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Jurnal Price : Ekonomi dan Akuntasi
Published by SEAN INSTITUTE
ISSN : -     EISSN : 29853559     DOI : https://doi.org/10.58471
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Price : Ekonomi dan Akuntasi dimaksudkan sebagai jurnal untuk menerbitkan artikel yang melaporkan hasil penelitian ekonomi dan akuntansi dengan berbagai topik pada bidang fungsional Akuntansi, Manajemen Bisnis, Pasar Modal, Sejarah Ekonomi, Ekonomi Terapan, Bisnis dan Keuangan, Ekonomi dan Ekologi Lingkungan, Ekonomi Islam, Ekonomi Kesehatan, Ekonomi Fiskal Moneter Ekonomi, Ekonomi Politik, Manajemen Ekonomi, Ilmu Administrasi Bisnis, Manajemen Operasional, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 50 Documents
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The Influence of Brand Image, Promotion, and Product Quality on Purchase Intention at Mahkota Brownies Store, Tuban Jazman Azim; M.Yaskun; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of brand image, promotion, and product quality on consumer buying interest in Toko Mahkota Brownies Tuban. The research uses an explanatory quantitative approach with a survey method. The research population is 2,312 consumers who made purchases at the Tuman Brownies Crown Store in the period from October to December 2023. Samples were determined using the Slovin formula with an error rate of 10% so that 96 respondents were obtained, and the sampling technique used random sampling. Primary data were collected through a Likert scale questionnaire and analyzed using multiple linear regression with the help of IBM SPSS. The results showed that brand image had a positive and significant effect on buying interest (t = 2.831; sig. = 0.006), promotion had a positive and significant effect on buying interest (t = 2.353; sig. = 0.021), and product quality had a positive and significant effect on buying interest (t = 4.088; sig. = 0.000). Simultaneously, brand image, promotion, and product quality had a significant effect on buying interest (F = 10.785; sig. = 0.000). The Adjusted R Square value of 0.509 indicates that the three independent variables are able to explain 50.9% of the variation in buying interest. Based on the standardized beta value, product quality is the variable with the strongest relative influence. These findings affirm the importance of strengthening product quality, brand image, and consistent promotion to increase consumer buying interest.
The Influence of Entrepreneurial Orientation, Market Orientation, and Business Network on Competitive Advantage in Msmes in Rengel Tuban Khikma Anggita; Nurul Badriyah; Evi Fitrotun
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of entrepreneurial orientation, market orientation, and business network on competitive advantage in micro, small, and medium enterprises (MSMEs) in Rengel District, Tuban Regency. The research uses a quantitative approach with a survey method. The research population is 1,427 MSME actors in Rengel District, while the sample was determined using the Slovin formula so that 93 respondents were obtained. Primary data was collected through a Likert scale questionnaire and analyzed using IBM SPSS 25. Data analysis techniques include validity test, reliability test, classical assumption test, multiple linear regression, t test, F test, and determination coefficient. The results showed that entrepreneurial orientation did not have a significant effect on competitive advantage (t = 0.931; sig. = 0.355). Market orientation has a positive and significant effect on competitive advantage (t = 6.128; sig. = 0.000), while business network also has a positive and significant effect on competitive advantage (t = 4.910; sig. = 0.000). Simultaneously, entrepreneurial orientation, market orientation, and business network had a significant effect on competitive advantage (F = 28,496; sig. = 0.000). The Adjusted R Square value of 0.473 indicates that the three independent variables are able to explain 47.3% of the variation in competitive advantage. This finding confirms that market orientation and business network are important factors in increasing the competitiveness of MSMEs in Rengel Tuban.
The Influence of Transactional Leadership and Work Motivation on the Performance of Agricultural Business Employees in Karanggeneng District Lutfi Satrio Arif; Titin Titin; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of transactional leadership and work motivation on employee performance. The research uses a quantitative approach with a survey method. The research population is all agricultural business employees in Karanggeneng District, Lamongan Regency, as many as 346 employees. The sample was determined using the Slovin formula and simple random sampling technique so that 185 respondents were obtained. Data was collected through interviews and questionnaires, then analyzed using IBM SPSS through validity tests, reliability tests, classical assumption tests, multiple linear regression, t tests, F tests, and determination coefficients. The results showed that transactional leadership had a positive and significant effect on employee performance (t = 7.130; sig. = 0.000). Work motivation also has a positive and significant effect on employee performance (t = 3.055; sig. = 0.003). Simultaneously, transactional leadership and work motivation had a significant effect on employee performance (F = 30.377; sig. = 0.000). The R-Square value of 0.524 indicates that 52.4% of employee performance variations can be explained by transactional leadership and work motivation, while the rest are explained by factors outside the model. Based on standardized beta values, transactional leadership is the most dominant variable in influencing employee performance.
