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INDONESIA
Jurnal Price : Ekonomi dan Akuntasi
Published by SEAN INSTITUTE
ISSN : -     EISSN : 29853559     DOI : https://doi.org/10.58471
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Price : Ekonomi dan Akuntasi dimaksudkan sebagai jurnal untuk menerbitkan artikel yang melaporkan hasil penelitian ekonomi dan akuntansi dengan berbagai topik pada bidang fungsional Akuntansi, Manajemen Bisnis, Pasar Modal, Sejarah Ekonomi, Ekonomi Terapan, Bisnis dan Keuangan, Ekonomi dan Ekologi Lingkungan, Ekonomi Islam, Ekonomi Kesehatan, Ekonomi Fiskal Moneter Ekonomi, Ekonomi Politik, Manajemen Ekonomi, Ilmu Administrasi Bisnis, Manajemen Operasional, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 65 Documents
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The Role of Product Display and Store Layout in Shaping Consumer Loyalty Through Shopping Experience at M2S Speed Shop Ronda Deli Sianturi; Dinda Maysaroh Harahap; M.Mirza Fikhar; Irwangunawan; Aulia Syahputri
Jurnal Price : Ekonomi dan Akuntasi Vol. 4 No. 02 (2026): Jurnal Price: Ekonomi dan Akuntansi, may Edition
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of product displays and store layout on consumer loyalty through the mediation of shopping experience in the context of the M2S Speed ​​Shop automotive retailer. This study used a qualitative approach with a phenomenological design focused on an in-depth understanding of consumers' experiences interacting with the physical store environment (servicescape). Data were obtained through participant and non-participatory observation, visual documentation, and consumer behavior analysis, including movement patterns, product interactions, and levels of consumer engagement in the store. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña through an iterative process of data condensation, data presentation, and conclusion drawing, based on servicescape and retail experience theories. The results indicate that product displays act as a cognitive structuring mechanism that enhances ease of information processing (cognitive fluency), while store layout functions as a spatial navigation system that influences consumer exploration patterns within the store. These two elements do not directly influence consumer loyalty, but rather through the mediation of the shopping experience, which encompasses cognitive, emotional, sensory, and behavioral dimensions. Shopping experience has been proven to be a key variable in shaping consumer loyalty, as reflected in increased repeat purchase intention, store trust, and positive word-of-mouth.
Analysis of the Influence of Instagram, Facebook and Google Maps Marketing on Consumer Buying Interest (Study on Liquid Caffe Kedungpring) Ahmad Sholichin; Muhamad Imam Syairozi; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 4 No. 1 (2025): Jurnal Price: Ekonomi dan Akuntansi, November Edition
Publisher : Sean Institute

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Abstract

Liquid Caffe is one of the businesses in the food and beverage sector, which focuses on attracting consumers to buy products sold at Liquid Caffe Kedungpring. Therefore, this study was conducted to find out the marketing of Instagram, Facebook and Google Maps which affect consumer buying interest at Liquid Caffe Kedungpring. This study aims to determine the influence of Instagram, Facebook and Google Maps marketing on consumer buying interest both partially and simultaneously and the most dominant factor among the three variables that affect consumer buying interest. The population of this study is Liquid Caffe Kedungpring consumers, with a sample of 143 respondents. This study uses quantitative methods, including multiple linear regression analysis methods with the assistance of the SPSS program. From the results of the t-test of the Instagram marketing variable (X1), a significance value of 0.464 > 0.05 was obtained, the Facebook marketing variable (X2) obtained a significance value of 0.187 > 0.05 and the Google Maps marketing variable (X3) obtained a significance value of 0.126 > 0.05. Meanwhile, the R Square value is 0.35 which means that all variables (X1, X2 and X3) simultaneously affect buying interest (Y) by 35%. The results of the study show that Instagram, Facebook and Google Maps marketing do not have a partial effect on consumers' buying interest in Liquid Caffe, because most of the consumers who have buying interest in Liquid Caffe come from word of mouth. The marketing carried out through social media is only as a support, not the main marketing for now.
The Effect of Person-Environemnt Fit on Community Commitment, Social Presence, and Trust on Wilingness to Contribute to the Shoppe User Community Ahmad Syamsurizal Fikri; Nurul Badriyah; Titin Titin
Jurnal Price : Ekonomi dan Akuntasi Vol. 4 No. 1 (2025): Jurnal Price: Ekonomi dan Akuntansi, November Edition
Publisher : Sean Institute

