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YAYASAN HIDAYATUL MUBTADIIN MUKOMUKO DEVISI PENGEMBANGAN PUBLIKASI ILMIAH & PERCETAKAN Jalan Wijaya Kusuma, Komplek Masjid Al-Abror, Desa Marga Mukti, Kec. Penarik, Kab. Mukomuko, Bengkulu, 38768
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Journal of Marketing and Business Intelligence
Published by YHMM Publishing
ISSN : 29870860     EISSN : 29870879     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JMBI (Journal of Marketing and Business Intelligence) this journal publishes original research by academic, business, and government contributors on strategies, governance, tools, applications, techniques, and technologies for BI. Providing a global forum for researching and reporting diverse aspects and issues that affect BI, JMBI targets researchers, practitioners, academicians, knowledge management researchers, and other industry-related experts. The journal examines all aspects of the BI field, including organizational and social issues, technological developments, educational issues, and analytical techniques that foster or inhibit evidence-based decision-making in organizations.The journal accepts the submission of manuscripts using quantitative research approaches as well as qualitative and mixed approaches. JMBI encourages contributions using methodologies such as Case Studies, Action Research, Design Science Research, Grounded-Theory, or Delphi. Systematic literature reviews are also welcomed. High-quality submissions are encouraged using qualitative, quantitative, or mixed research methodologies and methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 25 Documents
 1   2   3 
SISTEM INFORMASI BERBASIS ANDROID SEMABAI STRATEGI PEMASARAN SPAREPART MOTOR TOKO MAJU JAYA Firmansyah, Afian Dio; Kasmi, Kasmi
JMBI (Journal of Marketing and Business Intelligence) Vol. 1 No. 1 (2023): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v1i1.22

Abstract

At this time technology is getting more sophisticated, and some entrepreneurs are starting to issue their products, especially motorcycle parts, various variations of complete spare parts machines using the benefits and disadvantages. This will make it difficult for buyers to make the right decisions and be shown using the right decision for the needs of the motorcycle. With so many spare parts as fast as motorbikes, more and more brands and types of motorbikes spare parts are being produced with their respective advantages and disadvantages. choosing which one is best for the buyer is not easy. Therefore, an Android-based system was created to help buyers identify motorcycle spare parts according to their preferences and preferences. With this Android, buyers will be directed to be able to choose the best quality. At the same time, the data collection method uses observation and case studies that occur. This research results in a data framework that can be used to search for spare parts at Toko Maju Jaya from category, brand, type, and price. The conclusion obtained from this research is to create an Android-based motorcycle spare part promotion system to facilitate the promotion or introduce spare parts to buyers
PENERAPAN METODE SIMPLE ADDITIVE WEIGHTING DALAM SEBAGAI MODEL PEREKRUTAN KARYAWAN DI PT. MANDALA MULTIFINANCE Ariyani, Rissa; Renaldo, Riki; Yansahrita, Yansahrita
JMBI (Journal of Marketing and Business Intelligence) Vol. 1 No. 1 (2023): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v1i1.23

Abstract

The recruitment process is an initial process to select and ensure prospective employees who are to be recruited or selected to occupy positions that have been determined by the industry. In this research the authors used the Simple Additive Weighting (SAW) method or often known as the weighted sum method. This test will use data from seven prospective employee applicants. By using this method it will produce a Decision Support System that can assist in solving problems with the recruitment process for prospective employees. The Simple Additive Weighting method also selects the best alternative as well as several existing alternatives because there is a ranking process after determining the weight of each criterion. This decision support system can share problem solving with the Marketing Area Executive Coordinator for prospective employees and can share appropriate suggestions to improve the quality of decisions.
SISTEM INFORMASI BERBASIS ANDROID SEBAGAI LAYANAN TATAKELOLA BUMDES PERTANIAN PADA PEKON GEDUNG JAMBU Fitrian, Yuri; Renaldo, Ronaldo; Joni, Joni
JMBI (Journal of Marketing and Business Intelligence) Vol. 1 No. 1 (2023): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v1i1.24

