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The Da'wah Messages as the Spiritual Marketing Approach of Islamic Fashion E-Commerce at HIJUP.COM Purwaningwulan, Melly Maulin
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 15 No 1 (2021)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v15i1.4696

Indonesian Muslim consumers are looking for functional and emotional benefits in products and seeking spiritual blessings. This trend is a challenge for Islamic fashion e-commerce in promoting its products. This study uses a qualitative approach with the type of single case study research methods. The subject of this research is Islamic fashion e-commerce HIJUP.com. Researchers selected informants in the study using purposive sampling and snowball sampling techniques. Researchers used two analysis methods in case of breakdowns: an analysis based on theoretical propositions and developing case descriptions. The study results show that in Islamic fashion e-commerce, HIJUP.com contains the contents of da'wah messages, precisely, Look Good, Feel Good, Do Good. The da'wah message includes a philosophy that leads to obedience to Allah SWT concept. The message structure uses conclusion drawing and order of presentation. The message display in HIJUP.com is high-tech but straightforward techniques. The message format is unique, with interests in story or narrative and visual elements. The source of the message uses brand ambassadors, influencer marketing, and also buzzers. The study concludes that the da'wah message conveyed by Islamic fashion e-commerce includes aqidah, sharia, and morals that focus on obedience to Allah SWT, not in the preaching style while inspiring to empower Muslim women.

Aktivitas Komunikasi Tari Kanjet Anyam Tali Suku Dayak Kenyah Purwaningwulan, Melly Maulin; Prayogo, Harianoor
Jurnal Common Vol. 1 No. 1 (2017): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Penelitian ini bertujuan untuk mengetahui aktivitas komunikasi yang terdapat dalam Tari Kanjet Anyam Tali. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi komunikasi. Informan penelitian ini berjumlah 3 (tiga) orang menggunakan teknik purposive sampling. Data diperoleh melalui wawancara mendalam, observasi nonpartisipan, analisis dokumen dan studi pustaka. Adapun teknik analisa data yang digunakan adalah deskripsi, analisis dan interpretasi.Hasil dari penelitian menunjukkan bahwa, Situasi Komunikatif yang terdapat dalam tempat pelaksanaannya yaitu Rumah Lamin. Peristiwa Komunikatif terbagi menjadi tujuh: a) Setting, lokasi ditampilkannya Tari Kanjet Anyam Tali adalah di Rumah Lamin. b) Panutan, yang menjadi panutan pada saat penari menarikan Tari Kanjet Anyam Tali adalah Orang Tua, Pelatih Tari, Serta Burung Enggang. c) Tujuan, tujuan diadakan Tari Kanjet Anyam Tali adalah Untuk Menyambut para tamu yang hadir d) Tahapan pertunjukan. e) Bentuk pesan, dalam Tari Kanjet Anyam Tali adalah nyanyian, gerakan dan penampilan. g) Aturan wajib yang perlu dilakukan oleh para penari adalah wajib menguasai setiap gerakan. h) Mitos, mitos yang berlaku pada saat ditampilkannya Tari Kanjet Anyam Tali adalah hadirnya para Dewa di Rumah Lamin. Tindakan Komunikatif yaitu verbal dan nonverbal, yakni gerakan yang merupakan gambaran dari menganyam tali dan ekspresi wajah tersenyum. Patung burung enggang digunakan sebagai symbol kedamaian yang ingin dicapai. Lagu yang mengiringi Tarian ini adalah Bangun Tawai yang berarti mengajak berkumpul bersama dan bahagia bersama.Â AbstractThis study aims to determine the communication activities contained in Kanjet Anyam Tali Dance. This research used a qualitative approach with methods of ethnography of communication. The informants were 3 (three) people are determined using purposive sampling technique. Data obtained through in-depth interviews, non-participant observation, analysis of documents and literature. The data analysis technique used is the description, analysis and interpretation.Results from the reseach showed that, Communicative situation is the place of execution, namely lamin house. Communicative events is divided into seven: a) setting, where they appear Kanjet Anyam Tali Dance is in lamin house. b) Role Model, which became a role model at the time of the dancers the Dance Kanjet Anyam Tali is Parent, Coach Dance, as well as hornbills. c) Objectives, goals held Kanjet Anyam Tali Dance is To Welcoming the guests who were present in the village Pampang d) Stages show. e) The form of the message, the message forms Kanjet Anyam Tali Dance is singing, motion and appearance. g) Rules shall be performed by the dancers are required to master every move. h) Myth, myth prevailing at the time of display of dance Kanjet Anyam Tali is the presence of the gods in the House Lamin. Communicative action contained is verbal and nonverbal. Statue of hornbills is used as a symbol of peace to be achieved. The song that accompanies this dance is Bangun Tawai which means getting gathered together and happy together.