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Abstract

Online brand communities are often considered a platform for customers to contribute to the success of the community. This study examines the influence of person-environment fit, namely needs-supplies fit and demands-abilities fit, as well as social presence and trust on community commitment and willingness to contribute, and examines the nonlinear influence of person environment fit and community commitment using the Structural Equation Modeling (SEM) test based on Partial Least Square (PLS). From 98 respondents to the Shopee user community, it was found that person-environment fit and social presence can affect community commitment. In addition, it was also found that community commitment can affect willingness to contribute. Meanwhile, the influence of nonlinear person-environment fit and trust has no effect on community commitment. Likewise, no influence was found between nonlinear community commitment and willingness to contribute.
The Influence of Work Experience, Supervision and Work Discipline on Employee Performance on CV. Star NineConvection business is a very popular type of business in Indonesia. The popularity of convection business is mainly due to two things. First, becaus Danny Mahendra Widya Putra; Abid Muhtarom; Mohammad Yaskun
Jurnal Price : Ekonomi dan Akuntasi Vol. 4 No. 1 (2025): Jurnal Price: Ekonomi dan Akuntansi, November Edition
Publisher : Sean Institute

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Abstract

Convection business is a very popular type of business in Indonesia. The popularity of convection business is mainly due to two things. First, because the products produced by the convection industry, namely clothing, are one of the basic human needs, the market for the convection business will always exist. Convection market share. Secondly, the convection business has become popular because the entry barrier to starting this business is not too big. This research method uses a type of quantitative research with data taken from CV employees. Star Nine Lamongan with a total of 60 people. This study uses multiple linear regression test, determination coefficient test, ujit and f test.This study found that there is a significant influence between work experience, supervision, and work discipline on employee performance both simultaneously and partially, with work experience as the most dominant variable.
The Influence of Price Perception, Sales Promotion, and Brand Image on Customer Satisfaction at UD Rizky Jaya B Dwi Bagus Ramadhani; Nurul Badriyah; Titin Titin
Jurnal Price : Ekonomi dan Akuntasi Vol. 4 No. 1 (2025): Jurnal Price: Ekonomi dan Akuntansi, November Edition
Publisher : Sean Institute

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Abstract

This study aims to determine the Influence of Price Perception, Sales Promotion, and Brand Image on Customer Satisfaction at UD Rizky Jaya B both partially and simultaneously. The data collection technique used in this study is the purposive sampling technique. A person's purchasing behavior can be said to be something unique, because everyone's preferences and attitudes towards objects are different. In addition, consumers come from several segments, so what is wanted and needed is also different. The research method used is a quantitative method with an analysis tool using SPSS 22. The results of this study show that Price Perception (XI), Sales Promotion (X2), and Brand Image (X3) have a significant effect partially on Customer Satisfaction (Y) at UD Rizky Jaya B.
The Effect of Work Stress and OCB (Organization Citizenship Behavior) on Turnover Intention in Employees (A Study on PT. Mustika Dharma Jaya Lamongan) Moh. Slamet Heriyanto; Muhamad Imam Syairozi; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 2 (2025): Jurnal Price: Ekonomi dan Akuntansi, May Edition
Publisher : Sean Institute

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Abstract

Production employees at PT Mustika Dharmajaya have good job satisfaction which is reflected in their satisfaction with their fellow colleagues. All production employees who work at PT Mustika Dharmajaya have a harmonious relationship between their colleagues (such as helping each other when doing their work, having good communication when working, etc.) so that they respect and respect each other to all their colleagues. Production employees at PT Mustika Dharmajaya also have a good organizational commitment because there are many production employees who are loyal to work at PT Mustika Dharmajaya. The purpose of this study is to find out the effect of work stress and OCB (Organizational Citizeship Behavior) on Turnover Intention. The analysis method used in this study is a quantitative descriptive method with a statistical test analysis tool. The formulation of this research problem is whether Work Stress and OCB have a partial effect on Turnover Intention in employees of PT. Mustika Dharma Jaya Lamongan, Does Work Stress and OCB Simultaneously Affect Turnover Intention in Employees of PT. Mustika Dharma Jaya Lamongan, Of the two variables (Work stress and OCB) which variable has a dominant effect on turnover intention in employees of PT. Mustika Dharma Jaya Lamongan. The results of this study are from the results of the t-test for the variable Organizaton Citizenship Bihavior (X2) on Turnover Intention, the results of the significance level were obtained which were 0.177 < 0.10 and tcount of 1.370 and ttable of 1.67412. From this data, the value of tcalcul> ttable (1,370> 1,67412) was obtained. Therefore, it can be concluded that partially the variable Organization Citizenship Behavior has a significant effect on Turnover Intention. It can be seen from the results in table 5.22 that it can be concluded that the value of F is calculated as 683.377 while F of the table ɑ = 10% or 0.01 the result of F of the table is 2.30 which means that F calculates 683.377 > F table 2.30, with a significance of 0.000 < 0.1, then H0 is rejected and H1 is accepted so that there is a significant influence between the variable Work Stress (X1), OCB (X2), to Turnover Intention (Y) in Employees of PT. Mustika Dharma Jaya Lamongan.
Analysis of Financial Statements That Act as a Profit Planning Tool at PT. Core of Jaya Perkasa's Work Muhammad Syamsudin Al Ghifari; Muhamad Imam Syairozi; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 2 (2025): Jurnal Price: Ekonomi dan Akuntansi, May Edition
Publisher : Sean Institute