Abstract

The technology that develops starts from computers, laptops, so smartphones that are in accordance with the development of science. Village Owned Enterprises (BUMDes) Agriculture is one of the government agencies managed by a group of village communities in an effort to strengthen the village economy and is formed based on the results and potential of the village. BUMDes Agriculture, Pekon Gedung Jambu has several business units developed, one of which is in the field of agriculture (Agricultural Products). Every handling process of marketing activities for agricultural BUMDes production is still done manually. Based on this, it is necessary to design an online-based Information System Application (Android) as a media facility to support the performance of BUMDes management. The Andorid-Based Village-Owned Business Entity Information System (BUMDes) can provide an overview of the functions of Android-based applications which will later make it easier for BUMDes to manage management data and deliver agricultural product information. The process stages of the system created using Data Flow Diagrams (DFD), waterfall system development methods, PHP and MySQL programming languages. This system was built to assist in presenting information about BUMDes based on Android, and assisting the community in obtaining information on BUMDes in Pekon Gedung Jambu, as well as making it easier for administrators to view or process the latest BUMDes data.
APLIKASI PENYIMPANAN DATA BARANG PADA TOKO IRAWAN BERBASIS ANDROID MENGGUNAKAN BARCODE SCANNER Prayoga, Bastyan Dimas; Ipnuwati, Sri; Mandala, Sri Surya
JMBI (Journal of Marketing and Business Intelligence) Vol. 1 No. 1 (2023): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v1i1.25

Abstract

Currently, technology and information systems are developing very rapidly. The need for information is also very important, especially since the information produced contains useful, fast and accurate value, therefore anyone who uses this information can deal with various problems that occur. Applications are a very important thing to support various things, one of which is in terms of goods data information systems. The use of data information system applications is not only an automation process for accessing information, but also creates speed, accuracy, and completeness of an application system. The reality in the field itself, especially the middle to lower class entrepreneurs, there are still many who do not have an efficient and accurate data information system application. One store that still doesn't have the application is Irawan stores. Irawan store is a department store that sells various kinds of home needs. This shop is still recording manually, namely by recording the name of the item and its price in a notebook. What's more, because of the large number of items being sold, they forgot the price of certain items. For this reason, an Android-based goods data storage application was designed using a Barcode Scanner to make it easier to check the names and prices of goods easily and quickly. This application is designed based on Android using the Inventor app, so that shop owners can input goods data and prices easily via a smartphone.
ENTERPRISE ARCHITECTURE SISTEM PENJUALAN DENGAN METODE TOGAF ADM PADA DEKRANASDA KABUPATEN PRINGSEWU Marsilia, Vita
JMBI (Journal of Marketing and Business Intelligence) Vol. 1 No. 1 (2023): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v1i1.26

Abstract

Enterprise architecture is a picture of a combination of several business processes, the information needed, along with the technology that supports the business. Dekranasda Pringsewu Regency is the Crafts and Arts Council which sells various kinds of handicrafts from craftsmen in the Pringsewu district area. The purpose of this study was to design a website-based sales application system at Dekranasda Pringsewu Regency, which previously used a conventional system. The methodology used in creating the enterprise architecture model is TOGAF ADM (Architecture Development Method). The research was carried out by observation, interviews and documentation related to the current conditions of business processes, information systems and infrastructure. The implementation of the application is running well and as it should so that it can meet the information and business needs of Dekranasda Pringsewu Regency.
WEBSITE DESIGN AS A PROMOTIONAL MEDIA SWIMMING POOL LENTANA GARDEN IN GISTING Roji, Fahrul
JMBI (Journal of Marketing and Business Intelligence) Vol. 1 No. 2 (2023): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v1i2.47

Abstract

Along with current technological developments, technology is the development of digital technology has significantly influenced business promotion strategies, including in the tourism and hospitality sectors. This study focuses on website design as a promotional media for Swimming Pool Lentana Garden in Gisting. The purpose of this research is to design an effective and informative website that enhances visitor engagement and increases brand awareness. The research utilizes a qualitative approach, involving data collection through observations, interviews, and literature studies. The website is designed with a user-friendly interface, attractive visuals, and essential features such as location details, pricing, facilities, and online booking options. The results indicate that a well-structured website can serve as an effective marketing tool, reaching a wider audience and improving customer experience. In conclusion, website design plays a crucial role in strengthening promotional efforts and boosting visitor interest. Future improvements may include integrating social media, search engine optimization (SEO), and customer review features to enhance website performance and visibility.
IMPLEMENTATION OF BILLING POS (POINT OF SALE) APPLICATION BASED ON ANDROID ON BOSS PLAYSTATION Surya Efriya, Almi
JMBI (Journal of Marketing and Business Intelligence) Vol. 1 No. 2 (2023): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v1i2.48