Analysis of the Influence of Perception of Usability, Perception of Convenience, and Security of Online Shopping on Purchase Decisions on the Shopee Marketplace Nabilah Nur Aini Putri; Titin Titin; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of the perception of usability, perception of convenience, and security of online shopping on purchase decisions on the Shopee marketplace. The study used an associative quantitative approach with the object of housewives and adolescents RT 01/RW 02 Tlogoanyar who had used Shopee. The research sample amounted to 81 respondents determined by purposive sampling technique. Data were collected through a Likert scale questionnaire and analyzed using SPSS version 25 through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests, simultaneous tests, determination coefficients, and dominant tests. The results showed that the perception of usability had a positive and significant effect on purchase decisions, while the perception of ease and security of online shopping had a positive but not partially significant effect. Simultaneously, the three independent variables have a positive and significant effect on purchasing decisions. The R-Square value of 0.332 indicates that 33.2% of the variation in purchasing decisions can be explained by the perception of usability, the perception of convenience, and the security of online shopping, while 66.8% is explained by other variables outside the study. The most dominant variable is usability perception.
Analysis of the Influence of Work Discipline, Leadership Style, and Service at the Village Hall Office on the Level of Community Satisfaction Nike Nanda Pratiwi; Nurul Badriyah; Evi Fitrotun
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of work discipline, leadership style, and service on the level of community satisfaction at the Slaharwotan Village Hall Office, Ngimbang District, Lamongan Regency. Community satisfaction is an important measure in the implementation of public services because it reflects the conformity between public expectations and the performance of services received. This study uses a quantitative approach with the population of the Slaharwotan Village community and a sample of 99 respondents. Data were collected through a questionnaire based on the Likert scale, then analyzed using validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and determination coefficient with the help of SPSS. The results of the study showed that work discipline had a positive and significant effect on community satisfaction with a t-value of 6.605 and a significance of 0.000. Leadership style had a positive and significant effect with a t-value of 3.066 and a significance of 0.003. Services also had a positive and significant effect with a t-value of 2.829 and a significance of 0.006. Simultaneously, the three variables had a significant effect on community satisfaction with an F value of 42.897 and a significance of 0.000. The R Square value of 0.575 indicates that 57.5% of the variation in community satisfaction can be explained by work discipline, leadership style, and service. The dominant variable is work discipline because it has the highest standard regression coefficient and beta values.
The Effect of Facilities and Service Quality on Inpatient Satisfaction at Ngimbang Hospital, Lamongan Regency Siska Maulana Dewi; Imam Syairozi; Nurul Badriyah
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of facilities and service quality on inpatient satisfaction at the Ngimbang Regional General Hospital (RSUD), Lamongan Regency. The study used a quantitative approach with the population of all inpatients at Ngimbang Hospital during the study period of 804 patients. The sample was determined using the Slovin formula with an error rate of 10%, so that 89 respondents were obtained. Data was collected through observations, interviews, and Likert scale questionnaires. The independent variable of the study was facility and quality of service, while the bound variable was patient satisfaction. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression, multiple correlation, determination coefficients, partial tests, and simultaneous tests. The results showed the regression equation Y = 1.049 + 0.315X1 + 0.386X2. Facilities had a significant effect on patient satisfaction with a t-value of 6.746 and a significance of 0.000. The quality of service also had a significant effect with a t-value of 7.377 and a significance of 0.000. Simultaneously, facilities and service quality had a significant effect on patient satisfaction with an F value of 135.852 and a significance of 0.000. An R Square value of 0.760 indicates that 76% of the variation in patient satisfaction is explained by facilities and quality of service. The service quality variable is the dominant factor because it has the highest regression coefficient and standardized beta.