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Abstract

One of the plans made by management is profit planning. A tool that is often used to find out financial performance is financial statements. This research aims to assess the company's performance, determine the level of liquidity ratio, solvency, activity and profitability as well as the financial condition of PT. Inti Karya Jaya Perkasa for three years. The method used in this study is quantitative Descriptive. The data collection techniques carried out by the author are documentation and literature review. The data of this research is sourced from the financial statements of PT. The essence of Jaya Perkasa's work. The growth of the company's profits is the main indicator that is important to assess the company's future prospects. The company's financial statements are effective as a profit planning tool. The role of the profitability ratio is very important, judging from the results of the profitability ratio analysis, the Net profit margin ratio analysis, the company's net profit is in good condition. The financial statements of PT. Inti Karya Jaya Perkasa has an effect on profit planning.
Marketing Strategy of "Kopi Gunungan" (KUB) Putra Bumi Nusantara in Sawo Village, Dukun District, Gresik Regency Rif'al Ulum Zidn; Nurul Badriyah; Titin Titin
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 2 (2025): Jurnal Price: Ekonomi dan Akuntansi, May Edition
Publisher : Sean Institute

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Abstract

This study aims to find out how the marketing strategy carried out by KUB Putra Bumi Nusantara in Increasing Gunungan Coffee Sales. This study uses a qualitative descriptive method with SWOT analysis to seize opportunities and maximize strengths, reduce weaknesses and avoid threats. From the results of this research SWOT analysis, it can be seen that KUB Putra Bumi Nusantara is running an SO (Strenght Opportunity) strategy, which is a strategy where the organization uses its strengths and opportunities to run its business.
The Influence of Price, Customer Satisfaction, And Service Quality on Community Welfare Is Mediated by an Increase in Community Income (Case Study of Clean Water Drilled Wells in Jirekan Hamlet, Sukodadi – Lamongan District) Partial Least Square Method An Salmah Rosyida; Muhamad Imam Syairozi; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 2 (2025): Jurnal Price: Ekonomi dan Akuntansi, May Edition
Publisher : Sean Institute

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Abstract

The purpose of this study is to test and analyze the influence of price, customer satisfaction, and service quality on the increase in community income, as well as to test and analyze the influence of increasing community income on community welfare case study of clean water drilled wells in Jirekan Hamlet, Sukodadi – Lamongan District. In this study, 115 samples were used from the population of borehole clean water customers in Jirekan Hamlet, Balungtawun Village, Sukodadi District, Lamongan Regency. The method of collecting data is by means of interviews and distributing questionnaires to customers who buy clean water. Data analysis using the outer model consisted of validity tests and reliability tests, the inner models consisted of R-square, Path Coeficien, T-Statistic, Predictive Relavance, Model Fit, and as well as mediation tests and hypothesis tests. The results of the study show that prices have a positive but not significant effect on the variables of community welfare. Price variables have a positive and significant influence on the variable of increasing people's income. Customer satisfaction variables have a negative and significant influence on community welfare variables. The customer satisfaction variable has a negative and insignificant effect on the increase in people's income. The variable of service quality has a positive and significant influence on the variable of community welfare. The variable of service quality has a positive and significant influence on the variable of increasing public income. And the increase in community income has a positive and significant influence on the variables of community welfare
The Effect of Discounts, Product Quality, and Display on Customer Buying Impluse (Case Study at Indomaret Store Sukodadi Branch) Yahya Yahya; Nurul Badriyah; Titin Titin
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 2 (2025): Jurnal Price: Ekonomi dan Akuntansi, May Edition
Publisher : Sean Institute

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Abstract

This study aims to test the influence of partial, simultaneous and which variables are the most dominant influence between discounts ̧ product quality and display, on customer buying imoluse there is a significant relationship between the variables studied. The population in this study is customers of the Indomaret store Sukodadi branch with a simple random sampling technique. The sample in this study was 100 by distributing questionnaires. Then the data analysis method was taken using the Validity Test, Reliability Test, Multiple Linear Regression Analysis, Classical Assumption Test, Determination Coefficient, t-Test and F Test. The results of the study showed that from multiple linear regression analysis, the equation Y = 0.264 + 0.280 X1 + 0.268 X2 + 0.208 X3 was obtained. The results of the t-test (partial) were produced X1 = 4.574 > 1.984 and X2 = 4.135 > 1.984, X3 = 3.724 > 1.984 stated that the discount ̧ product quality and display both had a partial effect on impluse buying. Simultaneous tests were produced Fcal > Ftabel (51,600 > 2.70). It can be seen that the F test has a significant effect between discount (X1), product quality (X2), display (X3) simultaneously on the bound variable, namely impluse buying. From the results of this research, it can be concluded that the discount ̧ product quality and display can be seen from the calculation of the > t table. Meanwhile, discounts ̧ product quality and display simultaneously have a significant effect as seen from the results of F calculation > F table, and discounts have a more dominant influence on impluse buying.

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