Abstract

BOSS Playstation is a Playstation game rental place in Pringsewu, BOSS Playstation has a transaction activity that involves customers and working employees, it is not uncommon for each party involved to have misunderstandings regarding transactions, both duration and rental fees. For this reason, the authors see the need for an application design that can handle these problems, in this case a billing application that can later manage schedules or activities related to leasing carried out by customers. With an Android-based application, it is hoped that later the application can be used freely by the operator on duty, the application can also function as a place for recording revenue and time earned on that day by the operator on duty. There are two applications that will be the result of this design, namely an application to monitor billing time and an application to manage all transactions needed in this business such as rental prices, duration, package names, to available food, as well as to monitor revenue earned by BOSS Playstation.
SALES INFORMATION SYSTEM DESIGN IN BUILDING SHOP USING ENTERPRISE ARCHITECTURE PLANNING METHOD Aprilia, Windia
JMBI (Journal of Marketing and Business Intelligence) Vol. 1 No. 2 (2023): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v1i2.49

Abstract

A sales information system is a system that regulates procedures and methods for generating, analyzing, distributing, and obtaining information needed for making decisions related to sales. The Mulya Kunci Building Store experienced problems with an information system that was still manual in processing transactions, checking stock, ordering goods, and preparing reports. This study aims to help store owners and employees by introducing applications that can help them check lists and stock items, add items, create reports, manage purchasing and financial data, and manage sales transactions. This application was built using the MySQL database and the PHP programming language with the Waterfall system development method. Data collection methods used include observation, interviews, and literature studies. Context diagrams, entity relationship diagrams, and data flow diagrams are used as a system design methodology. The results showed that careful and structured needs analysis and designing a good sales information system can increase productivity and make it easier for employees to increase sales by facilitating checking of goods, processing transactions, and preparing sales reports. It can also reduce errors in each process. In the context of Mulya Kunci Building Stores, the use of a good sales information system is very important in increasing the efficiency and effectiveness of business processes.
SMART TOURISM IN KEDONDONG DISTRICT TO MAKE IT EASIER FOR TOURISTS Ilma, Baiti
JMBI (Journal of Marketing and Business Intelligence) Vol. 1 No. 2 (2023): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v1i2.50

Abstract

Tourist attractions in Kedondong District have the potential for very many tourist destinations in various tourist attractions that can be visited from natural attractions, one of which is swimming pool tourism, crystal guava, mountains and others. However, the lack of information makes tourists not know that Kedodondong sub-district has lots of good and interesting tourist spots for holidays and taking pictures. This is the reason that underlies tourists not knowing about tourism in the Kedondong sub-district, therefore to make it easier for tourists to find out, they need a web-based application. By using this mobile web application, it can make it easier for tourists to find information on tourist attractions in the Kedondong sub-district and of course it is easy to visit tours in the Kedondong sub-district and in using this mobile web application, in making web-based information systems using distance technology to tourist locations as well as regarding information on these tourist attractions can use the information system. The results of this research on tourist attractions can help search for tourist objects and can promote tourism potential in the Kedondong sub-district as well as lift the Kedondong regional economy and make tourism information dissemination easier and more efficient.
STANDARD NEEDS INFORMATION SYSTEM (SPECIFICATIONS) MOBILE WEB BASED Widiawati, Widiawati
JMBI (Journal of Marketing and Business Intelligence) Vol. 1 No. 2 (2023): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v1i2.51

Abstract

Toko Iwan is a business engaged in the sale of basic necessities in the Talangpadang market, Talangpadang sub-district, Tanggamus district, Lampung. Iwan's shop sells various kinds of basic household needs such as rice, sugar, noodles, cooking oil, flour and so on. In the process of recording transaction data at this store, it still uses a manual method using paper and pen media so that errors are often encountered and it is difficult to find out the stock of goods that are still available in the warehouse. The ordering process at this store is still via whatsapp, sms, telephone and coming directly to the store. The research method used is observation, interviews and literature study. This web-based sales system was developed using the waterfall development method, with the PHP programming language and the database used is MySQL. The design of this web-based information system is very useful in today's digital era and can make business activities at Toko Iwan more effective and efficient.

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