cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
M. Rizky Mahaputra
Contact Email
greenation.info@gmail.com
Phone
+6281210467572
Journal Mail Official
greenation.info@gmail.com
Editorial Address
Jl. Kapt. A. Hasan, Telanaipura Jambi-Indonesia
Location
Kota jambi,
Jambi
INDONESIA
Greenation International Journal of Economics and Accounting
Published by Greenation Research
ISSN : 29865336     EISSN : 29865050     DOI : https://doi.org/10.38035/gijea
Core Subject : Economy,
Economics, Econometrics & Finance
Greenation International Journal of Economics and Accounting (GIJEA) is managed and published by Greenation Research & Yayasan Global Research National, periodically four times a year every March, June, September, and December. GIJEA is a peer-reviewed journal that publishes scientific articles in the fields of Economics and Accounting. Articles published on GIJEA include the results of original scientific research (top priority), new scientific review articles (not priority), as well as results of studies in the fields of Economics and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
 22   23   24   25   26 
The Impact of Green Marketing on the Competitiveness of Local Ecotourism-Based MSME Products Vinandri Hapsari; Heru Subiyantoro
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.676

Abstract

This study analyzes the impact of green marketing on the competitiveness of MSME products based on local ecotourism in Indonesia. The ecotourism industry has experienced significant growth in response to increasing consumer environmental awareness. MSMEs implementing green marketing strategies show enhanced competitiveness through product differentiation and broader market access. The research employs quantitative methods with surveys of 150 ecotourism MSMEs in Java and Bali. Results indicate green marketing has a positive and significant effect on ecotourism MSME competitiveness, with a determination coefficient of 0.742. Green promotion and green product dimensions are dominant factors in enhancing competitive advantage. MSMEs implementing environmentally friendly practices experienced average revenue increases of 34% and market segment expansion up to 45%. Research implications highlight the importance of government support in facilitating environmentally friendly product certification and green marketing education programs for ecotourism MSME actors.
Improving Patient Satisfaction Through Quality of Service for Diabetes Mellitus Wound Care Patients at Vera Cruz Community Health Center, Dili, Timor Leste Rosario, Felicidade do
Greenation International Journal of Economics and Accounting Vol. 4 No. 1 (2026): Greenation International Journal of Economics and Accounting (March - May 2026)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i1.746

Abstract

Diabetic wound care is a chronic health service that requires optimal service quality to ensure patient satisfaction. However, empirical studies on the relationship between service quality and patient satisfaction in the context of diabetic wound care in primary health care facilities in Timor Leste are still limited. This study aims to analyze the effect of service quality on patient satisfaction in diabetic wound care at the Vera Cruz Community Health Center in Dili, Timor Leste. This study used a quantitative approach with an explanatory design. The research instrument was adapted from the SERVQUAL model developed by Parasuraman. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the measurement and structural models. The results showed that service quality had a positive and significant effect on patient satisfaction. The resulting model met the validity and reliability criteria and had adequate explanatory power. These findings emphasize the importance of improving service quality, particularly in the aspects of reliability, responsiveness, and empathy, to increase patient satisfaction in chronic wound care services. This study contributes to enriching the literature on service quality and patient satisfaction in the context of primary health care in Timor Leste.
Boston Consulting Group Strategy Analysis on Siber Nusantara Publisher Ali, Hapzi; Saputra, Farhan
Greenation International Journal of Economics and Accounting Vol. 3 No. 2 (2025): Greenation International Journal of Economics and Accounting (June - August 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i2.749

Abstract

This study aims to analyze the strategic position and formulate an appropriate marketing strategy for Siber Nusantara Publisher in facing the increasingly competitive scientific publishing industry. This study uses a descriptive qualitative approach with a strategic analysis method through the integration of the Boston Consulting Group (BCG) Matrix and SWOT analysis. Research data were obtained from documentation studies, observations, and secondary data analysis related to the growth of scientific publications and the market share of academic publishers. The results show that Siber Nusantara Publisher is in the Question Mark quadrant in the BCG Matrix, which is characterized by a high market growth rate but a relatively low market share. This condition indicates that the institution has significant growth opportunities in the scientific publishing industry but requires a more aggressive marketing strategy to increase market share and strengthen competitiveness. The managerial implications of this study emphasize the importance of implementing a development strategy (build strategy) through strengthening editorial quality, utilizing digital technology in journal management, and expanding academic networks to improve the reputation and sustainability of Siber Nusantara Publisher in the scientific publication ecosystem.

Page 26 of 26 | Total Record : 253

 22   23   24   25   26 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): Greenation International Journal of Economics and Accounting (March - May 2026) Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F Vol. 3 No. 1 (2025): Greenation International Journal of Economics and Accounting (March - May 2025) Vol. 3 No. 2 (2025): Greenation International Journal of Economics and Accounting (June - August 202 Vol. 3 No. 3 (2025): Greenation International Journal of Economics and Accounting (September - Novem Vol. 2 No. 4 (2024): Greenation International Journal of Economics and Accounting (December 2024 - F Vol. 2 No. 1 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (March 202 Vol. 2 No. 3 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (September Vol. 2 No. 2 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (June - Au Vol. 1 No. 2 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (June 2023 Vol. 1 No. 1 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (March 202 Vol. 1 No. 4 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (December Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September More Issue