The Adaptation of Marketing Communication Strategies of MSMEs in Indonesia Purwaningwulan, Melly Maulin; Wulandari, Tine Agustin; Anggaswari, Niluh Ayu
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.3733

Marketing communication strategies are an aspect that must adapt to changes or dynam- ics that affect business. This research aimed to determine the adaptation due to the dynamics of the policy regarding the TikTok Shop platform in Indonesia, which is considered to violate the regula- tion of Trade Minister of Indonesia Number 31 of 2023, which started to be effective on September 26, 2023. This research used a qualitative approach with the case study method; data was collected through observation and in-depth interviews. The informants consisted of MSMEs who use TikTok Shop to sell their products and marketing communications experts through purposive sampling as the informant selection technique. Research findings revealed that MSME owners understand and implement message source strategies that result in the ability to adapt to advances in digital marketing. MSME owners also understand the importance of selecting suitable media and clear creative strategies for conveying marketing messages. MSMEs affected by the dynamics of the Tik- Tok Shop policy in Indonesia should diversify their platforms and contents as the key to preventing possible obstacles. At the same time, awareness of change and the ability to adapt are the keys to success in the marketing communications strategy implemented by MSMEs.

Efektivitas Celebrity Endorser Dalam Meningkatkan Brand Awareness Produk Streetwear Purwaningwulan, Melly Maulin; Gushari, Firman
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): FEBRUARI 2025
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v8i1.12336

Celebrity endorser adalah seorang selebiriti yang menggunakan ketenarannya untuk mewakili suatu merek ke masyarakat. Endorsement berfungsi membantu menambah nilai penjualan suatu produk atau layanan. Tujuan dari penlitian ini adalah menganalisis Efektivitas Penggunaan Celebrity Endorser dalam Meningkatkan Brand Awareness Produk Streetwear. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif, data dikumpulkan dari wawancara, observasi, dan dokumentasi. Teknik pengambilan data dilakukan melalui purposive sampling, dengan informan utama yang terdiri dari pihak manajemen Rawtype Riot dan konsumen yang mengikuti akun Instagram. Untuk memastikan keabsahan data, penelitian ini menggunakan teknik triangulasi, yaitu dengan membandingkan hasil wawancara, observasi, dan dokumentasi guna memperoleh temuan yang lebih akurat. Hasil penelitian menunjukan bahwa perusahaan berorientasi pada value yang mencerminkan identitas, relevansi, konsistensi, dan loyalitas brand. Alih-alih memilih selebriti viral untuk efek jangka pendek, perusahaan lebih menitikberatkan pada dampak berkelanjutan dan konsistensi dalam membangun hubungan dengan audiens yang selaras dengan karakter brand mereka. Perusahaan lebih memilih celebrity endorser berdasarkan keahlian dan latar belakang yang relevan terutama di bidang otomotif untuk menambah nilai pada produk. Dengan perencanaan dan pemilihan endorser yang tepat, perusahaan berhasil meningkatkan brand awareness, serta memperkuat posisi brand di industri fashion streetwear yang kompetitif. Kata Kunci: Brand Awareness; Celebrity Endorser; Instagram; Media Sosial

The Phenomenon of Crab Mentality Among Employees in Bandung City in Self-Development Process Purwaningwulan, Melly Maulin; Ghina Khaira
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i1.1187

The process of self-development is an essential component of an employee's self growth. However, the phenomenon of crab mentality can hinder this process, particularly in competitive work environments. Crab mentality refers to an attitude or behavior where individuals or groups tend to restrain the advancement of others due to envy or an inability to accept the success of others. This study aims to describe how the individual, societal, and organizational factors of crab mentality in employees in the self-development process. This research uses a descriptive qualitative method with a purposive sampling technique in selecting informants. Data were obtained through in-depth interviews with employees who have suffered from crab mentality. The findings of this study reveal that the phenomenon of crab mentality in the workplace emerges due to three antecedent factors. Individual Factors that capturing affective aspects such as insecurity and sociogenesis motives, Societal Factors which deal with relationships, roles, and the work atmosphere, and Organizational Factors including the role of leadership, corporate culture, and company dynamics. This research makes a significant contribution to the field of communication science, particularly in the areas of communication psychology and organizational communication.

Strategic Communication and Genealogical Legitimacy: Rabithah Alawiyah’s Public Relations Response to Lineage Denial and False Habib Phenomena Purwaningwulan, Melly Maulin; Zulkarnaen, Sayid Riziq
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.13371

The phenomenon of lineage denial and the emergence of individuals falsely claiming the status of Habib has increasingly posed a substantive challenge for Rabithah Alawiyah as a genealogical and religious authority. This study seeks to examine the public relations strategies employed by Rabithah Alawiyah in responding to these issues, particularly in navigating the contestation of genealogical authenticity and the social implications arising from the presence of illegitimate claims. Methodologically, this research adopts a qualitative approach with a case study design, enabling an in-depth exploration of Rabithah Alawiyah's communicative practices and institutional responses to the aforementioned challenges. The research utilizes the Four-Step Public Relations Process theory. Data collection techniques include in-depth interviews, non-participant observation, and document analysis. Informants were selected using purposive sampling techniques. The research findings indicate that the Rabithah Alawiyah public relations actively monitors issues through social media and community reports to identify patterns of lineage denial and false claims of Habib. The organization designs strategies based on lineage education, strengthening genealogical literacy, and building synergy with academics and religious figures. Rabithah Alawiyah optimizes digital media, seminars, and community collaborations to strengthen factual narratives. The evaluation is conducted periodically by reviewing public responses, educational programs' effectiveness, and community engagement levels to clarify the information the organization provides. The research concludes that education-based public relations strategies, information transparency, and data-driven approaches are key to maintaining the organization's credibility.