The Effect of Facilities and Service Quality on Inpatient Satisfaction at Ngimbang Hospital, Lamongan Regency Siti Kholifah; M.Yaskun; Nurul Badriyah
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of facilities, quality, and price on consumer satisfaction at Welijo Cafe and Freshmarket. The study used a quantitative approach with the consumer population of Welijo Cafe and Freshmarket over the past three months as many as 3,093 consumers. The sample was determined using the Slovin formula with an error rate of 10%, so that 97 respondents were obtained. The sampling technique uses simple random sampling. Primary data were collected through a Likert scale questionnaire and analyzed using SPSS version 25 through validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination. The results of the study showed that facilities had a positive and significant effect on consumer satisfaction with a t-value of 3.054 and a significance of 0.003. Quality had a positive and significant effect with a t-value of 3.846 and a significance of 0.000. Price also has a positive and significant effect with a t-value of 2.603 and a significance of 0.011. Simultaneously, facilities, quality, and price had a significant effect on consumer satisfaction with an F value of 68.342 and a significance of 0.000. The R Square value of 0.688 indicates that the three independent variables explain 68.8% of the variation in consumer satisfaction. Quality variables are the most dominant factor in influencing consumer satisfaction.
The Effect of Facilities and Service Quality on Inpatient Satisfaction at Ngimbang Hospital, Lamongan Regency Via Vellina; M.Yaskun; Evi Fitrotun
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of product innovation, product quality, and service quality on customer satisfaction in the Risqi Tailor Sewing Business. The study uses a quantitative approach with a population of 730 Risqi Tailor customers in 2023. The number of samples was determined using the Slovin formula with an error rate of 10%, so that 87 respondents were obtained. Data were collected through a Likert scale questionnaire and analyzed using SPSS version 25 through validity, reliability, classical assumptions, multiple linear regression, multiple correlation, determination coefficient, t-test, and F-test. Product quality had a positive and significant effect with a t-value of 9.952 and a significance of 0.000. The quality of service also had a positive and significant effect with a t-value of 2.432 and a significance of 0.017. Simultaneously, product innovation, product quality, and service quality had a significant effect on customer satisfaction with an F value of 107.225 and a significance of 0.000. Square's R-value of 0.795 indicates that 79.5% of the variation in customer satisfaction is explained by all three study variables, while the remaining 20.5% is explained by factors other than the model. The most dominant variable is product quality.
The Effect of Service Quality, Price, and Product Variety on Consumer Buying Interest in UD Building Stores. Namira Windiyatin Zulia Ningse; Imam Syairozi; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of product innovation, product quality, and service quality on customer satisfaction in the Risqi Tailor Sewing Business. The study uses a quantitative approach with a population of 730 Risqi Tailor customers in 2023. The number of samples was determined using the Slovin formula with an error rate of 10%, so that 87 respondents were obtained. Data were collected through a Likert scale questionnaire and analyzed using SPSS version 25 through validity, reliability, classical assumptions, multiple linear regression, multiple correlation, determination coefficient, t-test, and F-test. Product quality had a positive and significant effect with a t-value of 9.952 and a significance of 0.000. The quality of service also had a positive and significant effect with a t-value of 2.432 and a significance of 0.017. Simultaneously, product innovation, product quality, and service quality had a significant effect on customer satisfaction with an F value of 107.225 and a significance of 0.000. Square's R-value of 0.795 indicates that 79.5% of the variation in customer satisfaction is explained by all three study variables, while the remaining 20.5% is explained by factors other than the model. The most dominant variable is product quality.
Analysis of Non-Performing Financing at Indonesian Islamic Banks Dwi Anggraini; Nurlela Nurlela; Yus Epi
Jurnal Price : Ekonomi dan Akuntasi Vol. 4 No. 02 (2026): Jurnal Price: Ekonomi dan Akuntansi, may Edition
Publisher : Sean Institute

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Non-Performing Financing (NPF) is a key indicator used to measure the level of non-performing financing in Islamic banking. A high NPF ratio indicates an increasing level of financing risk that can affect a bank’s financial performance and stability. This study aims to analyze the level of Non-Performing Financing (NPF), identify constraints, and analyze the strategies implemented by Bank Syariah Indonesia in managing problematic financing. This study employs a quantitative descriptive approach using secondary data obtained from Bank Syariah Indonesia’s annual reports and financial statements for the period 2021–2025. Data collection was conducted through documentation and literature review. Data analysis involved calculating the Gross NPF and Net NPF ratios and describing their trends over the study period. The results indicate that Bank Syariah Indonesia has been able to maintain its non-performing financing at a healthy level. The Gross NPF ratio decreased from 2.93% in 2021 to 1.81% in 2025, while the Net NPF ratio decreased from 0.87% to 0.47% over the same period.. All NPF ratios during the study period were below the 5% maximum limit set by the Financial Services Authority and were therefore classified as healthy. The decline in the NPF ratio indicates that Bank Syariah Indonesia has effectively implemented financing risk management and has been able to maintain good financing quality during the 2021–2025 period.

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