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Journal of Management, Economic, and Accounting
Published by Utami Publisher
ISSN : -     EISSN : 30643929     DOI : https://doi.org/10.70963/jmea
Core Subject : Economy,
Economics, Econometrics & Finance
Management: Strategic management, human resource management, organizational behavior, leadership, and operations management. Economics: Microeconomics, macroeconomics, international economics, development economics, and behavioral economics. Accounting: Financial accounting, managerial accounting, auditing, taxation, and accounting information systems. Finance: Corporate finance, investment analysis, financial markets, and risk management. Business Strategy: Competitive analysis, innovation management, entrepreneurship, and business ethics. Sustainability and Corporate Governance: Sustainable business practices, corporate social responsibility (CSR), and governance frameworks.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2024): November" : 5 Documents clear
The Influence Of Prices And Online Customer Reviews On The Decision To Purchase Safarry Sandals At Lazada (Survey on Safarry Sandal Consumers on the Lazada Marketplace) Maulana, Algi; Lestari, Suci Putri; Wibawa, Gian Riksa
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.67

Abstract

This research aims to determine the influence of price and online customer reviews on purchasing decisions for Safarry sandals at Lazada. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Price and Online Customer Reviews simultaneously have a positive and significant effect on Purchasing Decisions. Price partially has a significant effect on purchasing decisions. Online Customer Reviews partially have a significant effect on Purchasing Decisions.
The Effect Of Service Quality On Customer Satisfaction (Survey of Bank Mandiri Customers, Sutisna Senjaya Branch) Haq, Teguh Zaenul; Pauzy, Depy Muhamad; Lestari, Suci Putri
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.70

Abstract

The Purpose Of This Study Was To Determine The Description Of Service Quality And Customer Satisfaction At Mandiri Bank Brach Sutisna Senjaya And To Determine The Effect Of Service Quality On Customer Satisfaction At Mandiri Bank Brach Sutisna Senjaya. The Research Method Used By Researchers Is To Use Descriptive Analysis. This Research Uses A Quantitative Approach. The Type Of Research Used In This Research Is Causal. In This Study, The Authors Conducted Direct Research On All Mandiri Bank Customers To Obtain Data. The Sample In This Study Was 50 People, This Is Based On Saturated Sampling Technique Where The Population In This Study Was 50 People. Researchers Will Conduct Tests Using SPSS Version 25. Service Quality At Mandiri Bank Brach Sutisna Senjaya Is Currently In A Very Good Classification. Mandiri Bank Customer Satisfaction Is Currently In A Good Classification Because Customer Service Maintain Satisfaction At Mandiri Bank. Service Quality Has A Significant Effect On Customer Satisfaction Because If The Implementation Of Service Quality Will Increase Customers Who Are Satisfaction To The Program Provided By Mandiri Bank Brach Sutisna Senjaya.
The Effect Of Brand Image And Servicescape On Consumer Purchase Decisions In Indomaret Bengkulu Selatan Fakhri Mustafa, Mufdhilul; Ayu Made Er Meytha Gayatri, Ida; Rahman Febliansa, Muhammad
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.77

Abstract

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. The objectives to be achieved in this research are: a. To determine the effect of brand image on purchasing decisions at Indomaret Padang Damn Manna. b. This study aims to determine the effect of service speed on purchasing decisions at Indomaret Padang Sialang Manna. The sample in this study were 70 respondents. The method used in collecting data for this research is a questionnaire. The method of data analysis in this study is the Test of Multiple Linear Regression Research Instruments Hypothesis Determination Coefficient. Based on the results of this study, it was concluded that there was an effect of brand image (X1) on purchasing decisions (Y) because the tSig value for the variable (X1) was 0.012. So it can be concluded that tSig<Sig(0.002<0.050) and the value of tcount>ttable (3.963>1.6775) means that Ha is accepted and H0 is rejected, that the X1 variable has an effect on Y. Servicecape (X2) has an effect on purchasing decisions (Y) because the tSig value for the variable (X2) is 0.001. So it can be concluded that tSig<Sig (0.001<0.050) and the value of tcount>ttable (3.759>1.6775) means Ha is accepted and H0 is rejected. Brand image (X1), Servicescape (X2) has a positive and significant influence on purchasing decisions (Y ) Simultaneously because the calculated F is greater than the F table, namely 5.428 > 2.80 and Fsig < 0.05 (0.004 < 0.05)
The Effect Of Leadership Style And Work Discipline Onemployee Performance At Lebong District Inspectorate Lastri, Zelli; Soleh, Ahmad; Rahman, Abdul
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.78

Abstract

This study aims to determine the effect of leadership style and work discipline on employeeperformance at the Lebong Regency Inspectorate. The sample in this study were 37 employees at the Lebong Regency Inspectorate. The sampling method is by means of a census. Data collection techniques by means of a questionnaire. The analytical method used is multiple regression analysis, hypothesis testing t and hypothesis testing f. The results of the regression equation are Y = 0.782 + 0.370X1 + 0.630X2, meaning that leadership style and work discipline have a positive influence on employee performance at the Lebong Regency Inspectorate. This illustrates that if the variables of leadership style and work discipline increase, employee performance will also increase. The result of the determination test is 0,591 or (59,1%). This shows that leadership style and work discipline affect employee performance at the Lebong Regency Inspectorate by 59.1%, while the rest (100 - 59.1% = 40.9%) are explained or influenced by other variables not examined. Leadership style and work discipline together have an influence on the performance of the Lebong Regency Inspectorate employees with a significant value of 0.000, less than 0.05. This illustrates that with an increase in leadership style and work discipline in employees, the performance of employees at the Lebong Regency Inspectorate will also increase. Leadership style has a positive and significant effect on employee performance at the Lebong Regency Inspectorate, because the significant value of 0.019 is smaller than 0.05. Work discipline has a positive and significant effect on employee performance at the Lebong Regency Inspectorate, with a significant value of 0.001 which is smaller than 0.05.
The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey of consumers at Azad Store, in the Cihideung Tasikmalaya Shopping Area) Rahmah, Amalia; Pauzy, Depy Muhamad; Irawan, Irly Artiara
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.85

Abstract

In this research, we discuss the phenomenon of sales problems at the Azad Store, namely the discovery of the problem that the products sold each year experience a decline which has an impact on decreasing business income. consumer purchasing decisions. The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Azad Store, in the Cihideung Tasikmalaya Shopping Area. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Azad. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Azad Store, in the Cihideung Tasikmalaya Shopping Area.

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