Penerapan Komunikasi Antarpribadi Untuk Mengantisipasi Jebakan Pinjaman Online Pada Warga Kelurahan Leuwigajah, Kota Cimahi Yasundari, Yasundari; Purwaningwulan, Melly Maulin; Wulandari, Tine Agustin; Prayoga, Inggar; Mogot, Yuni; Anggaswari, Niluh Ayu
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v5i1.125

Ketersediaan dukungan pinjaman online di Indonesia telah meningkat, dengan Jawa Barat melaporkan jumlah pinjaman terbesar sebesar Rp 13,57 triliun pada bulan April 2023. Hutang yang belum dibayar dapat berdampak buruk bagi peminjam, sehingga menyoroti perlunya pendidikan masyarakat yang lebih baik. Kegiatan pengabdian kepada masyarakat (PKM) dilaksanakan pada tanggal 27 Juli 2023 di Kelurahan Leuwigajah Kota Cimahi yang dihadiri oleh 35 orang perangkat masyarakat setempat. Tujuannya untuk mengedukasi warga dalam menggunakan komunikasi interpersonal agar terhindar dari jebakan pinjaman online. Sesi yang digelar di Aula Kantor Kecamatan Leuwigajah ini diisi dengan presentasi dan sesi tanya jawab. Respon peserta positif, menunjukkan antusiasme dan engagement yang tinggi. PKM ini bertujuan untuk meningkatkan pengetahuan masyarakat mengenai pentingnya komunikasi interpersonal dalam mencegah terjerat utang. Acara ini berhasil meningkatkan kesadaran, dan banyak peserta yang mengakui bahwa mereka belum pernah menerima informasi seperti itu sebelumnya. Implikasi langsung dari kegiatan ini terlihat jelas ketika para peserta mulai menerapkan wawasan yang dibagikan.

Zillennials, Social Media and Artificial Intelligence: A Survey on West Java’s Digital Natives Sukmayadi, Vidi; Fadhila, Sarah Annisa; Mirawati, Ira; Purwaningwulan, Melly Maulin; Muhaemin, Enjang
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.958

Today’s rapid digital and artificial intelligence development has a significant impact on the lives of generation Z, also known as Zillennials. This study is part of the research initiative taken by the Indonesian Association of Communications Scholars of West Java Region (ISKI Jabar) , and aims to identify and map trends in the usage of social media and artificial intelligence among the region's Zillennials. The survey was conducted on 515 respondents aged 12-27 years, covering aspects of device utilization, intensity of internet and social media use, and perceptions of AI. Based on the study's findings, West Java Zillennials had a high level of device ownership and internet usage intensity, reaching 93% with an average daily duration of 5-6 hours. Instagram, TikTok, and Twitter have emerged as the primary social media platforms for Generation Z, substituting Facebook's previous supremacy. The integration of AI, particularly Google Assistant and ChatGPT, is increasingly becoming prevalent in everyday life, mostly employed to assist with work and academic assignments, as well as for information retrieval. Although most Zillennials display excitement towards the utilization of AI, their technical comprehension of AI classifications and functionalities remains restricted. The findings have significant implications for understanding the influence of technology on the lives of Zillennials. They also emphasize the importance of enhancing media literacy skills to properly embrace the digital and artificial intelligence era.

THE IMPACT OF THE INDONESIAN GOVERNMENT TRANSITION ON THE BUSINESS COMMUNICATION PROCESS IN THE INTERNATIONAL TRADE SECTOR Wulandari, Tine Agustin; Purwaningwulan, Melly Maulin; Anggaswari, Niluh Ayu; Gosh, Sweta
ASPIRATION Journal Vol. 6 No. 1 (2025): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i1.106

The transition of the Indonesian government has significantly impacted the business communication process in the international trade sector. This article explores how new policies during new government transition influence international trade dynamics. Furthermore, this research identifies key challenges in the business communication process, including regulatory uncertainties, intercultural communication differences, and adaptation to technological and diplomatic language shifts. Nevertheless, the transition also presents major opportunities, the opening of new markets, the strengthening of economic diplomacy, and the increased use of digital platforms in business communication. This research concludes that a deep understanding of new policies and adaptive business communication are essential to maintain international trade relations amidst governmental changes. The issue of the new Indonesian government transition is the novelty of this research. It is recommended to conduct further research related to the perception of foreign investors on Indonesian government transition and communication reliability.

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