages on the Sharia theme, such as making inner efforts, are praying, wirid, sholawat, and Hizib autad practice. The moral theme messages support the movement to help people affected by COVID-19 comply with health protocols by wearing masks, keeping their distance, washing hands, and avoiding crowds. Meanwhile, the strategy of delivering Gus Mus’ da’wa messages in the @s.kakung Instagram uses more persuasive and humanist
Interreligious Relations in the Structural Da’wah Framework Zain, Arifin; Maturidi, Maturidi
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 15 No 1 (2021)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v15i1.4544

Abstract

This paper examines the Medina Charter, the 1945 Constitution, and Aceh Qanun No. 4 of 2016 as a fundamental source of structural da’wah policies. Structural da’wah is a character of da’wah that involves the state directly in regulating policies related to the implementation of da’wah. The primary purpose of this research is to describe the role and position of the Medina Charter, the 1945 Indonesian Constitution, and Aceh Qanun No. 4 of 2016, being the basis for the implementation of structural da’wah and discussed the regulation about the inter-religious correlation in those three regulations. This research is qualitative research using the content analysis method. The results showed that the Medina Charter, the 1945 Indonesian Constitution, and Aceh Qanun No. 4 of 2016 is a state acknowledgment of the structural da’wah implementation in Aceh because the da’wah is under the direct control of the state or government. The Medina Charter, as a result of the Prophet’s ijtihad, contains guidelines for inter-religious relations and the role of the state in regulating people’s lives. The 1945 Constitution of Indonesia is the highest source of law in the Republic of Indonesia, which states the guarantees the independence of citizens to embrace religion according to their beliefs. While Aceh Qanun No. 4 contains the rules for spreading religion amid society.
Construction of Public Opinion about Religious Moderation on NU Online Instagram Accounts (@nuonline_id) Soraya, Serin Himatus; Wibowo, Wahyu Tri
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 15 No 1 (2021)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v15i1.4572

Abstract

This study tries to describe how NU Online constructs the content of religious moderation in influencing public opinion. Starting from the development of social media in the digital era, which plays a significant role in building public opinion and culture, NU Online uses Instagram (@nuonline_id) to spread the concept of moderation. The spread of the moderation message aims to maintain the country’s integrity and prevent radicalism or extremism in religion. This research is descriptive qualitative research. The study conducts by online observations of the @nuonline_id Instagram page to detect religious moderation content. This study succeeded in finding the construction of religious moderation on the @nuonline_id account using text analysis (images and text). The study results explain that NU Online carries out the structure of religious moderation in six aspects of life: (a) Aspects of inter-religious relations. In this aspect, NU Online invites Muslims to maintain harmony with people of different religions. (b) Aspects of social life by suggesting the Indonesian people live in harmony with each other as Indonesian citizens. (c) Political factors and state management by asking the government to develop moderation in carrying out their duties. (d) The education aspect is by the inculcation of the moderation concept in the curriculum. (e) Legal aspects and understanding of religious texts encourage Islamic scholars to consider the religious context in establishing laws. (f) Economic factors, taking into economic equity.
The Da'wah Messages as the Spiritual Marketing Approach of Islamic Fashion E-Commerce at HIJUP.COM Purwaningwulan, Melly Maulin
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 15 No 1 (2021)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v15i1.4696

Abstract

Indonesian Muslim consumers are looking for functional and emotional benefits in products and seeking spiritual blessings. This trend is a challenge for Islamic fashion e-commerce in promoting its products. This study uses a qualitative approach with the type of single case study research methods. The subject of this research is Islamic fashion e-commerce HIJUP.com. Researchers selected informants in the study using purposive sampling and snowball sampling techniques. Researchers used two analysis methods in case of breakdowns: an analysis based on theoretical propositions and developing case descriptions. The study results show that in Islamic fashion e-commerce, HIJUP.com contains the contents of da'wah messages, precisely, Look Good, Feel Good, Do Good. The da'wah message includes a philosophy that leads to obedience to Allah SWT concept. The message structure uses conclusion drawing and order of presentation. The message display in HIJUP.com is high-tech but straightforward techniques. The message format is unique, with interests in story or narrative and visual elements. The source of the message uses brand ambassadors, influencer marketing, and also buzzers. The study concludes that the da'wah message conveyed by Islamic fashion e-commerce includes aqidah, sharia, and morals that focus on obedience to Allah SWT, not in the preaching style while inspiring to empower Muslim women.

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