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YAYASAN HIDAYATUL MUBTADIIN MUKOMUKO DEVISI PENGEMBANGAN PUBLIKASI ILMIAH & PERCETAKAN Jalan Wijaya Kusuma, Komplek Masjid Al-Abror, Desa Marga Mukti, Kec. Penarik, Kab. Mukomuko, Bengkulu, 38768
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Journal of Marketing and Business Intelligence
Published by YHMM Publishing
ISSN : 29870860     EISSN : 29870879     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JMBI (Journal of Marketing and Business Intelligence) this journal publishes original research by academic, business, and government contributors on strategies, governance, tools, applications, techniques, and technologies for BI. Providing a global forum for researching and reporting diverse aspects and issues that affect BI, JMBI targets researchers, practitioners, academicians, knowledge management researchers, and other industry-related experts. The journal examines all aspects of the BI field, including organizational and social issues, technological developments, educational issues, and analytical techniques that foster or inhibit evidence-based decision-making in organizations.The journal accepts the submission of manuscripts using quantitative research approaches as well as qualitative and mixed approaches. JMBI encourages contributions using methodologies such as Case Studies, Action Research, Design Science Research, Grounded-Theory, or Delphi. Systematic literature reviews are also welcomed. High-quality submissions are encouraged using qualitative, quantitative, or mixed research methodologies and methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 25 Documents
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ANALISIS STRATEGI OPERASIONAL, INOVASI PRODUK, DAN PROMOSI PADA PERLUASAN USAHA ES TELLER GLOBAL METRO Gita Cahyani, Abel
JMBI (Journal of Marketing and Business Intelligence) Vol. 3 No. 1 (2025): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v3i1.122

Abstract

The traditional fresh beverage industry, such as es teller, has experienced rapid growth in response to rising consumer interest in innovative and high-quality local products. In an increasingly competitive market, business actors must not only maintain product quality but also develop efficient operational strategies, create appealing product innovations, and implement effective promotions. This study examines the strategic efforts of the Micro, Small, and Medium Enterprise (MSME) Es Teller Global Metro in expanding its market reach and increasing its competitiveness. Using a descriptive qualitative approach through observation, interviews, and documentation, the research found that business growth was driven by three main factors: operational efficiency, continuous product innovation aligned with market preferences, and consistent digital promotion across social media platforms. This integrated approach allowed the business to reach a broader customer base and retain customer loyalty. The findings offer practical insights for other MSMEs seeking to develop adaptive and sustainable business strategies in the dynamic culinary market.
SISTEM INFORMASI E-BUSINESS PRODUK THERASKIN BERBASIS WEB (STUDI KASUS EVI SHOP) Widiani, Susi; Kasmi, Kasmi; Roziq Roihansyah, Dlofa
JMBI (Journal of Marketing and Business Intelligence) Vol. 3 No. 1 (2025): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v3i1.123

Abstract

This research addresses the challenges faced by Evi Shop, a business specializing in the sale of Theraskin products, where traditional methods of promotion and transaction-such as printed media and offline events-have become less effective due to increasing customer demand. To overcome this problem, the study aims to develop a web-based E-Business Information System in the form of an online store that streamlines transactions, promotions, and product ordering. The system development follows the Waterfall method, encompassing stages such as system analysis, design, implementation, operation, and maintenance. Data collection methods include observation, interviews, and literature review. The website application is developed using PHP as the programming language, Dreamweaver for interface design, and MySQL as the database. The result shows that the newly developed system significantly improves the efficiency and effectiveness of transaction and promotion processes. It also enhances customer convenience by enabling online purchasing and supports the business in expanding its market reach. This system is expected to contribute positively to the digital transformation of small businesses like Evi Shop, while also offering added value to customers through easier access to skincare products online.
STRATEGI BERTAHAN UMKM KOPI ACEH TERHADAP PERSAINGAN PERKEMBANGAN TEKNOLOGI DI ERA DIGITAL: STUDI KASUS KOPI ACEH DI BANDAR LAMPUNG Pramesta Anggraini, Alina
JMBI (Journal of Marketing and Business Intelligence) Vol. 3 No. 1 (2025): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v3i1.124

Abstract

This study explores the importance of digital promotion and service quality in supporting marketing strategies, especially for targeting the youth market segment. The research focuses on Kopi Aceh, a coffee shop utilizing social media for promotional activities. The objective is to analyze the effectiveness of Kopi Aceh's social media management and identify optimal ways to enhance engagement and event promotion. A qualitative approach using a case study method was applied. Data was collected through direct observation, interviews with the owner and customers, documentation, and literature review. The findings reveal that the management of Kopi Aceh’s social media has been inconsistent and was even inactive for a period, resulting in a decline in promotional reach and customer visits. Further analysis shows that social media plays a significant role in building brand awareness and increasing customer engagement. The study recommends reactivating social media accounts with dedicated management, producing regular content, improving visual appeal, and initiating promotions and collaborations with local communities. These efforts are expected to attract more visitors and expand market reach. In conclusion, consistent digital promotion and improved service quality are crucial to the success of marketing strategies and business sustainability in the current digital era.
APLIKASI PEMANTAUAN DAN PENGELOLAAN STOCK OPNAME BERBASIS WEB MOBILE DI PERCETAKAN SQUAD COMPUTER Syahrudin, Syahrudin; Sudewi, Sudewi
JMBI (Journal of Marketing and Business Intelligence) Vol. 3 No. 1 (2025): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v3i1.125

Abstract

In today's technological era, the use of information systems is essential for companies to support managerial decision-making and operational activities, including stock opname (inventory checking). This study focuses on Digital Printing Squad Computer, a company operating in the digital printing sector. The main problem identified is the manual inventory management process, where records of incoming and outgoing goods are still handled without digital systems. This often leads to discrepancies between bookkeeping records and actual stock conditions. The objective of this research is to design and implement a mobile-based information system to enhance the efficiency of stock opname management. The development methodology used is the System Development Life Cycle (SDLC), which is a systematic process for engineering and developing software systems. Data collection methods include literature review, interviews, and direct observation at the company site. The research findings indicate that the implementation of the mobile-based monitoring and inventory management system significantly improves the ease of tracking stock movements at Squad Computer. The system allows real-time recording of goods entering and leaving the inventory, thereby increasing the accuracy and efficiency of stock control operations. Consequently, the developed system not only ensures better data reliability but also supports the company’s management in making more informed and timely decisions.
STRATEGI PEMASARAN, KUALITAS PELAYANAN, IDENTITAS MEREK TERHADAP LOYALITAS PELANGGAN PADA UMKM PULIH BOBA & COFFE Hudaibi, Hudaibi
JMBI (Journal of Marketing and Business Intelligence) Vol. 3 No. 1 (2025): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v3i1.127

Abstract

The modern beverage industry in Indonesia, especially boba and coffee drinks, has grown rapidly, encouraging the expansion of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector. MSMEs play a crucial role in supporting the national economy, creating jobs, and fostering local entrepreneurship. However, many MSMEs face challenges in sustaining their businesses. Marketing strategies are essential to adapt to market dynamics and remain competitive. This study focuses on Pulih Boba Drinks & Coffee, an emerging MSME, and analyzes the influence of marketing strategy, service quality, and brand identity on customer loyalty. Using a quantitative approach and descriptive method, data were collected through questionnaires from 100 active customers. The analysis shows that digital marketing, quality service, and strong brand identity have a significant and positive impact on customer loyalty, both partially and simultaneously. A total correlation value of 0.671 (p < 0.01) highlights the importance of an integrated approach in building long-term customer relationships.

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